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7Ps: Approach to Marketing Analysis

VIBES CASEVisually Impaired Brotherhood for Excellent Service Inc.

Presented by: Assertive Amabelle Go-Vicencio 2010 AGSB: Marketing Management

Prof. Remigio Joseph De Ungria Jr.

TEAM

OBJECTIVE: To present 7 P’s of the 13P Approach to Marketing of the VIBES case

1. Potential Market - customers, competitors & stakeholders

2. Primary Target Market3. Positioning 4. Product5. Price6. Promo7. Place

POTENTIAL MARKET

STAKEHOLDERS

POTENTIAL MARKET

STAKEHOLDERS

CUSTOMERS

POTENTIAL MARKET

STAKEHOLDERS

CUSTOMERS

COMPETITORS

PRIMATY TARGET MARKET &

POSITIONING

PLACE

PRIMATY TARGET MARKET &

POSITIONING

PLACEMARKET

PRODUCT, PRICE, PROMO & PLACE

PRODUCT

PRODUCT, PRICE, PROMO & PLACE

PRODUCT

PRICE & PROMO

1. Potential Market - customers, competitors & stakeholders

2. Primary Target Market3. Positioning 4. Product5. Price6. Promo7. Place

SUMMARY: 7P’s of the 13P Approach to Marketing of the VIBES case