+ All Categories
Home > Documents > A HEALTHY FUTURE - Eczacıbaşı · bathroom and kitchen solutions – boosted the sale of high-end...

A HEALTHY FUTURE - Eczacıbaşı · bathroom and kitchen solutions – boosted the sale of high-end...

Date post: 30-May-2020
Category:
Upload: others
View: 4 times
Download: 0 times
Share this document with a friend
44
A HEALTHY FUTURE INTEMA BUILDING MATERIALS MARKETING AND SALES COMPANY Annual Report 2002
Transcript
Page 1: A HEALTHY FUTURE - Eczacıbaşı · bathroom and kitchen solutions – boosted the sale of high-end products and enabled Intema to take full advantage of brand value. We do not expect

A H E A L T H Y F U T U R E

INTEMA BUILDING MATERIALS MARKETING AND SALES COMPANY Annual Report 2002

Page 2: A HEALTHY FUTURE - Eczacıbaşı · bathroom and kitchen solutions – boosted the sale of high-end products and enabled Intema to take full advantage of brand value. We do not expect

Contents About Intema 01 Financial Highlights 02 Board of Directors 04 Chairman’s Message 06

Activities in 2002 09 An Overview of the Year 2002 10 Sales 11 Services 11 Distribution Channels 13 Promotion 14

Exhibition Activities 16 Suppliers 17 Information Technology 18 Human Resources 19 Developments in the Production of

Goods and Services 20 Report and Accounts for 2002 29 Balance Sheets 30 Notes to Balance Sheets 32 Statements of

Income 33 Statements of Retained Earnings 34 Statements of Sources and Uses of Funds 35 Statements of Cash Flows 36

Statements of Cost of Goods Sold 37 Independent Auditor’s Report 39

Eczac›bafl› Building Materials Division - Milestones

1998A joint-venture agreement with theKoramic Group of Belgium leads to thefoundation of Eczac›bafl›-KoramicBuilding Chemicals.

Eczac›bafl› Group establishes its firstoverseas plant -Vitra Ireland.

1992Eczac›bafl› Ceramic Tiles, a jointventure between the Eczac›bafl› Groupand Italy’s Marazzi, initiates wall andfloor tile production at its new plantin Bozüyük.

Inauguration of two new plants inTuzla: an acrylic bathtub plant and,with technical expertise supplied byGermany’s Bulthaup, a kitchen andbathroom furniture plant.

1996 Eczac›bafl› Building Materials-Vitra andEczac›bafl› Ceramic Tiles open theirsecond production plants in Bozüyük.Vitra’s plant has the highest ceramicsanitary ware production capacity ofany single facility worldwide.

1983 Inauguration of Eczac›bafl› BuildingMaterials-Artema’s modern sanitaryfittings plant in Bozüyük.

Ceramic sanitary ware exports toGermany begin.

1995Public offering of Eczac›bafl› BuildingMaterials, the Division’smanufacturer of ceramic sanitaryware and sanitary fittings.

1958 Dr. Nejat F. Eczac›bafl› founds Turkey’sfirst ceramic sanitary ware plant tosupply the growing demand forsanitary ware arising from rapidurbanization.

1978Establishment of Intema, the BuildingMaterials Division’s first publiclytraded company, to develop andmarket superior quality kitchen andbathroom units.

Page 3: A HEALTHY FUTURE - Eczacıbaşı · bathroom and kitchen solutions – boosted the sale of high-end products and enabled Intema to take full advantage of brand value. We do not expect

About Intema

0011

Established in 1978, Intema is the Eczac›bafl›

Building Materials Division’s sole marketing

and sales company in Turkey.

Intema’s nationwide distribution network is

founded on a business partnership approach

and comprises 72 exclusive and 35 brand-

loyalty dealerships. Apart from these selective

sales outlets, Intema has a number of

prestigious Intema Showrooms that sell

bathroom and kitchen suites and provide

architectural consultancy. The wide variety of

bathroom and kitchen displays at these

showrooms demonstrate forcefully to

consumers and professional buyers the

breadth and quality of Vitra and Artema’s

integrated bathroom and kitchen solutions.

Intema’s main suppliers are Eczac›bafl›

Building Materials-Vitra, Eczac›bafl› Building

Materials-Artema, Eczac›bafl› Ceramic Tiles,

Eczac›bafl› Bathroom and Kitchen Products

and Eczac›bafl›-Koramic Building Chemicals.

Intema is linked to its authorized dealers

through the IntemaNet B2B system, which

facilitates the transmission of data between

dealers and headquarters and accounted for

85 percent of all orders as of end-2002.

Intema’s Retail Sales Management software,

OBASE, enables Intema Showrooms to

respond quickly to customer orders.

DDrr.. NNeejjaatt FF.. EEcczzaacc››bbaaflfl›› (1913-1993)Founder of Eczac›bafl› Group

Page 4: A HEALTHY FUTURE - Eczacıbaşı · bathroom and kitchen solutions – boosted the sale of high-end products and enabled Intema to take full advantage of brand value. We do not expect

Financial Highlights

((TTLL mmiilllliioonnss)) 22000022 22000011

Net Sales 126,925,636 93,996,899

Profit After Financial Expenses 95,216 508,815

Net Profit (After Taxes) 282,582 410,554

Current Assets 23,291,570 15,317,673

Total Assets 37,565,755 24,585,231

Shareholders’ Equity 13,819,671 10,467,670

Page 5: A HEALTHY FUTURE - Eczacıbaşı · bathroom and kitchen solutions – boosted the sale of high-end products and enabled Intema to take full advantage of brand value. We do not expect

0033

Intema retained its market share with a 30.6 percent increase in sales. Several measurescontributed to this successful result: higher market shares in the middle and upper segments,successful results in the project business, direct marketing - especially to professionals, and bettercustomer service.

Page 6: A HEALTHY FUTURE - Eczacıbaşı · bathroom and kitchen solutions – boosted the sale of high-end products and enabled Intema to take full advantage of brand value. We do not expect

Board of Directors

BBüülleennttEEcczzaacc››bbaaflfl››Chairman

MM.. RReeflflaattAAllaattaall››Member

EEnnggiinnBBaayyrraakkttaarrMember

AA.. fifiaaddii BBuurraattMember

NN.. AAttiillaa IIllddaaflflMember

Page 7: A HEALTHY FUTURE - Eczacıbaşı · bathroom and kitchen solutions – boosted the sale of high-end products and enabled Intema to take full advantage of brand value. We do not expect

Intema’s value-added approach to the market enabled it to maintain its profitability andconsolidate its position as one of the strongest and most reliable companies in the sector.

AA.. TTaayyffuunn‹‹nnddiirrkkaaflflMember

HHüüssaammeettttiinnOOnnaannççMember

ZZ.. FFeehhmmiiÖÖzzaallppMember

AAhhmmeett TT..YYaammaanneerrMember

0055

Page 8: A HEALTHY FUTURE - Eczacıbaşı · bathroom and kitchen solutions – boosted the sale of high-end products and enabled Intema to take full advantage of brand value. We do not expect

Turkey’s economic recovery was marred by

continued volatility and uncertainty in 2002.

Positive expectations at the start of the year

were initially rewarded with exchange rate

stability and receding interest rates. In the

second half of the year, this promising trend

was reversed by political tension, which

rekindled market uncertainty and put

renewed pressure on interest rates and

inflation.

The former government’s decision in the

summer months to hold early general

elections provided some relief to markets, but

investor confidence remained weak until the

November general elections, which gave a

single party – for the first time in over a

decade – the clear majority in Parliament.

Market expectations were raised further in

subsequent weeks by Parliament’s rapid

approval of legislative reforms required from

European Union candidates and the new

government’s determined efforts to obtain a

date for membership negotiations.

Unfortunately, this positive momentum was

cut short by growing concerns of a US-led

military operation in Iraq that remained with

us through the early months of 2003.

Economic recovery in 2002 was also hindered

by the banking sector’s inability to recover

fully its capacity to generate and transfer

funds since the 2001 financial crisis.

Conditions in the construction sector reflected

this uncertain environment, with annual data

on construction permits indicating a

contraction in new construction projects by

more than 50 percent in 2002. Two other

factors greatly affecting the building materials

market were the slip in the market share of

small and medium-sized contractors and the

continued erosion in renovation demand,

traditionally a significant component of

overall demand. Consumers have responded

to economic volatility and financial

uncertainty by restricting their renovation

demand to essential purchases.

