1. A consumer story5 Surprising Holiday Shopping TrendsI gather ideas for things I think someone might like throughout the year, then I purchase those gifts at a convenient time and price point.1y lida ho son no ea s e is her ping T p shoKRISTIN, 30, PAday 29% y holiUND u O rs bR pe EAR hop of s ALL Y s gift82%OF SHOPPERS WILL LIKELY BUY GIFTS IN-STORE THIS HOLIDAY SEASONGoing to the store to hear holiday music, to see decorations, browsing and shopping. This really brings the true spirit of the holidays.2I like to browse and touch and feel things before I buy them.Consu mer EXPER s value IENCE SCecilia, 43, CASTACEY, 39, FLDURING THEIR SHOPPING EXPERIENCE CUSTOMERS MOST VALUE Seeing Products in PersonPrices & PromotionsIn-Store ExperienceWhen I go shopping, it's usually with a specic purpose or goal to examine an item or compare prices.There are few feelings as great as walking into a store during the holiday season and being able to appreciate the visual stimulation from the holiday decor.Being on an extremely tight budget means I have to go where the sales are - the better the sale, the more likely I will visit their store.PRIYA, 45, OHCHRISTINA, 40Price and quality of products trump convenience and brand loyalty as factors that are most important to shoppers when shopping in-store.Customer ServiceExcellent customer service makes any shopping experience better. STEVE, 48SUE, 65, CASHOPPERS ARE MORE LIKELY TO PURCHASE:Books and magazinesToysGift certicatesElectronicswithout going in-store because they understand the types of products look, feel and quality.SHOPPERS RATHER GO IN-STORE TO PURCHASE: I would be far more inclined to purchase books, electronics, and gift certificates online, since you can read up on the reviews, item details, and general pricing online.HousewaresApparel/ ClothingCosmetics/ Beauty ProductsJewelry/ Accessoriesbecause they are items that have variations in color, size and shape.KELSEY, 24THE TOP THREE RESOURCES SHOPPERS SEEK INSPIRATION FROM FOR THEIR HOLIDAY SHOPPING INCLUDE:31Friends/Family2Retailers Catalogues3Print Adsrintp People AND ire! inspPrint is still a Player!I cut out items from catalogs and ads and put them in an envelope with my holiday list.Only1/3 ofshoppers willuse social mediathis holiday shopping season. Most said they would use social media toAsk family and friends their opinions and see what is on everybody's wish lists.4 Social is no everyo t for ne.MARY, 57, ILSHOPPERS ARE STILL SKEPTICAL ABOUT MAKING PURCHASES ON THEIR MOBILE DEVICES. INSTEAD, THEY USE THEIR DEVICES TO:5Store digital coupons, dealsRead reviewsCreate shopping listsMobile The shift to ASNT Shopping H RIVED. ARI am undecided about being a true mobile shopper, but Im a true mobile browser.Price CompareUse shopping appsBrowseLINDI H, 54, CASource: Based on the responses from 193 U.S. men and women, 18-65 years of age who are primary/shared household shoppers. They were part of a private online community managed by Communispace, a consumer collaboration agency.www.communispace.com