McDonald's Corporation ( NYSE:MCD) is the world's largest chain of hamburgerfast foodrestaurants , serving more than 58 million customers daily. [3] In addition to its signature restaurant chain, McDonald’s Corporation held a minority interest in Pret A Mangeruntil 2008, was a major investor in the Chipotle Mexican Grill until 2006, [4] and owned the restaurant chain Boston Market until 2007. [5] A McDonald's restaurant is operated by either a franchisee , an affiliate , or the corporation it self. The cor por ation's rev en ues co me fro m the rent, roy al ti es and fees pai d by th e franchisees, as well as sales in company-operated restaurants. McDonald's revenues grew 27% over the three years ending in 2007 to $22.8 billion, and 9% growth in operating income to $3.9 billion . [6] McDo nal d's primaril y sell s hamburgers, cheeseburgers , chicken products, fren ch fries, breakfast items, soft drinks , shakes , and desserts . In response to obesity trends in Western nations and in the face of criticism over the healthiness of its products, the company has modified its menu to include alternatives considered healthier such as salads , wraps and fruit. [7] Contents [hide] • 1 History • 2 Cor pora te over view o 2.1 Facts and figur es o 2.2 Types of rest aura nts o 2.3 Play grou nds o 2.4 Red esi gn o 2.5 Busi ness model o 2.6 Shar ehold er divid ends • 3 Controve rsie s o 3.1 Argumen ts in defe nse o 3.2 Envi ronmental reco rd • 4 Legal cas es • 5 Products • 6 Head quar ters • 7 Adv ert isi ng o 7.1 Chil dren 's adve rtisi ng o 7.2 Sports awards and honors • 8 Glob al oper ations • 9 See al so o 9.1 Comp etitor s • 10 Ref er ences • 11 Furt her read ing • 12 Exter nal links History
Transcript
8/7/2019 A McDonald
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McDonald's Corporation ( NYSE: MCD) is the world's largest chain of hamburger fast food restaurants, serving more than 58 million customers daily.[3] In addition to its signaturerestaurant chain, McDonald’s Corporation held a minority interest in Pret A Manger until2008, was a major investor in the Chipotle Mexican Grill until 2006,[4] and owned therestaurant chain Boston Market until 2007.[5]
A McDonald's restaurant is operated by either a franchisee, an affiliate, or the corporationitself. The corporation's revenues come from the rent, royalties and fees paid by thefranchisees, as well as sales in company-operated restaurants. McDonald's revenues grew27% over the three years ending in 2007 to $22.8 billion, and 9% growth in operating incometo $3.9 billion.[6]
McDonald's primarily sells hamburgers, cheeseburgers, chicken products, french fries, breakfast items, soft drinks, shakes, and desserts. In response to obesity trends in Westernnations and in the face of criticism over the healthiness of its products, the company hasmodified its menu to include alternatives considered healthier such as salads, wraps and fruit.[7]
Contents
[hide]
• 1 History• 2 Corporate overview
o 2.1 Facts and figureso 2.2 Types of restaurantso 2.3 Playgroundso 2.4 Redesigno 2.5 Business modelo 2.6 Shareholder dividends
• 3 Controversieso 3.1 Arguments in defenseo 3.2 Environmental record
McDonald's Logo used from 1968 to 2003. It still exists at some restaurants.
"Speedee", the former mascot of McDonald's before his replacement by Ronald McDonald.
Concept version of Ronald McDonald.Main article: History of McDonald's
The business began in 1940, with a restaurant opened by brothers Richard and Maurice McDonald in San Bernardino, California. Their introduction of the "Speedee Service System"in 1948 established the principles of the modern fast-food restaurant. The original mascot of McDonald's was a man with a chef's hat on top of a hamburger shaped head whose name was"Speedee." Speedee was eventually replaced with Ronald McDonald by 1967 when thecompany first filed a U.S. trademark on a clown shaped man having puffed out costume legs.
McDonald's first filed for a U.S. trademark on the name McDonald's on May 4, 1961, with the
description "Drive-In Restaurant Services," which continues to be renewed through the end of December 2009. In the same year, on September 13, 1961, the company filed a logotrademark on an overlapping, double arched "M" symbol. The overlapping double arched "M"symbol logo was temporarily disfavored by September 6, 1962, when a trademark was filedfor a single arch, shaped over many of the early McDonald's restaurants in the early years.The famous double arched "M" symbol in use today did not appear until November 18, 1968,when the company filed a U.S. trademark.