Under these difficult conditions, Intema

retained its market share with a 30.6 percent

increase in sales. Several measures

contributed to this successful result:

Chairman’s Message

Page 9: A HEALTHY FUTURE - Eczacıbaşı · bathroom and kitchen solutions – boosted the sale of high-end products and enabled Intema to take full advantage of brand value. We do not expect

higher market shares in the middle and upper

segments, successful results in the project

business, direct marketing – especially to

professionals, and better customer service.

Always focused on improving its display

capacity, Intema redesigned its longstanding

Niflantafl› Showroom in 2002, transforming it

into a six-floor 1,750 square meter showroom

unequaled in the sector.

As in 2001, Intema continued to face tough

and often unfair price competition in the

economic segment of the market, curtailing

its sales of low-end products. Fierce

competition in this segment largely derives

from the continuing lack of demand for low-

end real estate, which has reduced the cost

of economic housing projects and made cost

the most significant purchasing criteria for

these developers.

Intema’s value-added approach to the market

enabled it to maintain its profitability and

consolidate its position as one of the

strongest and most reliable companies in the

sector.

Additionally, Intema focused on demand-

generating activities in 2002. Last year, for

the first time ever, Intema launched

consumer campaigns offering convenient

discounts and payment terms for end-users.

These campaigns attracted a wide range of

customers to Vitra-Artema sales outlets and

put both brands at the forefront of the

renovation market. The Intema network’s

core competency – the provision of complete

bathroom and kitchen solutions – boosted

the sale of high-end products and enabled

Intema to take full advantage of brand value.

We do not expect an improvement in

building materials demand in 2003 or a

lessening of competition. So, to strengthen

our brands – especially in the economic

segment – we need to achieve a more

competitive structure. One of the ways we

plan to do this is by establishing sales outlets

that are accessible and respond to the

expectations of consumers in the economic

segment. Another is to continue organizing

demand-generating activities aimed directly at

end-users.

I am confident that these and other measures

will ensure that Intema retains its strong

position in the Turkish building materials

market as domestic demand gradually

recovers in the coming year.

BBüülleenntt EEcczzaacc››bbaaflfl››

Chairman

0077

We do not expect an improvement in building material demand in 2003 or a lessening ofcompetition. So, to strengthen our brands– especially in the economic segment – we need to achievea more competitive structure. One of the ways we plan to do this is by establishing sales outlets thatare accessible and respond to the expectations of consumers in the economic segment.

Page 10: A HEALTHY FUTURE - Eczacıbaşı · bathroom and kitchen solutions – boosted the sale of high-end products and enabled Intema to take full advantage of brand value. We do not expect
Page 11: A HEALTHY FUTURE - Eczacıbaşı · bathroom and kitchen solutions – boosted the sale of high-end products and enabled Intema to take full advantage of brand value. We do not expect

0099

Activities in 2002

In addition to its distributionnetwork of authorized dealers,Intema has a number of fully-owned showrooms at selectlocations that providearchitectural consultancy andcomplete kitchen and bathroomsolutions.

Page 12: A HEALTHY FUTURE - Eczacıbaşı · bathroom and kitchen solutions – boosted the sale of high-end products and enabled Intema to take full advantage of brand value. We do not expect

Activities in 2002

AAnn OOvveerrvviieeww ooff tthhee YYeeaarr 22000022The year 2002 continued to be difficult for

businesses in Turkey, with the impact of the

previous year’s financial crisis continuing to

depress national consumption in many

markets, including building materials.

Domestic demand was adversely affected by

the halt in investment, rising unemployment,

growing expectations of a war in Iraq and

consumer postponement of all non-essential

expenditures. Also holding back the recovery

in demand was the failure of the Turkish

banking sector to revive loans for investment

and consumption.

Negative macroeconomic developments

contributed to a significant reduction in both

new construction and renovation demand.

According to data published by the State

Institute of Statistics (DIE), construction

permits for new residential units and

buildings dropped 58 and 56 percent

respectively during the first nine months of

2002. From a longer perspective, the

declining trend started in 2000, with new

construction and new occupancy permits for

residential units falling by 59 and 38 percent

respectively over the three-year period. Unfair

competition, over-supply and other structural

problems further compounded the problems

caused by this steady and severe contraction.

Intema protected its market share in 2002,

with sales falling half as fast as the market,

which dropped 20 percent. Moreover, Intema

was also able to raise its average unit prices

in just about every product group above the

inflation rate. This was a notable achievement

given the high price elasticity of demand last

year, particularly in the economic segment.

This performance reflected Intema’s

successful management of the Vitra and

Artema brands, enabling it to take full

advantage of their strong brand value. It also

reflected the longstanding priority it has given

to customer relations management, brand

identity and the use of differentiated

communication programs tailored to the

expectations of targeted customer groups. In

2002, Intema continued to strengthen

PartnersClub, its flagship customer relations

management program, with expanded IT

IInntteemmaa oowwnnss aanndd ooppeerraatteess aa rreettaaiill

nneettwwoorrkk wwhheerree ccoonnssuummeerrss ccaann oobbttaaiinn

aarrcchhiitteeccttuurraall ccoonnssuullttaannccyy aass wweellll aass

ccoommpplleettee kkiittcchheenn aanndd bbaatthhrroooomm

ssoolluuttiioonnss.. TThhiiss rreettaaiill nneettwwoorrkk

aaddddiittiioonnaallllyy ooffffeerrss aa llaarrggee sseelleeccttiioonn ooff

bbaatthhrroooomm aanndd kkiittcchheenn aacccceessssoorriieess tthhaatt

IInntteemmaa mmaarrkkeettss uunnddeerr tthhee ""DDaaiillyy""

ccoonncceepptt..

Page 13: A HEALTHY FUTURE - Eczacıbaşı · bathroom and kitchen solutions – boosted the sale of high-end products and enabled Intema to take full advantage of brand value. We do not expect

1111

Intema showrooms generated 13.3 percent of

total sales. Authorized dealers accounted for

86.7 percent of total sales.

SSeerrvviicceessIntema offers the full range of before- and

after-sales services, including installation,

through 118 Vitra-Artema authorized services

nationwide. To improve the quality of service

at these points, Intema provided 360 hours of

training on technical subjects and 56 hours

on customer relations to 480 service

technicians.

Additionally, Intema provided 136 hours of

training to 1,500 plumbers participating in its

marketing activities. For the A-class plumbers

among these, Intema arranged 48 hours of

training at Division production facilities on

technical points and installation techniques.

These plumbers have also been given

PartnersClub membership, raising the total

number of members in this loyalty program

to 450.

Intema’s nationwide distribution network is designed in accordance with its product and brandpolicies and comprises 72 exclusive and 35 brand-loyalty dealerships.

infrastructure and marketing activities. These

measures enabled PartnersClub to raise its

share in total sales revenues by eight percent

last year – a striking demonstration of the

importance of customer loyalty.

Long the leader in the renovation market,

Intema added a new dimension to its retailing

activities in 2002 with the remodeling of its

Niflantafl› showroom into a multi-floor retail

outlet. In April and September, it also

organized the building material sector’s first-

ever consumer campaigns for end-users,

successfully reviving renovation demand and

directing it towards the Vitra and Artema

brands.

SSaalleessIntema’s gross sales rose 30.6 percent to TL

222,700 billion in 2002. Products

manufactured by Division companies

accounted for 96.7 percent of gross sales,

while the remaining 3.3 percent comprised

complementary products and services

purchased outside the Division.

PPrroodduucctt GGrroouuppss %%

Vitra Ceramic Tiles 34.5

Vitra Ceramic Sanitary Ware 18.3

Vitra Complementary Products 7.5

Vitra Bathtubs 9.0

Vitra Bathroom Furniture 2.9

Artema Faucets and Accessories 19.7

Vitra Kitchen Furniture 2.2

Vitra Fix Building Chemicals 2.6

Page 14: A HEALTHY FUTURE - Eczacıbaşı · bathroom and kitchen solutions – boosted the sale of high-end products and enabled Intema to take full advantage of brand value. We do not expect
Page 15: A HEALTHY FUTURE - Eczacıbaşı · bathroom and kitchen solutions – boosted the sale of high-end products and enabled Intema to take full advantage of brand value. We do not expect

1133

In 2002, Intema provided solutions to 95

percent of customer requests within 36

hours. These strong results enabled Intema to

achieve an average customer satisfaction rate

of 98 percent, according to a quarterly

satisfaction survey of 435 customers.

