Essential practice building and marketing strategies you’ll need in 2017 PROGRESSIVE DENTAL PRESENTS: CANCELLATIONS & SUBSTITUTIONS. Cancellations received up to 14 business days before a course are refundable – or you may apply the full registration fee toward a future course within the same academic year. After that, cancellations are subject to the entire registration fee. Bart Knellinger, President and CEO of Progressive Dental, has helped thousands of practices identify areas for growth, and has been noted as one of the leading innovators in dentistry today. Bart has spoken for some of the industry’s largest organizations including BIOLASE, the American Academy of Implant Dentistry, Nobel Biocare, The Dawson Academy, The Pankey Institute and more. Bart Knellinger has no financial relationships relevant to this presentation to disclose. Don’t miss this sell-out event! $1,250 NOW ONLY $300! *Tuition includes breakfast and lunch both days, a cocktail hour, course materials and 16 CE credits. FEBRUARY 3-4 | Scottsdale, AZ MARCH 3-4 | Atlanta, GA MARCH 31-APRIL 1 | Boston, MA APRIL 7-8 | Chicago, IL JULY 21-22 | Los Angeles, CA JULY 28-29 | San Francisco, CA AUGUST 18-19 | Jacksonville, FL SEPTEMBER 1-2 | New York, NY OCTOBER 20-21 | New Orleans, LA Progressive Dental is coming to a city near you! Come get all of your questions answered by practice growth experts you can trust. PROGRESSIVE DENTAL has helped over 1,000 practices attract more niche cases, obtain qualified patients, increase treatment plan conversion and more. After attending this hands-on lecture, participants can expect to: · Understand the technological, reimbursement, patient and competitive changes taking place in dentistry and their current and future impact on dental practices. · Learn high-level communication strategies to pre-qualify and schedule new patient calls, overcome price shoppers, and convert insurance driven patients. Discover techniques to increase treatment plan acceptance rates by incorporating a team-based treatment planning process in addition to unique flexible financing options. · Identify the best internal marketing systems to boost your Return on Investment by maximizing online reviews, patient testimonials and Word of Mouth referrals. · Explore proven, successful external marketing strategies to increase qualified patients for niche procedures by obtaining cross referrals and utilizing top internet marketing tactics, compelling social media techniques, unique patient seminars, and many other traditional marketing systems. 2017 CATALYST SCHEDULE A COURSE TO CATALYST YOUR SUCCESS
Transcript
Essential practice building and marketing strategies you’ll need in 2017
PROGRESSIVE DENTAL PRESENTS:
CANCELLATIONS & SUBSTITUTIONS. Cancellations received up to 14 business days before a course are refundable – or you may apply the full registration fee toward a future course within the same academic year. After that, cancellations are subject to the entire registration fee.
Bart Knellinger, President and CEO of Progressive Dental, has helped thousands of practices identify areas for growth, and has been noted as one of the leading innovators in dentistry today. Bart has spoken for some of the industry’s largest organizations including BIOLASE, the American Academy of Implant Dentistry, Nobel Biocare, The Dawson Academy, The Pankey Institute and more.
Bart Knellinger has no financial relationships relevant to this presentation to disclose.
Don’t miss this sell-out event! $1,250 NOW ONLY $300! *Tuition includes breakfast and lunch both days, a cocktail hour, course materials and 16 CE credits.
FEBRUARY 3-4 | Scottsdale, AZ
MARCH 3-4 | Atlanta, GA
MARCH 31-APRIL 1 | Boston, MA
APRIL 7-8 | Chicago, IL
JULY 21-22 | Los Angeles, CA
JULY 28-29 | San Francisco, CA
AUGUST 18-19 | Jacksonville, FL
SEPTEMBER 1-2 | New York, NY
OCTOBER 20-21 | New Orleans, LA
Progressive Dental is coming to a city near you! Come get all of your questions answered by practice growth experts you can trust. PROGRESSIVE DENTAL has helped over 1,000 practices attract more niche cases, obtain qualified patients, increase treatment plan conversion and more.
After attending this hands-on lecture, participants can expect to:
· Understand the technological, reimbursement, patient and competitive changes taking place in dentistry and their current and future impact on dental practices.
· Learn high-level communication strategies to pre-qualify and schedule new patient calls, overcome price shoppers, and convert insurance driven patients. Discover techniques to increase treatment plan acceptance rates by incorporating a team-based treatment planning process in addition to unique flexible financing options.
· Identify the best internal marketing systems to boost your Return on Investment by maximizing online reviews, patient testimonials and Word of Mouth referrals.
· Explore proven, successful external marketing strategies to increase qualified patients for niche procedures by obtaining cross referrals and utilizing top internet marketing tactics, compelling social media techniques, unique patient seminars, and many other traditional marketing systems.
2017 CATALYST SCHEDULE
A COURSE TO CATALYST YOUR SUCCESS
DAY ONE7:00 AM - 8:00 AM REGISTRATION AND BREAKFAST
8:00 AM - 9:00 AM WELCOME AND COURSE OVERVIEW Introduction to speakers, Progressive Dental, doctors, and course objectives.
9:00 AM - 10:00 AM CHANGES IN THE DENTAL MARKETPLACE Understand the technological, reimbursement, patient, and competitive changes taking place in dentistry and their current and future impact on dental practices. Attendees will complete exercises to identify trends that are currently affecting and will continue to affect their practices, and how to overcome those obstacles by developing a strategy.
10:00 AM - 12:00 PM PRACTICE CEO PART ONE - GOALS & STRATEGY DEVELOPMENT Discover the impact that a customized strategy can have on a practice. Attendees will complete exercises to identify the current state of their practice.
12:00 PM - 1:00 PM LUNCH
1:00 PM - 2:00 PM PRACTICE CEO PART TWO Attendees will determine the current state of their practice and develop a strategy on how to grow to their envisioned future state.
2:00 PM - 5:00 PM THE FOUNDATION OF PATIENT INFLUENCE AND CASE ACCEPTANCE Gain knowledge on the psychology of patient influence and the factors that play critical roles in how people make purchasing decisions. Attendees will learn to treatment plan around the patient’s “primary desired outcome”. Critical role play scenarios and break out sessions for topics including: priming treatment plans (Hygienist / Assistant) and working with price shoppers over the phone (Office Manager / Receptionist).
5:00 PM - 7:00 PM COCKTAIL HOUR Enjoy drinks and appetizers with fellow attendees and the Progressive Dental team! Best of all, it’s on us!
COURSE SCHEDULE
DAY TWO7:00 AM - 8:00 AM WELCOME BACK REGISTRATION & BREAKFAST
8:00 AM - 10:00 AM INTERNAL MARKETING Attendees will discover the best internal marketing strategies to maximize all marketing efforts by consistently generating compelling and unique content. Internal marketing goals and strategies will be set and attendees will leave with a plan to collect before and after photos, video testimonials and reviews.
10:00 AM - 12:00 AM EXTERNAL MARKETING PART ONE Learn what content is truly “compelling” and how to deliver it to the public and referring doctors in a way that is both educational and positions the doctor as the expert in their market.
12:00 AM - 1:00 PM LUNCH
1:00 PM - 4:30 PM EXTERNAL MARKETING PART TWO Take an in-depth look at Progressive Dental case studies. View successful websites, ad campaigns, and marketing strategies from Progressive Dental’s top clients.
4:30 PM - 5:00 PM CONTEST WINNERS ANNOUNCED AND AWARDS/PRIZES PRESENTED
5:00 PM DISMISSAL
REGISTER TODAY at PDCATALYST.com or Call 727-304-6716
