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A Conversation About the Challenges Facing eLearning Leaders A Review of ITC’s Distance Education...

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Overview of the major findings such as MOOCs, OER movement, student completion, and specific examples of what to do about Financial Aid Fraud, State Authorization, and Student Authentication.
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Sponsored by Sponsored by Archived session and slidedeck will be available to all participants. Results of the 2012 ITC Results of the 2012 ITC National Distance National Distance Education Survey Education Survey Wednesday, June 19 th , 2013
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Page 1: A Conversation About the Challenges Facing eLearning Leaders  A Review of ITC’s Distance Education Survey

Sponsored bySponsored by

Archived session and slidedeck will be available to all participants.

Results of the 2012 ITC National Results of the 2012 ITC National Distance Education SurveyDistance Education Survey

Wednesday, June 19th, 2013

Page 2: A Conversation About the Challenges Facing eLearning Leaders  A Review of ITC’s Distance Education Survey

Get ConnectedGet Connected•SmarterServices.com•Twitter - @smarterservices •Facebook – SmarterServices•Slideshare -http://www.slideshare.net/socialsmarterservices•Smarterservices.com/blog

Page 3: A Conversation About the Challenges Facing eLearning Leaders  A Review of ITC’s Distance Education Survey

Fred LokkenTruckee Meadows CCReno, Nevada

George SelfCochise CollegeDouglas, Arizona

David RhoadsSan Diego Christian CollegeEl Cajon, California

Page 4: A Conversation About the Challenges Facing eLearning Leaders  A Review of ITC’s Distance Education Survey

ITC’s Report OverviewITC’s Report Overview

Fred LokkenFred LokkenDean of WebCollegeDean of WebCollege

Truckee Meadows Community CollegeTruckee Meadows Community College

Page 5: A Conversation About the Challenges Facing eLearning Leaders  A Review of ITC’s Distance Education Survey

Do you consider the data you have for your online classes to be adequate?

Page 6: A Conversation About the Challenges Facing eLearning Leaders  A Review of ITC’s Distance Education Survey

ITC Annual National DE Survey ResultsITC Annual National DE Survey Results

• Survey conducted annually by the Instructional Technology Council

• Only DE survey of community colleges• Designed for eLearning practitioners• 9th year of the survey – longitudinal

data – basis for ascertaining trends• Distributed to all CC Presidents,

members of Congress and all Governors

Page 7: A Conversation About the Challenges Facing eLearning Leaders  A Review of ITC’s Distance Education Survey

ObservationObservation

The “Great Recession” has fostered an unprecedented paradigm shift for higher education in the United States. It has redefined traditional funding formulas and fostered even greater momentum for the community college movement with a renewed focus on workforce development. As community colleges meet the new funding challenge, eLearning will emerge as the “best tool in the shed” and become the major method of preparing this and future generations.

Page 8: A Conversation About the Challenges Facing eLearning Leaders  A Review of ITC’s Distance Education Survey

Survey Results: Major IssuesSurvey Results: Major Issues

• Rise of MOOCs • To date, mostly a top-tier

university-driven movement• Extremely expensive• Extremely low completions (4-6%)• Promoted as a business model

of sustainability for universities• Decision by ACE to grant credit -

implications • Threat or opportunity?

Page 9: A Conversation About the Challenges Facing eLearning Leaders  A Review of ITC’s Distance Education Survey

Are you working with MOOCs or considering to do so in the next year?

Page 10: A Conversation About the Challenges Facing eLearning Leaders  A Review of ITC’s Distance Education Survey

Survey Results: Major FindingsSurvey Results: Major Findings

MOOCS“Massive Open Online Course”•Forty-two percent of respondents reported they have no plans for incorporating MOOC content into their online courses.•Forty-four percent reported they are beginning to explore options for incorporating MOOC content into their entire courses.•Less than one percent reported they are offering course credit or certificates for completing MOOCs.

Page 11: A Conversation About the Challenges Facing eLearning Leaders  A Review of ITC’s Distance Education Survey

Survey Results: Major issuesSurvey Results: Major issues

• OER Movement – is it real? • What it is• Challenges of “buy-in” and sustainability• Change in campus textbook culture

Page 12: A Conversation About the Challenges Facing eLearning Leaders  A Review of ITC’s Distance Education Survey

Survey Results: Major FindingsSurvey Results: Major Findings

OER“Open Educational Resources”

What level of impact do you expect OERs will have at your institution in the next three to five years?•Thirty-six percent of respondents anticipate a significant impact•Sixty percent anticipate very little impact•Four percent anticipate no impact

Page 13: A Conversation About the Challenges Facing eLearning Leaders  A Review of ITC’s Distance Education Survey

