TALENT MATCHA COMMON APPROACH TO

MARKETING AND COMMUNICATIONS

OVERVIEW Having listened to your feedback and questions, we believe that all valued Talent Match partners would gain the most benefit, in terms of maximised profile and outreach, if we establish a coordinated, common approach to branding, marketing and communications in each area. However, we should also recognise that there needs to be a flexible enough framework for individual partners to deliver within, and that we will provide central support as and when it is needed.

Internally, this will give clarity to each delivery agency, so that they understand how to create appropriate communications materials.

Externally, it will help young people, partners and supporters to understand which organisation(s) they are working with, and let these audiences and the wider public know that this is a Lottery funded programme, how these organisations are cooperating together and how this fits into the overall Talent Match project.

The framework in this document defines the guidelines agreed with the Big Lottery Fund and what central marketing communications support will be offered by The Prince’s Trust, as lead partner. It is based on The Trust’s experience of managing various multi-partner projects with varying degrees of brand clarity and overall success. It is also reflective of the resource available centrally and requirements of local partners.

This is a central guide for all five Prince’s Trust-led projects.

CONTENTS

1. Universal branding of Talent Match2. Execution on specific channels3. Channels for reaching our audiences4. Media Relations

We propose a consistent visual approach to co-branding and messaging across all of our collective channels to help our young people and other audiences to better understand what we are all working to achieve.

1.1. VISUALLY REPRESENTING TALENT MATCHThere is no England-wide/cross area logo or identity for Talent Match provided by the Big Lottery Fund. Instead, working with local young people, we will create a visual identity for the words Talent Match (like a logo). We would then ask that all partners within that area adopt this for marketing purposes.

In developing this, we need to think about all of the uses and audiences who have an interest. For example, it needs to be attractive to young people and employers and it needs to work for digital adverts (which tend to be very small so alot of detail won’t work).

Here are some examples from other lead partnerships:

1. UNIVERSAL BRANDING OF TALENT MATCH

We have already had an initial conversation with eight young people from different areas and there were many differing opinions. We will work directly with young people from each area to develop a visual identity that they are happy with. Once these visual identities are ready to go, we will share them with you and provide guidance to help you understand how to use them; we are aiming for March for them to all be ready to go.

In the mean time, please follow the branding and logo guidelines highlighted in this document.

1.2 REFERENCING TALENT MATCHAlong with your own programme or organisational name, where possible you should always try to make reference to Talent Match in words.

1. Include a credit on publicity materials that says: “This programme has been fully funded by the Big Lottery Fund as part of Talent Match”.

2. Where there is room, you should ensure that the appropriate key messages of Talent Match are included – to explain what Talent Match is. We have provided you with a variety of key messages at the end of this document.

1.3 COMMUNICATING WITH THE AUDIENCEWe are scheduled to visit local young people and partners for an area marketing planning day. During this day, we will develop simple audience focused Talent Match messaging for everyone to use across their communications – although it can, of course, be adapted for your own needs. It may be the same messaging but written in different tones of voice for different audiences.

1. UNIVERSAL BRANDING OF TALENT MATCH

1.4 GENERIC BRANDING

The feedback from partners and young people is that the organisations involved in the partnerships have strong local brands. We all want to make the most of our brand power to get the best results for our young people. We also believe that the public should always have an accountable organisation, with clear processes and procedures in place, to call on if they have a query or a complaint.

As a result, we will not create visual branding for promoting Talent Match (e.g. we won’t create a colour palette, image rules or a style guide). The only thing we will create is the visual identity in 1.1.

Instead, any marketing materials for Talent Match should reflect the brand style of the individual organisation that are leading the communication and the core partnerships themselves should decide who a communication comes from. Some points to consider include:• who has the most expertise and share of voice in this particular matter?• who will the audience listen to and respond to the most on this subject?

Some examples

Whilst the look and feel will differ, the way to maintain consistency across all of these different materials will be to use the Talent Match visual identity (1.1) and the Big Lottery Fund logo (2.0), as well as the logo of the organisation leading the communication.  

