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Olivier Poitrenaud – CEO 17 October 2008 As a global reflection where the seat is an office desk, a rest chair, an eating place. THALYS - CLEVER SEATING
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Page 1: › conf › 08rail_conf › pdf › Day_1 › Olivier_Poitrenaud.pdf Olivier Poitrenaud – CEO 17 October 2008 As a global ...« Thalys village » is a market of 45 million Europeans.

Olivier Poitrenaud – CEO

17 October 2008

As a global reflection where the seatis an office desk, a rest chair, an eating place.

THALYS - CLEVER SEATING

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CLEVER SEATING, A NEW SEAT FOR A NEW THALYS

GENERAL PRESENTATION OF THALYS & KEY ISSUES 2008-2009

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ABOUT THALYS :

A high speed train (300 km/h)

Connecting 4 European countries :Belgium, the Netherlands, France and Germany

Created in 1995 Thalys is the result of the collaboration of four rail companies:SNCF (France), SNCB (Belgium), DB (Germany) and NS (Netherlands)

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« Thalys village »is a market of45 million Europeans.

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THALYS, A REGIONAL EUROPEAN COMPANY

AMSTERDAM

Schiphol (Amsterdam Airport)

Den Haag

Rotterdam

Antwerpen

GentBrugge

Oostende

BRUSSEL

PARIS

Valence

Avignon

Maastricht

COLOGNE

Aix-la-ChapelleLiègeNamur

Charleroi

Mons

Régular serviceSeasonal serviceConnection

Aix-en-Provence

Chambéry

Albertville

MoutiersAime-La-Plagne

LandryMarseilleBourg-St-Maurice

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KEY FIGURES :

6.2 million passengers in 2007

470 connections, linking Germany, Belgium, the Netherlands and Franceevery week including a Paris-Brussels connection in 1h22, 25 times a day

26 trains sets

9.5 million kilometres driven in 2007

A record turnover of 364 million Euros in 2007

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DISTRIBUTION OF PASSENGERSBY COUNTRY OF ORIGIN

France : 38%

21% of our passengersare not from the primary market

Belgium : 23%

Germany : 9%

The Netherlands : 9%

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CUSTOMER PROFILE AND TRAVELLERS CLASS

39% under 35 years

79% economically activecustomers

LeisureCustomers

52%

BusinessCustomers

48%

Male

56%Female

44%

Comfort 1

28%Comfort 2

72%

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NUMBER OF DEPARTURES AND TRAVEL TIMEIN 2008 VS 2009

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ONBOARD SERVICE IN 2007

Each month

26,800 coffees served at the bar

119,000 newspapers provided

186,000 meal trays served

7,060 taxis reserved

6460 public transport tickets sold at the bar (+ 7.6%)

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THALYS POSITIONNING AND VALUES

The core values of railroad (security-punctuality) and HST (speed)

Business segment :an all-including offer, better than mid-haul airlines business class

Leisure segment : fare and easy access

Fair relationship with the customer

Warm relationship with the customer

At the edge of innovation to bring the best to the customer

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Page 11: › conf › 08rail_conf › pdf › Day_1 › Olivier_Poitrenaud.pdf Olivier Poitrenaud – CEO 17 October 2008 As a global ...« Thalys village » is a market of 45 million Europeans.

December 2008:the beginning of a process 26 trainsets equipped with

WiFi

A first trainset refurbished

New uniforms

New on-board services

2009:with the launch of the HSL,the new Thalys has arrived

2008-2009 THE METAMORPHOSIS OF THALYS

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Commercial launch of onboard WiFi(14 May)

A new website and new services 2.0

26 trainsets equipped with WiFi inNovember 2008

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WIFI ON BOARD

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New uniforms

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New onboardservices(December)

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NEW EXTERNAL DESIGN

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Adapted to the needs of business and leisure customersComfort 1

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Page 17: › conf › 08rail_conf › pdf › Day_1 › Olivier_Poitrenaud.pdf Olivier Poitrenaud – CEO 17 October 2008 As a global ...« Thalys village » is a market of 45 million Europeans.

Light bar: strong identity with current tastesand designed according to the culture of the countries

passed through17

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Medium bar: friendly, welcoming and warm atmosphere

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Dark bar: using the emblematic red colour of Thalys

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Page 20: › conf › 08rail_conf › pdf › Day_1 › Olivier_Poitrenaud.pdf Olivier Poitrenaud – CEO 17 October 2008 As a global ...« Thalys village » is a market of 45 million Europeans.

Adapted to the needs of business and leisure customersComfort 1

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Page 21: › conf › 08rail_conf › pdf › Day_1 › Olivier_Poitrenaud.pdf Olivier Poitrenaud – CEO 17 October 2008 As a global ...« Thalys village » is a market of 45 million Europeans.

Adapted to the needs of business and leisure customersComfort 2

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ORGANIZATION CHART

Teamwork (SNCF/THI/Suppliers)

Duration of seat development: 18months

MOATHI

Technicalstudies

DesignersE.Rhinn

A.Enthover

MOESNCF

Supplier tender

Functionalspecifications

Technicalspecifications

11 main markets- Seats (CLERPREM)- WCs- Carpets- Room- Etc.

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2009 : THE YEAR OF THE NEW THALYS

High-speed Paris-Amsterdam (mid-2009)

High-speed Paris-Cologne (mid-2009)

1hr 46 between Brussels and Amsterdam

3hrs 13 between Paris and Amsterdam

1hr 47 between Brussels and Cologne

3hrs 14 between Paris and Cologne

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Page 24: › conf › 08rail_conf › pdf › Day_1 › Olivier_Poitrenaud.pdf Olivier Poitrenaud – CEO 17 October 2008 As a global ...« Thalys village » is a market of 45 million Europeans.

