A GUIDE TO SOCIAL MEDIA IN AUSTRALIA

About Mel

Why do we do it?

Social Media in Australia… 12.5 million

2.5 million

1.4 million

0.5 million

3.5 million

2.5 million

Facebook… •  Is the largest and most frequented social media network in Australia •  Is free, if you do it right

•  Is about creating a conversation and is a two way communication •  18-24 year olds spend more time on Facebook than they do watching

television

•  The average Australian Facebook user spends 7 hours per week on the site

•  Has a newsfeed controlled by an algorithm

Facebook Features… •  Images •  Tagging •  Hashtags •  Trending topics •  People Talking About This •  Edgerank- the Facebook Algorithm •  Private Messaging (Person to person, person to brand)

Twitter… •  Has just bought a head office in Australia

•  Has 2.5 million users in Australia but is rapidly growing

•  Is used for short, sharp pieces of info

•  Great customer service channel

•  Has opportunities for people and brands

•  Is mostly used on mobile

•  Has a newsfeed that operates in chronological order

Twitter Features… •  Images • @mentions • Hashtags •  Trends • A chronological newsfeed • Direct messages provided both parties are following each

other • Compatible with Vine

Instagram… • Bought by Facebook in 2012 for 1 billion dollars • Photo sharing platform • Public or private settings • Great for competitions • Super Viral • Mobile posting only • Photo and video capability

Instagram Features… • Rich Media Heavy • Hashtags • No private messaging •  Links do not work in Instagram • Videos of up to 14 seconds • Easily share images on to Facebook

Pinterest… • A virtual pinboard • Every image is a clickable link • Highly searchable • Driven by images • Syncs with Facebook and Twitter • Soon to roll out ads •  Looking to incorporate video • Highly addictive!