The first McDonald's restaurants opened in the United States, Canada, Costa Rica, Panama,Japan, the Netherlands, Germany, Australia, France, El Salvador and Sweden, in order of openings.
The present corporation dates its founding to the opening of a franchised restaurant by Ray Kroc, in Des Plaines, Illinois, on April 15, 1955,[8] the ninth McDonald's restaurant overall.Kroc later purchased the McDonald brothers' equity in the company and led its worldwideexpansion, and the company became listed on the public stock markets in 1965.[9] Kroc was also noted for aggressive business practices, compelling the McDonald brothers to leave the
fast food industry. The McDonald brothers and Kroc feuded over control of the business, asdocumented in both Kroc's autobiography and in the McDonald brothers' autobiography. Thesite of the McDonald brothers' original restaurant is now a monument.[10]
With the expansion of McDonald's into many international markets, the company has becomea symbol of globalization and the spread of the American way of life. Its prominence has alsomade it a frequent topic of public debates about obesity, corporate ethics and consumer responsibility.
Corporate overview
Facts and figures
McDonald's boasts its service to "99 billion customers".
McDonald's restaurants are found in 119 countries[11] and territories around the world and
serve 58 million customers each day.[3] McDonald's operates over 31,000 restaurantsworldwide, employing more than 1.5 million people.[11] The company also operates other restaurant brands, such as Piles Café.
Focusing on its core brand, McDonald's began divesting itself of other chains it had acquiredduring the 1990s. The company owned a majority stake in Chipotle Mexican Grill untilOctober 2006, when McDonald's fully divested from Chipotle through a stock exchange.[12][13]
Until December 2003, it also owned Donatos Pizza. On August 27, 2007, McDonald's soldBoston Market to Sun Capital Partners.[14]
Most standalone McDonald's restaurants offer both counter service and drive-through service,with indoor and sometimes outdoor seating. Drive-Thru, Auto-Mac, Pay and Drive, or "McDrive" as it is known in many countries, often has separate stations for placing, paying
for, and picking up orders, though the latter two steps are frequently combined; it was firstintroduced in Arizona in 1975, following the lead of other fast-food chains. The first suchrestaurant in Britain opened at Fallowfield, Manchester in 1986.[15]
In some countries, "McDrive" locations near highways offer no counter service or seating. Incontrast, locations in high-density city neighborhoods often omit drive-through service. Thereare also a few locations, located mostly in downtown districts, that offer Walk-Thru service in
place of Drive-Thru.
Specially themed restaurants also exist, such as the "Solid Gold McDonald's," a 1950s rock-and-roll–themed restaurant.[16] In Victoria, British Columbia, there is also a McDonald's with
a 24-carat (100%) gold chandelier and similar light fixtures.
To accommodate the current trend for high quality coffee and the popularity of coffee shopsin general, McDonald's introduced McCafé, a café-style accompaniment to McDonald'srestaurants in the style of Starbucks. McCafé is a concept created by McDonald's Australia,starting with Melbourne in 1993. Today, most McDonald's in Australia have McCafés locatedwithin the existing McDonald's restaurant. In Tasmania, there are McCafés in every store,with the rest of the states quickly following suit. After upgrading to the new McCafé look andfeel, some Australian stores have noticed up to a 60% increase in sales. As of the end of 2003there were over 600 McCafés worldwide.
Some locations are connected to gas stations/convenience stores,[17] while others calledMcExpress have limited seating and/or menu or may be located in a shopping mall. Other McDonald's are located in Wal-Mart stores. McStop is a location targeted at truckers andtravelers which may have services found at truck stops.[18]
Playgrounds
McDonald's in Panorama City, California designed for family-friendly image
Some McDonald's in suburban areas and certain cities feature large indoor or outdoor playgrounds. The first PlayPlace with the familiar crawl-tube design with ball pits and slideswas introduced in 1987 in the USA, with many more being constructed soon after. SomePlayPlace playgrounds have been renovated into "R Gym" areas.
McDonald's in Darlington, UK . This is an example of the new look of McDonald's in Europe.