DDiissttrriibbuuttiioonn CChhaannnneellssIntema’s nationwide distribution network is

designed in accordance with its product and

brand policies and comprises 72 exclusive and

35 brand-loyalty dealerships. In 2002, Intema

expanded its geographical reach with four

new authorized dealers in Malatya, Mardin,

Bursa and Uflak.

In addition to authorized dealers, Intema

owns and operates a retail network where

consumers can obtain architectural

consultancy as well as complete kitchen and

bathroom solutions. This retail network

additionally offers a large selection of

bathroom and kitchen accessories that

Intema markets under the “Daily” concept. In

2002, the most significant development in

Intema’s retailing structure was the reopening

of the Niflantafl› showroom in November,

remodeled with a multi-floor retailing

approach. By offering end-users and

professional buyers the opportunity to see a

wide variety of bathroom and kitchen

displays, this showroom demonstrates the

core competency of Vitra and Artema’s

integrated solutions.

To increase consumer interest in its select

chain of outlets, Intema organized the

building material market’s first consumer

campaigns in April and September 2002.

Intema advertised the two campaigns in

newspapers and magazines and on radio and

billboards, to ensure the widest possible

audience. By offering attractive discounts and

payment terms as well as project design and

installation services, Intema was able to revive

an otherwise stagnant renovation demand.

Again, as part of its demand-generating

activities, Intema closely monitored large-scale

building projects and successfully placed Vitra

and Artema-branded products in a large

number of high-quality projects. Other

demand-generating measures sought to

increase the brand loyalty of MarketClub

members through face-to-face visits, product

display support, special promotions and

similar measures. MarketClub is a subgroup

Activities in 2002 Continued

IInn 22000022,, tthhee mmoosstt ssiiggnniiffiiccaanntt ddeevveellooppmmeenntt iinnIInntteemmaa’’ss rreettaaiilliinngg ssttrruuccttuurree wwaass tthhee rreeooppeenniinnggooff tthhee NNiiflflaannttaaflfl›› sshhoowwrroooomm iinn NNoovveemmbbeerr,,rreemmooddeelleedd wwiitthh aa mmuullttii--fflloooorr rreettaaiilliinnggaapppprrooaacchh..

Page 16: A HEALTHY FUTURE - Eczacıbaşı · bathroom and kitchen solutions – boosted the sale of high-end products and enabled Intema to take full advantage of brand value. We do not expect

Activities in 2002 Continued

of PartnersClub, a secondary channel whose

members raise demand for Intema’s main

distribution network.

PPrroommoottiioonnOne of Intema’s main promotional activities

in 2002 was to renew the logos and

corporate identities of the Eczac›bafl› Building

Materials Division’s leading brands - Vitra and

Artema. In line with the new brand identity,

Intema began restructuring all Intema

Showrooms and authorized dealers as Vitra

Showrooms. In November, Intema

implemented a broad-based communication

plan of its new brand identity to both internal

and external customers, including the

employees of the Building Materials Division,

PartnersClub members, dealers and end-users.

Surveys of recent years indicate that

customers are bombarded with information –

making product differentiation quite difficult.

This has greatly increased the importance of

direct marketing, which enables companies to

utilize their promotional budgets more

effectively and maximize the contribution of

promotion to business results. Because some

of Intema’s products target end-users and

others respond mainly to the expectations of

professional buyers, direct marketing is an

essential element of its product and brand

promotional activities.

In the area of direct marketing, Intema

PartnersClub sets the standards for customer

relations management. To enhance its ability

to provide direction to marketing strategies,

Intema adjusted PartnersClub’s operating

system to reflect its multi-layered customer

structure. To enhance communications with

PartnersClub members, Intema organized

special activities for each major customer

group. Some of these involved assessment,

such as focus group studies to evaluate

products and online and face-to-face surveys.

Others were geared towards providing

technical and product information, such as

factory visits, new product exhibitions at

trade fairs and, for the first time last year,

participation in Architectural Day activities in

five provinces around the country. At the

same time, Intema continued to send

promotional material, product information

and product samples to members on a

regular basis. In 2002, Intema published and

IInn 22000022,, IInntteemmaa ddeevveellooppeedd iittss wweebbssiittee((hhttttpp::////wwwwww..vviittrraa..ccoomm..ttrr)) iinnttoo aann aaccttiivveemmaarrkkeettiinngg ppllaattffoorrmm wwiitthh ssaalleessccaammppaaiiggnnss,, pprroommoottiioonnss,, nneeww pprroodduuccttiinnffoorrmmaattiioonn aanndd iinntteerraaccttiivvee mmoodduulleess..

Page 17: A HEALTHY FUTURE - Eczacıbaşı · bathroom and kitchen solutions – boosted the sale of high-end products and enabled Intema to take full advantage of brand value. We do not expect

1155

distributed three issues of PartnersClub

Magazine, each time improved with the

suggestions of business partners.

Since 2000, Intema has given special priority

to developing its business and social

relationships with MarketClub members, in an

effort to widen its reach in the market. Apart

from face-to-face visits, Intema invited the

most important members of this group to

take part in training seminars at Eczac›bafl›

Group factories.

In another effort to expand its market reach,

Intema plans to establish a secondary

distribution network of selected MarketClub

members in geographical regions where it

presently has no authorized dealers.

Other direct marketing activities included

product presentations to 400 architects in

Adana, Gaziantep, Diyarbak›r, Izmir, Konya

and Bursa, organized in conjunction with the

architectural chambers in these cities. Intema

also organized promotional seminars with

520 students of architecture in six universities

under the heading ‘Contemporary Lifestyles

with Vitra-Artema’.

In 2002, Intema developed its website

(http://www.vitra.com.tr) into an active

marketing platform with sales campaigns,

promotions, new product information and

interactive modules. To promote site visits,

Intema distributed site brochures and CDs at

industry events attended by its target

audience, such as trade fairs, expos and

seminars. It also reached agreements with

other Internet sites to redirect visitors. These

efforts led to a three-fold increase in the

average number of monthly site visits relative

to 2001.

Because some of Intema’s products target end-users and others respond mainly to theexpectations of professional buyers, direct marketing is an essential element of its productand brand promotional activities.

Page 18: A HEALTHY FUTURE - Eczacıbaşı · bathroom and kitchen solutions – boosted the sale of high-end products and enabled Intema to take full advantage of brand value. We do not expect

Intema took measures to raise its visibility in

the press in 2002. One of these involved

regular meetings with media representatives

on new products and services and corporate

news. Another involved securing coverage in

the marketing/economy pages on marketing-

management systems, to promote Intema’s

corporate image. Additionally, during

consumer campaigns, Intema arranged to

have its sales outlets and product range

appear on television programs, greatly

expanding its communication reach.

Trade fairs and exhibitions are excellent tools

for introducing products and services to

target customers, particularly customers in

different regions of the country. Last year,

Intema attended four trade fairs: two in

Istanbul and one each in Ankara and Antalya.

At the April trade fair in Istanbul, Intema held

a press conference to announce its new

plating technology for Artema-branded

sanitary fittings products – Chrommax – and

its lifetime warranty on this plating

technology. This announcement was followed

by regular advertisements in newspapers and

magazines and direct mailings to all

PartnersClub members and representatives in

the tourism sector.

EExxhhiibbiittiioonn AAccttiivviittiieessProduct exhibition is one of the most

important tools for enhancing consumer

awareness. Window displays in particular

have a significant influence on renewal

demand through their demonstration of

modern and attractive kitchen and bathroom

solutions.

Intema is the trend-setter in showroom

displays, which it manages on five levels to

ensure a consistent corporate identity: trade

fairs, Intema Showrooms, Intema authorized

dealers, PartnersClub market members and

authorized services.

In 2002, Intema participated in the Unicera -

Istanbul, YEM - Istanbul, T‹MKODER - Ankara

and YAPEX - Antalya trade fairs with booths

tailored to the objectives of each fair and

targeted customer groups.

During the year, Intema oversaw the full

renovation of 33 authorized dealer

The sole supplier of faucets and fittings to IKEA worldwide, Eczac›bafl› Building Materials-Artema onceagain ranked among IKEA’s top three suppliers in terms of cost, compatibility with the IWAY program,timely delivery, product quality, business growth and information flow. For these achievements,Artema received its third IKEA Supplier of the Year Award in 2002.

Page 19: A HEALTHY FUTURE - Eczacıbaşı · bathroom and kitchen solutions – boosted the sale of high-end products and enabled Intema to take full advantage of brand value. We do not expect

Activities in 2002 Continued

1177

showrooms and the partial renovation of 13

more. It also renewed the display products of

another 63 authorized dealers.

