A Challenging Market Needs a Top-Notch Marketing Plan
Getting a ‘SOLD’ sign on your property in a market that is favouring buyers requires patience, a well-positioned list price, and an effective marketing plan.
The goal is to increase the exposure of your home to a broad range of buyers in order to attract qualified leads. An online marketing program, combined with old fashioned marketing techniques, is key in today’s market to attract an ever increasing tech-savvy buyer.
Buyers want a ‘deal’ in these types of markets, so why not give it to them? Or at least make it feel like they are getting a deal. One way to
do that without a reduced price, is to discuss the savings buyers can obtain if they apply for a mortgage in today’s rate environment. Handing out rate comparisons at an Open House can be a powerful selling tool, showing buyers they can save ALOT in interest if they take advantage of today’s rates.
With my background in finance at TD Canada Trust I can communicate effectively with potential buyers, steering them through possible obstacles posed by the current mortgage rules.
Old Fashioned:• Newspaper advertising • Just listed flyers • Open Houses• MLS Open Houses• Professional pictures
New Media:• Social media presence: Facebook, Twitter• Online Marketing: MLXchange, realtor.ca,
mls.ca, and Craigslist• Double-sided feature sheets • Floor plans • Street view• Maps
• Attend all showings personally• Feedback after all showings
and opens
• Weekly reviews
Double-sided, full-colour feature sheets
The Extras:
Why NOW is a Good Time to Buy!Interest rates and how they affect potential buyers:
Example: Property purchase price is $1,249,900 and down payment is $249,980 (20%):
Steve Hamer-JacksonCell: 604-788-7792
Recent Sales:
*Difference in interest charges alone over the term is $48,170!
*Monthly mortgage payment based on an $1,249,900 purchase @ 2.99% equals $4200
Monthly mortgage payment based on an $1,249,900 purchase @ 3.99% equals $4749
*Interest paid at the end of the five year term at 2.99% is $140,633
Interest paid at the end of the five year term at 3.99% is $188,803
Get ready for the Spring market: Call me today for a free property evaluation!
SOLD
5732 Owl CourtOffered at $699,900
SOLD
2605 Fromme Rd.Offered at $605,000
SOLD
#102-3300 Mt. Seymour PkyOffered at $331,900
SOLD
948 Roslyn Blvd.Offered at $1,568,000
SOLD
#1101-2550 Spruce St.Offered at $550,000
SOLD
#3503-188 Keefer Pl.Offered at $638,888