In 2006, McDonald's introduced its "Forever Young" brand by redesigning all of their
restaurants, the first major redesign since the 1970s.[19][20]
The McDonald's restaurant in Banbury's Bridge Street in 2010. It is still in white paint outsideand blue/grey/brown inside as it was since 2002.
The design includes the traditional McDonald's yellow and red colors, but the red is muted toterra cotta, the yellow was turned golden for a more "sunny" look, and olive and sage greenwere also added. To warm up their look, the restaurants have less plastic and more brick andwood, with modern hanging lights to produce a softer glow. Contemporary art or framed
One of four McDonald's restaurants located on Oxford Street, London, Europe's busiestshopping street.
Business model
McDonald's Corporation earns revenue as an investor in properties, a franchiser of restaurants, and an operator of restaurants. Approximately 15% of McDonald's restaurants areowned and operated by McDonald's Corporation directly. The remainder are operated byothers through a variety of franchise agreements and joint ventures. The McDonald'sCorporation's business model is slightly different from that of most other fast-food chains. In
addition to ordinary franchise fees and marketing fees, which are calculated as a percentage of sales, McDonald's may also collect rent, which may also be calculated on the basis of sales.As a condition of many franchise agreements, which vary by contract, age, country, andlocation, the Corporation may own or lease the properties on which McDonald's franchisesare located. In most, if not all cases, the franchisee does not own the location of itsrestaurants.
The UK business model is different, in that fewer than 30% of restaurants are franchised, withthe majority under the ownership of the company. McDonald's trains its franchisees andothers at Hamburger University in Oak Brook , Illinois.
In other countries, McDonald's restaurants are operated by joint ventures of McDonald'sCorporation and other, local entities or governments.
As a matter of policy, McDonald's does not make direct sales of food or materials tofranchisees, instead organizing the supply of food and materials to restaurants throughapproved third party logistics operators.
According to Fast Food Nation by Eric Schlosser (2001), nearly one in eight workers in theU.S. have at some time been employed by McDonald's. (According to a news piece on Fox
News this figure is one in ten.) The book also states that McDonald's is the largest privateoperator of playgrounds in the U.S., as well as the single largest purchaser of beef , pork ,
potatoes, and apples. The selection of meats McDonald's uses varies with the culture of thehost country.
McDonald's has increased shareholder dividends for 25 consecutive years,[21] making it one of the S&P 500 Dividend Aristocrats.[22][23]
ControversiesAs a prominent example of the rapid globalization of the American fast food industry,McDonald's is often the target of criticism for its menu, its expansion, and its business
practices.
The McLibel Trial, also known as McDonald's Restaurants v Morris & Steel , is an example of this criticism. In 1990, activists from a small group known as London Greenpeace (noconnection to the international group Greenpeace) distributed leaflets entitled What's wrong
with McDonald's?, criticizing its environmental, health, and labor record. The corporation
wrote to the group demanding they desist and apologize, and, when two of the activistsrefused to back down, sued them for libel in one of the longest cases in British civil law. Adocumentary film of the McLibel Trial has been shown in several countries.
Despite the objections of McDonald's, the term "McJob" was added to Merriam-Webster's Collegiate Dictionary in 2003.[24] The term was defined as "a low-paying job that requireslittle skill and provides little opportunity for advancement".[25] In an open letter to Merriam-Webster, Jim Cantalupo, former CEO of McDonald's, denounced the definition as a "slap inthe face" to all restaurant employees, and stated that "a more appropriate definition of a'McJob' might be 'teaches responsibility.'" Merriam-Webster responded that "we stand by theaccuracy and appropriateness of our definition."[26]
In 1999, French anti-globalisation activist José Bové vandalized a half-built McDonald's to protest against the introduction of fast food in the region.[27]
In 2001, Eric Schlosser 's book Fast Food Nation included criticism of the business practicesof McDonald's. Among the critiques were allegations that McDonald's (along with other companies within the fast food industry) uses its political influence to increase its profits atthe expense of people's health and the social conditions of its workers. The book also broughtinto question McDonald's advertisement techniques in which it targets children. While the
book did mention other fast-food chains, it focused primarily on McDonald's.
McDonald's is the world's largest distributor of toys, which it includes with kids meals. [28] Ithas been alleged that the use of popular toys encourages children to eat more McDonald'sfood, thereby contributing to many children's health problems, including a rise in obesity.[29]
In 2002, vegetarian groups, largely Hindu and Buddhist, successfully sued McDonald's for misrepresenting their French fries as vegetarian, when they contained beef broth.[30]
A midget PETA activist dressed as a chicken argues with a manager of the Times Square McDonald's over the company's animal welfare standards.