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CLEVER SEATING, A NEW SEAT FOR A NEW THALYS

GENERAL PRESENTATION OF THALYS & KEY ISSUES 2008-2009

Page 25: › conf › 08rail_conf › pdf › Day_1 › Olivier_Poitrenaud.pdf Olivier Poitrenaud – CEO 17 October 2008 As a global ...« Thalys village » is a market of 45 million Europeans.

NEW SEATING:MORE COMFORTABLE AND PRACTICAL

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+ +

=

Page 26: › conf › 08rail_conf › pdf › Day_1 › Olivier_Poitrenaud.pdf Olivier Poitrenaud – CEO 17 October 2008 As a global ...« Thalys village » is a market of 45 million Europeans.

1_ AS COMFORTABLE AS IN YOUR SITTING ROOM

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Page 27: › conf › 08rail_conf › pdf › Day_1 › Olivier_Poitrenaud.pdf Olivier Poitrenaud – CEO 17 October 2008 As a global ...« Thalys village » is a market of 45 million Europeans.

1st reference criterion:

increase in distanceto the knees throughan effort to optimisethe shape of the seat

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900

500

350

750

640

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2nd reference criterion:

Distance betweenseats increasedby 3 cm (CF1 & CF2)

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Increased comfort(more softness) thanksto foam quality

CF1

Page 30: › conf › 08rail_conf › pdf › Day_1 › Olivier_Poitrenaud.pdf Olivier Poitrenaud – CEO 17 October 2008 As a global ...« Thalys village » is a market of 45 million Europeans.

3rd reference criterion:

new kinematicsfor improved ergonomicsand comfort

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When reclining, the rear ofthe seat lowers towardsthe ground while the frontstays at the same distancefrom the ground.

110°

14°

34°

105°

12°

27°

Page 31: › conf › 08rail_conf › pdf › Day_1 › Olivier_Poitrenaud.pdf Olivier Poitrenaud – CEO 17 October 2008 As a global ...« Thalys village » is a market of 45 million Europeans.

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4th reference criterion:

more envelopingheadrests for greatercervical comfort

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rethinking of design and materialsImprovement in

the geometry ofheadrests toguarantee improvedhead support

Softer in the centrewith a cotton pillow(CF1)

Page 33: › conf › 08rail_conf › pdf › Day_1 › Olivier_Poitrenaud.pdf Olivier Poitrenaud – CEO 17 October 2008 As a global ...« Thalys village » is a market of 45 million Europeans.

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Wider headrests coveredwith a pillow in CF1

Pseudo-independencebetween the seats (duo),balance between“cocooning” and “user-friendliness”

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Shape and colour of the seatsdesigned for their harmoniousintegration into the interiordesign.

Definition of seat shape andcolour for harmoniousintegration…

Page 35: › conf › 08rail_conf › pdf › Day_1 › Olivier_Poitrenaud.pdf Olivier Poitrenaud – CEO 17 October 2008 As a global ...« Thalys village » is a market of 45 million Europeans.

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5th criterion:

Rationalisation of controls.

The controls activating thereading light and seatmovements are gatheredtogether, backlit and easyto access.

CF2 button

Page 36: › conf › 08rail_conf › pdf › Day_1 › Olivier_Poitrenaud.pdf Olivier Poitrenaud – CEO 17 October 2008 As a global ...« Thalys village » is a market of 45 million Europeans.

Tested and approved byan independentconsultancy specialisingin ergonomics

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2_AS COSYAS A RESTAURANT

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The individual bin and plugsocket are situated at the foot ofthe seat in front (duo seats) or atthe foot of the table (seats facingeach other)

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Optimised table shapeand dimensions

Space available in frontof the tray

Petal shape

Cup and document holderincluded

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3_ AS EFFICIENTAS AT THE OFFICE

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Individual plugsocket compatiblewith all computerand mobile phonecharger plugs(CF1 + CF2)

Page 42: › conf › 08rail_conf › pdf › Day_1 › Olivier_Poitrenaud.pdf Olivier Poitrenaud – CEO 17 October 2008 As a global ...« Thalys village » is a market of 45 million Europeans.

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Table coveringsuitable forcomputer mice

Page 43: › conf › 08rail_conf › pdf › Day_1 › Olivier_Poitrenaud.pdf Olivier Poitrenaud – CEO 17 October 2008 As a global ...« Thalys village » is a market of 45 million Europeans.

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A small one located abovethe table

large enough to hold a mobilephone or glasses case

designed so you won’t forgetthem

Two pockets in the back of the seat

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The other larger,located under the table

capable of holdingmagazines orlaptop computer

Two pockets in the back of the seat

Page 45: › conf › 08rail_conf › pdf › Day_1 › Olivier_Poitrenaud.pdf Olivier Poitrenaud – CEO 17 October 2008 As a global ...« Thalys village » is a market of 45 million Europeans.

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THE NEW THALYS“DIFFERENT RIGHT DOWN THE LINE ”

Page 46: › conf › 08rail_conf › pdf › Day_1 › Olivier_Poitrenaud.pdf Olivier Poitrenaud – CEO 17 October 2008 As a global ...« Thalys village » is a market of 45 million Europeans.

THANK YOU FOR YOUR ATTENTION

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