1. UNIVERSAL BRANDING OF TALENT MATCH

Direct marketing sent to local employers might be best coming from either a LEP, a peer (employer involved in the core partnership) or a delivery partner (who can provide a case study of a life changed because of an employer).

A letter to public sector workers or referral agencies may be best coming from a local authority on their headed paper. However, it might come best from a delivery organisation who can provide statistics on local impact.

1. UNIVERSAL BRANDING OF TALENT MATCH

1.5 BRANDING ONE TO ONE DELIVERYOur approach to one-to-one delivery marketing e.g. outreach by• Youth Advocates• Job Ambassadors• Outreach Assistants/Execs• Volunteer Mentors• Specialist mentors

would be that any marketing materials (e.g. leaflets, posters, clothing) would be designed based on the branding of the organisation employing that worker.

Example

1.6 BRANDING NEW GROUP BASED DELIVERYOur approach to this would be that advertising and promotion is branded as above. You should use the brand identity of the organisation/s that is/are delivering the programme. It is up to the organisations involved as to which organisation’s branding to use. If you need some help or advice, please ask your Talent Match manager. You should use whichever organisation’s branding the group think is most appropriate but key things to include are:• Talent Match visual identity (when available)• ‘Big Lottery Funded’ logo• Logos of all organisations delivering/involved (must be signed off by each organisation)• Short explanation of what Talent Match is

 

If The Prince’s Trust were employing a youth advocate, that young person would be branded and present themselves as a Prince’s Trust representative who is working on the Talent Match programme.

They may be wearing a top in Prince’s Trust brand colours that prominently displays:• Talent Match visual identity (when available)• ‘Big Lottery funded’ logo• Logo of The Prince’s Trust (as the employing/delivery organisation)• Very short explanation of what Talent Match is

 1.7 NAMING OF EXISTING LOCAL DELIVERY PROGRAMMES If any delivery is commissioned for Talent Match that already has its own name, that name can still be used because it is a recognised brand that young people know and trust. However, it needs to be extremely clear that the programme is being funded by Talent Match. You will need to include:

• Talent Match visual identity • ‘Lottery Funded’ logo• Logos of all organisations delivering/involved (signed off)• A credit that says: “This programme has been fully funded by the Big Lottery Fund as part of Talent Match”.• More detailed information about Talent Match if you have room

1.8 JOB TITLES OF STAFFA person employed by (for example) The Prince’s Trust using Talent Match funding is still a Prince’s Trust staff member but with a Talent Match representation in their job title. This is important from a human resources/legal perspective to ensure clear accountability of employment.

Examples include:

For cases where someone is being employed to deliver an existing programme with Talent Match funding or where there is any uncertainty, please speak to your Talent Match Manager for guidance – in these circumstances, we’d need to refer the job title to the Big Lottery Fund for approval.

1. UNIVERSAL BRANDING OF TALENT MATCH

Jonathan Dawson, Head of Talent Match, The Prince’s Trust

Anne-Marie Wadsworth, Talent Match Manager - Middlesbrough, The Prince's Trust

2.0 LOGOSWe will provide you with the Talent Match visual identity developed with young people from the local area. This can be used prominently on your marketing to display the programme name. However, you don’t have to use it if you don’t want to – you can just write the words Talent Match instead.

Most importantly, you must always use the Big Lottery Fund’s beneficiary logo. You can download the beneficiary logo and guidelines on how to correctly use it on their website: http://www.biglotteryfund.org.uk/funding/funding-guidance/managing-your-funding/grant-acknowledgement-and-logos

There are a number of colours you can choose from including blue, pink, black or white. Your choice of colour should depend on the other colours you are placing it next to and whether it clashes. You should also think about whether it is going to be printed or not (some printers don’t like colour!). Please note there are different versions provided for on screen use and versions for printed materials. If you need advice, please ask your Talent Match Manager.