Additionally, Intema fully renovated its

showrooms in Caddebostan and Adana and

partially renovated its showrooms in Ankara

and Izmir. In Antalya, it established an

information center providing displays and

consultancy to customers on the technical

features of the Vitra and Artema brands.

SSuupppplliieerrssIntema’s main product supplier, Eczac›bafl›

Ceramic Tiles, inaugurated a 2.5 x 2.5 cm

mosaic tile line at its Tuzla plant in 2002,

becoming the first Turkish tile manufacturer

with this product capacity. The new tile line,

which has an annual capacity of 175,000

square meters, utilizes machinery developed

by the engineering staff of Eczac›bafl› Ceramic

Tiles – another first in the sector. With its

superior quality and diverse products,

Eczac›bafl› Ceramic Tiles aims to secure a

competitive advantage in international

markets.

Vitra mosaic tiles are suitable for both

interiors and exteriors. They can be used in

homes or public buildings – such as hotels,

airports and metros – as well as on building

facades and in swimming pools. Innovative in

both size and design, Vitra mosaic tiles are

functional, aesthetically pleasing and available

in a wide array of colors in accordance with

the international color system.

Eczac›bafl› Building Materials-Artema

continued to invest in new technologies in

2002 despite difficult conditions in its sector,

commissioning a new production unit for

Chrommax surface plating and other

modernization projects. The sole supplier of

faucets and fittings to IKEA worldwide,

Eczac›bafl› Building Materials-Artema once

again ranked among IKEA’s top three

suppliers in terms of cost, compatibility with

the IWAY program, timely delivery, product

quality, business growth and information

flow. For these achievements, Artema

received its third IKEA Supplier of the Year

Award in 2002.

In another major achievement, Eczac›bafl›

Building Materials-Artema was selected by its

largest export customer, MOEN of the United

States, as the pilot supplier for SupplyNet – a

comprehensive logistics system that monitors

all services, from order management to

product development and quality assurance,

WWiitthh iittss ssuuppeerriioorr qquuaalliittyy aanndd ddiivveerrsseepprroodduuccttss,, EEcczzaacc››bbaaflfl›› CCeerraammiicc TTiilleess aaiimmss ttoosseeccuurree aa ccoommppeettiittiivvee aaddvvaannttaaggee iinniinntteerrnnaattiioonnaall mmaarrkkeettss..

Page 20: A HEALTHY FUTURE - Eczacıbaşı · bathroom and kitchen solutions – boosted the sale of high-end products and enabled Intema to take full advantage of brand value. We do not expect

Activities in 2002 Continued

in an electronic environment. Artema owes its

selection to its superior service philosophy,

highly qualified staff and systematic approach

to doing business. In recognition of its

valuable support for the SupplyNet logistic

system, now the back-bone of MOEN’s

activities, MOEN presented Artema the

President’s Achievement Award and the

SupplyNet Development & Implementation

Team prize at a ceremony held on 1 May

2002, in Cleveland, Ohio.

IInnffoorrmmaattiioonn TTeecchhnnoollooggyyIntema continued to develop its information

technology systems in 2002.

Last year, Intema completed the INTEMA-Net

electronic sales project with authorized

dealers, raising the share of online orders to

85 percent. The system enables authorized

dealers and Intema to communicate all stages

OOnnee ooff tthhee pprriinncciippaall eelleemmeennttssddiiffffeerreennttiiaattiinngg IInntteemmaa ffrroomm ootthheerrmmaarrkkeettiinngg aanndd ssaalleess ccoommppaanniieess iinn tthheesseeccttoorr iiss tthhee qquuaalliittyy ooff iittss hhuummaannrreessoouurrcceess.. IInntteemmaa eemmppllooyyeeeess aarreeccuussttoommeerr--ffooccuusseedd;; tthheeyy sseeeekk ttoo aaddddvvaalluuee aanndd tthheeyy eemmbbrraaccee tthhee pprriinncciippllee ooffccoonnttiinnuuaallllyy ssttrriivviinngg ffoorr ggrreeaatteerrpprroodduuccttiivviittyy,, ccrreeaattiivviittyy aanndd iinnnnoovvaattiioonn..

Page 21: A HEALTHY FUTURE - Eczacıbaşı · bathroom and kitchen solutions – boosted the sale of high-end products and enabled Intema to take full advantage of brand value. We do not expect

1199

of the order-to-delivery process by e-mail and

gives dealers online access to most of their

business information.

The implementation of the OBASE program,

used in connection with retail management,

allows showrooms to respond faster to

customer requests for price quotes and

orders. Together with the INTEMA-Net

expansion program, OBASE has greatly

facilitated online data transfer between

showrooms and Intema headquarters.

In 2002, the Building Materials Division

selected SAP for a Division-wide electronic

sales and financial portal. On its completion

in 2003, the project will enable all of Intema’s

departments to establish and manage

effectively customer relations over the

Internet.

HHuummaann RReessoouurrcceessOne of the principal elements differentiating

Intema from other marketing and sales

companies in the sector is the quality of its

human resources. Intema employees are

customer-focused; they seek to add value and

they embrace the principle of continually

striving for greater productivity, creativity and

innovation.

Professional development programs maintain

the high caliber of Intema’s human resources,

with employees receiving tailored training to

strengthen their capabilities and professional

expertise. In 2002, Intema provided an

average of 30 hours training per person,

including in-house and external programs.

The successful implementation of the

performance management system has

assisted Intema employees achieve better

performance results and furthered their

personal and job-related skills.

In line with its business partnership

philosophy, Intema organizes special training

sessions for authorized dealers and their

employees to assist them improve their sales

techniques and product expertise.

Intema is committed to continually improving

its results and service quality. One of the

ways it is measuring its success in this area is

through regular self-assessment using the

TÜS‹AD-KalDer Business Excellence Model. In

2002, as in previous years, Intema reflected

the results of this exercise in its business plan

for 2003, with concrete measures to improve

weaker processes.

Intema completed the INTEMA-Net electronic sales project with authorized dealers, raising the shareof online orders to 85 percent.

Page 22: A HEALTHY FUTURE - Eczacıbaşı · bathroom and kitchen solutions – boosted the sale of high-end products and enabled Intema to take full advantage of brand value. We do not expect

Developments in the Production of Goods and Services

CCeerraammiicc SSaanniittaarryy WWaarree aanndd

CCoommpplleemmeennttaarryy PPrroodduuccttss

Vitra launched two new ceramic sanitary

ware series in 2002: the Nuovella line of

washbasins and cabinets in square and

rectangular formats and the Mia bathroom

suit for economy-minded consumers.

Nuovella washbasins are designer products

that can be tailored to individual preferences

or used in an integrated bathroom solution.

They come in seven shapes, square and

rectangular – and offer a broad range of

counter-top applications, the latest trend in

bathroom design. These washbasins are

complemented by sleek wooden cabinets

with optional glass counter-tops. Glass

counter-top options include symmetrical and

asymmetrical solutions, with the latter

offering right or left-hand shapes depending

on user preference and available space. For

smaller bathrooms, Nuovella offers the

practical stand-alone washbasin with an open-

flush system and a towel rack below.

The Mia bathroom set includes two sizes of

washbasins, a WC pan-cistern combination

and a floor-mounted bidet. This compact set

has proven very popular due to its affordable

price and attractive design. In 2002, as part

of a focused effort to increase Intema’s

presence in the economic segment, the Mia

bathroom set featured prominently in its

promotional campaign in strategic regions of

the country.

In the complementary product segment, the

primary focus of promotional activity was

"Photocell-Operated Flushing Systems".

Because of their hands-free operation, these

products contribute to hygiene in heavily-used

public bathrooms. They are also environment-

friendly, as they can be programmed to use a

minimum volume of water – a cost-saving

IInn tthhee ccoommpplleemmeennttaarryy pprroodduucctt sseeggmmeenntt,, tthheepprriimmaarryy ffooccuuss ooff pprroommoottiioonnaall aaccttiivviittyy wwaass""PPhhoottoocceellll--OOppeerraatteedd FFlluusshhiinngg SSyysstteemmss""..BBeeccaauussee ooff tthheeiirr hhaannddss--ffrreeee ooppeerraattiioonn,, tthheesseepprroodduuccttss ccoonnttrriibbuuttee ttoo hhyyggiieennee iinn hheeaavviillyy--uusseeddppuubblliicc bbaatthhrroooommss..