People for the Ethical Treatment of Animals (PETA), continues to pressure McDonald's tochange its animal welfare standards, in particular the method their suppliers use of slaughtering chickens.[31] Most processors in the United States shackle fully conscious birdsupside down and run them through an electrically charged water tub before slitting their throats.[32] PETA argues that using gas to kill the birds (a method called "controlled atmosphere killing: or CAK) is less cruel.[33] Both CAK and "controlled atmosphere stunning"(CAS) are commonly used in Europe.[34]
Morgan Spurlock 's 2004 documentary film Super Size Me said that McDonald's food was
contributing to the epidemic of obesity in society, and that the company was failing to providenutritional information about its food for its customers. Six weeks after the film premiered,McDonald's announced that it was eliminating the super size option, and was creating theadult happy meal.
The soya that is fed to McDonald’s chickens is supplied by agricultural giant Cargill andcomes directly from Brazil. Greenpeace alleges that not only is soya destroying the Amazon rain forest in Brazil, but soya farmers are guilty of further crimes including slavery and theinvasion of indigenous peoples’ lands. The allegation is that McDonald's, as a client of Cargill's, is complicit in these activities.[35]
Arguments in defense
In response to public pressure, McDonald's has sought to include more healthy choices in itsmenu and has introduced a new slogan to its recruitment posters: "Not bad for a McJob".[36]
(The word McJob, first attested in the mid-1980s[37] and later popularized by Canadiannovelist Douglas Coupland in his book Generation X , has become a buzz word for low-paid,unskilled work with few prospects or benefits and little security.) McDonald's disputes theidea. In 2007, the company launched an advertising campaign with the slogan "Would youlike a career with that?" on Irish television, outlining that their jobs have many prospects.
In a bid to tap into growing consumer interest in the provenance of food, the fast-food chain
recently[when?] switched its supplier of both coffee beans and milk . UK chief executive SteveEasterbrook said: "British consumers are increasingly interested in the quality, sourcing and
ethics of the food and drink they buy". McDonald's coffee is now brewed from beans takenfrom stocks that have been certified by the Rainforest Alliance, a conservation group.Similarly, milk supplies used for its hot drinks and milkshakes have been switched to organic sources which could account for 5% of the UK's organic milk output.[38]
McDonald's announced on May 22, 2008 that, in the U.S. and Canada, it would switch tousing cooking oil for its french fries that contains no trans fats, and canola-based oil with cornand soy oils by year's end for its baked items, pies and cookies. [39][40]
With regard to acquiring chickens from suppliers who use CAK or CAS methods of slaughter,McDonald's says they need to see more research "to help determine whether any CAS systemin current use is optimal from an animal welfare perspective."[41]
Environmental record
In April 2008, McDonald's announced that 11 of its Sheffield restaurants have been using a
biomass trial that had cut its waste and carbon footprint by half in the area. In this trial, wastefrom the restaurants were collected by Veolia Environmental Services and used to produceenergy at a power plant. McDonald's plans to expand this project, although the lack of
biomass power plants in the U.S. will prevent this plan from becoming a national standardanytime soon.[42] In addition, in Europe, McDonald's has been recycling vegetable grease byconverting it to fuel for their diesel trucks.[43]
Furthermore, McDonald's has been using a corn-based bioplastic to produce containers for some of their products. Although industries who use this product claim a carbon savings of 30% to 80%, a Guardian study shows otherwise. The results show that this type of plasticdoes not break down in landfills as efficiently as other conventional plastics. The extra energyit takes to recycle this plastic results in a higher output of greenhouse gases. Also, the plasticscan contaminate waste streams, causing other recycled plastics to become unsaleable. [44]
The U.S. Environmental Protection Agency has recognized McDonald's continuous effort toreduce solid waste by designing more efficient packaging and by promoting the use of recycled-content materials.[45] McDonald's reports that they are committed towardsenvironmental leadership by effectively managing electric energy, by conserving naturalresources through recycling and reusing materials, and by addressing water managementissues within the restaurant.[46]
In an effort to reduce energy usage by 25% in its restaurants, McDonald's opened a prototyperestaurant in Chicago in 2009 with the intention of using the model in its other restaurantsthroughout the world. Building on past efforts, specifically a restaurant it opened in Swedenin 2000 that was the first to intentionally incorporate green ideas, McDonald's designed theChicago site to save energy by incorporating old and new ideas such as managing stormwater, using skylights for more natural lighting and installing some partitions and tabletopsmade from recycled goods.[47]
