A Crash Course in Growth Marketing

Alex Shipillo@alexshipillo

InboundTOJuly 23, 2015

The Context

Marketing is no longer arts and crafts

Not every company is ready for growth

My marketing journey

The Foundation

Marketing starts with empathy

You must be able to measure impact

Marketing needs a seat at the table

The Next Steps

Marketers are awful

Marketers are awful

There are rarely silver bullets

It starts with being memorable

Building Growth

It’s still early days for content

Marketing is a series of experiments

Marketing can’t be a silo

Unfortunately, no one trusts us

Thank you

Alex Shipilloalex@influitive.com

@alexshipilloalexshipillo.com