Page 23: A HEALTHY FUTURE - Eczacıbaşı · bathroom and kitchen solutions – boosted the sale of high-end products and enabled Intema to take full advantage of brand value. We do not expect

2211

feature for public buildings and other large

users. A self-cleaning option, which engages

automatically after 24 hours without use,

helps to maintain cleanliness and lengthen

the product’s life-span. In 2002,Vitra also

introduced the world’s first photocell-

operated WC pan-cistern combination

systems for homes. These products have all of

the ‘smart’ features found in the photocell-

operated systems of public bathrooms.

Another water-saving device first introduced

by Vitra to the Turkish market is the three

and six liter flushing option for flushing

systems. In 2002, Vitra continued to improve

these systems with a pneumatically-operated

structure that can be fitted easily and quickly

into all sizes and shapes of cisterns.

To communicate effectively the synergy

between product groups and Vitra’s expertise

in creating integrated bathroom designs,

Intema prepared a catalogue entitled

Bathroom Solutions in 2002.

VViittrraa BBaatthhttuubbss

Vitra Bathtubs expanded its range of acrylic

bathtubs in 2002 with several unique models:

Helice, Delphi and Altis, the 150x150 cm

corner bathtub Thera, and the economical

Optima bathtub in three rectangular sizes.

Other new products included the compact

Arcadia massage cabin offering shower,

vertical massage and steam bath features and

slim-line flat shower basins.

The Helice round tub comes in two sizes (150

and 160 cm diameters) that hold respectively

350 and 450 liters, offering more comfort

and a pleasing design. The Altis bathtub has

an unusual hexagonal shape 190x90 cm in

size and can be installed in different ways,

depending on the space. The Delphi bathtub

features a left- or right-oriented, 170x75 cm

asymmetric design that combines a bathtub

and shower basin.

Vitra launched two new ceramic sanitary ware series in 2002: the Nuovella line of washbasinsand cabinets in square and rectangular formats and the Mia bathroom suit for economy-minded consumers.

Page 24: A HEALTHY FUTURE - Eczacıbaşı · bathroom and kitchen solutions – boosted the sale of high-end products and enabled Intema to take full advantage of brand value. We do not expect

IInn 22000022,, VViittrraa pprreeppaarreedd aa ddeettaaiilleeddbbrroocchhuurree oonn tthhee mmaatteerriiaall,, tteecchhnnoollooggyy,,ffuunnccttiioonnss aanndd rraannggee ooff VViittrraa bbaatthhttuubbss.. TThheebbrroocchhuurree wwaass eennttiittlleedd BBaatthhrroooomm PPlleeaassuurreessaanndd ddiissttrriibbuutteedd tthhrroouugghhoouutt tthhee ssaalleessnneettwwoorrkk..

Developments in the Production of Goods and Services Continued

Thera, the new corner bathtub, can hold 270

liters and has five hydro-massage options.

Thera’s symmetric shape allows both sides of

the tub to be used for hydro-massage

therapy.

The Optima bathtub, although launched as

an economic alternative, offers exactly the

same quality as other Vitra products.

Available in three sizes (150x70, 160x70 and

170x70 cm), the Optima bathtub is made of

standard Vitra material – Lucite acrylic plates

produced by Ineos.

Arcadia offers sauna, vertical hydro-massage

and shower features in a cabin space that

measures 90x90x215 cm. A control panel in

the cabin allows users to regulate the

temperature and duration of the sauna

function.

Flat shower basins, a new product group for

Vitra, come in three models and six sizes. The

most important feature of these basins is

Page 25: A HEALTHY FUTURE - Eczacıbaşı · bathroom and kitchen solutions – boosted the sale of high-end products and enabled Intema to take full advantage of brand value. We do not expect

2233

their slim design and correspondingly shallow

basin, which is aesthetically pleasing.

In 2002, Vitra developed new names for

hydro-massage systems featured in its

bathtub products, such as Duo Maxi, Duo

Soft, Aqua Maxi, Aqua Soft and Aqua Soft

Easy. This new method of identification has

enabled dealers to communicate more

effectively the functions and benefits of

hydro-massage systems.

In 2002, Vitra also prepared a detailed

brochure on the material, technology,

functions and range of Vitra bathtubs. The

brochure was entitled Bathroom Pleasures

and distributed throughout the sales network.

VViittrraa BBaatthhrroooomm FFuurrnniittuurree

Vitra expanded its economy range of

bathroom furniture with two lines in 2002:

the classic Ilia line and the modern Optima

line.

Optima bathroom cabinets are available for

three washbasin sizes - 65, 80 and 100 cm -

and two countertop washbasin sizes - 80 and

100 cm. Though launched in June, Optima

bathroom cabinets contributed significantly to

year-end sales, thanks to carefully-planned

promotion, direct marketing through

PartnersClub and quick release to sales

outlets.

The Ilia cabinet is part of a set that includes a

washbasin, cabinet, mirror, light fixture and

countertop.

Concept products like Nouvella are

characterized by their focus on innovative

design and their brand value. With their

square-shaped design – long the primary

geometric choice in architecture – Nuovella

bathroom cabinets are in perfect harmony

Flat shower basins, a new product group for Vitra, come in three models and six sizes. The mostimportant feature of these basins is their slim design and correspondingly shallow basin, whichis aesthetically pleasing.

Page 26: A HEALTHY FUTURE - Eczacıbaşı · bathroom and kitchen solutions – boosted the sale of high-end products and enabled Intema to take full advantage of brand value. We do not expect

with the trendy shape of the Nuovella

washbasin. Six alternative cabinet sizes and

shapes permit the use of this cabinet concept

in bathrooms of all sizes.

The rapid success of the Nuovella cabinet

series, promoted alongside the Nuova and

Mona bathroom furniture lines launched in

2001, confirms that product development

activities over the last three years are

responding effectively to customer

expectations.

VViittrraa CCeerraammiicc TTiilleess

Vitra Ceramic Tiles continued to add its own

style to emerging global trends in interior

design, with several new and innovative

products for the Arkitekt and Rezidans lines.

Vitra Rezidans primarily focuses on end-users’

aesthetic expectations, while Vitra Arkitekt

tiles seek to provide solutions for the

functional needs of commercial and social

establishments.

Vitra Ceramic Tiles continued to expand the

Rezidans product group in 2002, with new

additions to existing series and a large

number of innovative series featuring special

surfaces and materials. Last year, Vitra

Ceramic Tiles added new sizes to the classical

Travertino Toscana series and enriched the

Scabos and Jerusalem series with new border

tiles, decorative designs and sizes.

Responding to the global trend in interior

design, Vitra Ceramic Tiles added new colors

to its minimalist Smart and Romance series

and launched several innovative series

manufactured with insert technology. Impulse

features a textured surface and is

complemented by vertical and horizontal

border tiles; Nova, Venus, Helsinki and Safari

offer a variety of patterns for different tastes.

Vitra Ceramic Tiles also launched three

minimalist series aimed at higher income

groups and distinguished by their creative use

of material. The Metropol series captures the

Vitra Ceramic Tiles continued to add its own style to emerging global trends in interior design, withseveral new and innovative products for the Arkitekt and Rezidans lines.

Page 27: A HEALTHY FUTURE - Eczacıbaşı · bathroom and kitchen solutions – boosted the sale of high-end products and enabled Intema to take full advantage of brand value. We do not expect

Developments in the Production of Goods and Services Continued

2255

aesthetics of glass, while the Cosmo series

combines ceramic with porcelain. The Oslo

series is especially unique in its use of metal

and has been received very well by

consumers.

To overcome grouting problems, Vitra

Ceramic Tiles redesigned the Mediterraneo

series with new arrow border tiles that create

a continuous design. It also expanded its

porcelain technology-based Rezidans and

Arkitekt floor tile groups, adding new colors

to the Vermont and Cotto Naturel glazed tile

series and skirting borders, stair tiles and

profiled stair tiles to the Cotto Toscana and

Cotto Piazza series. Two new porcelain series

– Arizona and Frigya – joined this group of

floor tiling in 2002.

To meet the fast-growing demand in Turkey

for swimming pools, Vitra Ceramic Tiles

added several new components to the

Arkitekt Pool series, including corner

components with channel edges, shower

edges and porcelain tiles for surrounding pool

areas.

