A Corporate Design Policy. - Straumann than a manual. A Corporate Design Policy. 06/2014. The new...

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More than a manual. A Corporate Design Policy.

06/2014

The new Corporate Design Policy gives you and your external part-ners clear directions when it comes to transferring the image and message we want to express with whatever marketing commu-nication mean you have in mind. Straumann’s success is based on teamwork – and our team needs a strong and cohesive presence. The foundations for this presence are now in place. If you have any questions about the contents of this Policy, please contact the Creative Agency at our Headquar-ters in Basel.

Marco GadolaCEOInstitut Straumann AG

“You never get a second chance to make a first impression.” This phrase applies just as much to businesses as it does to people. How a company is viewed, how trustworthy it is thought to be, how it’s rated among its competitors in a particular field and, last but not least, how professional, dynamic and human it appears greatly depends on its image. A company image is interlinked to its corporate culture and identity, both being expressed tangibly and emotionally through the corporate design.Straumann’s new corporate design serves the purpose of es-tablishing to the outside world, and to the Straumann internal stakeholders, the image of Straumann as a highly professional, dynamic, service- and customer-driven, ‘touchable’ and, thus emotionally engaged partner for its customers around the world – consistently across all regions and countries.

More than our values. Our image.

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TABLE OF CONTENTS

Corporate Design Policy 4

Company logo 6

Product logos 12

Typeface 18

Color codes 20

Layout definition 25

Patient information material 40

Graphic marks and accentuation marks 43

Layout of advertisements (ads) 46

Title structure 49

Visual language 52

Visual language part 2 63

Business correspondence 65

PowerPoint presentations 67

Questions 70

The main picture used in this Policy will not be free for any use in any country.

The graphic marks and accentuation marks: We believe graph-ic marks and accentuation marks are generally not necessary as long as the copy text is well-structured. Please use these marks very rarely and try to avoid them in general. Also, please use the provided templates; do not create any new designs of the graphic marks or the accentuation marks.

All our new images were produced specifically for our new CI/CD, you can now download the entire range of images from the Strau-mann MediaCenter (mediacenter.straumann.com). Furthermore, you can now convert colored images into grayscale images. Please see more details on page 61.

IMPORTANT: Please NEVER use an image on a brochure title or advertisement if that image was not produced in our Straumann photo shoot!

In this Policy, we do not cover the fields of Webdesign and Social Media. Our Web Communications & Modern Media Department constantly keeps up to date on those fields, and they are respon-sible for feeding all media channels with communications in the proper design. If you have any questions or feedback, please con-tact our Web Communications & Modern Media team at Head-quarters.

Welcome to our new Straumann Coporate Design.

Here we go. Welcome to the full version of the Straumann Cor-porate Design Policy. After testing our guidelines during a pilot phase, we can now pronounce: The Corporate Design Policy is complete and ready for you to design your Straumann marketing communication. Please study this Policy thoroughly since you will find in here some adaptations and additions to the former light version of the Policy.

For one thing, we reworked the Straumann colors. We adapted the primary colors to improve readability. We kept our Strau-mann Green though since we always have been and always will be green:-).

We will also show you our three layout categories for brochuresand advise you when to use which category.

IMPORTANT: For your convenience, we created templates for prac-tically any communication form. Please download the templates from the Straumann MediaCenter (mediacenter.straumann.com).

Please make sure you download the NEW templates and that you EXCLUSIVELY use these NEW templates. The new templates pro-vide you with all the elements that you need for designing mate-rial. We also provide templates for graphics and for graphic marks as well as accentuation marks.

Corporate Design Policy Full version.

http://mediacenter.straumann.com

mediacenter.straumann.com

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Trade fairs and other events always require an individual appear-ance, which is why we do not offer any according guidelines. How-ever, for the guidelines on how to create banners please see page 10. We’d love to support you in creating any material for trade fairs and events. Please approach us.

We are more than happy to support you. If you have any ques-tions about the Corporate Design Policy or if you are uncertain about something, please don’t hesitate to contact us. Let’s work together to make sure everybody at Straumann has the same style of communicating our new and fresh, carefully shaped look to our customers.

Finally, we kindly remind you that all country subsidiaries must purchase the Straumann corporate type individually. You can purchase the font at www.lucasfonts.com, please ask for the Straumann package.

Enthusiastic about the new Straumann style, the Creative Agencywishes you plenty of fun with the new design!

Creative Agency

Company logo Everything you need to know.

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STRAUMANN COMPANY LOGO

The Straumann company logo is a fixed unit consisting of three elements: • Brand mark (Straumann “S”)• Logotype• Slogan

• “simply doing more” is Straumann’s main message• The slogan should never stand on its own

The Straumann company logo should always appear on a white background in four-color, RGB or Pantone. In rare cases, a monochrome (black and white) version of the logo may be used, if the background is not white.

Templates:

⊲ Straumann_Logo_CMYK Straumann_Logo_Black Straumann_Logo_White

Straumann logotype

Straumann slogan

Inverted Straumann logo with slogan

Straumann „S“

Straumann Green

Black(100 K)

Grey(70 K)

STRUCTURE AND SLOGAN

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77mm

55mm

11mm

Free space

32.6

7mm

11%

from

the

heig

ht o

f A4

15mm

8.35mm

9.32mm

11mm

LOGO, SIZE, POSITION AND FREE SPACE

• Output size of the logo: A4 portrait format = 55 mm length

• Minimum size of the logo: 27.5 mm length• Around the logo = Free space for correct

positioning• The logo always has to be placed/used with

the defined free space.• The free space is defined so that the logo is

placed visually in the center of the white bar.• The free space height equals 11 % of the

height of an A4 portrait format.• Depending on the format, portrait or land-

scape, different (see next page) percentages can be the result.

• No element of the Straumann company logo (brand mark, logotype, slogan and free space) is to be changed.

• The logo is always placed in the bottom right corner of the white bar.

Exception to the rule: On banners and exhi-bition walls, the logo is placed in the top right corner to ensure that the visitors can always clear-ly see it.

Output size of the logo: A4 portrait format = 55 mm length

Minimum size of the logo: 27.5 mm length

FREE SPACE

9

Example_A4_Hoch.indd 10 25.04.14 16:39

11 % of the height

(e.g. A4 portrait)

14 % of the height

(e.g. A4 landscape)

2

1

13 % of the height

(square)

11 % of the height (US Letter)

BAR WITH THE LOGO

• The bar with the logo is always white and placed at the bottom of the page.

• The logo is always placed in the bottom right corner of the white bar.

• The logo always has to be placed with the defined free space.

• The height of the free space equals the height of the white bar.

• Place no other logo than the Straumann company logo in the white bar.

EXCEPTION: The 60-year logo may only be used from January 1, 2014 until December 31, 2014. After that period, the logo is NOT to be used in any way.

DEFINING THE HEIGHT OF THE BAR

1 Portrait format = 11 % of the format height2 Landscape format = 14 % of the format height3 Square format = 13 % of the format height4 US Letter = 11 % of the format height

Other formats = visual adaptation according to the defined output formats

3

4

POSITIONING AND BAR

10

7.5 % of the height

Pull-up

14 % of the heightPoster (F4) Landscape

11 % of the heightPoster (F4)

Portrait

TRADE FAIRS AND EVENTS

In material for trade fairs and events, the bar with the integrated logo is placed at the top of the page. Placing the logo at the top ensures that visitors can always clearly see it.

• The bar with the logo is always white and placed at the top of the page.

• The logo is always placed in the top right corner of the white bar.

• The logo always has to be placed with the defined free space.

• The height of the free space equals the height of the white bar.

DEFINING THE HEIGHT OF THE BAR

1 Pull-up format = 7.5 % of the format height2 Poster landscape = 14 % of the format height 3 Poster portrait = 11 % of the format height

IMPORTANT: If you need any other format, if you have questions or if you are uncertain, please con-tact the Creative Agency.

1 2

3

⊲ Template_Pull-up.zip

Templates:

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HOW NOT TO USE THE LOGO

Here are some examples of how the Straumann company logo (in-cluding the Straumann corporate brand mark) should not be used under any circumstances. These examples clearly demonstrate how important it is to use the logo and brand mark correctly.

ColorDo not change the color of the Straumann company logo (in-cluding the Straumann brand mark).

ShapesDo not add any shapes to the Straumann company logo (in-cluding the Straumann brand mark).

OutlinesDo not use an outlined Strau-mann company logo (including the Straumann brand mark).

TypefaceDo not re-create the Straumann company logo (including the Straumann brand mark) in other typefaces.

BackgroundsDo not use the Straumann company logo (including the Straumann brand mark) on backgrounds other than white.

simply doing morestraumann

DONT’S

Product logos The trademark within the trademark.

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STRAUMANN PRODUCT LOGOS

For the introduction of the new concept of Straumann® One and its box, we created a new logo in order to clearly separate this clever prod-uct from all other Straumann products. We also created a new logo for the Straumann® PURE Ceramic Implant putting emphasis on this out-standing product for its outstanding material features.

The product logos are always to be used in combi-nation with the Straumann logo, it never appears separated from the Straumann logo.

⊲ Straumann_One_Logo_medium_CMYK Straumann_Pure_Logo_medium_CMYK

Templates:

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11mm

11mm

8.5mm

8.5m

m

Free space

PRODUCT LOGO SIZE AND FREE SPACE

• Output size of the logo: The Straumann logotype of the Straumann product logos has the same size as the logo-type of the Straumann company logo.

• Around the logo = Free space for correct positioning.

• The logo always has to be placed/used with the defined free space.

• No element of the Straumann product logos is to be changed.

The size of the logotype of the Strau-mann company logo defines the size of the logotype of the Straumann® One logo (and Staumann® PURE Ceramic Implant logo).

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PRODUCT LOGO SIZE, POSITION AND FREE SPACE

• There are three different sizes of the logo. Please always use the correct version for either size:• Medium size: A4 formats• Large size: A3 formats and bigger• Small size: smaller than A4 formats

• Please always use the „small size “ version of the logo when using any format which is smaller than A4.

Large size, standard color

Medium size, standard color

Small size, standard color

Large size, standard color

Medium size, standard color

Small size, standard color

⊲ Straumann_One_Logo_large_CMYK Straumann_One_Logo_medium_CMYK Straumann_One_Logo_small_CMYK

⊲ Straumann_Pure_Logo_large_CMYK Straumann_Pure_Logo_medium_CMYK Straumann_Pure_Logo_small_CMYK

Templates:

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Example_A4_Hoch.indd 11 25.04.14 16:39 Example_A4_Hoch.indd 12 25.04.14 16:39

The logo is always placed in the top left corner, 3 mm down the top (for A4 format; for other formats you need to adapt the space proportionally)

Use this version for Lime Green backgrounds

Monochrome WhiteMonochrome Black

Use this version for Grey backgrounds

• There are different colors to be used for the logo on different backgrounds.

• The logo is always placed in the top left corner, 3 mm down the top (for A4 format; for other formats you need to adapt the space proportionally).

• The Straumann product logos should always have the same size as the Straumann compa-ny logo.

⊲ Straumann_One_Logo_medium_White_Gray Straumann_One_Logo_medium_White_Lime Straumann_One_Logo_medium_Black Straumann_One_Logo_medium_White

⊲ Straumann_Pure_Logo_medium_White_Gray Straumann_Pure_Logo_medium_White_Lime Straumann_Pure_Logo_medium_Black Straumann_Pure_Logo_medium_White DON’T!DO!

Templates:

17

Straumann 60 YEARS LOGO, SIZE, POSITION AND FREE SPACE

• Always use the 60-year logo in combination with the Straumann company logo.

• Always use the 60-year logo with the Straumann Green on a white background.

• Always place the 60-year logo in the bottom left corner of the white bar.

• The 60-year logo has a free space just like the Straumann company logo.

Use the same calculation for the size of the 60-year logo that you use for the Straumann com-pany logo (see page 8).

IMPORTANT: Never place the 60-year logo in the image.

IMPORTANT: The 60-year logo may only be used from January 1, 2014 until December 31, 2014. After that period, the logo is NOT to be used in any way.

If you have other special applications of the 60-year logo, please always consult the Creative Agency first.

DON’T!DO!

11mm

11mm

Free space9.2m

m10

mm

43.5mm

32.6

7mm

11%

from

the

high

t of A

4

⊲ 60 Jahre_STMN_Logo

Templates:

Typeface The new Straumann corporate type.

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STRAUMANN TYPEFACE THE THESIS FAMILY

The Thesis family of fonts (from LucasFonts) is distinctive for their clarity, rectilinearity and out-standing readability. It is used as the Straumann corporate type in sans serif forms. Thanks to its large number of finely graduated fonts, it is per-fectly suited for the use in all Straumann com-munications.

We expanded the range of our font styles, how-ever, our main fonts are “TheSans SemiLight” and “TheSans SemiBold”.

IMPORTANT: All country subsidiaries must pur-chase the Straumann corporate type individual-ly. You can purchase the font at www.lucasfonts.com.

aAThesis TheSans SemiLight

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz!“„§$%&/()=?‘@ ><;*-+# 0123456789

aAArial RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz!“„§$%&/()=?‘@ ><;*-+#0123456789

TheSans LightTheSans Light italicTheSans SemiLightTheSans SemiLight italicTheSans PlainTheSans Plain italicTheSans SemiBoldTheSans SemiBold italicTheSans BoldTheSans Bold italic

Arial RegularArial Bold

Fonts for MS Office users (Mac/PC)The fonts Arial Regular and Arial Bold allow safe operating and trouble-free depiction on a Mac as well as a PC.

Color codes Primary, secondary and accent.

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Lime Green

Pantone 376CCMYK 50 / 0 / 100 / 5

100 %: RGB 143 / 185 / 28 75 %: RGB 171 / 203 / 84 50 %: RGB 198 / 220 / 141 25 %: RGB 226 / 237 / 198

HEX #8fb91c

Straumann Green

Pantone 349CCMYK 100 / 0 / 100 / 30

100 %: RGB 30 / 117 / 57 75 %: RGB 86 / 151 / 106 50 %: RGB 142 / 185 / 156 25 %: RGB 198 / 220 / 205

HEX #1e7539

PRIMARY COLORS

Straumann Green and Lime Green are the main colors of the Straumann brand. They are our pri-mary colors, designed to create high visibility for our brand identity.

Straumann Green is our corporate color repre-senting what Straumann stands for: respectabil-ity, consistency and quality – everything our cus-tomers appreciate.

Lime Green adds a fresh and modern touch to our trademark signaling that we move ahead in our fast-changing market. The Lime Green color underlines our continuing innovation and devel-opment.

IMPORTANT: We adapted the Lime Green color code so the color is now fresher and more radi-ant. This adaption improved the readability of paragraphs in Lime Green. The old color code has now a different designation and is to be used in a different way. Please find all further details on the following page.

100 % 100 %

25 % 25 %

75 % 75 %

50 % 50 %

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LIME GREEN LIGHT (COVER PAGE TITLE FONT ONLY)

Lime Green Light is only to be used for cover page titles on a black-and-white image.

IMPORTANT: For running text, lead, graphic marks and accentuation marks, graphics, and tables al-ways use Lime Green (if not otherwise indicated).

Lime Green Light

Pantone 390CCMYK 35 / 0 / 100 / 0RGB 188 / 207 / 0HEX #bccf00

More than an implant. A sense of trust.

Straumann® Dental Implant System

23

SECONDARY COLORS

Secondary colors are shades of Black (K). Use the secondary colors for general typography, lines, diagrams and tables.

Grey Dark (font color)

Pantone Cool Gray 11 CMYK 0 / 0 / 0 / 80RGB 88 / 88 / 87RAL 7012 HEX 585857

Grey Medium

Pantone Cool Gray 8CMYK 0 / 0 / 0 / 60RGB 135 / 135 / 135RAL 9007HEX 878787

Grey Medium Light

Pantone Cool Gray 5CMYK 0 / 0 / 0 / 40RGB 177 / 178 / 179RAL 9006HEX b1b2b3

Grey Light

Pantone Cool Gray 3CMYK 0 / 0 / 0 / 20RGB 217 / 217 / 218RAL 7047 HEX d9dada

80 %

20 %

60 %

40 %

24

ACCENT COLORS

Accent colors are Ice Blue and Steel Blue. Use the accent colors only in graphics, diagrams, tables and infographics.

NOTE: Accent colors should never dominate primary or secondary colors.

IMPORTANT: None of the accent colors are to be used in PowerPoint presentations.

Steel BluePantone 646CCMYK 55 / 24 / 0 / 24

Ice BluePantone 5493CCMYK 60 / 10 / 35 / 15

100 % 100 %

25 % 25 %

75 % 75 %

50 % 50 %

Layout definition Our three layout categories.

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Basic information on Product Name

For a clear, structured and consistent appearance of our print material, we divided our layout into three categories:

• Corporate Marketing Material• Products Material (technical)• Solutions/Products Marketing Material

Each category comes with its own look and pres-ence. At the end, however, all three categories come together to the consistent new signature appearance of Straumann.

Please find all details and relevant guidelines on the following pages.

For all print material such as brochures, flyers, etc., we use a pre-defined grid. This grid provides you with plenty of design space while letting us remain true to our new look and feel. In addition to the grid, the use of different Thesis Sans font styles is defined.

IMPORTANT: When you create brochures, pleaseuse the given templates with the paragraph styles and character styles which are available on the Straumann MediaCenter (mediacenter.straumann.com). These templates are preset with all necessary and correct parameters and style settings.

Products Material (technical)

Corporate Market-ing Material

Solutions/Prod-ucts Marketing

Material

2

1

3

THREE LAYOUT CATEGORIES



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TYPEFACE COVER PAGE, A4

1 Brochure title: TheSans SemiLight, 10 pt, Lime Green Light, White or Grey Dark

2 Image, only in black and white (More information in chapter Visual Language.)

3 Main title big: TheSans SemiLight, 34 pt/39 pt, White, Space after 1.5 mm

4 Main title small: TheSans SemiLight, 30 pt/36 pt, Lime Green Light5 Bar and logo

NOTE: The Main title small is always 12 % smaller than the Main title big.

IMPORTANT: When you create brochures, please use the given tem-plates with the paragraph styles and character styles which are available on the Straumann MediaCenter (mediacenter.straumann.com). These templates are preset with all necessary and correct parameters and style settings.

IMPORTANT: Please NEVER use an image on a brochure title or ad-vertisement if that image was not produced in our Straumann pho-to shoot! In very rare cases a different image could be necessary. However, use of an image that wasn’t produced in the Straumann photo shoot must be checked with Creative Agency before it can be used.

1

2

3

4

5

CORPORATE MARKETING MATERIAL

⊲ Template_A4_Brochure_Marketing.zip

Templates:



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20 mm

20 mm 20 mm

20 mm23 mm 23 mm

15 mm 4 mm

25 mm 25 mm

12 mm

15 mm

12 mm

15 mm

12 mm 12 mm14 mm 14 mm

14 mm 4 mm

TYPE AREA AND BASELINE GRID, A4

The gridGrid: 9 columnsSpacing between columns: 4 mm

Print spaceTop: 20 mmBottom: 25 mmInside: 23 mmOutside: 20 mm

Baseline grid7 pt, start at 20 mm


The gridGrid: 7 columns

Spacing between columns: 4 mm

Print spaceTop: 15 mm

Bottom: 12 mmOutside: 12 mm

Inside: 14 mm

Baseline grid6.5 pt, start at 15 mm

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2 3


When patients need a tooth replacement. You want to provide them with the best possible solution, and exceed their expec-tations. The Straumann® Dental Implant System is designed to support you in this process by improving treatment outcomes built on a history of pioneering implant dentistry and reliable scientific evidence.

COPY TEXT

But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the sys-tem, and expound the actual teachings of the great explorer of the truth. For additional information on the prosthetic procedure, please consult the Basic Information on the Straumann® Prosthetic Procedures – Straumann® Bone Level, 152.810.

SUBTITLE

No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find.

BULLETPOINTS

ѹ Lorem ipsum dolor sit amet, consectetuer adipiscing elit. ѹ Aenean commodo ligula eget dolor. ѹ Aenean massa. ѹ Cum sociis natoque penatibus et magnis dis parturient montes, nascetur

ridiculus mus. ѹ Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. ѹ Nulla consequat massa

COPY TEXT

But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the sys-tem, and expound the actual teachings of the great explorer of the truth. For additional information on the prosthetic procedure, please consult the

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor.

70 %

60 %

50 %

40 %

30 %

20 %

10 %

0 %

Example 1

60.0

42.5

77.5

66.3

80 %

90 %

100 %

Example 3

Example 1 Example 2

TYPEFACE BODY PAGES, A4

1 Title big: TheSans SemiLight, 28 pt/32 pt, Grey Medium

2 Title small: TheSans SemiLight, 22.5 pt/28 pt, Lime Green

3 Lead Intro: TheSans SemiLight, 16 pt/22 pt, Lime Green Lead: TheSans SemiLight, 16 pt/22pt, Grey Dark

4 Subtitle: TheSans SemiBold, 11 pt/14 pt, Caps, Lime Green

5 Copy: TheSans SemiLight, 9.5 pt/14 pt, Grey Dark

6 Bullet points: TheSans SemiLight, 9.5 pt/14 pt, Grey Dark

7 Caption: TheSans SemiLight, 7 pt/9 pt, Grey Dark

8 Graphic Caption: TheSans SemiLight, 7 pt/9 pt, Grey Dark

9 Page numbers: TheSans SemiBold, 11 pt, Lime Green

12

3

45

6

7

8

9

30

2 3

Comnimus. Dandam, conet atectest. Qui dit verum ilia nonsed est iur, cus moditi temos nobis debis eos aliquam ustrum sita-tiunt esed uta quia solores ene sum que nim qui rectem quam elicipit doluptat. Bea sanis aut vellaborem dcorum volore nos inctotatu.

COPY TEXT

Comnimus. Dandam, conet atectest, qui dit verum ilia nonsed est iur, cus moditi temos nobis debis eos aliquam ustrum sitati-unt esed uta quia solores ene sum que nim qui rectem quam elic-ipit doluptat. Bea sanis aut vellaborem dolum, et et, velibusciam es maximin ctemque odipide bitionserunt ut andae doluptatam dollam quideri busandiati

BULLETPOINTS

ѹ Lorem ipsum dolor sit amet, consectetuer ѹ Aenean commodo ligula eget dolor ѹ Aenean massa ѹ Cum sociis natoque penatibus et ѹ Donec quam felis

More than an implant.A sense of trust.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa.

70 %

60 %

50 %

40 %

30 %

20 %

10 %

0 %

Example 1

60.0

77.5

80 %

90 %

100 %

Example 2

32.6

Example 3

Example 1 Example 2


Straumann® Dental Implant SystemTYPEFACE AND LAYOUT, A5


2 Main title small: TheSans SemiLight, 20 pt/24 pt, Lime Green Light

3 Title big: TheSans SemiLight, 20 pt/24 pt, Grey Medium

4 Title small: TheSans SemiLight, 16 pt/20 pt, Lime Green

5 Lead Intro: TheSans SemiLight, 11 pt/15 pt, Lime Green Lead: TheSans SemiLight, 11 pt/15 pt, Grey Dark 6 Subtitle: TheSans Bold,

10 pt/13 pt, caps, Lime Green7 Copy: TheSans SemiLight

9 pt/13 pt, Grey Dark8 Bullet points: TheSans SemiLight,

9 pt/13 pt, Grey Dark9 Caption: TheSans SemiLight, 7 pt/9 pt, Grey Dark 10 Graphic Caption: TheSans SemiLight, 7 pt/9 pt, Grey Dark 11 Page numbers: TheSans SemiBold,

10 pt, Lime Green

3

5 8 67

4

11

10

9

12


Templates:

31

GRAPHICS FOR CORPORATE MARKETING MATERIAL

The following examples illustrate what the graphics will look like in the new design.

A few preliminary guidelines:• Font and font size in general:

TheSans SemiLight, 7 pt/9 pt, Grey Dark• All lines:

0.5 pt, Grey Medium

ATTENTION: Use the graphics for Corporate Mar-keting Material only within the category Corpo-rate Marketing Material.

IMPORTANT: When you create graphics, always use our according templates.

70 %

60 %

50 %

40 %

30 %

20 %

10 %

0 %

Example 1

60.0

42.5

77.5

66.3

80 %

90 %

100 %

Example 3

Example 1 Example 2

67.0%

13.0 %

20.0%

Example 1 Example 2 Example 3

2014

2013

2012

2011

2010

0 50 100 150

30 20

30

3040

40

40

40

50

50

60 60

60

60

70



Templates:

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7 8

More than technologies. Improved standard of care.

SLActive® – simply better. Our hydrophilic SLActive® surface is designed to deliver:

ѹ Higher security and faster osseointegration for every indication11-17

ѹ Reduced healing times from 6 – 8 weeks down to 3 – 4 weeks11-16

ѹ Increased treatment predictability in critical protocols17

Roxolid® – setting new standards, redu-cing invasiveness. Roxolid® is a ground-breaking material specifically designed for the use in dental implantology. The titanium-zirconium alloy is stronger than pure titanium19, 20 and has excellent osseointegration properties21-23. This combination of properties is unique in the market.

ѹ More treatment options with smaller implants

ѹ Preserve bone and reduce invasive grafting procedures24-25

ѹ Increase patient acceptance with less invasive procedures3

0 1 2 3 4 5 6

Healing periods in weeks

New

bon

e on

the

impl

ant s

urfa

ce

SLA®SLActive®

70 %

60 %

50 %

40 %

30 %

20 %

10 %

0 %

10 %

0 %

20 %

30 %

40 %

50 %

60 %

YES NO Augmentation had to be performed

despite 3.3 mm implant

HUMAN HISTOLOGICAL PROOF TO DEMONSTRATE THE OSSEOINTEGRATION PROCESS WITH SLActive®18

SLActive® showed a greater bone-to-implant contact (BIC) after 2 weeks and a significantly greater BIC after 4 weeks than SLA®.

COULD A BONE AUGMENTATION PROCEDURE BE AVOIDED BY USING ROXOLID® 3.3 MM IMPLANTS?25

54 %

25 %21 %

5 6

Scientific data provided by long-term studies confirm the re-liability of Straumann products, and continue to drive the de-velopment of new quality standards.

More than evidence.A commitment to science.

STRAUMANN’S SCIENTIFIC OVERVIEW

Our commitment to science and quality shows in the high amount of publicly available data on Straumann products. Since 2009, every year over 100 peer-reviewed publications have shown data on the performance of Straumann products. A five-year overview of studies and publications in the USA and Europe demonstrates Straumann’s innovative capacity:

Our dedication to research provides the data you need to know: our products work. In collaboration with leading clinics, research institutes and universities around the world, Straumann is com-mitted to research in the field of oral implantology and tissue regeneration.

Success rates of Straumann® Soft Tissue Level Implants after 10-year follow up

0 50 100 150 200

2012 31 16 130

2011 39 24 130

2010 28 54 130

2009 37 33 120

2008 37 20 100

Preclinical Clinical Peer-reviewed

Fischer et al. 2011* Buser et al. 2012

* Success rate not available in the publication

Survival rate Success rate

80 %

100 %

60 %

40 %

20 %

0 %

ѹ 5 peer-reviewed studies publishing 10 years of follow-up data on Straumann implants and prosthetics6 – 10

ѹ High survival (98.8 % and 95.1 %)8 and success rates (97.0 %)6 were demonstrated over 10 years

ѹ Low prevalence of peri-implantitis was observed

ѹ No or minimal bone loss, or bone gain, was observed for the majority of implants

95.1 %98.8 % 97.0 %

NUMBER OF STUDY PUBLICATIONS AND PEER-REVIEWED PUBLICATIONS ON STRAUMANN PRODUCTS

9 10

SALES SERVICE

ѹ The Straumann Guarantee applies to Straumann products that are used in combination with other original Straumann products.

ѹ Customer service to address your needs and direct sales force to assist you with your referral network

ѹ STARGET magazine with the latest relevant news on Straumann dental solutions and expert insights

ѹ Straumann® Classic is Straumann’s commitment to supply prosthetic compo-nents for all Straumann implant types in the event of the need for a repeat restoration. For all Straumann implants placed since 1974, you can order an appropriate prosthetic component through Straumann® Classic.

PATIENTS

ѹ Patient information and 3:1 illustration models that help you to present dental treatment solutions to patients

TRAINING & EDUCATION

ѹ Training and education programs to achieve optimal treatment outcomes and security in product handling

PRACTICE

ѹ Practice building tools to help you improve your practice standards.

More than service. The partner of choice.

Having pioneered many of the most influential technologies and tech-niques in our field, we have a tradition of doing more to advance den-tal regeneration, restoration, and replacement, as well as patient care. To us, “simply doing more” is not merely a catchphrase, it is a philos-ophy that drives our day-to-day operations for the benefit of you and your patients.

11 12

1 Bornstein MM et al. ‘Early loading at 21 days of non-submerged titanium implants with a chemically modified sandblasted and acid-etched surface: 3-year results of a prospective study in the posterior mandible’. J. Periodontol. 2010 Jun;81 (6):809–18. 2 Oates TW. et al. ‘Enhanced implant stability with a chemically modified SLA® surface: a randomized pilot study.’ Int. J. Oral Maxillofac. Implants. 2007;22(5):755–760. 3 If a GBR procedure can be avoided 4 Scacchi M. et al. ‘The development of the ITI DENTAL IMPLANT SYSTEM. Part 2: 1998-2000: Steps into the next millennium.’ Clin Oral Implants Res 2000; 11: 22-32 5 Based upon global Straumann SLAcitve complaint statistics 2005-2006 6 Fischer K., Stenberg T. ‘Prospective 10-year Cohort Study Based on a Randomized Controlled Trial (RCT) on Implant-Supported Full-Arch Maxillary Prostheses. Part 1: Sandblasted and Acid-Etched Implants and Mu-cosal Tissue.’ Clin Implant Dent Relat Research. 2012 Dec;14(6):808-15 7 Fischer K, Stenberg T. ‘Prospective 10-year cohort study based on a randomized, controlled clinical trial (RCT) on implant-supported full-arch maxilary prostheses. Part II: Prosthetic outcomes and maintenance.’ Clin Implant Dent Relat Research.. 2013 Aug;15(4):498-508 8 Buser D. et al. ‘10-year Survival and Success Rates of 511 Titanium Implants with a sandblasted and Acid Etched Sur-face: A Retrospective Study in 303 Partially Edentulous Patients’ Clin Implant Dent Relat Res. 2012 Dec;14(6):839-51 9 Roccuzzo M. et al ‘Long-term results of a three arms prospective cohort study on implants in periodontally compromised patients: 10-year data around sandblasted and acid etched (SLA) sur-face.’ Clin Oral Implants Res. 2013 Jul 19. [Epub ahead of print] 10 Wittneben JG et al. ‘Complication and Failure Rates with Implant-Supported Fixed Dental Prostheses and Single Crowns: A 10-Year Retrospective Study.’ Clin Implant Dent Relat Res. 2013; Apr 2. [Epub ahead of print] 11 Buser D. et al. ‚Enhanced bone apposition to a chemically modified SLA titanium surface.’ J. Dent. Res. 2004 Jul;83(7):529–33. 12 Schwarz F. et al. ‘Histological and immunohisto-chemical analysis of initial and early osseous integration at chemically modified and conventional SLA® titanium implants: Preliminary results of a pilot study in dogs.’ Clin. Oral Impl. Res. 2007;11(4):481–488. 13 Schwarz F, et al. ‘Histological and immunohistochemical analysis of initial and early subepitheli-al connective tissue attachment at chemically modified and conventional SLA® titanium implants. A pilot study in dogs.’ Clin. Oral Impl. Res. 2007;11(3):245–455. 14 Schwarz F, et al. ‘Effects of surface hydrophilicity and microtopography on early stages of soft and hard tissue integration at non-submerged tita-nium implants: An immunohistochemical study in dogs.’ J. Periodontol. 2007;78(11):2171–2184. 15 Schwarz F,et al. ‘Bone regeneration in dehiscence-type defects at chemically modified (SLActive) and conventional SLA titanium: A pilot study in dogs.’ J. Clin. Periodontol. 2007;34(1):78–86. 16 Zöllner et al. ’Immediate and early non-occlusal loading of Straumann implants with a chemically modified surface (SLActive®) in the posterior mandible and maxilla: interim results from a prospective multicentre randomized-controlled study.’ Clinical Oral Implants Research, 19(5), 442-450,2008. 17 Nicolau P. et al. ‘Im-mediate and early loading of chronically modified implants in posterior jaws: 3-year results from a prospective randomized study‘ Clin Implant Dent Relat Res. 2013 Aug;15(4):600-612 18 Lang, NP. et al. ‘Early osseointegration to hydrophilic and hydrophobic implant surfaces in humans.’ Clin Oral Implants.Res 22.4 (2011): 349–56 19 Norm ASTM F67 (states min. tensile strength of annealed titanium). 20 Data on file for Straumann cold-worked titanium and Roxolid® Implants. 21 Gottlow J et al. ‘Evaluation of a new titanium-zirconium dental implant: a biomechanical and histological comparative study in the mini pig.’ Journal of Clinical Implant Dentistry and Related Research 2012; 14: 538-545 22 Wen B et al. ‘The osseointegration behavior of titanium-zirco-nium implants in ovariectomized rabbits.’ Clin Oral Implants Res. 2013 Feb 21. 23 Barter S et al. ‘A pilot study to evaluate the success and survival rate of titanium-zirconium implants in partially edentulous patients: results after 24 months of follow-up.’ Clin Oral Implants Res. 2012 Jul;23(7):873-81 24 Benic GI et al. ‘Titanium-zirconium narrow-diameter versus titanium regular-diameter implants for anterior and premolar single crowns: 1-year results of a ran-domized controlled clinical study.’ Journal of Clinical Periodontology 2013; [Epub ahead of print] 25 Freiberger P, Al-Nawas B. ‘Non-interventional Study on Success and Survival of TiZr Implants.’ EAO 2012 Copenhagen; 305 Posters – Implant Therapy Outcomes, Surgical Aspects. 26 McGuire et al. ‘Evaluation of human recession defects treated with coronally advanced flaps and either enamel matrix derivate or connective tissue. Part 1: Comparison of clini-cal parameters.’ J Periodontol 2003;74:1110. 27 McGuire et al. ‘Evaluation of human recession defects treated with coronally advanced flaps and either enamel matrix derivate or connective tissue. Part 2: Histological evaluation.’ J Periodontol 2003;74:1126. 28 Tonetti et al. ‘Enamel matrix proteins in the regenerative therapy of deep intrabony defects. A multicentre randomized controlled clinical trial.’ J Clin Periodontol 2002;29:317–325. 29 Froum et al. ‘A comparative study utilizing open flap debridement with and without enamel matrix derivate in the treatment of periodontal intrabony defects: 12-month re-entry study.’ J Periodontol 2001;72:25– 34 30 Heden et al. ‘Five-year follow up of regenerative periodontal therapy with enamel matrix derivate at sites with angular bone defects.’ J Periodontol 2006;77:295–301. 31 Sculean et al. ‘The application of an enamel matrix protein derivate (Emdogain®) in regenerative periodontal therapy: a review.’ Int J Periodontics Restorative Dent 2007;27:221–229. 32 Wennstrom et al. ‘Some effects of enamel matrix proteins on wound healing in the dento-gingival region.’ J Clin Periodontol 2002;29;9–14. 33 Jepsen et al. ‘A randomized cinical trial comparing enamel matrix derivate and membrane treatment of bucal class II furcation involvement in mandibular molars. Part I: study design and results for primary out-comes.’ J Periodontol 2004;75:1150–1160. 34 Sanz et al. ‘Treatment of intrabony defects with enamel matrix proteins or barrier membranes: results from a multicenter practice-based clinical trial.’ J Periodontol 2004;726–733.

REFERENCES

1 2

More than the latest technology.Solutions for all your patients’ needs.

SOLUTIONS BY STRAUMANN

REGENERATIVE SOLUTIONS • Straumann® Emdogain®• Straumann® BoneCeramicTM

RESTORATIVE SOLUTIONS • Straumann prosthetics• Soft Tissue Level prosthetics• Bone Level prosthetics

DIGITAL SOLUTIONS• Straumann® CARES®

CADCAM• Straumann® Guided

Surgery

IMPLANT SOLUTIONS• Straumann® Dental

Implant System • Soft Tissue Level Implant• Bone Level Implant• SLActive® surface• Roxolid® material

Solutions by Straumann – Implant, Restorative, Regenerative & Digital Solutions. Every treatment has an elegant solution. Straumann is dedicated to designing high-quality products for various dental treatments, meeting restorative and surgical needs while respecting biological principles.

IMPLANT SOLUTIONS

Straumann® Dental Implant System One system and one instrument kit is all it takes to cover all indications*

Soft Tissue Level ImplantEngineered to allow effortless soft tissue manage-ment in every step of the treatment

Bone Level ImplantAn innovative design that allows for more flexibil-ity and esthetic choices

SLActive® surfacePromotes fast osseointegration and provides high predictability1,2

Roxolid® materialA unique dental implant material that allows for less invasive treatment procedures3

REGENERATIVE SOLUTIONS

Straumann® Emdogain®Regenerates periodontal hard and soft tissue naturally to support teeth

Straumann® BoneCeramic™Provides a fully synthetic and biocompatible bone graft substitute

RESTORATIVE SOLUTIONS

Straumann prostheticsA broad range of choices to solve virtually any case

Soft Tissue Level prostheticsEfficient synOcta® and Solid prosthetic portfolio for the Soft Tissue Level Implant

Bone Level prostheticsEsthetic Bone Level prosthetic portfolio featuring the self-guiding CrossFit® connection

DIGITAL SOLUTIONS

Straumann® CARES® CADCAMState-of-the-art products and services from CAD to CAM, from implant to final crown, from tempo-rary restoration up to beautiful prosthetics.

Straumann® Guided SurgeryDelivers a cutting-edge solution to patients in all indications* and provides access to the digital workflow

*single-tooth to edentulous

3 4

In 1954, Reinhard Straumann, drawing on his experience in the Swiss watch industry and engineering, founded the research institute Insti-tut Dr. Ing. R. Straumann AG, which then focused on metallurgical re-search. The company, which has stayed true to the vision of its owners, still draws upon Dr. Straumann’s legacy of precision, scientific proof and pushing the boundaries of innovation.

What we have learned in more than 60 years of research in dif-ferent scientific fields has been the source of inspiration for our numerous innovations. Our long and consistent history provides Straumann with the knowledge and experience to develop new outstanding designs of the highest quality.

More than experience. 60 years of research and innovation.

1954Founding of the research institute Institut Dr. Ing. R. Straumann AG

1974First dental implants including world’s first one-stage implant are developed at Straumann

2005SLActive® surface tech-nology reduces reported implant loss rate to 0.6 %5

Launch of Straumann® BoneCeramic™

2009Straumann expands its digital dentistry portfolio by acquiring the Guided Surgery Solution from IVS Solutions AG

Roxolid® – The new “DNA” of implant materi-als. Exclusively designed for the use in dental implantology

2013Introducing the full Roxolid® portfolio – setting new standards by reducing invasiveness

1986Morse taper connection for uniform load distribution and reliable implant-abutment connections

1999synOcta® Prosthetic System provides a new level of flexibility in prosthetics

Internal fixation implants and surgical treatment of bone fractures

1960

Straumann establishes a partnership with the International Team for Implantology (ITI)

1980

SLA® – Pioneering surface technology cuts healing time in half4

1997

Straumann® Emdogain® – A unique solution for oral tissue regeneration

2003

Straumann acquires etkon, a leader in CADCAM tooth restoration and launches Straumann® Bone Level Implants

2007

Straumann® CARES® Digital Solutions – New digital solutionsplatform connecting dental profes-sionals across disciplines

2010

EXAMPLES OF LAYOUT USE

The following graphics show a few examples of how the new layout in the category Corporate Marketing Material is to be used.

Grey Lime Green

Preferred colors:

33

Basic information on Product Name

TYPEFACE COVER PAGE, A4

1 Main title big: TheSans SemiLight, 34 pt/39 pt, Grey Dark, Space after 1.5 mm

2 Main title small: TheSans SemiLight, 30 pt/36 pt, White3 Product image:

All product images that are used on a green background are provided by the Creative Agency.

4 Bar and logo

NOTE: The Main title small is always 12 % smaller than the Main title big.


1

2

4

3

PRODUCTS MATERIAL

⊲ Template_A4_Brochure_Product.zip

Templates:



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20 mm

20 mm 20 mm

20 mm23 mm 23 mm

15 mm 4 mm

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The gridGrid: 9 columnsSpacing between columns: 4 mm

Print spaceTop: 20 mmBottom: 25 mmInside: 23 mmOutside: 20 mm

Baseline grid7 pt, start at 20 mm

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1. Title, Copy and Highlights 2. Example of a Step by step instruction

1.1 In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo

Curabitur ullamcorper ultricies nisi. Nam eget dui. Etiam rhoncus. Maecenas tempus, tellus eget condimentum rhoncus, sem quam semper libero, sit amet adipiscing sem neque sed ipsum. Nam quam nunc, blandit vel, luctus pulvinar, hendrerit id, lorem. Maecenas nec odio et ante tincidunt tempus.

1.1.1 Duis leo. Sed fringilla mauris sit amet nibhDonec sodales sagittis magna. Sed consequat, leo eget bibendum sodales, augue velit cursus nunc, quis gravida magna mi a libero. For additional information on the prosthetic procedure, please consult the Basic Information on the Straumann® Prosthetic Procedures – Straumann® Bone Level, 152.810.

1.1.1.1 Bulletpoint ѹ Cras id dui. Aenean ut eros et nisl sagittis vestibulum. ѹ Nullam nulla eros, ultricies sit amet, nonummy id, imperdiet feugiat, pede.

Step 1 – Duis leo. Sed fringilla mauris sit amet nibhDonec sodales sagittis magna. Sed consequat, leo eget bibendum sodales, augue velit cursus nunc, quis gravida magna mi a libero. Fusce vulputate eleifend sapien. Vestibulum purus quam, sceleris-que ut, mollis sed, nonummy id, metus.



Donec sodales sagittis magna. Sed consequat, leo eget bibendum sodales, augue velit cursus nunc, quis gravida magna mi a libero. Fusce vulputate eleifend sapien. Vestibulum purus quam, sceleris-que ut, mollis sed, nonummy id, metus.

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800 rpm max

800 rpm max

800 rpm max

2.1 Duis leo. Sed fringilla mauris sit amet nibh

Curabitur ullamcorper ultricies nisi. Nam eget dui. Etiam rhoncus. Maecenas tempus, tellus eget condimentum rhoncus, sem quam semper libero, sit amet adipiscing sem neque sed ipsum. Nam quam nunc, blandit vel, luctus pulvinar, hendrerit id, lorem. Maecenas nec odio et ante tincidunt tempus.

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Position Indicator for

Straumann® PURE Ceramic Implant ∅ 3.3 ND

Straumann® PURE Ceramic Implant ∅ 4.1 RD

Abutment height AH 4 mm AH 5.5 mm AH 4 mm AH 5.5 mm

Endosteal diameter

∅ 2.2 031.102 031.112 031.123 031.143

∅ 2.8 031.103 031.113 – –

∅ 3.5 – – 031.125 031.145

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1 Title: TheSans Plain, 22 pt/28 pt, Grey Dark

2 Subtitle I: TheSans SemiBold, 11 pt/14 pt, Grey Dark

3 Copy: TheSans SemiLight, 9 pt/14 pt, Grey Dark

4 Subtitle II: TheSans SemiBold, 9 pt/14 pt, Grey Dark

5 Bullet points: TheSans SemiLight, 9 pt/14 pt, Grey Dark6 Graphic Caption: TheSans SemiLight,

7 pt/9 pt, Grey Dark7 Table Titel: TheSans SemiBold,

7 pt/10 pt, Black8 Table Copy: TheSans SemiLight,

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GRAPHICS FOR PRODUCTS MATERIAL

The following examples illustrate what the graph-ics will look like in the new design.

A few preliminary guidelines:• Font and font size in general:

TheSans SemiLight, 7 pt/9 pt, Grey Dark• All lines:

0.5 pt, Grey Medium

ATTENTION: Use the graphics for Products Mate-rial only within the category Products Material.

IMPORTANT: When you create graphics, always use our according templates.

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The new option within your edentulous treatment portfolio

Patient expectations change dental treatments for fixed edentulous restorations

Providing fixed restorations for edentulous patients is a very com-plex procedure and several clinical as well as individual aspects need to be considered.

Additionally, individual patient expectations have changed over the last years, where they demand natural looking rehabilitations with minimal effort.

1. Increased quality of lifePatients do not want to compromise but enjoy life, food and social life. They look for: ▪ High wearing comfort with fixed prosthesis ▪ Predictability and reliability even in challenging clinical cases

2. Increased esthetic awareness 72 % of patients3 claim esthetic restorations are very/extremely important to them: ▪ Attractive appearance due to natural-looking teeth ▪ Regain teeth within a short period of time

3. Treatment option with minimal complexityPatients are looking for less demanding procedures: ▪ Less invasive treatment with less discomfort ▪ More affordable treatment options without a compromising

outcome

Within the existing Straumann product portfolio, you have the possibility to choose several prosthetic treatment options for your edentulous patients1,2:

In terms of treatment complexity for edentulous cases, removable options rep-resent a more straightforward approach, whereas a fixed option with 4 or more implants (straight or tilted) represent a more advanced approach.

Depending on the patients’ expectations, straightforward restorations are not always a viable option. Even though their anatomical situation might be difficult, patients look for functional esthetics with high comfort. These patients challenge you as a dental professional to provide an immediate fixed solution.

Removable Fixed

Max

illa

LOCATOR® on 4 implants Fixed screw-retained hybrid restoration on 4 implants,

posterior tilted avoiding sinus

Fixed screw-retained restoration on 8 implants

Man

dibl

e

LOCATOR® on 2 implants Bar with pre-fabricated / Individualized parts > 3

implants

Fixed screw-retained hybrid restoration on 4 implants, posterior tilted avoiding

mandibular nerve

Fixed screw-retained restoration on > 6 implants

Straumann Edentulous Portfolio

Straightforward Advanced Complex

4 5

More than a fixed rehabilitation. A smart solution with reduced complexity

Focusing on the patient

The new Straumann® solution for fixed edentulous restorations combines several treatment steps which reduce complexity with-out compromising the outcome. From planning and implant place-ment to final restorations, the entire treatment is seamless for the patient.

Implant planning ▪ 2D conventional implant and prosthetic planning based on (CB)

CT scanning or x-rays ▪ 3D digital implant planning with coDiagnostiX® software for

predictable results and treatment efficiency

Surgical procedure ▪ Well-documented Straumann® Bone Level Implants ▪ Unique Roxolid® material with excellent mechanical properties4 ▪ Outstanding SLActive® surface designed to deliver increased

predictability even in challenging protocols5-11

▪ Straumann® Planning Guide to support tilted implant placement

▪ Internal CrossFit® connection for long-term stability

Prosthetic treatment ▪ Abutments with a low-profile design, additional abutment an-

gulations and universal abutment connector ▪ Abutment portfolio allows immediate temporization to deliver

teeth within a short period of time ▪ High-end final restorations with the option for custom-milled

hybrid and wrap-around designs

The new Straumann® solution for fixed edentulous restorations offers dental professionals the opportunity to provide patients with an edentulous treatment option considering their individual needs and expectations.

1. Reduced complexity by addressing the individual anatomical situation and leveraging the unique Roxolid® material ▪ Preserve bone and reduce invasive grafting procedures12

▪ More treatment options with smaller implants13

2. Predictability even in challenging cases thanks to the SLActive® surface ▪ Higher treatment predictability in challenging protocols14-20

▪ Broader treatment possibilities even for patients with compromised health21-26

3. Time-saving treatment with the option for immediate temporization ▪ Safer and faster treatment from 6 – 8 weeks down to 3 – 4 weeks in all indications27-35

▪ Comprehensive portfolio for immediate temporization

4. Increased efficiency36 with new prosthetic portfolio ▪ Prosthetic flexibility due to smaller abutment dimensions and different angulations37

▪ Custom-milled wrap-around and hybrid designs as a framework for final dentures

8 9

Less complex fixed-edentulous treatment procedures with Straumann

Planning phase

For optimal and long-lasting results, a prosthetic-driven planning phase is essential and should be done with all stakeholders involved.

During the planning phase the following aspects need to be taken into consideration: ▪ Clarify patient’s expectations ▪ Analyze patient’s oral hygiene compliance ▪ Patient anamnesis (bone density, bone volume, sufficient lip support) ▪ Decide on final prosthetic restoration (fixed/removable) ▪ Decide on surgical procedure and implant placement ▪ Consider long-term post-operative care and maintenance

Proper diagnosis and treatment planning, including the patient’s needs as well as an evi-dence-based implant/prosthetic design, will result in a successful treatment. In combination, these factors can significantly improve the patient’s quality of life40.

Planning and implant preparation for multi-unit and single-unit restorations can either be done via conventional methods or with the help of digital planning softwares (e. g. coDiagnostiX®). In this treatment guide, the focus will be on the conventional procedure with an open-flap approach.

For additional information on Straumann® Guided Surgery, please consult the manual Basic Information on Straumann® Guided Surgery, 152.753. For additional information on Dental Wings coDiagnostiX®, please contact your local Dental Wings distributor.

PhaseTemporary/

final denturesImpression taking and

transfer to the lab

Surgical procedure including abutment

placement and optional immediate temporization

Planning

Procedure

▪ Medical history, examination and general health conditions

▪ Clarify patient’s expectation

▪ Treatment decision

▪ Implant-bed preparation and implant placement

▪ Abutment placement ▪ Placing provisional prosthesis

▪ Impression taking on abutment level

▪ Transfer to dental lab

▪ Placing provisional prosthesis

▪ Placing final prosthesis

Products involved

▪ 2D: (CB)CT-Scan, x-ray ▪ 3D: coDiagnostiX® software

▪ Straumann® Bone Level implants and instruments

▪ Straumann® Screw-retained Abutments

▪ Copings for Straumann® Screw-retained Abutments for temporary restorations

▪ Straumann® Planning Guide

▪ Auxiliaries for Straumann® Screw-retained Abutments: impression components for open-tray/closed-tray

▪ Abutment Analogs for transfer to dental lab

▪ Copings for Straumann® Screw-retained Abutments (bridge/bar)

▪ CADCAM customized screw-retained frameworks for both, implant- and abutment-level

Your benefits

▪ Predictable results and treatment efficiency with coDiagnostiX® software

▪ Reduced complexity by addressing the individual anatomical situation and leveraging the unique Roxolid® material

▪ Higher treatment predictability in challenging protocols14-20

▪ Time-saving treatment with the option for immediate temporization

▪ Increased efficiency with new prosthetic portfolio

▪ Prosthetic flexibility by either using standard or CADCAM components

▪ Small prosthetic portfolio due to abutment connector design

Workflow

6 7

An excellent combination of scientifically proven implants and sleek prosthetic components

The new Straumann® Screw-retained Abutment provides a wide range of prosthetic options for screw-retained restorations. Vari-ous angulations and gingiva heights offer the flexibility to provide an individual solution for edentulous patients, including restoring posterior-tilted implants12.

Straumann® Bone Level Implants provide an optimized choice for implant treatment. The unique material Roxolid® has been spe-cifically designed for dental implantology and delivers outstand-ing mechanical results. In combination with the Straumann® SLActive® surface, Straumann delivers an excellent implant sys-tem with outstanding osseointegration and healing properties.

Roxolid® material ▪ Unique Roxolid® material with excellent mechanical properties38

▪ Preserve bone and reduce invasive grafting procedures39

▪ More treatment options with smaller implants

▪ Simplified handling with the CrossFit® connection

▪ Optimized crestal bone preservation with Bone Control Design™

SLActive® surface ▪ Safer and faster treatment from 6 – 8 weeks down to 3 – 4 weeks in all indications27-35


▪ Broader treatment possibilities even for patients with compromised health21-26

Straumann® Screw-retained Abutment ▪ Sleek design and clear portfolio

▪ Same connector design for all diameters allow for a streamlined portfolio of tertiary components

▪ Abutment angulations of 0°, 17° and 30°

▪ Only 2 diameters to cover complete Straumann® Bone Level product line.

▪ Product design allows abutment-level impression

▪ Simplified handling with the CrossFit® connection

▪ Different gingiva heights of 1 mm, 2.5 mm and 4 mm

For final restorations, Straumann also offers CADCAM customized screw-retained frameworks for both, implant- and abutment-level.

16 17

Final denture including digital impression taking and custom-milled bars

Prerequisites: ▪ Implants placed and completely osseointegrated ▪ Abutments placed ▪ Provisional denture available ▪ For digital procedure: digital impression taken from the dental model with the

help of Straumann® CARES® Mono Scanbodies for Screw-retained Abutment and imported into Straumann® CARES® Visual

Digital impression on a dental model with scanbodiesIf you decide to proceed with a custom-milled CARES® framework, please proceed as follows:1. Fabricate a master cast based on the dental impression. 2. Place CARES® Mono Scanbodies for Screw-retained Abutments onto the abut-

ments on the dental model.3. Scan the dental situation with the help of the Straumann CS2 Scanner.4. Design framework in Straumann® CARES® Visual.

Care and maintenance

For long-term success and proper fit of the denture, a periodic recall (at least once a year) is recommended. During these visits, the following aspects shall be examined: ▪ Condition of peri-implant tissues with regard to diseases43: ▪ Plaque and calculus, bleeding, recession, bone loss, radiographs ▪ Superstructure: Occlusal fit and articulation, proper fit of the denture, wear of occlusal sur-

face, denture retention, attachment loosening, abutment status, ▪ As well as function.

For proper care at home, instruct the patient to clean the space between gingiva and dentures, especially around the implants on a regular base. Dental floss, bushy dental floss or interdental brushes are recommended.

For additional information on Straumann® CARES® products and services, please consult the following brochures: ▪ Straumann® CARES® Customized Prosthetic Solutions ▪ Straumann® CARES® Software Manual

Note: Straumann® CARES® may not be available in your country.

In CARES® Visual software the following framework design for fixed screw- retained restorations is currently available:

Tissue Level Bone Level Screw-retained Abutment-level

Bridge

Material Titanium, coron®

12 13

Intended use: The Straumann® Planning Guide is used for visual and three- dimensional orientation of the implant angulation (mesial/distal) and oral par-allelization.

Indication: The surgical and prosthetic procedure is the placement of multiple implants in combination with Straumann® Screw-retained Straight or Angled Abutments.

Product description: The Straumann® Planning Guide is used in edentulous jaws for surgical implant place-ment. The Straumann® Planning Guide can easily be adapted to the dental arch by bending it and is secured by means of a ∅ 2.2 mm pilot drilling in the symphysis and pin in the jaw. The drilling depth for the bone cavity of the pin is 10 mm. The drilling depth can be checked optically using the depth markings on the drills or using the optional depth stop system.

For drilling, position the metal plate of the Straumann® Planning Guide by sliding it into the correct position and drill the sites according to the surgical protocol. Each drill is aligned parallel to the template surface and at the implantation angle. Assure that the Straumann® Planning Guide is properly assembled and in clean and sterilized conditions before use. Never use po-tentially contaminated components.

Warnings and precautions: The following precautions are to be met prior to or during treat-ment: ▪ Position the patient in such a way that the danger of aspirating components is minimized.

All components that are used intraorally must be secured against aspiration or swallowing. ▪ Do not use damaged or blunt instruments. Always inspect instruments before use. ▪ If the laser markings are illegible, the device must be replaced. ▪ Do not use more than 20 times.

Sterilization: Autoclave, fractionated vacuum method or gravitation method: at least 18 min (for prion inactivation) at 134 °C (273 °F).

Impression taking on abutment level and transfer to the dental lab

Prerequisites: ▪ Implants placed ▪ Abutments and Protective Cap placed ▪ Implant site healed ▪ If temporary prosthesis is in place, make sure it is removed

Open-tray impression 1. Place the Impression Post accurately into the abutment and

hand-tighten the Guide Screw.2. Make perforations in the custom-made impression tray (light-

cured resin) according to the individual situation so that the po-sitioning screw of the Impression Post visibly sticks out.

3. Take the impression using a standard elastomeric impression material (e.g. polyvinyl siloxane or polyether rubber). Uncover the screws before the material is set.

4. Once the material is set, loosen the Guide Screws and remove the tray.

5. For easy abutment identification, include impression compo-nents when sending the dental impression to your dental lab partner.

6. In the dental lab, reposition and fix the Analog in the impression using the Guide Screw.

7. Fabricate the master cast. A gingival mask should always be used to ensure that the emergence profile is optimally contoured.

1

3

7

Note on the Straumann® Planning Guide:

EXAMPLES OF LAYOUT USE

The following graphics show a few examples of how the new layout is to be used.

Grey IceBlue

SteelBlue

Preferred colors:

38


TYPEFACE AND LAYOUT COVER PAGE, A4

1 Main title big: TheSans SemiLight, 30 pt/34.5 pt, Grey Dark, Space after 1 mm

2 Main title small: TheSans SemiLight, 26 pt/31.2 pt, White3 Product image:


4 Image: Only in black and white (More information in chapter Visual Language.)

5 Bar and logo



1

2

5

34

79.8 mm (38 %) 130.2 mm (62 %)

SOLUTIONS/PRODUCTS MARKETING MATERIAL

⊲ Template_A4_Brochure_Marketing.zip Template_A4_Brochure_Product.zip

Templates:



39

TYPEFACE AND LAYOUT BODY PAGES, A4

The body pages within the category Mix of Mar-keting /Products Material can be designed either in the style of the category Corporate Marketing Material or the category Products Material.

Before designing material of the category Solu-tions/Products Marketing Material, take a close look at the content and decide on the layout of category Corporate Marketing Material OR Prod-ucts Material.

For material with very long copy texts, many titles, subtitles, tables, and graphics, we recom-mend to use the layout of the category Products Material.

For material with shorter copy texts and a strong marketing character, we recommend to use the layout of the category Corporate Marketing Ma-terial.

IMPORTANT: Each template, the template for Cor-porate Marketing Material and the template for Products Material, contains a cover page template for Solutions/Products Marketing Material.

2 3

The new option within your edentulous treatment portfolio

Patient expectations change dental treatments for fixed edentulous restorations

Providing fixed restorations for edentulous patients is a very com-plex procedure and several clinical as well as individual aspects need to be considered.

Additionally, individual patient expectations have changed over the last years, where they demand natural looking rehabilitations with minimal effort.

1. Increased quality of lifePatients do not want to compromise but enjoy life, food and social life. They look for: ▪ High wearing comfort with fixed prosthesis ▪ Predictability and reliability even in challenging clinical cases

2. Increased esthetic awareness 72 % of patients3 claim esthetic restorations are very/extremely important to them: ▪ Attractive appearance due to natural-looking teeth ▪ Regain teeth within a short period of time

3. Treatment option with minimal complexityPatients are looking for less demanding procedures: ▪ Less invasive treatment with less discomfort ▪ More affordable treatment options without a compromising

outcome

Within the existing Straumann product portfolio, you have the possibility to choose several prosthetic treatment options for your edentulous patients1,2:

In terms of treatment complexity for edentulous cases, removable options rep-resent a more straightforward approach, whereas a fixed option with 4 or more implants (straight or tilted) represent a more advanced approach.

Depending on the patients’ expectations, straightforward restorations are not always a viable option. Even though their anatomical situation might be difficult, patients look for functional esthetics with high comfort. These patients challenge you as a dental professional to provide an immediate fixed solution.

Removable Fixed

Max

illa

LOCATOR® on 4 implants Fixed screw-retained hybrid restoration on 4 implants,

posterior tilted avoiding sinus

Fixed screw-retained restoration on 8 implants

Man

dibl

e

LOCATOR® on 2 implants Bar with pre-fabricated / Individualized parts > 3

implants

Fixed screw-retained hybrid restoration on 4 implants, posterior tilted avoiding

mandibular nerve

Fixed screw-retained restoration on > 6 implants

Straumann Edentulous Portfolio

Straightforward Advanced Complex

2 3

More than a less invasive solution.Increasing patient acceptance.

More than solid.Roxolid®.

Dental implants are a well-established and predictable treatment op-tion to replace missing teeth. Nevertheless, many patients are reluc-tant to accept an implant treatment and are especially apprehensive if they require a bone augmentation procedure. Therefore, clinicians and patients are looking for products that reduce the invasiveness of the procedure or increase the speed of osseointegration.1

Roxolid® is a groundbreaking material specifi-cally designed for the use in dental implantol-ogy. The titanium-zirconium alloy is stronger than pure titanium3,4 and has excellent osseointegration properties5,6,7. This combi na tion of properties is unique in the market – there is no other metallic alloy which unifies high me-chanical strength and osteoconductivity.

AVOIDING INVASIVE GRAFTING PROCEDURES OFFERS YOU AND YOUR PATIENTS NUMEROUS BENEFITS:

YOUR BENEFITS2 YOUR PATIENTS’ BENEFITS2

ѹ Shorter treatment time ѹ Less complexity ѹ Potential to gain more patients

for implant treatment

ѹ Shorter treatment time ѹ Faster healing and less pain ѹ Less operative trauma and

post-operative discomfort ѹ Less expensive

Straumann® Roxolid® is the new standard for less invasive treatment procedures!9

Mechanical tests have proven the excellent mechanical properties of Roxolid®3,4.

Tens

ile s

tren

gth

(MPa

)

ASTM TiGr43 Straumann® cold-worked

TiGr44

Straumann® Roxolid®4

1000

800

600

400

+ ~75 %

+ ~20 %

8 9

Less complex fixed-edentulous treatment procedures with Straumann

Planning phase

For optimal and long-lasting results, a prosthetic-driven planning phase is essential and should be done with all stakeholders involved.

During the planning phase the following aspects need to be taken into consideration: ▪ Clarify patient’s expectations ▪ Analyze patient’s oral hygiene compliance ▪ Patient anamnesis (bone density, bone volume, sufficient lip support) ▪ Decide on final prosthetic restoration (fixed/removable) ▪ Decide on surgical procedure and implant placement ▪ Consider long-term post-operative care and maintenance

Proper diagnosis and treatment planning, including the patient’s needs as well as an evi-dence-based implant/prosthetic design, will result in a successful treatment. In combination, these factors can significantly improve the patient’s quality of life40.

Planning and implant preparation for multi-unit and single-unit restorations can either be done via conventional methods or with the help of digital planning softwares (e. g. coDiagnostiX®). In this treatment guide, the focus will be on the conventional procedure with an open-flap approach.

For additional information on Straumann® Guided Surgery, please consult the manual Basic Information on Straumann® Guided Surgery, 152.753. For additional information on Dental Wings coDiagnostiX®, please contact your local Dental Wings distributor.

PhaseTemporary/

final denturesImpression taking and

transfer to the lab

Surgical procedure including abutment

placement and optional immediate temporization

Planning

Procedure

▪ Medical history, examination and general health conditions

▪ Clarify patient’s expectation

▪ Treatment decision

▪ Implant-bed preparation and implant placement

▪ Abutment placement ▪ Placing provisional prosthesis

▪ Impression taking on abutment level

▪ Transfer to dental lab

▪ Placing provisional prosthesis

▪ Placing final prosthesis

Products involved

▪ 2D: (CB)CT-Scan, x-ray ▪ 3D: coDiagnostiX® software

▪ Straumann® Bone Level implants and instruments

▪ Straumann® Screw-retained Abutments

▪ Copings for Straumann® Screw-retained Abutments for temporary restorations

▪ Straumann® Planning Guide

▪ Auxiliaries for Straumann® Screw-retained Abutments: impression components for open-tray/closed-tray

▪ Abutment Analogs for transfer to dental lab

▪ Copings for Straumann® Screw-retained Abutments (bridge/bar)

▪ CADCAM customized screw-retained frameworks for both, implant- and abutment-level

Your benefits

▪ Predictable results and treatment efficiency with coDiagnostiX® software

▪ Reduced complexity by addressing the individual anatomical situation and leveraging the unique Roxolid® material


▪ Time-saving treatment with the option for immediate temporization

▪ Increased efficiency with new prosthetic portfolio

▪ Prosthetic flexibility by either using standard or CADCAM components

▪ Small prosthetic portfolio due to abutment connector design

Workflow

5

More than smaller implants.More treatment options.

Thanks to their outstanding mechanical and biological proper-ties, Roxolid® Implants offer more treatment options than many other small-diameter implants. In comparison to Straumann® Titanium Ø 3.3 mm Implants, Roxolid® Ø 3.3 mm Implants allow you to cover the following indications:

Singletooth restorations in the anterior and premolar region ѹ No limitation to lateral incisors in the maxilla or central

and lateral incisors in the mandible

Bridges on two Roxolid® Ø 3.3 mm Implants ѹ No combination with larger implant needed ѹ No splinting of suprastructure needed

Full denture on two Roxolid® Ø 3.3 mm Implants ѹ No need for more than 2 implants in the mandible

Patient information material Layout and guidelines.

41

PATIENT INFORMATION

Straumann marketing communication also cov-ers patient information material. The content of patient information material is clearly dissimilar from all our other marketing material. Still, Strau-mann is the brand behind this material, therefore, our layout design remains true to the overall Straumann style.

The layout category of patient information mate-rial is Corporate Marketing Material. Patient ma-terial mostly works best with images of patients, dental facilities and dental experts, i. e., images that were not produced in our last Straumann photo shoot. You can use such images from our existing archive, or you can buy them from image databases (Getty Images etc.)

ATTENTION: Before you use old or bought images, convert them into grey-scale images. Please find all details on the convertion on page 64.

IMPORTANT: Please NEVER use an image on a bro-chure title or advertisement if that image was not produced in our Straumann photo shoot! In very rare cases a different image could be necessary. However, use of an image that wasn’t produced in the Straumann photo shoot must be checked with Creative Agency before it can be used.

More than a tooth-colored implant.Unique natural esthetics.

Patient information:Ceramic Implant

More than the latest technology. Long-lasting satisfaction.

Dental implant therapy is today’s treatment of choiceYour decision to replace missing teeth with dental implants is an excellent investment in your oral health and appearance.

They can improve your health-related quality of life and are cost- effective in the long run.

We are able to cover all your needsWhen we talk about healthy teeth, it is not only function that matters. They are also an essential part of your physical appear-ance – accordingly, you expect an optimal esthetic and natural outcome when it comes to dental restorations. Straumann offers

a wide range of high quality tooth replacement solutions to im-prove your quality of life.

Inspired by natureA dental implant is a small post-like part which is inserted in the jaw bone in place of the missing tooth root. With the Straumann® PURE Ceramic Implant, you have a tooth-colored and metal-free alternative which acts and looks like a natural and healthy tooth.

More than an implant. A new tooth.

For a natural smileThe Straumann® PURE Ceramic Implant is made of high-strength ceramic and designed to achieve highest functional and esthetic demands. Since it has the color of a natural tooth, the implant will

not shimmer through, even in cases of thin or recessed gingiva. Proven Straumann propertiesThis implant offers all the benefits that characterizes a member of the renowned Straumann® Dental Implant System: reliability, high strength, excellent integration in the bone and properties

that enable for an excellent outcome both functional and esthetic.

Researched and manufactured according to the highest standardsThe Straumann® PURE Ceramic Implant underwent rigorous scientific research before its introduction to the market. Further-more, every single Straumann® PURE Ceramic Implant is tested mechanically before it is delivered to the dentist. These are the standards you can expect from one of the most renowned and experienced companies in the field of dental implantology.

With the Straumann® PURE Ceramic Implant you receive an implant that ѹ enables for highly esthetic restorations

thanks to its tooth-like color ѹ offers a metal-free alternative with

excellent biocompatibility ѹ is mechanically tested before insertion

and backed by scientific evidence

A courtesy of Dr. Jaquiéry & Dr. Röhling

Before

After

More than Swiss quality. A sense of trust.

A pioneer and global leader in implant dentistry. Straumann has been researching, developing and manufacturing implants since 1974. In col-laboration with renowned international clinics, research institutes and universities, Straumann has pioneered many of the most influential and groundbreaking technologies and techniques in implant dentistry, with the aim to enhance im-plant success and improve patient experience.

Few companies have so much to offer: ѹ More than 30 years of clinical evidence with over

1000 scientific publications ѹ More than 13 million implants placed worldwide ѹ Precision and quality “Made in Switzerland” ѹ A trusted brand in over 70 countries ѹ SLActive® – Our unique implant surface for

better predictability and shorter healing times ѹ Roxolid® – Our unique material for less invasive

treatment options ѹ Lifetime guarantee for your Straumann implants

Ask your dentistYour dental professional will be fond of advising you about the benefits provided by the Straumann® PURE Ceramic

Implant.

42

TYPEFACE AND LAYOUT

The examples on this page show the A6/5 format. You can also design the patient information ma-terial in other formats such as A4 or customized formats.

IMPORTANT: Please note that the guidelines for patient information material are the same guide-lines that also apply for any other material within our three layout categories.

1 Brochure title: TheSans SemiLight, 7 pt/9 pt, Lime Green Light, White or Grey Dark

2 Main title big: TheSans SemiLight, 20 pt/23.2 pt, White

3 Main title small: TheSans SemiLight, 16 pt/19.2 pt, Lime Green Light

4 Title big: TheSans SemiLight, 16 pt/19.2 pt, Grey Medium

5 Title small: TheSans SemiLight, 12.8 pt/16 pt, Lime Green

6 Lead Intro: TheSans SemiLight, 11 pt/15 pt, Lime Green Lead: TheSans SemiLight, 11 pt/15 pt, Grey Dark 7 Subtitle: TheSans Bold,

10 pt/12 pt, caps, Lime Green8 Copy: TheSans SemiLight

8 pt/12 pt, Grey Dark9 Bullet points: TheSans SemiLight, 8 pt/12 pt,

Grey Dark 10 Patient Info: The extra detailed patient info

on the back page is only allowed in patient information material. All other, non-patient related, material features nothing more than our Straumann Green bar, our address and the project number incl. the production date.

⊲ Template_A6/5_Brochure_Patient.zip

Patient information: Ceramic Implant


International Headquarters Institut Straumann AG Peter Merian-Weg 12 CH-4002 Basel, Switzerland Phone +41 (0)61 965 11 11 Fax +41 (0)61 965 11 01 www.straumann.com

© Institut Straumann AG, 2014. All rights reserved.Straumann® and/or other trademarks and logos from Straumann®mentioned herein are the trademarks or registered trademarks of Straumann Holding AG and/or its affiliates. 02

/14

490.

013/

en/A

/000

WORLDWIDE LEADER, WORLDWIDE TRUST

No matter where life takes you, care for you and your Straumann dental implant is nearby.

Visit www.straumann.com/patients to find out more about products and solutions by Straumann and ask your dentist.

DENTAL IMPLANT THERAPY IS TODAY’S TREATMENT OF CHOICE

Your decision to replace missing teeth with dental implants is an excellent investment in your oral health and appearance. They can improve your health-related quality of life and are cost- effective in the long run.

We are able to cover all your needsWhen we talk about healthy teeth, it is not only function that matters. They are also an essential part of your physical appear-ance – accordingly, you expect an optimal esthetic and natural outcome when it comes to dental restorations. Straumann offers a wide range of high quality tooth replacement solutions to im-prove your quality of life.

Inspired by natureA dental implant is a small post-like part which is inserted in the jaw bone in place of the missing tooth root. With the Straumann® PURE Ceramic Implant, you have a tooth-colored and metal-free alternative which acts and looks like a natural and healthy tooth.

Few companies have so much to offer: ѹ More than 30 years of clinical evidence with over

1000 scientific publications ѹ More than 13 million implants placed worldwide ѹ Precision and quality “Made in Switzerland” ѹ A trusted brand in over 70 countries ѹ SLActive® – Our unique implant surface for

better predictability and shorter healing times ѹ Roxolid® – Our unique material for less invasive

treatment options ѹ Lifetime guarantee for your Straumann implants

Ask your dentistYour dental professional will be fond of advising you about the benefits provided by the Straumann® PURE Ceramic Implant.