When McDonald’s received criticism for its environmental policies in the 1970s, it began tomake substantial progress towards source reductions efforts. [48] For instance, an “averagemeal” in the 1970s—a Big Mac, fries, and a drink—required 46 grams of packaging; today, it
requires only 25 grams, allowing a 46% reduction.[49] In addition, McDonald’s eliminated theneed for intermediate containers for cola by having a delivery system that pumps syrup
directly from the delivery truck into storage containers, saving two million pounds of packaging annually.[50] Overall, weight reductions in packaging and products, as well as theincreased usage of bulk packaging ultimately decreased packaging by 24 million poundsannually.[51]
Legal casesMain article: McDonald's legal cases
McDonald's has been involved in a number of lawsuits and other legal cases, most of whichinvolved trademark disputes. The company has threatened many food businesses with legalaction unless they drop the Mc or Mac from their trading name. In one noteworthy case,McDonald's sued a Scottish café owner called McDonald, even though the business inquestion dated back over a century (Sheriff Court Glasgow and Strathkelvin, November 21,1952). On September 8, 2009, McDonald's Malaysian operations lost a lawsuit to prevent
another restaurant calling itself McCurry. McDonald's lost in an appeal to Malaysia's highestcourt, the Federal Court.[52]
It has also filed numerous defamation suits. For example, in the McLibel case, McDonald'ssued two activists for distributing pamphlets attacking its environmental, labor and healthrecords. After the longest trial in UK legal history, the judge found that some claims in the
pamphlet were untrue and therefore libellous. The company, however, had asserted that allclaims in the pamphlet were untrue, essentially obliging the judge to publicly rule on eachone. Embarrassingly for the company, several of the specific allegations were upheld. [53]
McDonald's has defended itself in several cases involving workers' rights. In 2001 the
company was fined £12,400 by British magistrates for illegally employing and over-workingchild labor in one of its London restaurants. This is thought to be one of the largest finesimposed on a company for breaking laws relating to child working conditions (R v 2002EWCA Crim 1094). In April 2007 in Perth, Western Australia, McDonald's pleaded guilty tofive charges relating to the employment of children under 15 in one of its outlets and wasfined AU$8,000.[54]
Possibly the most infamous legal case involving McDonald's was the 1994 decision in The McDonald's Coffee Case where Stella Liebeck suffered third-degree burns after spilling afresh cup of McDonald's coffee on herself.
In a McDonald's American Idol figurine promotion, the figurine that represents "New Wave Nigel" wears something that closely resembles Devo’s Energy Dome, which was featured onthe band's album cover, Freedom of Choice. In addition to the figurine's image, it also plays atune that appears to be an altered version of Devo's song "Doctor Detroit." Devo copyrightedand trademarked the Energy Dome and is taking legal action against McDonald's.[55]
A McDonald's Big Mac combo meal served with French fries and Coca-Cola.Main article: McDonald's productsSee also: McDonald's products (international)
McDonald's predominantly sells hamburgers, various types of chicken sandwiches and products, French fries, soft drinks, breakfast items, and desserts. In most markets, McDonald's
offers salads and vegetarian items, wraps and other localized fare. Portugal is the only countrywith McDonald's restaurants currently serving soup. This local deviation from the standardmenu is a characteristic for which the chain is particularly known, and one which is employedeither to abide by regional food taboos (such as the religious prohibition of beef consumptionin India) or to make available foods with which the regional market is more familiar (such asthe sale of McRice in Indonesia).
Headquarters
McDonald's Plaza, located in Oak Brook, Illinois is the headquarters of McDonald's
The McDonald's headquarters complex, McDonald's Plaza, is located in Oak Brook, Illinois.It sits on the site of the former headquarters and stabling area of Paul Butler, the founder of Oak Brook .[56] McDonald's moved into the Oak Brook facility from an office within theChicago Loop in 1971.[57]
Advertising
Main article: McDonald's advertising
McDonald's has for decades maintained an extensive advertising campaign. In addition to theusual media (television, radio, and newspaper), the company makes significant use of
billboards and signage, sponsors sporting events ranging from Little League to the Olympic Games, and makes coolers of orange drink with their logo available for local events of all
kinds. Nonetheless, television has always played a central role in the company's advertisingstrategy.
