A More Relevant #Rotary

Using Social Media to Boost Rotary’s Relevancy

Katie Ehlis / @katieehlis

#SocialnomicsErik Qualman 2014

Takeaways…

• Social populations are growing and it’s not just Millennials using social tools

• 93% of shopper’s buying decisions are impacted by social

• 90% of consumers trust peer reviews

We don’t have to worry about what others are saying if they aren’t talking about #Rotary…

If we want to be a relevant and growing organization then we need others to engage, talk, and share our brand.

Stellar Examples: How to Use Social

@HiltonSuggests

Be useful and helpful

@Warnerbro isn’t a Hilton customer yet….

@WineLibrary

Seek out opportunities to make others feel special

Engage then invite them!

#yourcity

#volunteering

#giveback

@Unicef

Don’t be afraid to be different and bold.

Try something new to attract attention and spark a dialogue.

@charitywater

24-hour social media campaign

Raised $10K in 1 day!

Ask members for any and all ideas…

@Rotary

Twitter

YouTube & Vimeo

Instagram

Pinterest

If Clubs don’t leverage the tools, this messaging only goes so far…

Noodle on this…

• Share who and what easily, quickly and cheaply

• Creates opportunity for discussion, dialogue and opens the door to new relationships

• You have to keep it fresh and constant…

Final Thoughts…

• A Club social media plan or strategy

• Social Media Chair – doesn’t have to be a member

• Engage with other clubs, local organizations and businesses

• Have fun!

• # of the month

• “Like” contest

• DG Video newsletter

Thank You!katie.ehlis@gmail.com

@katieehlis