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Introduction © 2014 Daniel J. Dombrowski A Concise Guide to Independent eBook Marketing
| Date post: | 11-Jul-2015 |
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Introduction
© 2014 Daniel J. Dombrowski
A Concise Guide to Independent eBook Marketing
Many would say, when it comes to being a successful independent author,
that a large part of publishing a “good” book that sells well is entirely unknowable, intangible, or even random
Many would say, when it comes to being a successful independent author,
that a large part of publishing a “good” book that sells well is entirely unknowable, intangible, or even random
Many would say, when it comes to being a successful independent author,
that you either “have it” or you don’t.
But the truth is that a book with all of the right intangibles can still flop.
But the truth is that a book with all of the right intangibles can still flop.
And a book without many of those intangibles can still do quite well.
The difference maker?
The difference maker?
MARKETING
A wise man once said that MARKETING is
A wise man once said that MARKETING is
every interaction you have
A wise man once said that MARKETING is
every interaction you have
with every person you meet
A wise man once said that MARKETING is
every interaction you have
with every person you meet
regarding your business.
And as an indie author,
And as an indie author,
your business
And as an indie author,
your business
is YOU.
So every time you interact with someone
So every time you interact with someone
and the topic of your writing comes up,
So every time you interact with someone
and the topic of your writing comes up,
you are engaging in marketing.
So every time you interact with someone
and the topic of your writing comes up,
you are engaging in marketing.
Never forget that.
Internet marketing for your eBook encompasses just about everything:
Internet marketing for your eBook encompasses just about everything:
Cover Art
Internet marketing for your eBook encompasses just about everything:
Cover Art
Book Summary
Internet marketing for your eBook encompasses just about everything:
Cover Art
Book SummaryAuthor Website
Internet marketing for your eBook encompasses just about everything:
Cover Art
Book SummaryAuthor Website
Internet marketing for your eBook encompasses just about everything:
Cover Art
Book SummaryAuthor Website
Internet marketing for your eBook encompasses just about everything:
Cover Art
Book SummaryAuthor Website
Internet marketing for your eBook encompasses just about everything:
Cover Art
Book SummaryAuthor Website
Internet marketing for your eBook encompasses just about everything:
Cover Art
Book SummaryAuthor Website
LinkedIn GoodReads
Internet marketing for your eBook encompasses just about everything:
Cover Art
Book SummaryAuthor Website
LinkedIn GoodReadsBlog Tour
Internet marketing for your eBook encompasses just about everything:
Cover Art
Book SummaryAuthor Website
LinkedIn GoodReadsBlog Tour
Free Previews
Internet marketing for your eBook encompasses just about everything:
Cover Art
Book SummaryAuthor Website
LinkedIn GoodReadsBlog Tour
Free PreviewsEmail Newsletter
Internet marketing for your eBook encompasses just about everything:
Cover Art
Book SummaryAuthor Website
LinkedIn GoodReadsBlog Tour
Free PreviewsEmail Newsletter
Answering Emails
Internet marketing for your eBook encompasses just about everything:
Cover Art
Book SummaryAuthor Website
LinkedIn GoodReadsBlog Tour
Free PreviewsEmail Newsletter
Answering Emails Blog Posts
Internet marketing for your eBook encompasses just about everything:
Cover Art
Book SummaryAuthor Website
LinkedIn GoodReadsBlog Tour
Free PreviewsEmail Newsletter
Answering Emails Blog Posts
Book Formatting
This series of presentations aims to serve
This series of presentations aims to serve
as both an introduction for the novice
This series of presentations aims to serve
as both an introduction for the novice
and as a reference for those who have plateauedand want to expand and diversify their efforts.
It will be structured such that each additional presentation
It will be structured such that each additional presentation
will build off of the content in earlier presentations.
It will be structured such that each additional presentation
will build off of the content in earlier presentations.
If you can only make it through the first few, don’t worry.
It will be structured such that each additional presentation
will build off of the content in earlier presentations.
If you can only make it through the first few, don’t worry.
You’ll still have enough information to improve your marketing.
Before jumping in, a quick word on AUDIENCE.
Before jumping in, a quick word on AUDIENCE.
You need to know your audience to market your book effectively.
Before jumping in, a quick word on AUDIENCE.
You need to know your audience to market your book effectively.
But more than that, you need to know which PARTS of youraudience you are talking to
Before jumping in, a quick word on AUDIENCE.
You need to know your audience to market your book effectively.
But more than that, you need to know which PARTS of youraudience you are talking to
what each part expects
Before jumping in, a quick word on AUDIENCE.
You need to know your audience to market your book effectively.
But more than that, you need to know which PARTS of youraudience you are talking to
what each part expects
and which parts will help you the most.
eBook Audience Composition
This is your base audience.
eBook Audience Composition
This is your base audience.
It is composed of every person who might somehow find and purchase your book, regardless of your specific marketing outreach or their specific reading interests.
This is your interested audience.
eBook Audience Composition
This is your interested audience.
It is composed of every person who actively seeks out new authors and really digs the whole digital indie author scene.
eBook Audience Composition
eBook Audience Composition
This is your genre audience.
eBook Audience Composition
This is your genre audience.It is composed of every person who already reads and enjoys other books similar to yours.
eBook Audience Composition
This is your genre audience.It is composed of every person who already reads and enjoys other books similar to yours. They know what they
like, and they probably like a lot of the same things as you.
eBook Audience Composition
This is your niche audience.
eBook Audience Composition
This is your niche audience.