To date, McDonald's has used 23 different slogans in United States advertising [citation needed ], aswell as a few other slogans for select countries and regions. At times, it has run into trouble
with its campaigns.
Children's advertising
Main articles: Ronald McDonald and McDonaldland
Sports awards and honors
See Category:McDonald's High School All-Americans
Global operations
See also: List of countries with McDonald's franchises
Countries with McDonald's stores
McDonald's has become emblematic of globalization, sometimes referred to as the"McDonaldization" of society. The Economist newspaper uses the "Big Mac Index": thecomparison of a Big Mac's cost in various world currencies can be used to informally judgethese currencies' purchasing power parity. Scandinavian countries lead the Big Mac Index with four of the five most expensive Big Mac's. Norway has the most expensive Big Mac inthe world as of July 2008, whilse the country with the least expensive Big Mac is Malaysia.[citation needed ]
Thomas Friedman once said that no country with a McDonald's had gone to war with another.[58][ Full citation needed ] However, the "Golden Arches Theory of Conflict Prevention" is not strictlytrue. Exceptions are the 1989 United States invasion of Panama, NATO's bombing of Serbia in 1999, the 2006 Lebanon War , and the 2008 South Ossetia war .
Some observers have suggested that the company should be given credit for increasing thestandard of service in markets that it enters. A group of anthropologists in a study entitledGolden Arches East [59] looked at the impact McDonald's had on East Asia, and Hong Kong in
particular. When it opened in Hong Kong in 1975, McDonald's was the first restaurant toconsistently offer clean restrooms, driving customers to demand the same of other restaurantsand institutions. McDonald's have recently[when?] taken to partnering up with Sinopec, thesecond largest oil company in the People's Republic of China, as it begins to take advantageof the country's growing use of personal vehicles by opening numerous drive-thru restaurants.
A McDonald’s Corporation a világ egyik legnagyobb gyorsétteremi üzlethálózata. Azüzletek túlnyomó része nem a cég tulajdonában van, hanem franchise rendszerben működik,amelynek alapján az egyes éttermeket más vállalkozások létesítik és üzemeltetik és ezeknek aMcDonald’s cég védjegyei használatára és más szolgáltatásokra (például üzletviteli know-how használatára) ad engedélyt, ellenérték fejében. A cég részvénye egyike annak a harminc
részvényből álló kosárnak, amelyből a Dow Jones Ipari Átlagot számítják.
Tartalomjegyzék
[elrejtés]
• 1 Története• 2 A cég védjegyei• 3 Néhány adat (2005)• 4 A McDonald’s Magyarországon•
5 Ellenzői• 6 Források és jegyzetek
• 7 Külső hivatkozások
Története [szerkesztés]
Ez a szakasz egyelőre erősen hiányos. Segíts te is a kibővítésében!
A hamburger igen népszerű étellé vált az Amerikai Egyesült Államokban a nagy gazdasági
világválság idején olcsóságának köszönhetően. Richard James és Maurice James testvérpár 1937-ben kezdett hot dogok árusításába, és olyan jól ment az üzlet, hogy 1940-benMonroviában McDonald’s nevű éttermet nyitott. Hamar felfigyeltek arra a tényre, hogy
bevételeik nagyobb része a hamburgerek árusításából származik, így amellett döntöttek, hogya továbbiakban ezt fogják árusítani. Az '50-es évek fellendülésének köszönhetően afogyasztás egyre tömegesebbé vált, így a testvérpár Chicago egyik külvárosában megnyitottaMcDonald's nevű gyorséttermét 1955. április 15-én.[2]
A cég 2009. október 27-én bejelentette, hogy kivonul Izlandról. Így Izland lett Bosznia-Hercegovina és Albánia után a 3. európai ország, ahol nincs jelen a cég.[3]
A cég védjegyei [szerkesztés]
A cég számos védjeggyel rendelkezik, többek között:
• M (ábrás, ív formájú)• Ronald McDonald feliratú bohóc figura• Big Mac• McDrive• Fry Boys• Fry Girls
• Éttermek száma: 32 737 (2011-ben)• Vevők/nap: 50 000 000• Vevők/nap/étkezde: 1 700• Alkalmazottak száma: 1 700 000• A 3. magyar étterem és egyben az első McDrive étterem Győrben épült meg.
