A GUIDE TO ENTREPRENEURSHIP

-DAVID OATES

DAVID OATES

Born in June 1962British Sports CommentatorBBC JournalistDied on February 3rd 2013

OVERVIEW

Demonstrates how to make a small business works

Decides the course and skills required What obstacles we have to overcome

TYPES OF ENTREPRENEURS

WOULD BE entrepreneur ONE DIMENSIONAL entrepreneur HALFWAY – HOUSE entrepreneur IMPOVERISHED entrepreneur BLINKERED entrepreneur TECHNOLOGY SHY entrepreneur SMOTHERED entrepreneur MATURE entrepreneur

CASE 1: THE FIRE MAN

Fire protection product – idea Intumescent material that expands in

heatNot enough sales to justify investmentFull support by the company – raw

materials and financeWithin 5 years – 400,000 pounds

turnover

WOULD BE entrepreneur ONE DIMENSIONAL entrepreneur HALFWAY – HOUSE entrepreneur IMPOVERISHED entrepreneur BLINKERED entrepreneur TECHNOLOGY SHY entrepreneur SMOTHERED entrepreneur MATURE entrepreneur

WHICH ONE ?

CONCLUSION : WOULD BE ENTREPRENEUR

CASE 2: A TUFF NUT TO CRACK

Excellent SalesmanServicing and repairing computersAgent to market products to EuropeStarted manufacturing his own rangeNew product line had a problem

Bought companies abroad – bought their problems too

750,000 pounds of investmentHe diluted his stake to keep the

company afloatDismissed from the company

WOULD BE entrepreneur ONE DIMENSIONAL entrepreneur HALFWAY – HOUSE entrepreneur IMPOVERISHED entrepreneur BLINKERED entrepreneur TECHNOLOGY SHY entrepreneur SMOTHERED entrepreneur MATURE entrepreneur

WHICH ONE ?

CONCLUSION :

ONE DIMENSIONAL ENTREPRENEUR

CASE 3: SHOE FIRM A BETTER SHINECompany closes – 270 workers out of

jobCo – op formed with 190 workersNo banks to fundNo knowledge about marketingInitially no wages yet one family

Restriction – only 18Unexpected order when demand

increased due to closureFirst year turnover – 50,000 poundsDebts and mortgages were to be paidDiversification

WOULD BE entrepreneur ONE DIMENSIONAL entrepreneur HALFWAY – HOUSE entrepreneur IMPOVERISHED entrepreneur BLINKERED entrepreneur TECHNOLOGY SHY entrepreneur SMOTHERED entrepreneur MATURE entrepreneur

WHICH ONE ?

CONCLUSION:

HALFWAY HOUSE ENTREPRENEUR

CASE 4: FLOWERS AT HARRODS Johanna Sheen’s Problem

Answer – start her own business Several experiments – elegant pictures from

pressed flowers Direct selling – market Camping outside Harrods Flourishing export business

WOULD BE entrepreneur ONE DIMENSIONAL entrepreneur HALFWAY – HOUSE entrepreneur IMPOVERISHED entrepreneur BLINKERED entrepreneur TECHNOLOGY SHY entrepreneur SMOTHERED entrepreneur MATURE entrepreneur

WHICH ONE ?

CONCLUSION:

BLINKERED ENTREPRENUER

CASE 5: LASER SHARP

Greenslade – laser technology 150,000 pounds couldn’t be raised personally Government grants 36,000 pounds – regional development grant 90,000 pounds – government guaranteed

loans 50,000 pounds – own capital

First commercial laser in 1970’s Experiments of FERRANTI Usefulness – international welding exhibition

WOULD BE entrepreneur ONE DIMENSIONAL entrepreneur HALFWAY – HOUSE entrepreneur IMPOVERISHED entrepreneur BLINKERED entrepreneur TECHNOLOGY SHY entrepreneur SMOTHERED entrepreneur MATURE entrepreneur

WHICH ONE ?

CONCLUSION:

TECHNOLOGY SHY ENTREPRENEUR

THANK YOU

Presented By, Avril Rodrigues