Where you are presenting Talent Match to the public on a new piece of material, you should always place your logo to the right of the Big Lottery Fund’s logo.They must be the same size and need to be locked together to clearly show that this is a partnership relationship. We show below how we would like this used. The Prince’s Trust logo is used as an example but we expect you to use your own logo where you see ours in the example, not ours.

1. UNIVERSAL BRANDING OF TALENT MATCH

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2.0 LOGOS

If you need to incorporate the logos of other partners in your marketing (see point 1.4 for an example), you should always put the Big Lottery logo first, then that of The Prince’s Trust (as the lead organisation in your area, then your own and then the logos of the other partners. The logos must always be very prominent.

LOGO HIERACHY

1. UNIVERSAL BRANDING OF TALENT

MATCH (CONTINUED

Insert partner logo 2

Insert partner logo 3

All materialsBig Lottery Logo – this must always appear on any Talent Match related materials no matter the subject.

Delivery/core partnership marketingBig Lottery Logo and delivery/core partner organisation logo – the organisation responsible for the communication should always include their logo, locked up with the Big Lottery logo (rather than ours)

Group communicationBig Lottery Logo and delivery/core partner organisation logos – where multiple organisations are involved (e.g. group delivery), the Big Lottery logo comes first, then that of The Prince’s Trust as lead partner and then all other partner logos. Please ensure all partners sign this off.

WHO ARE WE TRYING TO REACH?After much discussion with core groups and young people, there appear to be a number of different audiences we want to reach through Talent Match. The Prince’s Trust will work with young people from each area and the core partnership group to develop marketing & communications plans to help the core partnerships engage each of these audiences at the appropriate time.

2. AUDIENCES

Unemployed young people aged 18-24 living in our delivery areas

Tell them we can help them and explain how we will do it

Referral agencies or those working with young people

To ensure they refer eligible young people to us

Employers Who can offer job opportunities or related solutions

Public Sector To share with them what we are doing in their local area and ensure we work together on providing solutions

Young people area-wide To recognise and celebrate the achievements of young people on our programme as a means to encouraging all young people to think differently about themselves and each other

General public To shape more positive attitudes towards unemployed young people so that support agencies and the general public will be more aware of their needs and be better able to help them

We will work closely with each area to develop local solutions for reaching the appropriate audiences. However, we know there are some central channels of communication we will all use so we are providing guidance for you on this.

3.1 WEBSITESIn terms of messages, we think there are four different types of website communications (shown below). We need to be very clear what we’re saying on each one to ensure we’re helping each audience understand what we’re offering them. For example, the website a young person visits to find out about what Talent Match can do for them will be quite different to one for an employer. There is more detailed information on the next few slides.

3. CHANNELS FOR REACHING OUR

AUDIENCES

Strategic OverviewBig Lottery Fund Website

Stakeholder audienceGeneral Public

Talent Match Area OverviewPrince's Trust website (area lead)Stakeholder audience engagement

(employer, delivery agencies, public sector etc)

Youth engagement and recruitment

All local delivery partner websitesYouth audience engagement

Individual organisational communications

All organisations/partners involved in Talent Match

Engagement with your own organisational stakeholders and supporting your Talent Match

remit

We m

ust ensure we m

atch audience appropriate SEO,

digital advertising, signposting etc to the website w

e are signposting to

3.1 WEBSITE TYPES - STRATEGIC OVERVIEW

The Big Lottery Fund’s central Talent Match siteThe Big Lottery Fund’s main objective is to raise awareness amongst its stakeholders and the general public to let them know how Lottery money is spent, and to explain the benefits to local communities of the funding.

There isn’t a stand-alone website for Talent Match. Instead, a number of Talent Match pages have been developed within the Big Lottery Fund’s existing site.

The Prince’s Trust has provided the Big Lottery Fund with consolidated information for their website – including key messages for the five areas, objectives of the activity, key partners, case studies with images and contact details.

The Big Lottery Fund’s unique URL for Talent Match is www.biglotteryfund.org.uk/talentmatch

We all should ensure that we include it on all of our materials and press releases, along with our own unique URLs for our individual websites. For example: We should say that ‘For more information on Talent Match, go to www.biglotteryfund.org.uk/talentmatch

To find out more about this programme or our local activity, go to www.partnerwebsite/talentmatch

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3.1 WEBSITE TYPES - TALENT MATCH AREA OVERVIEW

The Prince’s Trust websiteAs we are the lead partner in five areas, The Prince’s Trust has built a central landing page for Talent Match which explains the overall vision of Talent Match and explains our strategic involvement.

The text is very young person friendly and simple but isn’t specifically aimed at that audience. It is for all of our key audiences but, as we commission delivery, we will build more youth friendly pages that are directly focused on recruitment.

On this central landing page, we have provided links to five area pages which include short information about the overall area activity. As your plans become clearer, please let us know the details of your activity so that we can provide more about what you’re doing.

Our landing page also links to the Big Lottery Fund’s pages in case the visitor wants any more detailed information about the other 16 projects.

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3.1 WEBSITE TYPES - YOUTH ENGAGEMENT AND RECRUITMENT

We all believe that the most important thing is for a young person to find the right support for the issue they face. From our research with young people, we know that:• they like very simple messaging• they want to know what they can expect from us, put very succinctly• lots of photos and if possible a video about what they can expect (keep short)• they like to see a picture of the person they will meet (if possible)• they want to be able to contact us at no cost to them –free phone and text lines are always good, as well as a web contact form.

Sharing informationDelivery partners should share their information with other partners in the area to ensure this is cross-referenced on our websites. For example, where The Prince’s Trust is delivering, we should reference other partners in the area in case our approach isn’t right for the young person but something else is. We wouldn’t want to lose any eligible young person just because we’ve confused them or not given them the information they need. The URL for any partner Talent Match web page should always be partnerwebsite/talentmatch

Suggested text

Please remember to always follow the universal brand guidance and use the key messages to describe Talent Match on your website

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We suggest the following text for your website (in addition to your own): (your organisation’s name) is working in partnership with The Prince’s Trust and (number of) other organisations in (insert town or region) to support unemployed young people into work through the Talent Match programme. To find out more about what’s happening across this area, click here (insert princes-trust.org.uk/talentmatch

3.1 WEBSITE TYPES - INDIVIDUAL ORGANISATIONS

Websites of other (non-delivery) organisations involved in Talent MatchIf you are an organisation involved in Talent Match but are not directly responsible for delivery, you may still want to tell the world about what you are doing. This is absolutely fine, of course. But please ensure you:

• follow the brand guidelines in this document• you use the key messaging • you link through to The Prince’s Trust Talent Match pages (princes trust.org.uk/talentmatch

Please also ensure your web page is signed off by The Trust so that we can make sure that the branding is correctly applied.

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3.2. MEDIA RELATIONS

Launch – January 2014 Talent Match launched to the media on 22nd January 2014.

For this activity, we prepared area press releases and supplied case studies to the Big Lottery Fund. We also helped to sell in to key press in each area. This launch was very much an announcement of the funding and we plan to create more detailed press moments as the project develops and we have information to release, particularly around delivery.

We will work with the core partnerships to choose when those moments will be and you will have the support of The Prince’s Trust press team to plan the activity.  Ongoing media relations The Prince’s Trust will provide guidance and support to partners in the form of:• planning key moments for press activity throughout each year• distributing template press releases with appropriate key messaging • advice on media to sell in to

Media sell-ins, in particular for recruitment of young people or volunteers, should be handled by the individual organisations responsible for the activity, throughout the five year period.

Regional recruitment press releases should be issued by the local delivery partner on its headed paper – this includes recruitment of young people and of volunteers. You should ensure you include the Big Lottery logo.

Please note, all press releases will need to be signed off by The Prince’s Trust press office – giving at least seven days’ notice in advance of the proposed announcement. We can then share these press releases with the Big Lottery Fund for their approval.

 

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3.2. MEDIA RELATIONS

The Prince’s Trust media officers for each area are listed below. These are the people that you should liaise with to discuss any proposed media activity / press releases:

South EastDonna White – donna.white@princes-trust.org.uk

MiddlesbroughRachel Reay – rachel.reay@princes-trust.org.uk

Leicester and Leicestershire, Greater Lincolnshire and New AngliaVicky Hodgkinson - vicky.hodgkinson@princes-trust.org.uk

We will also coordinate the distribution of case studies to the Big Lottery Fund for national sell in, as and when required by the Big Lottery Fund. If you are planning any events where you will be presenting Talent Match and involving Big Lottery Fund branding or personnel, VIP invitation lists and event schedules should be shared and agreed in advance with the Lottery’s communications team and with The Prince’s Trust press team. This is to ensure there is no crossover with any other activity taking place.

All delivery partners must inform The Prince’s Trust and the Big Lottery Fund, during and out of hours, of any significant media interest both regionally and nationally. This is particularly important if the media interest is potentially damaging, as soon as information is available.

The Prince’s  Trust out of hours press number is 07990 503 366. 

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3.2. MEDIA RELATIONS

How to mention Talent Match in press materialsAll press notices, media briefings and other materials should acknowledge funding from the Big Lottery Fund’s Talent Match programme and must feature their beneficiary logo.

When communicating with the press, we must all refer to our funder in full as the Big Lottery Fund, not the Fund, BLF, BIG, or the Lottery.

LogosAll press releases must include the logos set out in the branding guidance.

Notes to EditorsWe have provided you with Notes to Editors at the end of this document. We will revisit these as time goes on and our messages change.

 

 

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3.2. MEDIA RELATIONS

Media InterviewsWhen we are planning media moments, we will contact each core partnership to nominate a professional who will be the media spokesperson for your area and will deliver any media interviews. You can choose more than one. You should also consider whether you want to nominate any young people who could be available to talk to the media about their experiences.

All spokespeople should be briefed on the agreed key messages ahead of any press interviews. Local partners’ marketing and communications teams should provide media training, where needed. If you need any additional training, please let your Talent Match Manager know and The Prince’s Trust media officers can provide support over the telephone.

Case StudiesYou should always be looking for good stories to compliment your marketing activity and we will always need case studies for selling in to media. Any case studies provided to The Prince’s Trust may be shared with the Big Lottery Fund to complement their national media strategy.

Local delivery partners should think about selling in their own case studies into the regional media as part of their recruitment activity.

No doubt you will have your own internal brand style for writing up case studies but to ensure clarity of messaging from all partners, we have already provided a case study template to be filled in – if you have not received it and would like to, please ask your Talent Match Manager. As per the above, all case studies going out to media must be sent across to The Prince’s Trust press office before it goes out externally.

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3.2. MEDIA RELATIONS

Case studies (continued)We ask that all case studies have been fully approved by your internal marketing and communications teams before they are sent to The Prince’s Trust press team.

• You need to be individually responsible for ensuring that any case study you distribute has full approval from the young person. It’s vital you seek approval of the final written version before you send anything to anyone else. • We have distributed a template consent form which covers off distribution of case studies to a third party for media sell in. • Please also highlight any sensitivities and restrictions on the approval form (for example, ‘I don’t want you to say I was in care’ or ‘I don’t want to appear in xx (newspaper) under any circumstances’. • Please always provide contact details – whether they are for the young person themselves or a support worker from your organisation.

Images for media and marketingAny images distributed of young people or that represent your organisation’s activities, should have been approved by your internal marketing and communications teams before anyone else sees them.

All partners are individually responsible for ensuring that images provided have full copyright approval for distribution across all marketing and media platforms and that anyone in the image has given full consent. At the point of release to The Prince’s Trust, we expect that the correct approvals have already been put in place.

The Prince’s Trust can distribute consent forms and photographer release forms if partners do not have their own.

