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A. COURSE ORIENTATION 1.00 Explain the components of Business, Marketing, and Information Technology...

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A. COURSE ORIENTATION 1.00 Explain the components of Business, Marketing, and Information Technology Education. 1.02 Explain the value of DECA as an integral part of the Small Business Entrepreneurship course.
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Page 1: A. COURSE ORIENTATION 1.00 Explain the components of Business, Marketing, and Information Technology Education. 1.02 Explain the value of DECA as an integral.

A. COURSE ORIENTATION

1.00 Explain the components of Business, Marketing, and Information

Technology Education.

1.02 Explain the value of DECA as an integral part of the Small

Business Entrepreneurship course.

Page 2: A. COURSE ORIENTATION 1.00 Explain the components of Business, Marketing, and Information Technology Education. 1.02 Explain the value of DECA as an integral.

•Classroom Instruction

•Cooperative Education

•DECA

Page 3: A. COURSE ORIENTATION 1.00 Explain the components of Business, Marketing, and Information Technology Education. 1.02 Explain the value of DECA as an integral.

• A Career-Technical student organization designed to attract students into marketing careers

• Encourages the understanding of free enterprise

• Encourages civic responsibility

• Maintains a series of competitive events

• Offers awards and recognition

• Maintains a scholarship program

• Develops leaders in marketing, management, and entrepreneurship

Page 4: A. COURSE ORIENTATION 1.00 Explain the components of Business, Marketing, and Information Technology Education. 1.02 Explain the value of DECA as an integral.

Publications

•National - DECA Dimensions

•State - The North Carolina DECA Connection

DECA Colors

Blue and Gold

4 Points of the DECA Emblem

•Leadership Development

•Vocational Understanding

•Civic Consciousness

•Social Intelligence

National headquarters – Reston, VA

NC headquarters – Raleigh, NC

Page 5: A. COURSE ORIENTATION 1.00 Explain the components of Business, Marketing, and Information Technology Education. 1.02 Explain the value of DECA as an integral.

Organization of DECA• National Regions

Central

North America

Southern

Western

• Divisions

High school

Delta Epsilon Chi

Collegiate

Alumni

Professional

• State RegionsBlue Ridge

Cornucopia

Dixie Pines

Metrolina

Triad

Page 6: A. COURSE ORIENTATION 1.00 Explain the components of Business, Marketing, and Information Technology Education. 1.02 Explain the value of DECA as an integral.

Developing Leaders for Marketing, Management and Entrepreneurship

Page 7: A. COURSE ORIENTATION 1.00 Explain the components of Business, Marketing, and Information Technology Education. 1.02 Explain the value of DECA as an integral.

Governance

• Professional staff

• Marketing Education Leadership Council

• Student Leadership

Page 8: A. COURSE ORIENTATION 1.00 Explain the components of Business, Marketing, and Information Technology Education. 1.02 Explain the value of DECA as an integral.

DECA Competition

• Apparel & Accessories Marketing

• Food Marketing

• Full Serve Restaurant Management

• Quick Serve Restaurant Management

• Retail Merchandising

• Vehicles and Petroleum Marketing

Competency Based Competitive Events (State Level)

Page 9: A. COURSE ORIENTATION 1.00 Explain the components of Business, Marketing, and Information Technology Education. 1.02 Explain the value of DECA as an integral.

Management Team Decision Making Events

• E-Commerce

• Financial Services

• Hospitality Services

• Sports and Entertainment Marketing

• Travel and Tourism Marketing

Page 10: A. COURSE ORIENTATION 1.00 Explain the components of Business, Marketing, and Information Technology Education. 1.02 Explain the value of DECA as an integral.

• Civic Consciousness Project

• Creative Marketing Research Project

• Free Enterprise Project

• Learn & Earn Project• Public Relations

Project

Page 11: A. COURSE ORIENTATION 1.00 Explain the components of Business, Marketing, and Information Technology Education. 1.02 Explain the value of DECA as an integral.

• Business & Financial Services

• Food Marketing

• General Marketing

• Hospitality & Recreation Marketing

• Retail Marketing

Page 12: A. COURSE ORIENTATION 1.00 Explain the components of Business, Marketing, and Information Technology Education. 1.02 Explain the value of DECA as an integral.

• International Business Plan

• Entrepreneurship Participating

• Entrepreneurship Written• Advertising Campaign• Fashion Merchandising

Promotional Plan• Technical Marketing

Page 13: A. COURSE ORIENTATION 1.00 Explain the components of Business, Marketing, and Information Technology Education. 1.02 Explain the value of DECA as an integral.

DECA Conferences

• Marketing Leadership Conference (MLC)

• Southern Region Conference (SRC)

• Local Officer Training (LOT)

• Marketing Competitive Events Conference (MCEC)

• State Career Development Conference (CDC)

• International Career Development Conference (ICDC)

Page 14: A. COURSE ORIENTATION 1.00 Explain the components of Business, Marketing, and Information Technology Education. 1.02 Explain the value of DECA as an integral.

• Marketing

• Marketing Cooperative Education

• DECA

Get involved in the Marketing program at your school.


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