A Examination of Personalized

Search Strategies

CHIA-HAO, SHIH

COMS E6125

April, 13, 2010

Contents

Personalized Search Comparison of Strategies Personalized Search Architecture Project Introduction Project Progress Report

Chia-Hao, Shih: COMS E6125April, 13, 2010

Personalized Search

“Personalized Search” takes the users preference, interest and private information, etc, into account. This search engine can also import the copies of web pages and bookmarks from IE browser or other browser.

Chia-Hao, Shih: COMS E6125April, 13, 2010

Contents

Personalized Search Comparison of Strategies Personalized Search Architecture Project Introduction Project Progress Report

Chia-Hao, Shih: COMS E6125April, 13, 2010

Comparison of Strategies

Manually Interest-Based Personalized Search

Content Personalization

Link Personalization

Recommender Systems

Chia-Hao, Shih: COMS E6125April, 13, 2010

Manually Interest-Based Personalized Search• Example: Yahoo• https://ecom.yahoo.com/dir/submit/intro/

Content Personalization• pages present different information to different users• “modules”

Chia-Hao, Shih: COMS E6125April, 13, 2010

Link Personalization

• Implicit: Rating

• Explicit: History

Recommender Systems

• Implicit: Rating

• Explicit: time-spent-reading

Chia-Hao, Shih: COMS E6125April, 13, 2010

Contents

Personalized Search Comparison of Strategies Personalized Search Architecture Project Introduction Project Progress Report

Chia-Hao, Shih: COMS E6125April, 13, 2010

Personalized Search Architecture

Chia-Hao, Shih: COMS E6125April, 13, 2010

Contents

Personalized Search Comparison of Strategies Personalized Search Architecture Project Introduction Project Progress Report

Chia-Hao, Shih: COMS E6125April, 13, 2010

VCS(Virtual Company System) Team

Goal:• Build a system to provide partial

functionality of a Virtual Company (VC) including file access management, human resource management and project management.

• Incorporate ArcGIS Map (Like Google Map) to display the user's geographical location on the map according to their IP address. Chia-Hao, Shih: COMS E6125April, 13, 2010

Team MemberClient team: Dynamic web design based on JavaScript

and Flex and in charge of code repository and version control

• Jiajie Cen• Hailin YangServer Team: Process clients' requests using PHP

Database design and populate the database using real or fabricated data

• Qianbo Wang• Chia-Hao, Shih

Chia-Hao, Shih: COMS E6125April, 13, 2010

Architecture

Chia-Hao, Shih: COMS E6125April, 13, 2010

Components

The web-server• Interact with Frontend, User login and logout, Account

registration, File retrieval query , File upload queryAuthentication Server• Interact with databases, filter every query and action from

web-serverHuman Resource(HR) database• Employee information management systemFile (including project) database• File upload , deletion, retrieval

Chia-Hao, Shih: COMS E6125April, 13, 2010

Development Tool• NetBeans: Java and PHP: Development Platform

• CSS: Web page design

• Oracle: database

• Flex: ArcGIS map

• Elgg: open source social networking platform

Chia-Hao, Shih: COMS E6125April, 13, 2010

Contents

Personalized Search Comparison of Strategies Personalized Search Architecture Project Introduction Project Progress Report

Chia-Hao, Shih: COMS E6125April, 13, 2010

Project Progress

Finish • The Mainpage design• User’s personal information upload• HR database design

In Progress• File database design• Authentication Server

Chia-Hao, Shih: COMS E6125April, 13, 2010

Virtual Company

Chia-Hao, Shih: COMS E6125April, 13, 2010

http://www.cs.columbia.edu/~jc3479/VCS/debug/Login.html

Thank You!

April, 13, 2010 Chia-Hao, Shih: COMS E6125