 

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3.3. SOCIAL MEDIA3. CHANNELS FOR REACHING OUR

AUDIENCES (CONTINUED) In consultation with the Big Lottery Fund and experienced social media consultants, we think the best course of action is for partners not to develop their own local Talent Match accounts with their own Twitter handles or public facing Facebook pages. The reasons are that this activity would be overly resource heavy with little return on investment – for example:

1. You would need to be posting/tweeting 3-4 times a day, everyday for it to be worthwhile2. You will need to need to react/respond to anyone who wants to interact with you which

requires a dedicated skilled communications person 3. It would be difficult to gather adequate engaging content every day

Twitter - hash tags and handles to useWe feel that interested parties would gain more from following individual partner handlesand the centrally used hash tags.

• All partners should follow @The Big Lottery Fund on Twitter and join in the conversation using the #talentmatch and #Biglf hashtags (the first is more important)• #talentmatch and #Biglf should be included in any tweets (the first is more important)• We encourage you to follow @BiglfYoungLives, as the Big Lottery Fund will be using this twitter account to engage with organisations involved in Talent Match and their wider work to support young people• We should all ensure we have all handles for our area partners – this can be coordinated through the Talent Match managers. This means that if we are sharing content about another partner’s activity, we should always name check them so that we can cross fertilise content e.g. The Prince’s Trust handle is @PrincesTrust.

3.3. SOCIAL MEDIA

The best way to maximise the noise around Talent Match at a local level is to identify other relevant commonly used hash tags that are appropriate to the subject matter, and try to plug into ongoing conversations around the area e.g.#UKedchat, #mentoring, #business, #enterprise. You could also use local hash tags so for example for the South East – #London or #SouthEast are the most obvious ones.

The trick of plugging into a conversation is to look at what is being talked about at the time that you’re tweeting – is there anything relevant that is trending, i.e. #jobs, #unemployment, #training #youngpeople This sort of thing varies according to what’s in the news, what’s on the TV, what a celebrity has been talking about recently. If you need some help, please ask your Talent Match Manager.

FacebookPartners should like the Big Lottery Fund’s Facebook page: www.facebook.com/biglotteryfund. If you would like us to, we can create closed Facebook groups as a way for partners to communicate with each other. These will be closed groups to share information and best practice amongst all partners. Please let your Talent Match Manager know if you do want to do this.

LinkedInThe Prince’s Trust has close links with Linked In and we will provide support to partners for using LinkedIn to reach employers and public sector bodies. If there is demand for this, we can provide written guidance to help each core partnership reach out through LinkedIn.

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3.4. FILMThe beneficiary/partner lockup logo should be included in any film, either at the intro or end plate.

3.5 PODCASTSIf podcasts are created to promote the work you are doing we must be mentioned if you are mentioning your own organisation’s name. Recognising the Big Lottery Fund is more than using logos. You will need to work with your contract manager and communications contact to ensure compliance with your contract. The Big Lottery Fund expect any material you generate to reflect their accessibility requirements.

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KEY MESSAGES

It is really important that we have standardised key messages for all communications and marketing.

This is to ensure we all reference Talent Match in a way that is suitable to the Big Lottery Fund and give out the right information about the investment. The messages below have been signed off by the Big Lottery Fund.

The overall key messages that the Big Lottery Fund want us to convey throughout the course of Talent Match are:

•Talent Match is designed by young people for young people•Talent Match partnerships involve people from all sectors, developing local solutions in response to local needs• Talent Match offers individual support for both young people and businesses, tailored to their needs• Evaluation and sharing learning is a key part of the Talent Match investment•Talent Match will provide the opportunity for voluntary and community organisations to use their knowledge and experience to develop youth unemployment solutions.•Talent Match is aimed at helping those young people furthest from the job market.•Talent Match will ensure that the skills and experience of the voluntary and community sector can be used to help tackle the serious problem of youth unemployment.  We have adapted these messages for use in different mediums and these should be used by all partners when describing Talent Match.

