12/22/2016
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A Growing Economy1920s
“Because you can’t drive a bathtub into town.”
Mass Production
Assembly line What is happening to the price? Why?
“…a Model T every 10 seconds”
What other industries were connected to the auto industry?
How are they effected?
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Improvements in the Workplace
• Wages up by 22% (example: $20,000 $24,400)
• U.S Steel 8 hour work day
• Ford 5 day work week
• Int. Harvester 2 week PAID vacation
What do you think made it possible for companies to do this?
So,
Higher wages + shorter workdays = ?
Consumer Credit
“Buy now pay later!”
“EASY installment plan!”
“Low monthly payments!”
Birth of Airlines
• 1918—First Airmail flight
• 1925—Kelly Act– Post Offices can hire pilots
• 1926—Air Commerce Act– Federal $$ to build airports
• 1927—Charles Lindbergh– Flies solo across the Atlantic Ocean
• 1928—45 Airline Companies
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Radio
• 1926 National Broadcasting Company
• 1928 Columbia Broadcasting System
Advertising
• What are they selling?
• Who are they targeting?
• How do they target that group?
– Images?
– Words?
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