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Разные мысли об Разные мысли об IT IT в 2011 гв 2011 г Румен Антонов

OPENOPENSOFTSOFTСаратов, 17.11.2010г

Данная презентация представляет личное мнение автора и не отражает официальную позицию компании ОпенСофт

Gartner Top 10 in IT2010 2011

• Cloud Computing • Cloud Computing• Advanced Analytics • Mobile Applications and Media

Tablets• Client Computing (Browser as the

OS)• Social Communications and

Collaboration• IT for Green • Video• Reshaping the Data Center • Next Generation Analytics• Social Computing • Social Analytics• Security: Activity Monitoring • Context-Aware Computing• Flash Memory • Storage Class Memory• Virtualization for Availability • Ubiquitous Computing• Mobile Applications • Fabric-Based Infrastructure and

Computers

The Topics for Today

• Mobile Applications• Cloud Computing• Social Computing, Communication and

Collaboration

Mobile Applications“Gartner estimates that by the end of 2010, 1.2 billion people will carry handsets capable of rich, mobile commerce providing an ideal environment for the convergence of mobility and the Web. Mobile devices are becoming computers in their own right, with an astounding amount of processing ability and bandwidth. There are already hundreds of thousands of applications for platforms like the Apple iPhone, in spite of the limited market (only for the one platform) and need for unique coding.The quality of the experience of applications on these devices, which can apply location, motion and other context in their behaviour, is leading customers to interact with companies preferentially through mobile devices. This has led to a race to push out applications as a competitive tool to improve relationships and gain advantage over competitors whose interfaces are purely browser-based.”

-- Gartner, 2010

Cloud Computing

“Cloud computing services exist along a spectrum from open public to closed private. The next three years will see the delivery of a range of cloud service approaches that fall between these two extremes. Vendors will offer packaged private cloud implementations that deliver the vendor's public cloud service technologies (software and/or hardware) and methodologies (i.e., best practices to build and run the service) in a form that can be implemented inside the consumer's enterprise. Many will also offer management services to remotely manage the cloud service implementation. Gartner expects large enterprises to have a dynamic sourcing team in place by 2012 that is responsible for ongoing cloudsourcing decisions and management.”

-- Gartner, 2010

Social Computing

“Social media can be divided into: (1) Social networking —social profile management products, such as MySpace, Facebook, LinkedIn and Friendster as well as social networking analysis (SNA) technologies that employ algorithms to understand and utilize human relationships for the discovery of people and expertise. (2) Social collaboration —technologies, such as wikis, blogs, instant messaging, collaborative office, and crowdsourcing. (3) Social publishing —technologies that assist communities in pooling individual content into a usable and community accessible content repository such as YouTube and flickr. (4) Social feedback - gaining feedback and opinion from the community on specific items as witnessed on YouTube, flickr, Digg, Del.icio.us, and Amazon. Gartner predicts that by 2016, social technologies will be integrated with most business applications. Companies should bring together their social CRM, internal communications and collaboration, and public social site initiatives into a coordinated strategy.”

-- Gartner, 2010

Mobile Applications• Phones are getting smarter and smarter and are becoming computers on

their own with rich UI, full scale browsers and interactive capabilities. By the end of this year there will be over 1.2B smart mobile devices in use.

• Phones and tablets are able to apply location, motion and other context in their behaviour and this translate into applications that adapt to their user.

• Mobile devices combine business (calendar, address book, email, instant messaging, collaboration, banking, stocks, etc.) with personal entertainment (music player, camera, video, games, navigation, etc.)

• People love their mobile phones. Your mobile phone is always in your pocket. The same is true about your customers.

• Impulse buys and instantaneous decisions are more likely when customers use their mobile devices.

