A MARKET RESEARCH STUDY TO DETERMINE IF EXPANDING THE RAVEN’S

NEST PUB WILL SATISFY THE STUDENTS OF FRANKLIN PIERCE COLLEGE

Prepared for: The Raven’s Nest Pub

Prepared by: Kristi Brooks Brian Hansen Keri Ellis Keith Richmond

Maribeth Foley George Varoudakis

Introduction

• Franklin Pierce College was established in 1962.• The Raven’s Nest Pub was started by a group of

students in 1969.• The original Pub was in the bottom of DiGrigorio

and with the building of the campus center, it was moved to the lower level.

• At first, the Pub had a bar setting and was open to both students, faculty and staff.

• The Pub has evolved into being a hang out for all students to enjoy, offering food after hours and a maximum of 2 drinks per sitting.

Franklin Pierce College Catalogue

Problem Statement

•Research is necessary to determine how to expand the Raven’s Nest pub in order to meet the needs of Franklin Pierce College students in Rindge, New Hampshire.

Research Objectives

1) Determine if a new location on campus will attract new customers.

2) Determine whether Expanding the Pub will increase efficiency.

3) Determine if expanding the Pub will create consistency in the service provided.

Methodology

• Population of Franklin Pierce College: 1,600 students

• Our Sample Size: 100• Formulated a data collection form

(survey)• Convenience Sample: We asked students

in the campus center, dorms and classes if they would fill out our surveys.

• Analyzed the data with SPSS software.

Franklin Pierce College Catologue

Our Survey Questions• 1: How do you purchase your food at the pub?

• 2: How satisfied were you the last time you went to the Pub?

• 3: How satisfied were you with the number of employees working at the Pub?

• 4: On average, how often do you eat at the Pub during a week?

• 5: The last time you order from the Pub, did you eat there, or was your food delivered to your dorm room?

• 6: How long was your wait for food form the Pub?

• 7: Do you like the Pub atmosphere?

• 8: If you answered “No” on question number 7, what would you rather see more or at the Pub?

• 9: Do you like the current location of the Pub?

• 10: If you answered “No” on question number 9, where would you like to see the Pub moved to?

• 11: What kind of improvement would you most like to see added to the Pub?

• 12: Indicate your gender.

• 13: Indicate your year at Franklin Pierce College.

54

46

40 45 50 55

Meal Points

Own Money

How do you purchase your food at the Pub?

Results

19

35

13

20

13

0

5

10

15

20

25

30

35

VeryUnsatisfied

Unsatisfied Neutral Satisfied VerySatisfied

How Satisfied were you the last time you went to the Pub?

Very Satisfied13%

Satisfied24%

Neutral35%

Unsatisfied18%

Very Unsatisfied10%

How satisfied were you with the number of employees working at the Pub?

80

125 3

0

10

20

30

40

50

60

70

80

0 to 2 3 to 4 5 to 6 more than6

On average, how often do you eat at the Pub during a week?

Delivered56%

Ate at the Pub44%

The last time you ordered from the Pub, was your food delivered or did you eat at the Pub?

8

26

24

15

27

0 10 20 30

5 to 15

16 to 30

31 to 45

45 to an hour

More than an hour

Last time you ordered form the Pub, how long was your wait?

57

43

0

10

20

30

40

50

60

Yes No

Do you like the Pub atmosphere?

Irish Pub12%

Bar and Grille17%

Missing50%

Other3%

Sports Bar18%

What type of atmosphere would you most like to see?

61

39

0

10

20

30

40

50

60

70

Yes No

Do you like the current location of the Pub?

Marc. Hall16%

On the Lake15%

Missing59%

A-Frame3%

Other1%

Bubble area6%

Where would you like to see the Pub moved to?

What kind of improvement would you most like to see added to the Pub?

13

3

12

75

15

39

6

0

5

10

15

20

25

30

35

40

Gameroom More TV's InternetOrdering

FootballGames

BaseballGames

Late NightSpecials

MoreHours

Giveaways

Indicate your year at Franklin Pierce College

SeniorJuniorSophomoreFreshman

Mea

n H

ow s

atis

tfie

d w

ere

you

last

tim

e yo

u w

ent

to t

he p

ub? 3.2

3.0

2.8

2.6

2.4

2.2

Ind

ica

te y

ou

r ye

ar

at

Fra

nkl

in P

ierc

e C

olle

ge

Freshman

Sophomore

Junior

Senior

Mean:How satisfied were you with the # of employees working at the Pub?

