PORTFOLIOGraphic Design / Digital Management / Signage Design

I’m Charles McDonald.

I am a Graphic Designer and Digital Manager with

more than 15 years industry experience. I possess

excellent design, layout & communication skills,

enhanced by extensive pre-press, print & signage

production knowledge. I have completed a range

of projects for a variety of clients within many

business sectors.

I believe that my ability to meet deadlines with a

creative and accurate approach has meant that my

work is always of a high standard. I want to excel

at what I do and I apply myself 100% to everything

I turn my hand to. I also have a freindly, honest

and approachable nature and I enjoy building

relationships with my fellow staff members as well

as external stakeholders and suppliers.

Please browse my CV and a selection of my work,

and get in touch to find out more...

“Charles’ demeanor and at ease personality

is refreshing and appreciated during

stressful times in the marketing department.

Charles consistently produces excellent

work and always meets his deadlines”

“Charles is always ready to assist other

people and departments with any requests

and is always willing to get the job done

quickly and efficiently’’

“Charles has established a good rapport

with clients and is always willing to give his

ideas in a creative manner.’’

Hello

0411 794 583 cm.creative@hotmail.com

www.cmcreative.com.au

23 Lycett Turn,

Southern River,

Western Australia, 6110

CV Law Society of Western AustraliaOctober 2017 to PresentCommunications and Design Officer

Currently employed as the Communications and Design Officer at the Law Society of Western Australia

Perth RacingOctober 2014 to October 2017Graphic Designer / Brand Custodian

• Responsible for design and production of all creative collateral for print and online. Including Stationary, Brochures, Signage, Merchandise, Annual Reports, Social Media, Web and EDM’s

• Support all other departments with creative solutions. Providing advice on graphic design, sourcing quotes and building relationships with external suppliers

• Deliver creative collateral that is consistent with the brand and style guide. Ensure consistency is maintained through all departments and translated across different mediums.

• Logo, brand design and campaign rollout for ‘The Masters’. This involved logo, brochure, merchandise and signage design with all deliverables ready in time for launch.

• Successfully introduced online purchasing capability for all upcoming events and hospitality packages. Taking lead in the design and development of the first online payment portal with CRM integration.

Kingman VisualSeptember 2012 to October 2014Design Studio Manager

• Ensure that work flow is prioritised. Scheduling work and tracking progress to ensure deadlines are met.

• Delegate work to other in-house designers and external contractors while taking lead on all major creative projects.

• Successfully rolled out all creative signage for ‘St John of God Hospital’ and other major projects such as Bankwest, Perth Airport and Hawaiian

• Work closely with the other area managers to ensure the smooth running of my department and the business as a whole. Having regular team meetings

• Creatively scope, produce wireframes and concepts for new and existing clients

• Prepare print ready files and set up production files ready for router output, vinyl room and print room

Foote FrancisSeptember 2010 to October 2012Web Designer / Developer

• Work closely with clients producing wireframes and new concepts for web design and usability

• Cut up and implementation of Content Management Systems and EDM’s

• Contributed to the development of an online social platform for the indigenous community funded by Woodside

• Providing phone support for existing clients, investigating solutions to all online related issues

SearchsmartSeptember 2009 to October 2010Web Designer / Developer / Account Manager

• Client contact and proposal writer

• Project management through to completion

• Seek sign off at every development stage

• Produce wireframes and new concepts for web design

• Cut up and implementation of Content Management Systems

• Provide technical support and customer training for all newly developed websites

Media HighwaySeptember 2005 to October 2009Senior Graphic Designer / Account Manager

• Responsible for design and production of all creative collateral for print and online. Including Branding, Stationary, Brochures, Signage, Merchandise, Annual Reports, Social Media, Web and EDM’s

• Client contact and proposal writer

• Following design briefs provided from clients and maintaining relationships for repeat business