Survey Results: Major FindingsSurvey Results: Major Findings

OER

What roadblocks do you anticipate for the adoption of OER solutions at your institution?•Sixty-seven percent of respondents indicated concern about the time faculty need to locate and evaluate OERs•Sixty-six percent indicated concern about a lack of faculty awareness•Forty-five percent indicated concern about the credibility of sources•Twenty-one percent indicated concern about the lack of ancillary materials•Fourteen percent indicated the concern about a resistance from administration

Page 14: A Conversation About the Challenges Facing eLearning Leaders  A Review of ITC’s Distance Education Survey

Survey Results: Major IssuesSurvey Results: Major Issues

• Increased Federal regulation – and opportunity – result of passage of the HEOA in 2008

• Financial Aid fraud rings• State authorization• Student authentication • Veteran’s educational benefits

Page 15: A Conversation About the Challenges Facing eLearning Leaders  A Review of ITC’s Distance Education Survey

Financial Aid FraudFinancial Aid Fraud

David RhoadsDavid RhoadsDir. of Adult Professional StudiesDir. of Adult Professional Studies

San Diego Christian CollegeSan Diego Christian College

Page 16: A Conversation About the Challenges Facing eLearning Leaders  A Review of ITC’s Distance Education Survey

What to Look ForWhat to Look For

• Phone calls to/from prospects who sound like they are calling from a call center.

• Prospects that are providing a large number of referrals. • Prospects that help many others complete their application and

admissions requirements.• Many prospects that have the same phone numbers or

addresses.• Many prospects that work at the same place of employment.• Many prospects that earned their GED from the same Testing

Center.• Multiple schools on NSLDS report. • Prospects with phone numbers from known FA fraud areas. (Ex:

662, 601, 229 area codes)

Page 17: A Conversation About the Challenges Facing eLearning Leaders  A Review of ITC’s Distance Education Survey

How to Safeguard Your SchoolHow to Safeguard Your School

• Train Admissions/FA staff on what to look for.• Train Admissions/FA staff on what to ask/say/not say.• Establish policies and procedures that can be followed

and used in suspicious cases:• Require Verification for FA clearance to establish identity.

• Copy of taxes, W2’s , etc…..• Copy of Driver’s License • Copy of Utility bill with name and address

Page 18: A Conversation About the Challenges Facing eLearning Leaders  A Review of ITC’s Distance Education Survey

State AuthorizationState AuthorizationStudent AuthenticationStudent Authentication

George SelfGeorge SelfDir. of Online CampusDir. of Online Campus

Cochise CollegeCochise College

Page 19: A Conversation About the Challenges Facing eLearning Leaders  A Review of ITC’s Distance Education Survey

State Authorization BackgroundState Authorization Background

From the Higher Ed Reauthorization Act: If an institution is offering distance education to students in a State in which it is not physically located, the institution must meet any State requirements for it to be legally offering distance education in that State.

Page 20: A Conversation About the Challenges Facing eLearning Leaders  A Review of ITC’s Distance Education Survey

Define “Operating”Define “Operating”

• The definition is left to each state’s laws and regulations.

• “Physical presence” is often used, defined as:• Advertising in local media.• Direct advertising to students.• Preceptorships or other internships.• Requiring a student to take a proctored test in the state.• Hiring an adjunct faculty person (or any employee) in the

state.• Maintaining a server in the state.

Page 21: A Conversation About the Challenges Facing eLearning Leaders  A Review of ITC’s Distance Education Survey

ObservationsObservations

• The “bottom line” seems to be consumer protection with an identified complaint procedure for students

• Often states differentiate between public and private colleges

• There are several “hard” states where high fees or complex applications make compliance challenging for colleges

• This is a “moving target” with frequent changes in state regulations and no central source of information

Page 22: A Conversation About the Challenges Facing eLearning Leaders  A Review of ITC’s Distance Education Survey

UpdateUpdate

• Parts of the rule enforcement for institutions were struck down by the court and it seems DoED is not going to reintroduce them

• Parts of the rule enforcement for states originally scheduled for July 2013 has been postponed until July 2014

• Efforts at reciprocity or common application

Page 23: A Conversation About the Challenges Facing eLearning Leaders  A Review of ITC’s Distance Education Survey

Student VerificationStudent Verification

• Accreditors have “…distance education oversight responsibilities, including ensuring students are doing the distance education coursework for which they receive credit.”