3.63.43.23.02.82.62.42.2

How satistfied were you last time you went to the pub? On average how often do you eat at the Pub during a week?

Count

17 1 1 19

30 4 1 35

11 1 1 13

13 4 2 1 20

9 2 1 1 13

80 12 5 3 100

Very Unsatisfied

Unsatisfied

Neutral

Satisfied

Very Satisfied

How satistfiedwere you lasttime you wentto the pub?

Total

0-2 times 3-4 5-6 more than 6

On average how often do you eat at the Pub duringa week?

Total

How satistfied were you last time you went to the pub? * How satisfied were you with the number of employees working at the Pub?

Count

6 4 7 1 1 19

2 11 15 7 35

1 6 5 1 13

1 2 5 10 2 20

1 2 1 9 13

10 18 35 24 13 100

Very Unsatisfied

Unsatisfied

Neutral

Satisfied

Very Satisfied

How satistfiedwere you lasttime you wentto the pub?

Total

VeryUnsatisfied Unsatisfied Neutral Satisfied Very Satisfied

How satisfied were you with the number of employees working at thePub?

Total

This cross-tab shows that our sample was mostly unsatisfied with the service of the pub however the number of employees working there was mostly satisfactory.

This cross-tab shows that most people are unsatisfied with its service, so they go to the pub no more than twice a week.

Indicate your year at Franklin Pierce College On average how often do you eat at the Pub during a week?

Count

20 5 25

23 1 1 25

24 1 25

13 5 4 3 25

80 12 5 3 100

Freshman

Sophomore

Junior

Senior

Indicate youryear at FranklinPierce College

Total

0-2 times 3-4 5-6 more than 6

On average how often do you eat at the Pub duringa week?

Total

Indicate your year at Franklin Pierce College * If you answered "No" on question number 7, what would you rather see more of at the Pub?

Count

5 4 1 1 11

3 2 4 9

8 1 5 1 15

2 5 7 1 15

18 12 17 3 50

Freshman

Sophomore

Junior

Senior

Indicate youryear at FranklinPierce College

Total

Sports Bar Irish Pub Bar and Grille Other

If you answered "No" on question number 7, whatwould you rather see more of at the Pub?

Total

This cross-tab shows that there is not much difference in the use of the Pub by each class.

This cross-tab shows that upperclassmen want to see bar settings more than underclassmen.

How satistfied were you last time you went to the pub? How long was your wait for food from the Pub?

Count

1 3 3 12 19

3 7 10 4 11 35

1 4 3 2 3 13

3 6 7 4 20

9 1 2 1 13

8 26 24 15 27 100

Very Unsatisfied

Unsatisfied

Neutral

Satisfied

Very Satisfied

How satistfiedwere you lasttime you wentto the pub?

Total

5-15 minutes16-30

minutes31-45

minutes45 minutesto an hour

more thanan hour

How long was your wait for food from the Pub?

Total

This cross-tab shows that the longer people had to wait for food, the more unsatisfied they were.

RECAP

• 54 students used the meal points to purchase food at the Pub

• 35 students were unsatisfied with the Pub.• Most students were either neutral or satisfied with the

number of employees working• Most students eat at the Pub 0-2 times a week• 56% of Pub food is delivered• 27 students out of 100 waited over an hour for food• 18% of students would like to see a sports bar setting and

50% were happy with it’s current atmosphere• 61 students like the current location, however 16% want it

to be moved to the Marcucella Hall area and 15% want it on the lake

• 39 students want the Pub to be open for a longer period of time

Limitations

• Time• Scheduling• Population

• Sample Size• SPSS Software

• Client is being truthful with his problem.

• Respondents are being truthful while filling out surveys.

Assumptions

Discussion• We found that people would like

to see the Pub open longer hours, much like Charlie’s at Assumption College.

www.assumption.edu/dept/foodservice/specialevents.htm

Conclusions

• The majority of students are content with the current location of the Pub and would not like to see it moved.

• The respondents agree that expanding the hours and creating a sports bar atmosphere will accommodate the needs of the students

• Students are unsatisfied with the service provided by the Pub, so they utilize its service less than twice a week. Students are satisfied with the number of employees working at the Pub, but increasing the overall size and atmosphere will increase the number of students who patronize the Pub.

Recommendations

• The Pub should be open for a longer period of time in order to meet the needs of students

• Creating a sports bar atmosphere would attract more customers

• Hiring more drivers would increase the efficiency of their delivery service

Any Questions?

THE END!