• Sourcing printing and placement costs from advertisers and printers

• Proofing, seeking sign offs and engaging third party contractors

• Provide technical advice and strategies for everything involved in print

General Binding CorporationSeptember 1999 to October 2005Graphic Designer / Marketing Assistant

• Design of all promotional material for online and print

• Annual catalogue design, production and distribution to business district areas

• Deep etching and sourcing of images from relevant suppliers

• Design, development and management of new website

• Other administrative duties

SKILLS

• Preparing and pitching designs both digital and traditional media

• Designing prospectuses, brochures, websites, posters, adverts, signage while giving advice to colleagues on design processes

• Website development and building Content Management Systems

• Preparing files to print and then sending them to the printers

• Liaising with stakeholders and marketing teams on project requirements while being actively involved in the creation and development of new designs and visual concepts

• Coordinate partnerships with other affilliates for cross promotional digital advertising while monitoring goals and conversion rates via Google Analytics

• Coordinate the delivery of email communications via Campaign Montitor or MailChimp with affilliate advertising touch points

• Designing graphics to a client’s precise requirements and brief

• Provide support in tendering documents for sponsorship and advertising opportunities for key events

• Lead charge of the creative aspects of a project

Education

Secondary GraduationJanuary 1995 to December 1997Passes in English, Maths and Science

Certificate IV in Art & DesignJanuary 1998 to December 1999Traditional art to current trends, drawing and design

Certificate IV in Broadcast Operations

January 1999 to December 2000Video graphics, post production and video editing

Certificate IV in Electronic PublishingJanuary 2000 to December 2001Graphic design and electronic publishing for print

Software

DESIGNPhotoshop | InDesign | Illustrator | Reader Adsend/Quickcut | ProfileLab (SignLab) PitStop Professional | Quark

DIGITALWordpress | Joomla | WooCommerce

MailChimp | Campaign Monitor | CPanel

phpMyAdmin | XAMPP, WAMP | CSS and XHTML JQuery | Fireworks | Flash | Premiere | Dreamweaver Bootstrap | Facebook | Instagram | Youtube | ISSUU Buffer | Hoot Suite | Google Analytics

ADMINMicrosoft Word | Powerpoint

Microsoft Excel | Outlook | Mail

Dropbox | Hightail

References

REFERENCES CAN BE PROVIDED ON REQUEST

Charles McDonald

LOGO DESIGN From start-up companies to re-brands. I have assisted many clients

with their corporate identities and helped them to carry their brands

across different mediums.

STATIONARY I understand the impact overall branding and corporate image has on

the general public. Stationary is the direct representative in front of

many potential customers.

DIRECT MARKETING I have aided many clients to deliver their campaigns in different ways.

This has involved understanding, presenting their ideas and providing

final artwork to external sources.

NEWSLETTERS By communicating with various marketing managers, this has allowed

me to help deliver their messages through to respective internal

departments and to external clients.

ANNUAL REPORTS I have found that compiling information and data into a format that is

more structured has been pivotal for corporate clients wanting to get

information to their important shareholders.

CAMPAIGNS By understanding key messages I am able to creatively present ideas that

model continuity. It is important with any advertising campaign that the

visual is cohesive with the communication.

WEB DESIGN My ability to design and code has been valuable to many clients wanting a

full service solution. From inital concept though to go-live, the process is

made simple with a grasp of web technologies.

EMAIL MARKETING Utilising software as a service (SAAS) I have helped clients to deliver many

online marketing campaigns. Testing each campaign against various mail

clients to ensure delivery is successful.

SIGNAGE DESIGN I have a broad knowledge of everything involved in signage design. From

different substrates, vinyl cutting and router output. I have seen many large

scale projects through to full fabrication.

E V E N T S P A C E D I G I T A L A N D P R I N T A R T W O R K

Some of the clients I have worked with

plus many more

Graphic Design Web Design & Development

Signage Design

Mobile 0411 794 583 Email cm.creative@hotmail.com

Web cmcreative.com.au