APPENDIX ONE – KEY MESSAGES

KEY MESSAGES (continued)

Short Body Copy – for small printed materialsTalent Match is a £108 million Big Lottery Fund investment project to help long-term unemployed young people, aged 18-24, to gain employment across England. Its aim is to ensure that the skills and experience of the voluntary and community sector can be used to help tackle youth unemployment and it has been designed by young people, for young people. Talent Match, in partnership with voluntary, public and private sector organisations and young people panels, will deliver local employment solutions in response to local needs. In particular, it will work closely with local businesses to develop opportunities for young people to access jobs. To find out more about this innovative investment initiative, go to www.biglotteryfund.org.uk/talentmatch

Long Body Copy – for websites and reportsTalent Match is a £108 million Big Lottery Fund investment project to help long-term unemployed young people, aged 18-24, to gain employment across England. Its aim is to ensure that the skills and experience of the voluntary and community sector can be used to help tackle youth unemployment and it has been designed by young people, for young people. Talent Match, in partnership with voluntary, public and private sector organisations and young people panels, will deliver local employment solutions in response to local needs. In particular, it will work closely with local businesses to develop opportunities for young people to access jobs.

There are 21 Talent Match projects in England and each project is led by a partnership of voluntary, public and private sector organisations and a panel of local young people. The Prince’s Trust is the lead partner in five areas – South East, Greater Lincolnshire, New Anglia, Middlesbrough, Leicester and Leicestershire. Evaluation and sharing learning is a key part of the Talent Match investment. To find out more about this innovative investment initiative, go to www.biglotteryfund.org.uk/talentmatch

APPENDIX ONE – KEY MESSAGES

(CONTINUED)

ABOUT TALENT MATCH

• Talent Match is an innovative and ambitious £108 million investment initiative from the Big Lottery Fund • It will help young people, aged 18-24, who are living in ‘hot spots’ of high unemployment, and who have been unemployed for more than 12 months. • The objective of Talent Match is to address the needs of unemployed young people in their areas and to match these young people up with appropriate employment opportunities in order to generate positive outcomes. • Talent Match is aimed at helping those young people furthest from the job market.• Talent Match will ensure that the skills and experience of the voluntary and community sector can be used to help tackle the serious problem of youth unemployment.• Talent Match has been designed by groups of young people, with direct experience of the specific issues where they live. • Talent Match will work with local businesses to develop opportunities for young people to access jobs. • There will be 21 Talent Match projects in England, running from January 2014 to 2018.• Each project will be led by a partnership of voluntary, public and private sector organisations and a panel of local young people. • The Prince’s Trust is the lead partner in five areas – South East, Greater Lincolnshire, New Anglia, Middlesbrough, Leicester and Leicestershire. • Evaluation and sharing learning is a key part of the Talent Match investment. 

APPENDIX TWO – NOTES TO EDITORS FOR

ALL PRESS RELEASES

ABOUT THE BIG LOTTERY FUND

The Big Lottery Fund, the largest distributor of National Lottery good cause funding, is responsible for giving out 40 per cent of the money raised for good causes by the National Lottery.

The Fund is committed to bringing real improvements to communities and the lives of people most in need and has been rolling out grants to health, education, environment and charitable causes across the UK. Since its inception in 2004, the Big Lottery Fund has awarded close to £6bn.

The Fund was formally established by Parliament on 1 December 2006. Since the National Lottery began in 1994, 28p from every pound spent by the public has gone to good causes. As a result, over £30 billion has now been raised and more than 400,000 grants awarded across arts, sport, heritage, charities, health, education and the environment.

Contact Details:Insert local contact details (for delivery releases)Insert Prince’s Trust local press officer who will field callsPrince’s Trust press office (out of hours): 07990 503 366Big Lottery Fund Press Office: 020 7211 1888, Out of hours: 07867 500 572, Public Enquiries Line: 08454 102030, Textphone: 08456 021 659

APPENDIX TWO – NOTES TO EDITORS FOR

ALL PRESS RELEASES (CONTINUED)