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Home > Technology > A Fun, Fit Future - SXSW Future 15 Talk - Florian Gschwandtner - Runtastic

A Fun, Fit Future - SXSW Future 15 Talk - Florian Gschwandtner - Runtastic

Date post: 27-Jan-2015
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People don’t take spin class because they want to ride crappy trainers. They go because misery loves company and, for 60 minutes, someone’s there to hold them accountable. From Pilates to Plyometrics, people know that workouts are more fun – and more productive – with others. When food became social, we got Yelp. When journalism became social, we got Twitter. The narrative for fitness now is “workout with others, even when you’re by yourself.” For apps to compete with gyms and trainers, it comes down to a simple thought: it’s about people, not gadgets. And the tech companies that best connect users will be the winners in this crowded space. This Future15 talk will explain how fitness apps and wearable devices can engage and connect users. With new and unique ways to share workouts and motivate, track, and cheer friends and family from anywhere, Florian Gschwandtner, CEO of Runtastic, will provide an exciting preview into the future of social for fitness.
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  • 1. AUSTRIANS KNOW FITNESSFlorian Gschwandtner - @f_gschwandtner

2. AUSTRIANS KNOW FITNESSFlorian Gschwandtner - @f_gschwandtner 3. WHY IM HERE Austrians know fitnessFounded Runtastic 4.5 years agoPassionate about fitness and social mediaIndustry is booming, innumerous trendsCritically important topic Florian Gschwandtner - @f_gschwandtner 4. AUSTIN, WE HAVE A PROBLEM! 35.7% of U.S. adults are obese80% of adults are not getting enough exercise26 million people in the U.S. have diabetesWeight loss industry has an annual revenue of $20 billion1 in 3 American children is overweight or obese, triple the rate in 1963Most dieters make four to five attempts per year and failThe reality is frightening. How did we get here? Florian Gschwandtner - @f_gschwandtner 5. HOW DID WE GET HERELifestyle ChangeCar + OfficeFast Food CultureFlorian Gschwandtner - @f_gschwandtner 6. HEALTH & FITNESS APP EXPLOSIONFlorian Gschwandtner - @f_gschwandtner 7. WHERE WERE AT TECHNICALLYTracking dataCurrentActivity statsIntelligent real time coachingFuture Florian Gschwandtner - @f_gschwandtner 8. WHERE WERE AT SOCIALLY Group fitness classes Social sharing of health & fitness activities at alltime high Tons of Health & Fitness apps and products A wide variety of companies doing great things, changing lives Runtastic MyFitnessPal LifeFitness Pebble Florian Gschwandtner - @f_gschwandtner 9. CURRENT TRENDS Rise of Wearables + Quantified SelfFlorian Gschwandtner - @f_gschwandtner 10. WEARABLES 201417m activity trackers will be sold in 2014Florian Gschwandtner - @f_gschwandtner 11. FITNESS IS SOCIAL WHATS NEXT? Florian Gschwandtner - @f_gschwandtner 12. GYMS ARENT SOCIAL ENOUGHFlorian Gschwandtner - @f_gschwandtner 13. SOCIAL RUNNING / COMPETITION http://www.wingsforlifeworldrun.com/Florian Gschwandtner - @f_gschwandtner 14. SOCIAL GYM @ LIVING ROOM 122 bpmFlorian Gschwandtner - @f_gschwandtner 15. SOCIAL INTERACTION WHEN NEEDEDFlorian Gschwandtner - @f_gschwandtner 16. NEW TECHNOLOGIES & SMART TRAININGFlorian Gschwandtner - @f_gschwandtner 17. Contact details Florian Gschwandtner CEO & Co-founder [email protected] http://runtastic.com @f_gschwandtnerfacebook.com/florian.gschwandtner Instagram: f_gschwandtnerhttp://runtastic.com/apps 18 Florian Gschwandtner - @f_gschwandtner


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