A McDonald’s Magyarországon [szerkesztés]
McDonald's étterem Pécsett, a városháza épületében
Bár nem ez a cég találta ki a hamburgert vagy a gyorséttermet, napjainkban a neve szinteegybeforrt ezekkel. A külföldi gyorsétkezdék közül elsőként jelent meg a magyar piacon. Elsőétterme 1988. április 29-én nyílt meg Budapesten, az V. kerületi Régiposta utcában;[4]
háttérüzemét Bábolnán állították fel. A nyitáskor tizenöt termékből lehetett választani; alegdrágább étel a Big Mac volt, ami 43 forintba került.[4] A tizennégy órás nyitva tartás alatt
percenként több mint tízen jutottak hozzá a kívánt ételhez.[4]
A leginkább egyedinek nevezhető éttermet a Nyugati téren, a pályaudvar mellett alakították kiaz egykori vasúti étkezde patinás épületében, az ország második gyorséttermeként 1990-ben.Ugyanebben az évben készült el első vidéki éttermük Győrben.[4] A McDonald’s szintén elsővolt a drive-in szolgáltatás bevezetésével, amelynek lényege, hogy a gépkocsiban ülő vásárlótanélkül szolgálják ki, hogy ki kellene szállnia (McDrive). Szintén 1990-ben adták át Óbudán az első ilyen jellegű éttermet Magyarországon.[4] A kültéri gyermekjátszótér bevezetésehasonlóképpen újdonságnak számított. 2008-ban megnyílt az első 50 000 főnél kisebblakosságú városban Mosonmagyaróváron a McDonald's étterem. Az ötvenedik magyarországi McDonald’s éttermet 1996-ban nyitották meg; 2008 tavaszán pedig 95 működött azországban.[4] Dolgozóinak létszámát 3900 fő körülire becsülik.
A magyar szlengben a McDonald’s éttermeket Mekinek becézik. 2009. augusztus 28-án nyíltmeg Magyarország 100. McDonald’s étterme Győrött. Ez a város 3. étterme.[5]
Az étteremlánc McCafé nevet viselő kávézójából 37 található az országban.[6]
Ellenzői [szerkesztés]
• Nagy-Britanniában az eddigi leghosszabb polgári eljárást (ún. McLibel-per, 1994– 1997) folytatták le két környezetvédelmi önkéntes ellen, érdeksértő szórólapjuk miatt.
Bár nyert a gyorsétterem hálózat, több hiányosságára is rámutatott az eljárás.
McDonald’s Corporation plans for its major spread out in China through 700new stores openings by the year 2013, as the fast food firm counters growingchallenges from rivals in the Chinese markets.
According to McDonald’s official spokesperson, Betty Tian, the fast food provider
intends to stretch its operations to 2,000 stores by 2013, a jump from its existing1,300 stores. The firm will generate 50,000 new employment opportunities, whichincludes one thousand university graduates as management trainees’.
The chief executive of McDonald’s in China, Kenneth Chan, told that McDonald’s has been expanding more rapidly in China than in any other global market, so the timehad come for capable individuals to join company’s winning combination.
The company has been operating in China for the past 20 years is eager for expansionin China as the rivalry in the fast food industry is gearing up.
Yum Brands, which runs 3,800 KFC and Pizza Hut stores in China, have justannounced its strategy to get bigger in the Chinese market by making a groundwork offer to receive full control of Little Sheep Group, which is the operator of a wellknown Chinese hot pot chain.
McDonald’s Corp. (NYSE:MCD) generated revenue of $24.58 billion and earningsreached $5.07 billion in past 12 months while quarter over quarter yearly salesgrowth remained 8.94%. It has total 1.04 billion outstanding shares while institutionsowned 71.74% and 1.03 billion shares are floated in the market.
The stock’s performance in relation to its rate of return remained positive with 1.66%
for a week and +3.83% for the month while it enhanced for the year with 14.28%.MCD price enhanced 1.64% from the mean of 20 days, +2.87% from 50 but improved4.47% from 200 days average price.