The main development in the Vitra Tiles series

in 2002 was the introduction of 2.5x2.5 cm

mosaic tiles for both the Rezidans and

Arkitekt series. The first of their kind to be

manufactured in Turkey, these tiles can be

used in a wide range of applications:

kitchens, bathrooms, pools and building

facades. The tiles are available in the RAL,

Color Line and Mix color schemes and are

manufactured with porcelain technology. The

Unglazed Porcelain Series offers highly

durable solutions tailored for professional

users.

VViittrraaffiixx CCeerraammiicc AAddhheessiivveess aanndd GGrroouuttss

Eczac›bafl›-Koramic Building Chemicals

initiated the manufacture of LP ready-to-use

adhesive paste in 2002, building on the family

of adhesive pastes that it started in 2001

with HP. LP adhesive paste has been received

well in export markets and is increasingly in

demand in Turkey for renewal projects, as it

is suitable for internal wall applications and is

CCoonncceepptt pprroodduuccttss lliikkee NNoouuvveellllaa aarree

cchhaarraacctteerriizzeedd bbyy tthheeiirr ffooccuuss oonn iinnnnoovvaattiivvee

ddeessiiggnn aanndd tthheeiirr bbrraanndd vvaalluuee..

Page 28: A HEALTHY FUTURE - Eczacıbaşı · bathroom and kitchen solutions – boosted the sale of high-end products and enabled Intema to take full advantage of brand value. We do not expect

Developments in the Production of Goods and Services Continued

more economical than HP. Similar to HP, LP is

effective on reinforced gypsum walls.

In 2002, Eczac›bafl›-Koramic Building

Chemicals added a fast-drying anti-bacterial

silicon to its line of VitraFix silicon, raising to

four the number of products in this category.

To ensure the best possible use of the

technical innovations incorporated in its

products, Eczac›bafl›-Koramic Building

Chemicals initiated training programs for

ceramic tile applications in nine provinces

across the country, reaching about 600 tile

installers.

AArrtteemmaa FFaauucceettss aanndd BBaatthhrroooomm FFiixxttuurreess

Artema continued to adapt its sanitary fixture

range to the needs of its customers in 2002.

Last year, the focus was further

differentiation between bathroom and

kitchen fittings, leading to the full

restructuring of its kitchen fittings range

based on design and functionality. At the

same time, Artema launched a new series of

bathroom fixtures.

Artema faucets are aesthetically pleasing,

functional and of the highest quality. Often,

they are also technological leaders, as in the

case of Chrommax-plated products.

Chrommax extra-durable plating is

manufactured with PVD (Physical Vapor

Page 29: A HEALTHY FUTURE - Eczacıbaşı · bathroom and kitchen solutions – boosted the sale of high-end products and enabled Intema to take full advantage of brand value. We do not expect

2277

Deposition) technology, which was developed

by NASA to protect the exterior of space

shuttles. With Chrommax surface-plating

technology, Artema has eradicated problems

caused by heavy wear, such as corrosion and

scratches, and is able to provide a life-time

warranty on fittings installed in public

buildings, like hospitals, hotels, schools and

shopping centers.

Artema launched several new fittings series in

2002. In line with the minimalist trend, the

Ilia series has simple, clean lines and the

choice of chrome or chrome-satin plating. It

also offers a number of special technical

features, such as a temperature and flow-

adjustable cartridge that helps save water

and energy and a ‘Joystick’ faucet that can

rotate 360 degrees.

The Trio double level series is a spin-off of the

existing Juno series, with a new handle

design and choice of chrome and chrome-

satin plating. The series includes the full

range of bathroom fittings, including wall-

mounted faucets for bathtub, shower, bidet

and basin applications.

Artema has given priority to water and

energy-saving features in its new product

series, so as to promote environment-friendly

use of natural resources. The Arion series

launched in 2001 has a special cartridge that

can generate water savings of up to 90

percent; this cartridge is also used in the Ilia

series. The Armix Lux series uses a two-step

cartridge that offers water savings of up to

50 percent. The Percussion tap eliminates

waste caused by faucets left on in public

bathrooms.

CChhrroommmmaaxx eexxttrraa--dduurraabbllee ppllaattiinngg iiss mmaannuuffaaccttuurreedd

wwiitthh PPVVDD ((PPhhyyssiiccaall VVaappoorr DDeeppoossiittiioonn)) tteecchhnnoollooggyy,,

wwhhiicchh wwaass ddeevveellooppeedd bbyy NNAASSAA ttoo pprrootteecctt tthhee

eexxtteerriioorr ooff ssppaaccee sshhuuttttlleess.. WWiitthh CChhrroommmmaaxx

ssuurrffaaccee--ppllaattiinngg tteecchhnnoollooggyy,, AArrtteemmaa hhaass eerraaddiiccaatteedd

pprroobblleemmss ccaauusseedd bbyy hheeaavvyy wweeaarr,, ssuucchh aass ccoorrrroossiioonn

aanndd ssccrraattcchheess,, aanndd iiss aabbllee ttoo pprroovviiddee aa lliiffee--ttiimmee

wwaarrrraannttyy oonn ffiittttiinnggss iinnssttaalllleedd iinn ppuubblliicc bbuuiillddiinnggss..

Artema faucets are aesthetically pleasing, functional and of the highest quality. Often, they arealso technological leaders, as in the case of Chrommax-plated products.

Page 30: A HEALTHY FUTURE - Eczacıbaşı · bathroom and kitchen solutions – boosted the sale of high-end products and enabled Intema to take full advantage of brand value. We do not expect

AArrtteemmaa hhaass ggiivveenn pprriioorriittyy ttoo wwaatteerr aanndd

eenneerrggyy--ssaavviinngg ffeeaattuurreess iinn iittss nneeww pprroodduucctt

sseerriieess,, ssoo aass ttoo pprroommoottee eennvviirroonnmmeenntt--

ffrriieennddllyy uussee ooff nnaattuurraall rreessoouurrcceess..

Developments in the Production of Goods and Services Continued

Artema launched two accessory series in

2002 for consumers with classical tastes. The

Hera and Flora line of bathroom accessories

combine wood, porcelain and chrome

materials in the complete range of bathroom

accessories: vanity unit, soap dish, toothbrush

holder, towel holder, toilet paper, dispenser

and toilet brush holder. For the economic

segment, Artema introduced the Daphne

series of accessories that uses transparent

acrylic in place of glass.

In response to customer demand, Artema

expanded the Arkitekta series of accessories

for general use with liquid soap and paper

towel dispensers, trash boxes and clotheslines

made of stainless steel. Other new Arkitekta

products included compact solutions for

residential use with multiple functions, such

as soap dishes, toothbrush and towel holders,

toilet paper dispensers, toilet brush holders

and newspaper/magazine racks.

Page 31: A HEALTHY FUTURE - Eczacıbaşı · bathroom and kitchen solutions – boosted the sale of high-end products and enabled Intema to take full advantage of brand value. We do not expect

Intema Building Materials Marketing and Sales Company

Report and Accounts for 2002

Page 32: A HEALTHY FUTURE - Eczacıbaşı · bathroom and kitchen solutions – boosted the sale of high-end products and enabled Intema to take full advantage of brand value. We do not expect

Intema Building Materials Marketing and Sales CompanyBalance SheetsAt December 31, 2002 and 2001 (Turkish Liras in Million)

AAsssseettss Dec. 31, 2002 Dec. 31, 2001

II-- CCUURRRREENNTT AASSSSEETTSS 2233,,229911,,557700 1155,,331177,,667733

A. Cash and Cash Equivalents 495,703 1,426,4171. Cash 22,817 18,821

2. Bank Deposits 383,719 584,893

3. Others 89,167 822,703

B. Short-Term Receivables 16,765,688 10,437,7891. Accounts Receivable 9,685,210 4,009,638

2. Notes Receivable 6,095,046 6,666,558

3. Other Receivables 1,433,992 186,920

4. Rediscount on Notes Receivable (-) (262,622) (249,718)

5. Provision for Bad Debt (-) (185,938) (175,609)

C. Other Short-Term Receivables - 43,067D. Inventories 5,456,954 2,867,871

1. Finished Goods 5,234,608 2,449,827

2. Other Inventories 701 173,448

3. Advance Payments for Inventories 221,645 244,596

F. Other Current Assets 573,225 542,529

IIII-- FFIIXXEEDD AASSSSEETTSS 1144,,227744,,118855 99,,226677,,555588

A. Long-Term Receivables 5,978 1,1371. Deposits and Guarantees 5,978 1,137

B. Financial Fixed Assets 9,773,350 7,526,050C. Tangible Fixed Assets 2,077,705 1,431,891

1. Land 15,100 15,100

2. Buildings 520,178 327,156

3. Vehicles 1,396,535 841,430

4. Furniture and Fixtures 2,659,399 1,807,351

5. Accumulated Depreciation (-) (2,513,507) (1,559,166)

6. Advance Payments for Fixed Assets - 20

D. Intangible Fixed Assets 2,414,643 308,480

TToottaall AAsssseettss 3377,,556655,,775555 2244,,558855,,223311

Page 33: A HEALTHY FUTURE - Eczacıbaşı · bathroom and kitchen solutions – boosted the sale of high-end products and enabled Intema to take full advantage of brand value. We do not expect

