GROWTH HACKING by PromptCloud

Growth Hacking?

Growth hacking is a marketing technique developed by

technology start-ups which uses creativity, analytical

thinking, and social metrics to sell products and gain

exposure.

Growth hacking has changed the rules of the new

generation marketing, it is also termed as a

Lean marketing, yet it is more than that.

What is growth hacking?

It is a funnel that with the help

of strong technical skills,

Innovative Marketing hacks

and the ability to track results

helps grow the subscriber

base in small time

Product management

Direct marketing

Brand marketing and

Engineering

Core Concept

The New Philosophy

“Growth hacking is more of a mind-set

than a tool”

-- Aaron Ginn-(Head of growth

Stumbleupon)

Growth hacking is a growing philosophy for

marketing in start-ups and their key

automation.

The data-driven experiments and online

tactics make potential target audience.

Growth Hacking for Start-up

For start-ups growth hacking should focus on the

types of growth favoured: the slow solid growth or

the express unsustainable growth.

The challenge for a growth hacker is to find the

right product-market that fits and work towards

achieving the desired manner of growth.

The slow growth

comes from SEO and

Social sharing's

The rapid growth

comes from

campaigns, activities

and other temporary

tactics.

Growth hacking returns are far more

than the investment.

You can use coupons, discounts and

other gimmicks for customer

acquisition.

The slower and stable growth gives

you more traction

ROI

Growth hacking techniques

It mainly rely on analytics and data to get better insights.

The advantage over competition is more if organic search and SEO and SEM is right.

An expert growth hacker

should be

able to answer the following

questions:

what the customer wants

where he is

what does he speak

Where do I get answers? Organic search is one way to answer these

questions.

Sharable content also helps boost customer

base.

Google trends or social media searching makes

life easy in this case since your audience directly

tell you what it is they are interested to hear

The Social media standing and are treated as an

influence in your own right.

Contribute relevant topics across to web and

backtracking it to your site also creates SEO value

Do not spam

Engagement is the key in growth hacking

Conclusion

Typically Lean start-ups can take the most advantage of

growth hacking if there is a bigger picture in mind and the

wise should know to grow not just vertically, but

horizontally as well.

Visit

http://blog.promptcloud.com/2014/06/growth-hacking-part-i.html

http://blog.promptcloud.com/2014/06/growth-hacking-techniques-part-

2.html

For more information

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