A magical tunnel that leads to the funnest sweetest game EVER…

Anže, Joanna, Bhakti, Anisha

Full Innovative idea

A visually appealing interactive multiplayer game

Rational

SWOT ANALYSIS

SWOT analysisSTRENGTHS

• Fun• Novelty• Interactive• Original• Intrigue• Multiple player options• Visually appealing• Innovative• Secret/surprise element

WEAKNESSES

• Fire hazards• Space restrictions? (Table legs)• Electrical• Invest more money than we

make - cost effectiveness• Trip hazards electric wires

OPPURTUNITIES

• High/fast turnover• Opportunity to make a great

amount more money• Fill gap in the market• Great experience• For revisit• Humor• Unicorns

THREATS

• High price - put people off• Alienate people who don't want

to crawl• People put off with unknown

element• Overwhelming• Entering through exit

PEST ANALYSIS

PEST analysis POLITICAL

• 'Prizes’• Fire hazards

ECONOMIC

• Using cost effective resources e.g. 'scrap', college library shop, 'bring from home'

 

SOCIAL

• Multiple player• Height/size restriction

TECHNOLOGICAL

• No technological restrictions• Everyone will understandLights PAT tested

PPPP ANALYSIS

PPPP analysisPRODUCT

• Experience/game having fun 

PLACE

• Needs a corner, surroundings space in cafe

 

PRICE

• 50p a go• Expenses of materials &

prices 

PROMOTION

• Exclusivity & intrigue of dots1/2 second go 

Audience analysis

• Primary audience = Vis com students • Secondary audience = Staff • Other = LCA students (passing by) • People missing fun and excitement in there life • People who seek adventure • People who enjoy a good adrenaline rush • People who like a air of mystery in there lives• PEOPLE WHO SUPPORT CHARITY

Pricing/ costing

• 50p per first go • Thereafter 20p per

Estimated profit

• 2 minutes per person through the tunnel • Turnover = 50 first time users • 50 x 50p • = £25 profit

Marketing strategy

• Secret. • Super secret. • More secret than you know • More secret than you’ll ever know

VICTORY