Date post: | 26-May-2015 |
Category: |
Technology |
Upload: | abhay-aggarwal |
View: | 247 times |
Download: | 3 times |
What does it take to build an app?
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Read a book…
Buy a dev license…
$25 for Android Market
$99/year for Apple
$99 a year + $99 per app
The Good, The Bad, the Ugly…
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$1.5 Billion worth goods sold via mobile app
$3 Billion worth transactions via mobile
One in Four mobile apps are
tried & never used again
Even now, 90% of app devs do not
make a sustainable return on investment
Mobile is part of an ecosystem…
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LOCAL
REAL TIME
SOCIAL
(where I am)
(what I’m doing
right now)
(who I’m with,
who I want to
tell about what
I’m doing)
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33% check/update
status via mobile
50% tweet using
mobiles
200 MILLIONdaily views through mobiles
Ad supported revenue model is not the only way to go, and is not sustainable in the long run.
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Ads are short term
• Stands for Near Field Communication
• Works on Short Range Wireless technology
• Based on RFID tech
• Technology enabler, not replacer. It complements existingtechnology.
• A way to transmit and receive very small bits of information,wireless, at very close ranges (limited to few centimetres max)
• 1 out of every 5 smartphones expected to be NFC enabled by2015.
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What is NFC & how does it work?
• There's a lot of Money! Mobile based commerce is increasing
• Mobile Payments To Triple To $670 Billionby 2015
• 141 Million people spending $86 Billion Using Mobile Payments
• Paypal alone seeing $3 Billion Using Mobile Payments in 2011
• iPhone 5 expected to have NFC; Google Nexus S already has it
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Should we be interested?
• Growth will be driven by Asian markets, particularly China &India.
• Mobile Browsers are getting better all the time, and willbecome as powerful as their desktop equivalents.
• Security concerns by corporates will be taken care of, leadingto extensive adoption by business users.
• Tablets will grow exponentially & replace laptops forlightweight uses.
• Mobile wallet technology & NFC will revolutionise paymenton mobile
• High speed networks will make mobiles & tablets the primary,and in many cases, the only means of accessing the Web.
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ReferencesMobile Stats
• http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats
• http://blog.socialcast.com/e2sday-mobile-affairs/
Google Sets Role in Mobile Payment
• http://online.wsj.com/article/SB10001424052748703576204576
226722412152678.html
Near Field Communications
• http://gizmodo.com/5707321/what-is-near+field-communication
• http://gizmodo.com/5768471/fourteen-ways-nfc-will-let-your-phone-replace-your-
wallet-and-more
Mobile Operating Systems
• http://en.wikipedia.org/wiki/IOS
• http://en.wikipedia.org/wiki/Android_(operating_system)
• Amazon.com:the Hidden Empire, faberNovel, May 2011
• Flickr Images