A Communications Guide A Communications Guide

for thefor the

Western Canada Business Western Canada Business Service Network Service Network

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Consultations, Marketing and Communications2015

ObjectivesObjectives

• Understand the expectations for use of WD and Government of Canada identifiers.

• Learn the protocol for inviting the Minister to events or getting a Letter of Greeting from the Minister’s Office.

• Discussion on success story requests.• Know more about WD’s Twitter & LinkedIn accounts

and how WCBSN members can use them.• Focus on increased formal and informal interaction

with WD’s regional communications units.

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Visibility Visibility RequirementsRequirements

• What is the Federal Identity Program (FIP)?

• Where and when are WD and Government of

Canada identifiers required?

• 28 day lead time for approval

• www.wd-deo.gc.ca

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WD Visibility RequirementsWD Visibility Requirements

• Federal Government Identifiers • Rules for identifying WD and the Government of

Canada  • Sample Acknowledgement Lines  • WD Visibility in Practice  • About operational materials  • Obligation to notify WD Communications office

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Visibility RequirementsVisibility Requirements

• Example with acknowledgment line: Supported by / Avec l’appui de :

• If space is limited, this option can be used in bilingual products*:

– This initiative is supported by the Government of Canada through Western Economic Diversification Canada.

– Supported by the Government of Canada through Western Economic Diversification Canada* French text is available in the French Presentation

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Approval to Use IdentifiersApproval to Use Identifiers• Prior approval must be received from WD’s

Communications Branch for any products using federal government identifiers.

• Materials that communicate or promote projects or initiatives undertaken by signatories to partnership agreements, grants and contribution recipients, or partners in the Western Canada Business Service Network (WCBSN) must acknowledge the support of Western Economic Diversification Canada.

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Approval RequirementsApproval Requirements

These materials may include: •Advertising (print, TV, radio, Web) •Feature articles •News releases •Public displays •Reports and publications (newsletters, promotional brochures) •Signage •Websites 

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Contribution Agreement Contribution Agreement Communications Protocol Communications Protocol

RequirementsRequirements• Milestone events require 28 days advance notice to

regional communications contact• Implement communications activities such as feature

stories, social media applications and/or events• Bilingual signage• Website visibility to include reference to contribution;

the Western Economic Diversification Canada and the Government of Canada wordmark in accordance with the visibility guidelines provided by WD

• Hyperlink to the WD website

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Success StoriesSuccess Stories

• Access West

• Minister’s speeches

• Quarterly call-out

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Success Stories -Success Stories -CF Annual Performance CF Annual Performance

ReportReport

Client Name * Service Provided (loan, bus.

services, comm.  planning &

implementation)

Description should include:Did it align with GOC/WD Priorities?What role did the CF play?Describe how this project/loan/service/initiative made a difference in the client’s organization and/or community?What were the final outcomes* from the activity?How has this positively affected your community?How has this service enhanced the economy in your community?(6-8 sentences)

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Success stories - Success stories - WD Strategic DirectionsWD Strategic Directions

• In 2013, WD adopted six strategic directions after broad-based engagement across Western Canada.

• They are included as departmental priorities in the 2014-15 Report on Plans and Priorities.

o Innovationo Trade and Investmento Federal Defense Procuremento Skills Developmento Aboriginal Economic Developmento Western Canada Business Service Network Revitalization

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TwitterTwitter

WD uses Twitter to keep stakeholders informed about:

•Funding announcements, WD stakeholder successes & results, special events such as the Innovation Forum, Access West, and Call for Proposals. •And now, WCBSN successes.•Ideas needed: keep us in the loop!

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Examples of WD’s WCBSN Examples of WD’s WCBSN TweetsTweets

Award winners

Success Stories

Special Events

WD’s LinkedIn AccountWD’s LinkedIn Account

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Collaborating and Sharing Collaborating and Sharing InformationInformation

• Formal collaboration• Keeping communications informed as issues develop• Informal information sharing• Share best practices

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Regional Communications Regional Communications ContactsContacts

• Joanne Mysak, Manager Consultations, Marketing and Communications, joanne.mysak@wd.gc.ca

or• Rhonda Shymko, Communications Advisor,

rhonda.shymko@wd.gc.ca

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