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A city problem a farmers solution Dar es Salaam,Tanzania Latifa Mafumbi Co-founder
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A city problem a farmers solution

Dar es Salaam,Tanzania

Latifa Mafumbi

Co-founder

0.75Million Tones/yr

75% of Africa’s

Land is degraded

Logistic cost = Imported fertilizer

(2-3 times higher.)

Our solution

Value Proposition

Soil

productivity

-Organic matter

-Micro-nutrients

Eco-friendly

packaging SMS Planting

Advice

After Sales

Support

Market Size in Tanzania

$7M$500M100,000 > organic

farmers

Floriculture/

LandscapingHorticulture Organic farming

In 2017Integrating an SMS service to offer

crop and planting advice to farmers.

Early Results

Customers

7month/$6400

50%Landscaping

16.7%Nurseries

33.3%Horticulture

Quick Wins-engaged

5000 acres –Tomoni company

Clinton foundation-900acres

Tomatoes association- 1000 farmers

BAM International

National Army Projects

2 Wine companies

4 Tea/sugar plantations

2 Export organic companies

3 Spice companies

7- Dutch Flower farmers

Challenges

Product Development

Nitrogen addition

Accelerate Market

Penetration Raise production

By 20%

7 Permanent employees

20 day workers

Our Super Team

Katera

Business Development

Azalia

Marketing/Branding

Noah

Production/Technical

Latifa

Quality/Innovation

Thank you for listening


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