A LOOK AT GOOD CHARITY WEBSITES

Heather Jewell

FUND503

14 October 2010

Pros and Cons

Pros Cons

- easy to navigate- interesting video- campaign on front page- successes noted- eye capturing images-

- distracting moving graphics- no clear donate link- out of date information- too many links to find information

Why should we care?

• 1 in 5 visitors to a nonprofit website wishes to donate

• 62% of people looking for information about a new organization visit their website

Why should we care?

• They are cost effective

• They have dynamic content

Keep in mind

• Targeting a limited segment of the population

• Website require upkeep

What are good website features?

• What you are doing

• How you are doing it

• Tell them stories

• Easy navigation

• White space

• And perhaps most importantly…

What to remember:

Get visitors to:

• Donate

• Get involved

• Get an email for contact

Or your opportunity has been wasted.

QUESTIONS?

Heather.Jewell@humbermail.ca

Resources• Mashable Infographic

• http://mashable.com/2010/09/18/social-good-infographic/

• Online Giving: vital tactic, but not yet a miracle solution by Lisa MacDonald, from Canadian Fundraising & Philanthropy eNews, 15 July 2010

• http://www.canadianfundraiser.com/newsletter/article.asp?ArticleID=3372

• Philanthropic Trends Quarterly, by Ketchum Canada Inc., Summer 2010, Issue 2• http://www.kciphilanthropy.com/download_trends/2010_2/index.html

• Think like Wal-Mart to boost Internet donations by Alan Sharpe, from Canadian Fundraising & Philanthropy eNews, 15 August 2010

• http://www.canadianfundraiser.com/newsletter/article.asp?ArticleID=3400

• CanadaHelps: Did You Know? Video, 2010 Edition• http://www.youtube.com/watch?v=pV2NAdOgMF4

• Impress the “Wired Wealthy”, lead them to give to you online by Sumach Research, from Canadian Fundraising & Philanthropy eNews, 15 September 2010

• http://www.canadianfundraiser.com/newsletter/article.asp?ArticleID=3426

• Personal conversation with Claire Kerr, Director, Digital Fundraising, Artez Online