A National Campaign toA National Campaign toGive Sugary Drinks the BootGive Sugary Drinks the Boot

Harold Goldstein, DrPHExecutive Director

www.PublicHealthAdvocacy.org

Promote the establishment of public health policy at both

the state and local levels

Childhood Obesity

School Nutrition Standards Physical Education Funding Menu labeling in Chain Restaurants Soda and other Sugary Drinks

The World of

Sugary Drinks

CARBONATED SWEETENED BEVERAGES

SPORTS DRINKS

ICED TEAS

ENERGY DRINKS

VITAMIN WATER

FRUIT DRINKS

WHY SUGARY DRINKS?

KIDS WHO DRINK A SODA OR MORE PER DAY

41% of kids age 2-11

62% of kids age 12 -17

16 teaspoons of sugar in 20 oz bottle!

NO nutritional value

Soda is a leading cause of TOOTH DECAY

SWEETENED BEVERAGE INTAKE MORE THAN DOUBLED

0

2

4

6

8

10

12

14

All 2-18 19-39 40-59 > 60

% T

otal

Cal

orie

Inta

ke

1977-78

1989-91

1994-96

1999-01

center foreight &

ealthhDr. Robert C. and Veronica Atkins

University of California, Berkeley

278 cal/day

120 cal/day

Equivalent of Equivalent of 43% of new 43% of new

caloriescalories

INCREASE IN PER CAPITA CALORIE INTAKE (1977-2001)

A Massive Contributor to the Obesity A Massive Contributor to the Obesity and Diabetes Epidemicsand Diabetes Epidemics

33 oz (1L) Today

PORTION SIZE

6.5 oz (1920s)

12 oz(1960s)

20 oz (1990s)

Ever Increasing AvailabilityEver Increasing Availability

SODA . . . BEST DEAL ON THE MARKET!

Consumer Price Index, 2010

SODA MARKETING TO YOUTH

Source: Federal Trade Commission, 2008

ه $500 million spent annually marketing SSBs to children/adolescents

ه More than $1 million per day

ه Television, digital, product placement

ه Ethnic targeting

Coca Cola announces intention to double sales worldwide

(Ad Age, March 2011)

Pepsi announced it will spend $600 million more marketing “core brands”

MSNBC, February 14, 2012

- Breastfeeding policies/programs- Healthy vending/sales as part of WIC- Worksite Wellness policies

Local Health Departments Community Clinics Hospitals (Baby Friendly)

- Nutrition education about SSBs

- Support other state / local policies

WIC Leadership

Vending machines on city / county property, youth venues

Purchasing policy

Marketing / sponsorship

Access to clean water for everyone

Breastfeeding

Local Beverage Policies

Everyone has a role to play

May - August 2011 (choose 2 months)

Focus: link between sugary drinks / obesity

Campaign: help people soda, water

Serve as the GA class option

“Rethink Your Drink”Campaign

ه Public education

ه Grassroots organizing

ه City and county policies

ه State policies

KickTheCan.Info

Let’s

Work

Together

!

A Statewide Campaign to Give A Statewide Campaign to Give Sugary Drinks the BootSugary Drinks the Boot

Harold Goldstein, DrPHExecutive Director

www.PublicHealthAdvocacy.org

www.KickTheCan.Info