It is composed of those readers who have tastes that are nearly identical to your own.
eBook Audience Composition
This is your niche audience.
It is composed of those readers who have tastes that are nearly identical to your own.Their favorite
authors are your favorite authors, and they will notice and appreciate your influences.
It’s important to understand from the beginning which parts of your audience you are targeting,
It’s important to understand from the beginning which parts of your audience you are targeting,
why you are targeting them,
It’s important to understand from the beginning which parts of your audience you are targeting,
why you are targeting them,
and how you are targeting them.
It can seem easy to target the base readership by constantly posting “read me” ads on Facebook, Twitter, and elsewhere.
It can seem easy to target the base readership by constantly posting “read me” ads on Facebook, Twitter, and elsewhere.
(A “read me” ad is a generic post with a link to your book with no real value or content otherwise.)
It can seem easy to target the base readership by constantly posting “read me” ads on Facebook, Twitter, and elsewhere.
(A “read me” ad is a generic post with a link to your book with no real value or content otherwise.)
Every indie author posts these, some to extreme excess, and most people just ignore them.
It can seem easy to target the base readership by constantly posting “read me” ads on Facebook, Twitter, and elsewhere.
(A “read me” ad is a generic post with a link to your book with no real value or content otherwise.)
Every indie author posts these, some to extreme excess, and most people just ignore them.
Future presentations will discuss how using creative marketing techniques can help grab the attention of base readership.
It can also be easy to stick to your niche and market solely to readers just like you.
It can also be easy to stick to your niche and market solely to readers just like you.
But that group will always be relatively small.
It can also be easy to stick to your niche and market solely to readers just like you.
But that group will always be relatively small.
Your niche is your core, but it’s not your end goal.
It can also be easy to stick to your niche and market solely to readers just like you.
But that group will always be relatively small.
Your niche is your core, but it’s not your end goal.
Future presentations will discuss how you can effectively target your niche and use it to create marketing buzz that will ripple outward rather than relying on it as your entire customer base.
Your main marketing focus should always be on your interested and genre audiences.
Your main marketing focus should always be on your interested and genre audiences.
These two segments of your potential audience have the highest return on investment.
Your main marketing focus should always be on your interested and genre audiences.
These two segments of your potential audience have the highest return on investment.
Readers in these groups are always looking for something new.
Your main marketing focus should always be on your interested and genre audiences.
These two segments of your potential audience have the highest return on investment.
Readers in these groups are always looking for something new.
Future presentations will discuss how to reach out to these groups, engage them, and give them content to share.
Over the coming weeks and months, I will be posting presentations on the following topics:
Over the coming weeks and months, I will be posting presentations on the following topics:
Where to distribute your eBook.
Over the coming weeks and months, I will be posting presentations on the following topics:
Where to distribute your eBook.
The proper marketing mindset.
Over the coming weeks and months, I will be posting presentations on the following topics:
Where to distribute your eBook.
The proper marketing mindset.
The role of and best content for an author website.
Over the coming weeks and months, I will be posting presentations on the following topics:
Where to distribute your eBook.
The proper marketing mindset.
The role of and best content for an author website.
The benefits of blogging.
Over the coming weeks and months, I will be posting presentations on the following topics:
Where to distribute your eBook.
The proper marketing mindset.
The role of and best content for an author website.
The benefits of blogging.
How to Tweet like a pro.
Over the coming weeks and months, I will be posting presentations on the following topics:
Where to distribute your eBook.
The proper marketing mindset.
The role of and best content for an author website.
The benefits of blogging.
How to Tweet like a pro.
Is Facebook over?
Over the coming weeks and months, I will be posting presentations on the following topics:
Where to distribute your eBook.
The proper marketing mindset.
The role of and best content for an author website.
The benefits of blogging.
How to Tweet like a pro.
Is Facebook over?
Should an author use Pinterest?
Over the coming weeks and months, I will be posting presentations on the following topics:
Where to distribute your eBook.
The proper marketing mindset.
The role of and best content for an author website.
The benefits of blogging.
How to Tweet like a pro.
Is Facebook over?
Should an author use Pinterest?
Keeping an eye out for new and useful platforms.
Over the coming weeks and months, I will be posting presentations on the following topics:
Where to distribute your eBook.
The proper marketing mindset.
The role of and best content for an author website.
The benefits of blogging.
How to Tweet like a pro.
Is Facebook over?
Should an author use Pinterest?
What can you do on GoodReads?
Keeping an eye out for new and useful platforms.
Base Interested Genre Niche
Throughout the presentations, look for these symbols.
Base Interested Genre Niche
Throughout the presentations, look for these symbols.
They will indicate whether a particular marketing tactic targets one specific part of your audience or
multiple parts.
Base Interested Genre Niche
Throughout the presentations, look for these symbols.
They will indicate whether a particular marketing tactic targets one specific part of your audience or
multiple parts.
A balanced approach is always the best approach, so look for tactics and build a strategy that will target every segment of your audience.
Keep in Touch!
Hear about the latest presentations as soon as they hit:
Keep in Touch!
Hear about the latest presentations as soon as they hit:
Follow me on Twitter
Keep in Touch!
Hear about the latest presentations as soon as they hit:
Follow me on Twitter
Like me on Facebook
Keep in Touch!
Hear about the latest presentations as soon as they hit:
Follow me on Twitter
Like me on Facebook
Sign up for my newsletter.
Coming soon…
Coming soon…
A Concise Guide to Independent eBook Marketing:
Coming soon…
How to write a “good” book.
A Concise Guide to Independent eBook Marketing:
