A. COURSE ORIENTATION

1.00 Explain the components of Business, Marketing, and Information

Technology Education.

1.02 Explain the value of DECA as an integral part of the Small

Business Entrepreneurship course.

•Classroom Instruction

•Cooperative Education

•DECA

• A Career-Technical student organization designed to attract students into marketing careers

• Encourages the understanding of free enterprise

• Encourages civic responsibility

• Maintains a series of competitive events

• Offers awards and recognition

• Maintains a scholarship program

• Develops leaders in marketing, management, and entrepreneurship

Publications

•National - DECA Dimensions

•State - The North Carolina DECA Connection

DECA Colors

Blue and Gold

4 Points of the DECA Emblem

•Leadership Development

•Vocational Understanding

•Civic Consciousness

•Social Intelligence

National headquarters – Reston, VA

NC headquarters – Raleigh, NC

Organization of DECA• National Regions

Central

North America

Southern

Western

• Divisions

High school

Delta Epsilon Chi

Collegiate

Alumni

Professional

• State RegionsBlue Ridge

Cornucopia

Dixie Pines

Metrolina

Triad

Developing Leaders for Marketing, Management and Entrepreneurship

Governance

• Professional staff

• Marketing Education Leadership Council

• Student Leadership

DECA Competition

• Apparel & Accessories Marketing

• Food Marketing

• Full Serve Restaurant Management

• Quick Serve Restaurant Management

• Retail Merchandising

• Vehicles and Petroleum Marketing

Competency Based Competitive Events (State Level)

Management Team Decision Making Events

• E-Commerce

• Financial Services

• Hospitality Services

• Sports and Entertainment Marketing

• Travel and Tourism Marketing

• Civic Consciousness Project

• Creative Marketing Research Project

• Free Enterprise Project

• Learn & Earn Project• Public Relations

Project

• Business & Financial Services

• Food Marketing

• General Marketing

• Hospitality & Recreation Marketing

• Retail Marketing

• International Business Plan

• Entrepreneurship Participating

• Entrepreneurship Written• Advertising Campaign• Fashion Merchandising

Promotional Plan• Technical Marketing

DECA Conferences

• Marketing Leadership Conference (MLC)

• Southern Region Conference (SRC)

• Local Officer Training (LOT)

• Marketing Competitive Events Conference (MCEC)

• State Career Development Conference (CDC)

• International Career Development Conference (ICDC)

• Marketing

• Marketing Cooperative Education

• DECA

Get involved in the Marketing program at your school.