Otatem quatem essi ide voluptatia. Venem et dolo dolores equodit occusam quae rae res in num volo doluptum que doluptibuste volorio. Sam quia comnis aliquam, utemporepro bea nobisciet que et iur sequae opta nonsenduntur maximi, verspitiam, tecearc hillore stiisquunto bearum acerion sentis est.


10

2

1

3

4

6

7

8

9

5

Graphic marks and accentuation marks.

44

GRAPHIC MARKS

Graphic marks are stamp-like elements that drawthe reader’s attention to a new or special Strau-mann feature. Obviously, this special emphasis is lost if these marks are used frequently or too often.

Since we cannot always avoid graphic marks we created two different templates.

The color of the graphic marks depends on the layout you use: Use the color Lime Green for Corporate Marketing Material. Use the colors Ice Blue and Steel Blue for Products Material. Use the same graphic marks design in both those catego-ries, change only the colors.

IMPORTANT: Please use our template. Do not cre-ate any new graphic marks designs.

100%PROOF-TESTED

100%PROOF-TESTED

Straumann®

ROXOLID®

The fusion of

osseointegration and

material strength!

Straumann®

ROXOLID®

The fusion of

osseointegration and

material strength!

100%PROOF-TESTED

100%PROOF-TESTED

Straumann®

Dental Implant

System

More than 13 million implants

10-year long-term results

Straumann®

Dental Implant

System

More than 13 million implants

10-year long-term results

Corporate Market-ing Material,

angle: 10°

Products Material, angle: 10°

⊲ Template_Graphic_Marks.zip

Templates:

45

ACCENTUATION MARKS

Accentuation marks highlight any special text that is not running text. Accentuation marks are produced automatically. Please use the following settings:

Font: TheSans SemiLight, 16 pt/22 pt, Lime Green

Stroke: Dashed, Adjust gaps (Dash: 20 pt; Gap: 500 pt);1 pt.; Lime Green

Text Frame Options: Inset Spacing: 3 mm all aroundAuto Size: Height and Width

IMPORTANT: Please use our accentuation marks template for the category Corporate Marketing Material. Do not create any new accentuation marks designs.

Example for an accentuation mark on one line.

Example for an accentuation mark on several, tiered lines. Example for an accentuation mark on several, tiered lines.


Templates:

Layout of advertisements (ads) Two types of an ad.

47

AD A4 CORPORATE MARKETING MATERIAL


2 Main title small: The Sans SemiLight, 30 pt/36 pt, Lime Green Light

3 Copy: TheSans SemiLight, 9.5 pt/14 pt, Grey Dark, Space after 3 mm Text Frame Options: Inset Spacing: top: 4 mm, bottom: 4 mm left: 14 mm, right: 4 mm You can move the text frame to the right side. If you do, adjust the space on the left and right side between the copy text and the frame accordingly.


5 Bar and logo



The Straumann® Dental Implant System is a worldwide leading solution for general practitioners and specialists. Our commitment to research ensures high quality backed by independent science. Producing innova-tions that improve patient care has made us a trusted business partner in over 70 countries.

www.straumann.com

1

2

4

5

3

⊲ Template_Ad_A4_Marketing.zip

Templates:

48

AD A4 SOLUTIONS/PRODUCTS MARKETING MATERIAL

1 Main title big: TheSans SemiLight, 30 pt/34.5 pt, Grey Dark, Space after 1 mm

2 Main title small: TheSans SemiLight, 26 pt/31.2 pt, White3 Product image:



5 Title: TheSans SemiBold, 9.5 pt/14 pt, Grey Dark, Space after 3 mm

6 Copy: TheSans SemiLight, 9.5 pt/14 pt, Grey Dark, Space after 3 mm

7 Bullet points: TheSans SemiLight, 9.5 pt/14 pt, Grey Dark

8 Bar and logo



What does efficiency mean to your business?

Newly introduced one-step and cost-effective implant restorations, titanium base and full-contour crown were added to Straumann® CARES® X-Stream™’s 1 scan, 1 design and 1 delivery

ѹ Directly veneerable TAN Abutment for a quick path to your final restoration

ѹ New CARES® Screw-retained Bridges and Bars increase treatment flexibility

ѹ Ability to connect your CADCAM system to Straumann® CARES® Prosthetics – no additional investment or training required, visit: www.straumann.com/connect2cares

1

2

3

8

5

6

74

79.8 mm (38 %) 130.2 mm (62 %)

⊲ Template_Ad_A4_Product.zip

Title structure on cover pages and body pages.

50

DO’STITLE STRUCTURE

With our new design we also created a new style of our titles. This style is meant to be an inter-est-sparking eye catcher for each reader. In this new, consistent two-tiered “More than...” format, we start with a product benefit in the first line and present an even more significant and innova-tive benefit in the second line. Since at Straumann we have always been committed to “simply doing more”, we can now prominently display our per-sistent credo in the main title on our cover pages.

DO’S AND DONT’S

Designing main titles and titles is a source of error. Therefore, we listed the DO’s and DONT’S:

More than flexibility. A new kind of esthetics.

More than natural tissue regeneration. Recreated vitality.


More than natural tissue regeneration. Recreated vitality Recreated vitality

51




Do not use other fonts or colors. On one line

No overlapping

Overlapping too small

Tiers

Left-aligned







DONT’S

Visual language Welcome to the new image world.

53

TRUST IMAGETHE BLACK AND WHITE STORY

In the new Straumann image world, we show people in private and personal surroundings from their daily lives. They are captured in natu-ral, spontaneous moments from real life that pick up real emotions and convey them in an easy-to- understand and clear way.

The new image world transports the emotions and corporate commitments that our products stand for: excitement, reliability, trust, simplici-ty, esthetics, confidence, and quality of life. We focus on people and we want to achieve the best.

To transport and emphasize these emotions and commitments, we use a black-and-white editorial style throughout the entire image world. Sharp and richly contrasted photos highlight the preci-sion and quality of the Straumann products.

Main picture, trust image

54

The image world comprises 10 themes covering the whole range of Straumann products, solu-tions and core beliefs.


NOTE: If you have any questions, please do not hesitate to contact the Creative Agency.

Main picture, trust patient

TRUST PATIENT

55

STRAUMANN® PURE ESTHETICS (FOR STRAUMANN® PURE MATERIAL)

Main picture, Straumann® PURE esthetics

IMPORTANT: Please NEVER use these pictures of Straumann® PURE estheticsfor ANY other products and brochures than the Straumann® PURE Ceramic Implant. We will inform you as soon as the images are permitted to be used for other products.

56

CONFIDENCE

Main picture, confidence

57

EXCITEMENT

Main picture, excitement

58

STRAUMANN® ONE SIMPLICITY (FOR STRAUMANN® ONE MATERIAL)

Main picture, Straumann® One simplicity

IMPORTANT: Please NEVER use these pictures of Straumann® One simplicity for ANY other prod-ucts and brochures than the Straumann® One line. We will inform you as soon as the images are permitted to be used for other products.

59

SIMPLICITY

Main picture, simplicity

60

QUALITY OF LIFE

Main picture, quality of life

61

RELIABILITY IMAGE

Main picture, reliability image

62

RELIABILITY PATIENT

Main picture, reliability patient

Visual language part 2 The new/old image world.

64

We at Headquarters have a large stock of old, col-ored images. Those old images are still used quite often as some images can be perfectly combined with a copy text, which is especially the case with patient material and lab material. It might also be necessary to buy a needed image online. Please convert those images into grayscale images so that they fit into our new design and look.

ATTENTION: Make sure you use images from the new Straumann photo shoot. Old images or imag-es you buy should only be used if you absolutely need them.


too dark optimal too light

Reference for brightness and

gradation

Business correspondence Business cards, stationery, and envelopes.

66

Our business correspondence items also come in the new design. We kept the changes small to make sure that Straumann is still recognizable to our correspondence partners.

Business cardThe business card measures 85 mm × 55 mm/ 3.357” × 2.125”; print is 2-sided.

StationeryThe format of stationery is A4; print is 1-sided.

EnvelopesThe format of envelopes is C5; print is 2-sided. These details are also valid for C5 window enve-lopes.

You can find the templates for all business corre-spondence items on the Straumann MediaCenter (mediacenter.straumann.com) including the tem-plate for C4 envelopes.

Institut Straumann AGPeter Merian-Weg 12CH-4052 BaselSwitzerland

www.straumann.com

Direct Dial +41 (0)61 965 16 88Phone +41 (0)61 965 11 11

Fax +41 (0)61 965 11 03 Mobile +41 (0)79 227 66 65

[email protected]

name last nameTitel

Institut Straumann AG | Peter Merian-Weg 12 | CH-4052 Basel | Switzerland www.straumann.com

⊲ Template_Business_Correspondence.zip

Templates:

PowerPoint presentations Layout and guidelines.

68

The PowerPoint software is a key tool for sharing information on Straumann internally and exter-nally. It is important that PowerPoint presenta-tions have a consistent Straumann feel and look. There are two kinds of formats available for you.

POWERPOINT 4:3

• Don’t overload slides with information: keep it short and simple.

• Don’t use other colors than the ones specified.• Don’t use material for external presenta-

tions that is not copyright free (e.g. internet pictures).

• Avoid 3D effects or gridlines in charts.

69

POWERPOINT 16:9

Title slide: Chose the title slide with an image or the title slide without an image.Content slides: Use the templates.

• Don’t overload slides with information: keep it short and simple.

• Don’t use other colors than the ones specified.• Don’t use material for external presenta-

tions that is not copyright free (e.g. internet pictures).

• Avoid 3D effects or gridlines in charts.

Questions and help.

71

Institut Straumann AGPeter Merian-Weg 12CH-4052 Basel Switzerland

Direct Dial +41 (0)61 965 15 95Direct Dial +41 (0)61 965 13 41

CREATIVE AGENCY

QUESTIONS? NEED HELP?

If you have any questions about or require assis-tance with the Corporate Design Policy, or if you have special design requirements or requests, the Creative Agency team will be happy to help. Please don’t hesitate to contact us at:

International Headquarters Institut Straumann AG Peter Merian-Weg 12 CH-4002 Basel, Switzerland Phone +41 (0)61 965 11 11 Fax +41 (0)61 965 11 01 www.straumann.com

© Institut Straumann AG, 2014. All rights reserved.Straumann® and/or other trademarks and logos from Straumann® mentioned herein are the trademarks or registered trademarks of Straumann Holding AG and/or its affiliates.

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