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A leading manufacturer of plastic foodservice disposables.
Jet Plastica Marketing Tutorial
Changing MarketsCutleryStraws
Dining Kits
Copyright 2011 All Right Reserved Jet Plastica Industries
A Changing MarketCost conscious restaurants/chains provide
added value to customers by offering disposable cutlery that is functional and looks good such as medium weight cutlery in black.
Cost conscious restaurants/chains provide added value to customers by offering disposable cutlery that is economical to help keep costs and prices low such as dining kits with medium weight cutlery pieces.
A Changing MarketImage conscious restaurants/chains provide
added value to customers by offering individually wrapped cutlery or wrapped dining kits.
Image conscious restaurants/chains provide added value to customers by offering cutlery in black colors.
Image conscious restaurants/chains provide added value to customers by offering disposable cutlery that is full size and durable.
Cutlery
Types of Material – Styrene vs. PropyleneProduct Segmentation
Product ColorsBasic Selling Strategies
Bulk vs. Wrapped
Cutlery: Types of MaterialPolypropylene
Break-resistant for safe useEconomical
PolystyreneGreater rigidityGreater strength
Cutlery: Product SegmentationLight Weight PolypropyleneMedium Weight PolypropyleneMedium Weight PolystyreneMid-Heavy Weight PolystyreneHeavy Weight PolystyreneFull Size Heavy Weight PolypropyleneFull Size Heavy Weight Polystyrene
Challenger – Light Weight Polypro
Elite – Medium Weight Polypropylene
Trend – Medium Weight Polystyrene (Mid-Heavy Wt)
Advantage Polypropylene – Full Size Heavy Weight
Advantage Polystyrene – Full Size Heavy Weight
Cutlery: Product ColorsWhite – general purpose, easy to coordinate
with white and colored dinnerware
Black – very elegant appearance for an upscale look…..fastest growing cutlery color
Basic Sales StrategiesCustomer wants economy
Offer polypropylene cutlery (kits may be an option)Customer wants safe utensils (children)
Offer polypropylene cutlery which are break resistantCustomer wants performance
Offer polystyrene cutlery which are more rigidCustomer wants economy and performance
Offer a mix of polystyrene forks and knives with polypropylene spoons and soup spoons.
Customer is image conscious Offer full size heavy weight in black. If cost is a concern,
offer medium weight (styrene or propylene in black)
Bulk vs. Wrapped
Wrapped cutlery assures consumer of a dust free and sanitary piece.
Wrapped cutlery which is dropped by customer remains good for use.
Wrapped cutlery presents a positive image of concern for cleanliness to customers
Wrapped cutlery is a good transition step toward the use of dining kits.
Wrapped Cutlery
Cutlery SummaryAvailable in polystyrene or polypropylene
depending on customer’s needs.Available in five different grades from light
weight up to full size heavy weight.Available in white and black.Can be mixed and matched to provide both
strength and economy.Available in wrapped film to provide a piece that
is dust free and untouched.
Wrapped and Unwrapped Straws
StrawsProduct Categories
Straw LengthsColors and applicationsWrapped vs. Unwrapped
Film Wrap vs. Paper WrapPrinted Wrappers
Straws: Product CategoriesSlim – milk, stirrers & sippers.Jumbo – most common. Sodas, fruit juices
and drinks with little or no thickness.Super Jumbo – slightly thicker drinks such
as tomato juice.Giant – thick shakes and malts or slush
drinks.Spoon straw – specialty straw for slush
drinks
Straws: LengthsRange from 5 inches up to 16 inches or more.Dictated by the depth of the cup.As straw lengths get longer (over 10 inches),
the straw diameter is bigger, i.e. Super Jumbo or Giant.
Longer straws are usually wrapped.
Straws: Colors/ApplicationsWhite with red stripe – white was the
color of paper straws. Made for easy transition to plastic. Red stripe visual helped differentiate plastic from paper.
Clear – the reason there are crazy straws. Kids like to see the flow of liquids.
Red/Black/Green – used to help differentiate between drinks, i.e. diet vs. regular, alcoholic vs. non-alcoholic, malt vs. shake and so on.
Straws: Wrapped vs. UnwrappedWrapped straws provide a clean, dust free
and sanitary straw for customersWrapped straws can be customized with
printingUnwrapped straws are more cost effective
and used in dispenser applicationUnwrapped straws provide convenience and
speed in a “fast-serve” environment.
Film Wrap vs. Paper WrapSubjective evaluation – some like it and
some don’t like it.Film Wrap will not absorb water like paper
wraps.Film Wrap will not smudge like paper wrap.Film Wrap is not easily seen on the floor
leading to slip hazard and jam-ups with vacuuming equipment.
Some mistake a film wrapped straw for an unwrapped straw until it is in their drink.
Paper Wrap is better for highlighting print.
Straws: Printed Wrappers
Low cost.Name recognition and advertising.
Up to 2 color print available.Easy way to customize a product and lock up
a customer’s straw business.
Straws: SummaryAvailable in Slim, Jumbo, Super Jumbo,
Giant and Spoon strawAvailable in lengths of 5 inches up to 16
inches (wrapped) or longer (unwrapped).Available in standard white with red stripe
and translucent or red, black, blue, etc.Available in wrapped and unwrapped.Available with printed paper wrappers.Available (limited availability) with film
wrappers.
Dining Kits
Dining KitsBenefits
ComponentsBasic Sales Strategies
Stock vs. CustomPrinted Film vs. Printed Napkins
Dining Kits: BenefitsCutlery pieces and peripherals are kept
clean and sanitary by film wrapper.Multi-service items are collectively
wrapped for convenience.Single service packet provides a means
for portion control on cutlery, napkins and peripherals.
Kits ranging from economical to upscale look with elegance.
Dining Kits: ComponentsAny product grade of cutlery from
lightweight polypropylene to full size heavy weight cutlery.
Single or multiple pieces of cutlery to include duplicates, i.e. 2 spoons, 2 forks, etc.
One or two-ply napkins available in a variety of sizes as well as Wet naps.
Salt, Pepper, Sugar available.Stirrers, StrawsAdditional items not listed can be reviewed.
Dining Kits: Basic Sales StrategiesCustomer has carry out business and is interested in low cost.
Medium weight polypropylene cutlery (fork and knife or just fork) with napkin. Can include salt/pepper for value added. Can offer individually wrapped spoons for soups as needed.
Customer has carry out business and is interested in upscale look and image.
Full size heavy weight polystyrene cutlery (black)with 2- ply napkin, salt and pepper. Can offer printed film (depending on volume) for additional impact.
Dining Kits: Stock vs. CustomStock kits are available in single case
quantities on a combined order.Custom kits are available for a relatively low
order requirement. Please consult mill for minimums.
Lead time for custom kits is 4 weeks.
Dining Kits: Printed Film vs. Printed Napkin
Unprinted white napkins are always perceived to be more sanitary.
Printed napkins always pose the possibility of smearing ink if dampened or wet.
Printed film can accomplish the same goal of name recognition.
Dining Kits: SummaryWrapped Kits are convenient and clean.Value added cutlery pack for carry out.Kits can be customized to meet the
customer’s needs.Kits provide cost control while presenting
an upscale visual appearance.
Jet Tutorial
The End
You have completed the tutorial on plastic cutlery, straws and dining kits.