A Guide to

Writing Content

From Dino

Let’s paint a picture.

You just had a terrific new website built for you

(even if you didn’t go with Dino Enterprise, we don’t judge).

You just had a terrific new website built for you

Congrats on your

website!!!

However, the web designer is so good at their job,

that they didn’t have time to learn yours!

However, the web designer is so good at their job,

For web designers, content is the part that is

often not included for this reason alone.

Think about it like this…

You just had a website built for your accounting firm.

If you want the designer to write the content, it may look too standard like this:

You just had a website built for your accounting firm.

If you want the designer to write the content, it may look too standard like this:

You just had a website built for your accounting firm.

“We are accountants that specialize in the South Jersey area and we care about our

customers. We use various software’s and have many employees working for you.”

Boring,

Boring,Right?

Not only boring,

but it’s short and generic too.

Not only boring,

but it’s short and generic too.

Writing Content yourself adds that personal feel and trust

factor for your brand.

Not only boring,

The question your website should answer is, with all the other sites out there,

The question your website should answer is, with all the other sites out there,

why should someone choose

you?

If you’re having a hard time coming up with original content,

If you’re having a hard time coming up with original content,

Here is some advice from our

experts:

1.Put your most important and Valuable Content First

People online are looking for the quickest answer possible.

People online are looking for the quickest answer possible.

If the takeaway information is not right in front of them, I guarantee they won’t spend time looking for it.

Most of your readers may come from their mobile device,

Most of your readers may come from their mobile device,

and this audience is only getting larger.

2.Be

Straight Forward

Don’t beat around the bush if you want someone to take an answer.

Don’t beat around the bush if you want someone to take an answer.

(Embellishments are not good when writing for your website.)

3.Write for

People, Not Search Engines

While search engines will be ranking your work

While search engines will be ranking your work

(like a teacher grading a test)

While search engines will be ranking your work

what you say is ultimately written for people.

(like a teacher grading a test)

4.Include Personal

Pictures and Photos of your

Work

When choosing someone to redo your kitchen, you would want to

see their work, right?

But don’t limit photo’s to just a gallery;

include images in your About Us Page, Services Page, and Blog posts!

But don’t limit photo’s to just a gallery;

5.Don’t hide

your Important

Content

If you want someone to buy a coat on your website,

If you want someone to buy a coat on your website,

give them every opportunity.

Even your blogs should have call to actions that allow the

visitor to buy that item or make that phone call.

6.Stay

Relevant

Stay on topic.

Visitors aren’t reading every word unless they’re

really interested.

Stay on topic.

Proofread your Articles

7.

There is nothing more off-putting to a new

visitor on your website than spelling errors.

They may keep reading,

They may keep reading,

but their mind will still be thinking of that misspelling.

Remember,

just because there are no red underlined words, doesn’t mean it

is grammatically correct.

Remember,

Write with your Customers in Mind

8.

Write things your current customers always ask.

Write things your current customers always ask.

A good idea would be a FAQ (frequently asked questions) page.

This will allow people to not only be informed,

This will allow people to not only be informed,

but also not waste your time when they call you.

You want them to have all the answers before

they call, so you can focus on making the sale.

Use Large Headings

9.

These headings allow people to skim the article and look at the

parts they want to read.

(How many of you actually read the first few slides?

(How many of you actually read the first few slides?

It’s okay, remember, we don’t judge)

One of these topics may stick in your mind and you will think Dino next time you need content help

Remember, Most People Will Never Read All of your

Content

10.

The reason we write is to inform people so they can

have all the facts they need before they make a

decision.

People will distrust a website that has little to no content.

They won’t want to engage with the brand at all if it looks

like they won’t answer.

People will distrust a website that has little to no content.

BONUS Crash Course;

BONUS Crash Course;

The 5 pages every website needs:

1. About us

Call it something specific like Learn our History1. About us

Call it something specific like Learn our History1. About us

2. Services

Call it something specific like Learn our History1. About us

2. Services Then have multiple pages

devoted to each specific service you offer. This is great for SEO

Call it something specific like Learn our History1. About us

3. Contact Us

2. Services Then have multiple pages

devoted to each specific service you offer. This is great for SEO

Call it something specific like Learn our History1. About us

3. Contact Us

2. Services Then have multiple pages

devoted to each specific service you offer. This is great for SEO

Include a map of your location and information

4. Gallery

4. Gallery Separate your work into relevant categories

5. Why Choose US

4. Gallery Separate your work into relevant categories

5. Why Choose US

4. Gallery Separate your work into relevant categories

This page demonstrates your unique selling proposition and helps you stand out

Don’t worry! If you still aren’t feeling up to the task, Dino Enterprise has professional writers on staff that

will come to the rescue!

To find out more, give us a call at

(856) 438-0005

Or visit us online!

www.DinoEnterprise.com