• Regional accreditors accept simple password logon procedures to verify students

• Requiring proctored exams seems to be on the horizon

Page 24: A Conversation About the Challenges Facing eLearning Leaders  A Review of ITC’s Distance Education Survey

Survey Results: Major IssuesSurvey Results: Major Issues

• Online Course Quality & Retention• Major improvements • Best practices for design • Administrators believe online courses

have reached parity with traditional courses

• Impact of QM Movement

Page 25: A Conversation About the Challenges Facing eLearning Leaders  A Review of ITC’s Distance Education Survey

Are you experiencing a similar gap between online and traditional

student completion?

Page 26: A Conversation About the Challenges Facing eLearning Leaders  A Review of ITC’s Distance Education Survey

Major Issues: Major Issues: Student Success & Completion Agenda Student Success & Completion Agenda

• Completion rates of online classes continue to lag behind those of traditional instruction – but the gap has narrowed

• Student readiness/preparation is part of the trilogy of online student success

• Student readiness (computer skills, understanding of the virtual learning environment & study skills

• Quality & consistent design of the virtual classroom• Faculty training & engagement

• Need data – lots of it!

Page 27: A Conversation About the Challenges Facing eLearning Leaders  A Review of ITC’s Distance Education Survey

Survey Results: For-profits IssueSurvey Results: For-profits Issue

• Target of most Federal regulation• Consumes over half of all available

financial aid• Extremely low completion rates• Have financial resources that dwarf

what community colleges can generate • Redefining educational landscape• Competitive AND relevant

Page 28: A Conversation About the Challenges Facing eLearning Leaders  A Review of ITC’s Distance Education Survey

Survey Results: Major FindingsSurvey Results: Major Findings

• Growth of eLearning enrollments slowing BUT still substantial

• 6.7 million students took at least one online class• 6.52% increase in CC online enrollments v. -

2.64% decline for overall enrollments

Table 1. Reasons Cited for Increased eLearning Enrollments

Reason 2012 2011 2010

Economic downturn 18 percent 22 percent 37 percent

Typical distance education growth 28 percent 28 percent 39 percent

New enrollment initiative 9 percent 14 percent 12 percent

Don’t know 11 percent 7 percent 5 percent

Other 21 percent 13 percent 7 percent

Page 29: A Conversation About the Challenges Facing eLearning Leaders  A Review of ITC’s Distance Education Survey

Survey Results: Major FindingsSurvey Results: Major FindingsTable 2: Greatest Challenges for Distance Education Programs Administrators

Range for responses—1 is the most challenging, 8 is the least challenging

Challenge Rank

2012

Rank

2011

Rank

2010

Rank

2009

Rank

2008

Rank

2007

Rank

2006

Rank

2005

Rank

2004

Adequate student services for

distance education students

1 1 3 2 2 2 3 5 2

Adequate assessment of distance

education classes

2 2 2 3

Support staff needed for training

and technical assistance

3 7 1 1 1 1 1 1 1

Operating and equipment

budgets

4 4 4 4 3 3 2 2 3

Adequate administrative authority 5 8 5 5 4 5 4 4 5

State authorization regulations1 6 11 — — — — — — —

Student authentication2 7 10 — — — — — — —

Compliance with new financial aid

attendance requirements3

8 3 — — — — — — —

Adequate space for training and

technical assistance

9 9 6 7 6 6 6 7 7

Faculty acceptance 10 5 7 6 5 4 5 3 4

Organizational acceptance 11 6 8 8 7 7 7 6 6

Student acceptance 12 12 10 10 8 8 8 8 8

1 “Student authorization regulations” was introduced as a new option in 2011. 2 “Student authentication” was introduced as a new option in 2011. 3 “Compliance with new financial aid attendance requirements” was introduced as a new option in 2011.

Page 30: A Conversation About the Challenges Facing eLearning Leaders  A Review of ITC’s Distance Education Survey

Survey Results: Major FindingsSurvey Results: Major Findings

• Stabilization in the LMS market?Table 3: Learning Management System Usage

2012 2011 2010 2009 2008 2007

Blackboard Learn 35 percent 30 percent 26 percent 26 percent 38 percent 39 percent

Blackboard

WebCT1

2 percent 7 percent 10 percent 10 percent 20 percent 39 percent

Blackboard Angel

Learning2

15 percent 15 percent 10 percent — — —

Angel Learning3 — — — 13 percent 11 percent 9 percent

Desire2Learn 15 percent 13 percent 8 percent 7 percent 5 percent 4 percent

Moodle 14 percent 11 percent 9 percent 6 percent 11 percent 10 percent

Instructure4 9 percent — — — — —

1 A rapidly declining number of colleges have used WebCT for their LMS since Blackboard acquired the company in 2005. Nevertheless, two percent of respondents still use WebCT even though Blackboard no longer provides technical support. 2 Blackboard purchased Angel Learning in the fall of 2009. 3 Blackboard purchased Angel Learning in the fall of 2009. 4 Instructure launched Canvas in 2011.

Page 31: A Conversation About the Challenges Facing eLearning Leaders  A Review of ITC’s Distance Education Survey

Survey Results: Major FindingsSurvey Results: Major FindingsTable 5: Greatest Challenges Administrators Face Regarding Distance Learning Faculty

Range for responses—1 is the most challenging, 8 is the least challenging

Challenge Rank

2012

Rank

2011

Rank

2010

Rank

2009

Rank

2008

Rank

2007

Rank

2006

Rank

2005

Rank

2004

Engaging faculty in

development of online

pedagogy1

1 — — — — — — — —

Workload issues 2 1 2 1 1 1 1 1 1

Training 3 2 1 2 2 2 2 3 4

Evaluation of faculty 4

Technical support 5 3 4 6 4 5 5 6 5

Buy-in to online instruction 6 5 5 4 5 4 4 4 3

Compensation 7 4 3 5 3 3 3 5 2

Intellectual property and

ownership issues

8 6 7 7 7 7 7 7 7

Recruitment 9 7 6 3 6 6 6 2 6

1 Engaging faculty in development of online pedagogy was introduced as a new question in 2012.

Page 32: A Conversation About the Challenges Facing eLearning Leaders  A Review of ITC’s Distance Education Survey

Survey Results: Major FindingsSurvey Results: Major FindingsTable 6: Greatest Challenges for Students Enrolled in Distance Education Classes

Range for responses—1 is the most challenging, 8 is the least challenging

Challenge Rank

2012

Rank

2011

Rank

2010

Rank

2009

Rank

2008

Rank

2007

Rank

2006

Rank

2005

Rank

2004

Orientation/preparation for

taking distance education

classes

1 1 2 1 2 2 1 1 1

Providing equivalent student

services virtually

2 5 5 4 5 5 4 3 4

Assessing student learning

and performance in distance

education classes

3 2 1 2 1 3 2 2 2

Computer problems/technical

support

4 4 4 3 3 4 3 6 3

Low student completion rate 5 3 3 6 4 6 5 4 6

Completion of student

evaluations

6 6 6 5 6 1 6 5 5

Cheating 7 7 7 7 7 7 7 — 7

Recruitment/interest in

distance education by

students

8 8 8 8 8 8 8 8 8

Disruptive student behavior1 9 — — — — — — — —

1 Disruptive student behavior was added as a new category in 2012.

Page 33: A Conversation About the Challenges Facing eLearning Leaders  A Review of ITC’s Distance Education Survey

Challenges…Challenges…

• Continuing to improve online student retention• State authorization and the regional/national compacts• Financial Aid Fraud – aggressive monitoring• Identifying funding needed for expanded eLearning on

your campus (additional fees & differential tuition?)• Identifying the eLearning leadership needed for your

campus• Staying current – and compliant - with

increased Federal regulation• Creative collaborations

Page 34: A Conversation About the Challenges Facing eLearning Leaders  A Review of ITC’s Distance Education Survey

Players Players

• Acxiom Identify-X Service: poses periodic questions from public databases

• Securexam Remote Proctor: fingerprint scanner and 360-degree camera

• Kryterion Webassessor: live human proctors for tests• Respondus Monitor: lockdown browser with test

recording

Page 35: A Conversation About the Challenges Facing eLearning Leaders  A Review of ITC’s Distance Education Survey

Q & AQ & A

Page 36: A Conversation About the Challenges Facing eLearning Leaders  A Review of ITC’s Distance Education Survey

Helpful ResourcesHelpful Resources• PDF of 2012 ITC National DE Survey Report:http://www.itcnetwork.org/attachments/article/87/AnnualSurveyApril2013.pdf• Sloan-C Annual Survey of Online Education:http://sloanconsortium.org/publications/survey/changing_course_2012• Standards Documents Examples:http://www.tmcc.edu/webcollege/downloads/documents/

WEBCCourseStandards.pdfhttp://www.tmcc.edu/webcollege/downloads/documents/WEBCInformConsent.pdf• New Media Consortium Technology Outlook:http://www.nmc.org/publications/2013-technology-outlook-community-collegeshttp://www.nmc.org/horizon-project• Instructional Technology Council website: - www.itcnetwork.org• State Higher Education Executive Officers Assoc. - http://www.sheeo.org/

Page 37: A Conversation About the Challenges Facing eLearning Leaders  A Review of ITC’s Distance Education Survey

For more informationFor more information

Fred Lokken, Dean WebCollegeTruckee Meadows Community College(775) [email protected] Self, Dir. of Online CampusCochise [email protected] David Rhoads, Dir. of Adult Professional StudiesSan Diego Christian [email protected]


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