GivingTuesday
A Global Giving Movement
In a disconnected world…
76% of people globally believe
their country is divided, and 59%
believe it is more divided today
than it was ten years ago.
(Source: Ipsos, as reported in U.S. News & World Report, 25 Aug. 2018)
…GivingTuesday brings us together.
Anyone, anywhere can give
The Beginning – Measuring GivingTuesday
It’s joyous.
It ignites communities
GivingTuesday
It’s Big.
200 U.S. Community Campaigns
GivingTuesday is good, and good for business.
Lessons LearnedFROM SEVEN YEARS OF GIVINGTUESDAY
82%OF PARTICIPATING
ORGANIZATIONS USE GIVINGTUESDAY TO
EXPERIMENT OR TRY SOMETHING NEW
Will young people give?
• GivingTuesday is strongly driven by younger donors
• Awareness & participation rates highest for 18-34
Generous people give…and people are generous
Discussion
Next #GivingTuesday
December 3, 2019