LLiiaabbiilliittiieess aanndd SShhaarreehhoollddeerrss’’ EEqquuiittyy Dec. 31, 2002 Dec. 31, 2001

II-- CCUURRRREENNTT LLIIAABBIILLIITTIIEESS 2211,,888800,,998888 1133,,006699,,440099

A. Trade Payables 19,188,256 9,759,7871. Accounts Payable 19,737,599 9,925,006

2. Rediscount on Accounts Payable (-) (1,212,980) (165,219)

3. Other Current Payables 663,637 -

B. Other Short-Term Liabilities 412,373 272,4931. Taxes and Duties Payable - 37,295

2. Deferred VAT 323,141 233,617

3. Others 89,232 1,581

C. Advance Receipts 2,257,692 2,790,573D. Provisions for Loans and Expenses 22,667 246,556

1. Provisions for Taxes - 238,195

2. Provisions for Expenses 22,667 8,361

IIII-- LLOONNGG--TTEERRMM LLIIAABBIILLIITTIIEESS 11,,886655,,009966 11,,004488,,115522

A.Provisions for Loans and Expenses 1,530,370 1,048,1521. Severance Indemnity 1,530,370 1,048,152

B. Other Long-Term Payables 334.726 -

IIIIII-- SSHHAARREEHHOOLLDDEERRSS’’ EEQQUUIITTYY 1133,,881199,,667711 1100,,446677,,667700

A.Paid-in Capital 972,000 972,000B. Premium on Sale of Stocks 2,625 2,625C. Revaluation Fund 11,242,987 8,173,570

1. Revaluation of Fixed Assets 1,684,605 862,488

2. Revaluation of Financial Investments 60,366 60,366

3. Revaluation in Exchange Market 9,498,016 7,250,716

D. Retained Earnings 1,319,477 908,9211. Legal Reserves 101,865 81,337

2. Undistributed Profits 1,216,635 826,607

3. Reserves 977 977

E. Net Profit 282,582 410,554

TToottaall LLiiaabbiilliittiieess aanndd SShhaarreehhoollddeerrss’’ EEqquuiittyy 3377,,556655,,775555 2244,,558855,,223311

3311

Page 34: A HEALTHY FUTURE - Eczacıbaşı · bathroom and kitchen solutions – boosted the sale of high-end products and enabled Intema to take full advantage of brand value. We do not expect

Intema Building Materials Marketing and Sales CompanyBalance SheetsAt December 31, 2002 and 2001 (Turkish Liras in Million)

AAsssseettss Dec. 31, 2002 Dec. 31, 2001

II-- CCUURRRREENNTT AASSSSEETTSS 2233,,229911,,557700 1155,,331177,,667733

A. Cash and Cash Equivalents 495,703 1,426,4171. Cash 22,817 18,821

2. Bank Deposits 383,719 584,893

3. Others 89,167 822,703

B. Short-Term Receivables 16,765,688 10,437,7891. Accounts Receivable 9,685,210 4,009,638

2. Notes Receivable 6,095,046 6,666,558

3. Other Receivables 1,433,992 186,920

4. Rediscount on Notes Receivable (-) (262,622) (249,718)

5. Provision for Bad Debt (-) (185,938) (175,609)

C. Other Short-Term Receivables - 43,067D. Inventories 5,456,954 2,867,871

1. Finished Goods 5,234,608 2,449,827

2. Other Inventories 701 173,448

3. Advance Payments for Inventories 221,645 244,596

F. Other Current Assets 573,225 542,529

IIII-- FFIIXXEEDD AASSSSEETTSS 1144,,227744,,118855 99,,226677,,555588

A. Long-Term Receivables 5,978 1,1371. Deposits and Guarantees 5,978 1,137

B. Financial Fixed Assets 9,773,350 7,526,050C. Tangible Fixed Assets 2,077,705 1,431,891

1. Land 15,100 15,100

2. Buildings 520,178 327,156

3. Vehicles 1,396,535 841,430

4. Furniture and Fixtures 2,659,399 1,807,351

5. Accumulated Depreciation (-) (2,513,507) (1,559,166)

6. Advance Payments for Fixed Assets - 20

D. Intangible Fixed Assets 2,414,643 308,480

TToottaall AAsssseettss 3377,,556655,,775555 2244,,558855,,223311

Page 35: A HEALTHY FUTURE - Eczacıbaşı · bathroom and kitchen solutions – boosted the sale of high-end products and enabled Intema to take full advantage of brand value. We do not expect

3333Intema Building Materials Marketing and Sales CompanyStatements of IncomeJanuary 1 - December 31, 2002 and 2001(Turkish Liras in Million)

Jan. 1 - Dec. 31, 2002 Jan. 1 - Dec. 31, 2001

AA-- GGRROOSSSS SSAALLEESS 222222,,771177,,559988 117700,,552244,,774444

1. Domestic Sales 222,717,598 170,524,744

BB-- DDIISSCCOOUUNNTTSS AANNDD RREETTUURRNNSS ((--)) ((9955,,779911,,996622)) ((7766,,552277,,884455))

1. Returns on Sales (-) (1,355,608) (1,796,237)

2. Sales Discounts (-) (94,436,354) (74,731,608)

CC-- NNEETT SSAALLEESS 112266,,992255,,663366 9933,,999966,,889999

DD-- CCOOSSTT OOFF GGOOOODDSS SSOOLLDD ((--)) ((111166,,007777,,444499)) ((8844,,889944,,882200))

GROSS MARGIN 10,848,187 9,102,079

EE-- OOPPEERRAATTIINNGG EEXXPPEENNSSEESS ((--)) ((1144,,222277,,443377)) ((1111,,445555,,335588))

1. Marketing, Sales and Distribution Expenses (-) (10,493,070) (8,793,998)

2. General Administrative Expenses (-) (3,734,367) (2,661,360)

OPERATING PROFIT (LOSS) (3,379,250) (2,353,279)

FF-- NNOONN--OOPPEERRAATTIINNGG IINNCCOOMMEE AANNDD PPRROOFFIITTSS 99,,115566,,330088 55,,774455,,778844

1. Dividend Income from Affiliates 7,492 -

2. Interest Income 1,340,455 488,869

3. Other Income 7,808,361 5,256,915

GG-- NNOONN--OOPPEERRAATTIINNGG EEXXPPEENNSSEESS AANNDD LLOOSSSSEESS ((--)) ((55,,660077,,220044)) ((22,,661144,,337777))

HH-- FFIINNAANNCCIIAALL EEXXPPEENNSSEESS ((--)) ((7744,,663388)) ((226699,,331133))

1. ‹nterest on Short-Term Loans (-) (74,638) (269,313)

PROFIT AFTER INTEREST 95,216 508,815

II-- EEXXTTRRAAOORRDDIINNAARRYY IINNCCOOMMEE AANNDD PPRROOFFIITTSS 223388,,883388 117766,,443322

JJ-- EEXXTTRRAAOORRDDIINNAARRYY EEXXPPEENNSSEESS AANNDD LLOOSSSS ((--)) ((5511,,447722)) ((3366,,449988))

PROFIT BEFORE TAXES 282,582 648,749

KK-- TTAAXXEESS ((--)) -- ((223388,,119955))

NNEETT PPRROOFFIITT 228822,,558822 441100,,555544

Page 36: A HEALTHY FUTURE - Eczacıbaşı · bathroom and kitchen solutions – boosted the sale of high-end products and enabled Intema to take full advantage of brand value. We do not expect

Intema Building Materials Marketing and Sales CompanyStatements of Retained EarningsJanuary 1 - December 31, 2002 and 2001 (Turkish Liras in Million)

Jan. 1 - Dec. 31, 2002 Jan. 1 - Dec. 31, 2001

AA-- DDiissttrriibbuuttiioonn ooff PPrrooffiitt

1. Profit Before Taxes 282,582 648,749

2. Taxes Payable (-) - (238,195)

3. Legal Reserves (-) (14,129) (20,528)

NNeett IInnccoommee FFoorr DDiissttrriibbuuttiioonn 226688,,445533 339900,,002266

