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A Digital Integration Success Story: How Informz Grew Engagement by 300% Jeanette Brown, Marketing Strategist – Informz Alex Leo, Marketing Specialist – Informz
A Digital Integration Success Story: How Informz Grew Engagement
by 300%
Jeanette Brown, Marketing Strategist – Informz
Alex Leo, Marketing Specialist – Informz
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A Digital Integration Success Story: How Informz Grew Engagement
by 300%
Jeanette Brown, Marketing Strategist – Informz
Alex Leo, Marketing Specialist – Informz
About Me
@emktg_guru
About Alex
Technology Craze!
Social Media is NOT going away!
Social Media
Social Growth
27 million
7 billion
56%
Strategy is a Must!
Informz Case Study
Not all posts are created equally
vs.
Create a plan
Facebook Strategy
• 156 Likes
• Personal Space
• Posting frequency
Facebook Strategy
• Types of Posts
– Tips & Best Practices
– “Behind the Scenes”
– Pictures
Types of Posts
Don’t leave me hanging!
Alerted readers in the Informal
Twitter Strategy
• 400 Followers
• What kind of tweets?
– Email Marketing Tips
– Retweets
– Replies
Twitter Strategy
User Conference Engagement
The Results
0
200
400
600
800
1000
1200
1400
1600
1800
Facebook Twitter
Before
After
Do you integrate?
Integration with Email
Reports
Tips
• State the action desired
• Connect back around
• Incorporate social media happenings back in your emails
Use Email to Educate
Survey
What’s new in 2012
• Wanted to take a fresh look
• Was anyone using Google+?
• Placed in Informal
– 18% CTR
• Validated our efforts
Video
Video Growth
Informz + Video
Informz + Video
0%
5%
10%
15%
20%
25%
No Video Video
CTR
CTR
Social and Video
Video How-To
Video How-To
Video How-To
• Subject Line
• <90 seconds
• Cross promote
• Keywords
Video Ideas
Video Ideas
• Whitepaper
• Case studies
• Brochure
• Membership
Results
Practicing What We Preach
• Share your newsletter on your social media sites
• Encourage sign-ups through tweets
Build Your List
What’s Next
What’s Ahead
• Informal Redesign
– Bring social icons to the top
– Social Media Spotlight
What’s Ahead
• Blog
– Encourage sharing
What Have You Learned
• Integration is a must
• Strategize
• Social Tips
• Video Tips
