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A Dynamic Leader in Today’s Environment FGFOA Nature Coast Chapter April 16, 2014 Diane Reichard, CPA, CGMA, CGFO, CPFO
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Page 1: A Dynamic Leader in Today’s Environment FGFOA Nature Coast Chapter April 16, 2014 Diane Reichard, CPA, CGMA, CGFO, CPFO.

A Dynamic Leader in Today’s Environment

FGFOA Nature Coast ChapterApril 16, 2014

Diane Reichard, CPA, CGMA, CGFO, CPFO

Page 2: A Dynamic Leader in Today’s Environment FGFOA Nature Coast Chapter April 16, 2014 Diane Reichard, CPA, CGMA, CGFO, CPFO.

Agenda

• The Time is Now!

• Developing Leaders

• Learning Opportunities

Page 3: A Dynamic Leader in Today’s Environment FGFOA Nature Coast Chapter April 16, 2014 Diane Reichard, CPA, CGMA, CGFO, CPFO.

THE TIME IS NOW!

Page 4: A Dynamic Leader in Today’s Environment FGFOA Nature Coast Chapter April 16, 2014 Diane Reichard, CPA, CGMA, CGFO, CPFO.

Our World is Changing

Leadership Inspires - Management Controls

Empowerment - Essential To Organizational Performance

Coaching – Essential to Learning

Communications – Essential to growth and change

Page 5: A Dynamic Leader in Today’s Environment FGFOA Nature Coast Chapter April 16, 2014 Diane Reichard, CPA, CGMA, CGFO, CPFO.

Recruiting Talent

The Baby Boomer exodus puts pressure on talent recruitment efforts:• Have a “quality” HR Manager

• Understand “who” are the targeted recruits

• Engage your best and brightest employees

• Pay competitive wages above the market

• Be open to change

Page 6: A Dynamic Leader in Today’s Environment FGFOA Nature Coast Chapter April 16, 2014 Diane Reichard, CPA, CGMA, CGFO, CPFO.

Retaining Talent

• Who should we retain?• Workers that want to keep learning• Those that work even if not financially necessary

If we do not challenge, workers are more eager to retire or change jobs

• How can talent be retained?• Organization: training, opportunities, promotions,

communication, implement change slowly• Leaders: feedback, supervision, mentorship• Subordinates: certifications, evaluations

Page 7: A Dynamic Leader in Today’s Environment FGFOA Nature Coast Chapter April 16, 2014 Diane Reichard, CPA, CGMA, CGFO, CPFO.

Leaders Look For Leaders

• Market yourself• Learn as much as you can• Participate; be a team player• Cross-train for higher positions• Critique your performance honestly

Page 8: A Dynamic Leader in Today’s Environment FGFOA Nature Coast Chapter April 16, 2014 Diane Reichard, CPA, CGMA, CGFO, CPFO.

CFO’s – Leaders inChange Management

• Business Partners• Change management programs

• More than just financial aspects

• Skilled and experienced people• Limit success of the project

• Rigorous budget and inflexible

• Understand value of change

Page 9: A Dynamic Leader in Today’s Environment FGFOA Nature Coast Chapter April 16, 2014 Diane Reichard, CPA, CGMA, CGFO, CPFO.

What is a Great Leader?

ME!

Page 10: A Dynamic Leader in Today’s Environment FGFOA Nature Coast Chapter April 16, 2014 Diane Reichard, CPA, CGMA, CGFO, CPFO.

Great Leaders

• Find Purpose

• People First

• Develop Awareness

• Shun Complexity

• Get Personal

Page 12: A Dynamic Leader in Today’s Environment FGFOA Nature Coast Chapter April 16, 2014 Diane Reichard, CPA, CGMA, CGFO, CPFO.

Leadership Defined

“Limitless like the ocean are your excellent qualities.” Dalai Lama

Leadership – the process of influencing people, by providing purpose, direction and motivation, while operating to accomplish their tasks and improve the organization.

Page 13: A Dynamic Leader in Today’s Environment FGFOA Nature Coast Chapter April 16, 2014 Diane Reichard, CPA, CGMA, CGFO, CPFO.

Developing Leaders

Leaders must stay focused to:

• Motivate

• Manage

• Mentor

Page 14: A Dynamic Leader in Today’s Environment FGFOA Nature Coast Chapter April 16, 2014 Diane Reichard, CPA, CGMA, CGFO, CPFO.

Motivation Leads to Empowerment

• Motivation – “Everybody at their level wants some control. They want to matter, and they want to make a difference.“ General Bill Creech

• Empowerment – When you engage people in organizational decisions, you develop their ownership in the organization and this begets a culture of commitment.

Page 15: A Dynamic Leader in Today’s Environment FGFOA Nature Coast Chapter April 16, 2014 Diane Reichard, CPA, CGMA, CGFO, CPFO.

Mentoring Leaders

• Programs help develop future leaders

• Keeps valuable people with the organization that will become leaders

• You become an advocate that believes in the person and helps solve problems

Page 16: A Dynamic Leader in Today’s Environment FGFOA Nature Coast Chapter April 16, 2014 Diane Reichard, CPA, CGMA, CGFO, CPFO.

TransformationalLeadership

• Emphasizes quality of service• Encourages others to master work processes• Involves others in decision making• Admits error and searches for a better way

Page 17: A Dynamic Leader in Today’s Environment FGFOA Nature Coast Chapter April 16, 2014 Diane Reichard, CPA, CGMA, CGFO, CPFO.

How to Transform

• Instill a sense of pride and value to all employees•Communicate the task and purpose to everyone •Create cohesion through small team involvement•Provide team training to increase trust•Emphasize the importance of all parts of a team•Allow subordinates to share ideas•Learn from mistakes and make improvements

Page 18: A Dynamic Leader in Today’s Environment FGFOA Nature Coast Chapter April 16, 2014 Diane Reichard, CPA, CGMA, CGFO, CPFO.

Learning is Continuous!

• Technology effects an organization– Stay current on certifications– Upgrade software– Update operational functions

• An organization is filled with many talents– Value employees to uncover their skills– Award appropriately; both good and bad.

• Top-down and Bottom-up communications will increase positive change

Page 19: A Dynamic Leader in Today’s Environment FGFOA Nature Coast Chapter April 16, 2014 Diane Reichard, CPA, CGMA, CGFO, CPFO.

Bring Out the BEST in People

• Believe in people to release potential• Encourage others to expand• Share stories and philosophies• Trust them to make decisions

“A leader produces other leaders.” From John C. Maxwell’s book, Developing Leaders Around You.

Page 20: A Dynamic Leader in Today’s Environment FGFOA Nature Coast Chapter April 16, 2014 Diane Reichard, CPA, CGMA, CGFO, CPFO.

“Outstanding leaders go out of their way to boost the self-esteem of their

personnel. If people believe in themselves, it’s amazing what they

can accomplish.”

Page 21: A Dynamic Leader in Today’s Environment FGFOA Nature Coast Chapter April 16, 2014 Diane Reichard, CPA, CGMA, CGFO, CPFO.

Leadership Influence

Coaching involves building on strengthsCoaches help employees remove barriers to

optimize work progress.

Counseling involves correcting behaviorCounseling helps employees work through

problems that affect performance.

Page 23: A Dynamic Leader in Today’s Environment FGFOA Nature Coast Chapter April 16, 2014 Diane Reichard, CPA, CGMA, CGFO, CPFO.

Help others reach potential

• When satisfied, you become stagnant• Moving forward is making improvement• Pay attention to get action• Control thought patterns• Choose right habits• Cancel bad habits

Page 24: A Dynamic Leader in Today’s Environment FGFOA Nature Coast Chapter April 16, 2014 Diane Reichard, CPA, CGMA, CGFO, CPFO.

Thoughts Become Habits

Thoughts

Decisions

Habits

Actions

Page 25: A Dynamic Leader in Today’s Environment FGFOA Nature Coast Chapter April 16, 2014 Diane Reichard, CPA, CGMA, CGFO, CPFO.

Me – A Leader?

Page 27: A Dynamic Leader in Today’s Environment FGFOA Nature Coast Chapter April 16, 2014 Diane Reichard, CPA, CGMA, CGFO, CPFO.

Limitations Today

• Be safe; be careful

• Don’t risk

• Don’t fail

• What will other’s think

• Don’t be different

• Listens to internal messages

Page 28: A Dynamic Leader in Today’s Environment FGFOA Nature Coast Chapter April 16, 2014 Diane Reichard, CPA, CGMA, CGFO, CPFO.

Failure

• Failure is a detour• Winner admits mistake – learns & corrects• Repeated success breads confidence• Confidence erases fear of failure• Overcome fear by action• Background - no positive reinforcement• Wrong conditioning requires us to make

choices to change

Page 29: A Dynamic Leader in Today’s Environment FGFOA Nature Coast Chapter April 16, 2014 Diane Reichard, CPA, CGMA, CGFO, CPFO.

Great Communicators

• Close the loop• Keep the manager updated• Understand the need to be proactive• Realizes the importance to reach out to

manager without having to be asked the status

Page 31: A Dynamic Leader in Today’s Environment FGFOA Nature Coast Chapter April 16, 2014 Diane Reichard, CPA, CGMA, CGFO, CPFO.

Positive/Negative Game

• Can• Expect• Knows• Will make• Positively• Do• You (promoted)

● Can’t● Doubt● Don’t Think● Don’t Have● Maybe● Don’t● I (minimize)

Page 32: A Dynamic Leader in Today’s Environment FGFOA Nature Coast Chapter April 16, 2014 Diane Reichard, CPA, CGMA, CGFO, CPFO.

Effects of Positive Thinking

• Completes tasks On Time!• Establishes cohesion• Expands potential• Creates an atmosphere that others enjoy• Allows for a smoother conversation

Page 34: A Dynamic Leader in Today’s Environment FGFOA Nature Coast Chapter April 16, 2014 Diane Reichard, CPA, CGMA, CGFO, CPFO.

Example

Two men look through prison bars– One sees mud– One sees stars

Plane flying– How do you monitor performance• Gadgets • Altitude indicator

Page 35: A Dynamic Leader in Today’s Environment FGFOA Nature Coast Chapter April 16, 2014 Diane Reichard, CPA, CGMA, CGFO, CPFO.

Get Involved

Specialization vs. experience in various functions of the organization• Broaden your knowledge beyond your strict review

of the numbers• All functions within an organization impact the

numbers• Understand various aspects that allow you to

become a better CFO

Page 36: A Dynamic Leader in Today’s Environment FGFOA Nature Coast Chapter April 16, 2014 Diane Reichard, CPA, CGMA, CGFO, CPFO.

Get Involved

• Network to build relationships• Volunteer with professional and state

organizations and local chapters• Self motivation is a crucial skill for success• Planning and organization are important

management skills

Page 37: A Dynamic Leader in Today’s Environment FGFOA Nature Coast Chapter April 16, 2014 Diane Reichard, CPA, CGMA, CGFO, CPFO.

Helpful Hints

• Learn all you can (ask questions)• Train others• Be open-minded to technology changes• Surround yourself with smart people• Promote good behavior• Respect everyone

Page 38: A Dynamic Leader in Today’s Environment FGFOA Nature Coast Chapter April 16, 2014 Diane Reichard, CPA, CGMA, CGFO, CPFO.

Helpful Hints

• Accept responsibility (ownership)• Take risk and erase fear of failure• Learn from mistakes• Accept challenges• Solve problems objectively• Communicate ideas with others

Page 39: A Dynamic Leader in Today’s Environment FGFOA Nature Coast Chapter April 16, 2014 Diane Reichard, CPA, CGMA, CGFO, CPFO.

Contact Information

Diane Reichard, CPA, CGMA, CGFO, CPFOChief Financial Officer/ACM

City of Ocala352.629.8365

[email protected]


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