4. Dividends to Shareholders (-) (53,691) (78,005)

Extraordinary Reserves 214,762 312,021

BB-- PPrrooffiitt PPeerr SShhaarree ((TTLL // %%)) 227766 // 2277..66%% 440011 // 4400..11%%

1. Common Stock (TL / %) 276 / 27.6% 401 / 40.1%

Page 37: A HEALTHY FUTURE - Eczacıbaşı · bathroom and kitchen solutions – boosted the sale of high-end products and enabled Intema to take full advantage of brand value. We do not expect

3355Intema Building Materials Marketing and Sales CompanyStatements of Sources and Uses of Funds January 1 - December 31, 2002 and 2001 (Turkish Liras in Million)

Jan. 1 - Dec. 31, 2002 Jan. 1 - Dec. 31, 2001

AA.. SSoouurrcceess ooff FFuunnddss 1111..993344..111177 44..776633..226611

1. Sources from Operating Income 1,112,105 1,629,549

a) Operating Income 95,216 508,815

b) Depreciation (+) 1,231,618 617,326

c) Expenses that do not Require Funds (+) 1,011,122 678,580

d) Income that does not Generate Funds (-) (1,225,851) (175,172)

2. Sources of Extraordinary Income 238,838 176,432

3. Decrease in Current Assets - 1,970,085

4. Increase in Short-Term Liabilities 10,248,448 987,195

5. Increase in Long-Term Liabilities 334,726 -

BB.. UUsseess ooff FFuunnddss 1111,,993344,,111177 44,,776633,,226611

1. Extraordinary Losses 51,472 36,498

2. Tax Payments 238,195 628,487

3. Increase in Current Assets 8,475,624 1,160,630

4. Increase in Fixed Assets 3,168,826 467,957

(Does not include Revaluation Fund)

5. Decrease in Short-Term Liabilities - 2,469,689

Changes in Net Working Capital1. Increase in Net Working Capital (837,682) 921,423

Page 38: A HEALTHY FUTURE - Eczacıbaşı · bathroom and kitchen solutions – boosted the sale of high-end products and enabled Intema to take full advantage of brand value. We do not expect

Intema Building Materials Marketing and Sales CompanyStatements of Cash Flows January 1 - December 31, 2002 and 2001 (Turkish Liras in Million)

Jan. 1 - Dec. 31, 2002 Jan. 1 - Dec. 31, 2001 AA.. CCaasshh BBeeggiinnnniinngg BBaallaannccee 11,,442266,,441177 11,,661122,,110055

BB.. CCaasshh IInnfflloowwss 113300,,448877,,332233 110022,,669900,,663399

1. Cash Inflows from Sales 120,574,504 95,781,228

a) Net Sales 126,925,636 93,996,899

b) Decrease in Receivables - 1,784,329

c) Increase in Receivables (-) (6,351,132) -

2. Cash from Non-Operating Income and Profits 9,156,308 5,745,784

3. Cash from Extraordinary Income and Profits 238,838 176,432

4. Increase in Short-Term Liabilities

(Not Related to Purchases) 139,880 987.195

5. Increase in Long-Term Liabilities 334,726 -

6. Other Cash Inflow 43,067 -

CC.. CCaasshh OOuuttfflloowwss 113311,,441188,,003377 110022,,887766,,332277

1. Cash Outflows Related to Costs 109,238,063 88,566,017

a) Cost of Goods Sold 116,077,449 84,894,820

b) Increase in Inventories 2,589,083 1,117,563

c) Decrease in Trade Payables (Related to Purchases) - 2,553,634

d) Increase in Trade Payables (Related to Purchases) (-) (9,428,469) -

2. Cash Outflow From Operations 12,488,966 10,409,170

a) Marketing, Sales and Distribution Expenses 10,493,070 8,793,998

b) General Administrative Expenses 3,734,367 2,661,360

c) Non-Cash Expenses (-) (1,738,471) (1,046,188)

3. Cash Outflows for Non-Operating

Expenses and Losses 5,594,300 2,364,659

a) Non-Operating Expenses and Losses 5,607,204 2,614,377

b) Non-Cash Expenses and Losses (-) (12,904) (249,718)

4. Cash Outflow For Financial Expenses 74,638 269,313

5. Cash Outflow For Extraordinary Expenses and Losses 51,472 36,498

6. Cash Outflow For Fixed Asset Investments 3,168,826 467,957

7. Repayment of Current Liabilities 532,881 91,159

8. Tax Payments 238,195 628,487

9. Other Cash Disbursements 30,696 43,067

DD.. CCaasshh EEnnddiinngg BBaallaannccee 449955,,770033 11,,442266,,441177

EE.. IInnccrreeaassee oorr DDeeccrreeaassee iinn CCaasshh ((993300,,771144)) ((118855,,668888))

Page 39: A HEALTHY FUTURE - Eczacıbaşı · bathroom and kitchen solutions – boosted the sale of high-end products and enabled Intema to take full advantage of brand value. We do not expect

Intema Building Materials Marketing and Sales CompanyStatements of Cost of Goods Sold January 1 - December 31, 2002 and 2001 (Turkish Liras in Million)

Jan. 1 - Dec. 31, 2002 Jan. 1 - Dec. 31, 2001

TTrraaddee AAccttiivviittiieess

AA.. MMeerrcchhaannddiissee IInnvveennttoorryy 22,,662233,,227755 11,,118800,,997700

(Beginning of the Year) (+)

BB.. PPuurrcchhaassee DDuurriinngg tthhee YYeeaarr ((++)) 111188,,668899,,448833 8866,,333377,,112255

CC.. MMeerrcchhaannddiissee IInnvveennttoorryy ((55,,223355,,330099)) ((22,,662233,,227755))

(End of the Year) (-)

I- Cost of Merchandise Sold 116,077,449 84,894,820

CCOOSSTT OOFF GGOOOODDSS SSOOLLDD 111166,,007777,,444499 8844,,889944,,882200

3377

Page 40: A HEALTHY FUTURE - Eczacıbaşı · bathroom and kitchen solutions – boosted the sale of high-end products and enabled Intema to take full advantage of brand value. We do not expect
Page 41: A HEALTHY FUTURE - Eczacıbaşı · bathroom and kitchen solutions – boosted the sale of high-end products and enabled Intema to take full advantage of brand value. We do not expect

Intema Building Materials Marketing and Sales CompanyIndependent Auditor’s Report for the Year Ended December 31, 2002

We have audited the balance sheet of ‹ntema ‹nflaat ve Tesisat Malzemeleri Yat›r›m ve Pazarlama A.fi. as of December 31, 2002 and the related

income statement for the year then ended. Our audit was conducted in accordance with generally accepted auditing standards, rules and

principles issued by the Turkish Capital Market Board (CMB) and accordingly, included such tests of accounting records and other auditing

procedures as we considered necessary.

In our opinion, the financial statements of ‹ntema ‹nflaat ve Tesisat Malzemeleri Yat›r›m ve Pazarlama A.fi. at December 31, 2002 reflect the

Company’s real financial position and the results of its operations for the year then ended, in accordance with existing regulations and generally

accepted accounting standards, which it applies consistently.

YYÖÖNNEETT

Yeminli Mali Müflavirlik ve Denetim A.fi.

(Member Firm of MOORE STEPHENS)

M. Lütfi OnurResponsible Partner, Chief Auditor

Istanbul, March 6, 2003

Page 42: A HEALTHY FUTURE - Eczacıbaşı · bathroom and kitchen solutions – boosted the sale of high-end products and enabled Intema to take full advantage of brand value. We do not expect
Page 43: A HEALTHY FUTURE - Eczacıbaşı · bathroom and kitchen solutions – boosted the sale of high-end products and enabled Intema to take full advantage of brand value. We do not expect

Produced by Finar Corporate Design.Istanbul, June 2003

Page 44: A HEALTHY FUTURE - Eczacıbaşı · bathroom and kitchen solutions – boosted the sale of high-end products and enabled Intema to take full advantage of brand value. We do not expect

INTEMA BUILDING MATERIALS MARKETING AND SALES COMPANYBüyükdere Caddesi 193, Levent 34394, Istanbul, TurkeyTel : +90 212 339 90 00Fax : +90 212 282 66 61www.intema.com.trwww.vitra.com.tr


Recommended