• Mobile devices, Internet search and on-line commerce level the field both locally and globally

The Cloud Demystified

Cloud Computing Platforms

Traditional application deployment

• A dedicated server or shared hosting facility;• Infrastructure costs: power, cooling, network

traffic, physical security, etc. – Data Center;• Local Area Network (LAN) or Virtual Private

Network (VPN) access for Enterprise Applications, Internet for web-based

Cloud application deployment

• Virtualization and balancing of computing resources;

• On-the spot pricing for resources.• Distribution over the Internet via fast

channels: economy of scale;• Elasticity and failover: high availability and

reliability;

Cloud computing is about savings

• Allows rightsizing of your IT infrastructure and you only pay for what you use;

• Scaleable and elastic – grows or shrinks to meet your demand and budget

• Economy of scale brings down the costs;• On-the-spot pricing provides unique • No upfront cost for capital investment in

hardware – lower cost of entry

What’s in it for you?

• Your next business application may never require the purchase of a server

• Your next business application will enjoy phenomenal scaleability, reliability of hardware and network infrastructure (no more power of network outages)

• You will never have to pay for more than you currently need, yet this will not be limiting your growth potential for the future

Social Computing

• Business is about efficient communication, effective messaging and knowing your customer. Social computing is about the latter two.

• Social Networks are (mostly) virtual relationships that people choose to participate in. These include one-to-one relationships (friendship) of membership in a club or interest group.

• Tell me who your friends are, and I will tell you who you are.

Examples of Social Networks

• Classmates (odnoklassniki.ru) • Professional groups and organizations

(LinkedIn.com, VKontakte.ru, etc.)• Hobby and pastime groups (Flikr, car fan

groups, associations, etc.)• Facebook friends and groups• Twitter – fans and followers, etc.

Inversion of Control

• Traditional media utilize a “broadcast” method – TV, radio, printed press, and even e-mail campaigns: one message for everyone.

• Inversion of control is a paradigm shift from the broadcast model (one for all) to on demand and trust-based model of information distribution, mostly within social and personal networks.

Car Ride from A to B - Traditional

• Passenger: For all cars you can find at A stop them and ask them to transport you to A: (1) determine whether they are capable of performing the task; (2) negotiate the time of the transfer; (3) negotiate the price for the transfer; (4) make sure all necessary legal conditions are met (license, registration, driver’s qualifications and skills, insurance, etc.); (5) take the ride

• Driver: (1) Be at the right place at the right time to get the business; (2) negotiate the time of the transfer; (3) negotiate the price for the transfer; (4) provide evidence of having met the legal conditions; (5) provide the service

Car Ride from A to B – Inversion of Control

Both the driver and the customer operate in a “pre-wired” environment where most of the necessary pre-conditions are taken care of (driver’s qualifications, insurance, etc.), and there is a fair and open marketplace for the car ride services with a set of mutually agreed upon rules:•Passenger: (1) Call the (well known) taxi phone and state the initial location A. (2) Receive a call with boarding instructions, and (3) pay the pre-determined fee for the service;•Driver: (1) Make myself available; (2) Receive an address with trip instruction; (3) Perform the service, and (4) collect the pre-determined fee;•Simple and scaleable model for both the passenger and the driver;

Inversion of Control in Business

• No participant is in charge of the end-to-end control flow, instead following the Hollywood Principle: Make yourself available, but don’t call us – we’ll call you! There is a wiring involved that does the matchmaking.

• Inversion of control: • Your Customer is In Charge• You must know your Customer• You must be available when and where your

Customer is, or someone else will be

Social Computing in Business (I)

• People do business with people they like and trust.

• Your customer is wherever he chooses to be – various social networks – you must also be there.

• Viral marketing – “word of mouth” through trusted channels of friends, associates, interest groups and alike. Your message must be embraced by one, and it will likely be embraced by many: I am likely to like what my friends like.

• Social Network Recruiting – you are likely to find key talent in the social

Social Computing in Business (II)

• What’s in it for me:– You can reach your customer as never before: recent

research shows that they are ~4 times more efficient than traditional marketing.

– You have to know your customer– You can tailor your offering to the unique needs of

your unique customer– Social network applications on mobile devices add

Geo-awareness, motion and additional contextual information

– If you are not there you can be certain that someone else is – your competitor