A National Effort to Help Kids Succeed Too Small to Fail TooSmall.org @2SmalltoFail
Transcript
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A National Effort to Help Kids Succeed Too Small to Fail
TooSmall.org @2SmalltoFail
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Too Small to Fail Tackling the Word Gap
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Family reading, talking & singing habits 4 Percent of
Children, Birth to Age Two, Who Had Family Member Read, Sing, or
Tell Them Stories
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5 16 mos.24 mos.36 mos. Total Vocabulary High Income Middle
Income Low Income Childs Age 200 600 1200 Source: Hart & Risley
(1995) These activities take a toll on early vocabulary
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New research has found that by age 2, a 6 month gap in language
development is apparent. The vocabulary that a child has by the age
of 4 is one of the best predictors of how they will do in school.
And its not just the number of words
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MAGNIFY ATTENTION Prompt parents, grandparents and caregivers
to talk, read and sing even more with their young children each and
every day. Raise awareness among parents and caregivers about the
power of their own language-rich parenting, about how much their
words shape their babys future MOTIVATE ACTION &
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MAGNIFY ATTENTION Univision Partnership: Engaging Hispanics
Across Multiple Partnerships Network News Program Integration PSAs
Local News Content Online / Mobile Social Media Radio Local Events
Online / Mobile Social Media Radio Local Events
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MAGNIFY ATTENTION: Model Behavior & Mobilize Businesses
Hollywood Strategy Integrating Model Behavior into Television Shows
Watched by Target Audiences Integrating Messages into shows watched
by Opinion Leaders Further Develop Key Media Partnerships CGI
America Commitments Develop several key commitments for CGI America
e.g. hospitals, pediatricians, Text4Babies Build on and refine
existing early childhood commitments
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MOTIVATE ACTION: Cities Strategy Criteria for Selecting Cities
Strong Commitment to Investing in Early Childhood Lead Partner on
the Ground Interest in Testing Out Community-wide Intervention Key
Components of Cities Strategy Targeted Media Campaign Community
Touch Point Campaign (e.g. pediatricians, home visitors, libraries)
Development & Testing of Interventions
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Early Summer 2014: Launch in Tulsa & Oakland
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The Problem We are Addressing Young children need frequent
language rich interactions but some children in California are
getting much less than they need to be successful in school and in
life
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WHY DOES IT matter?
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YET ALL THESE MOMS SHARE SIMILAR DREAMS
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Turning the world into a learning opportunity
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TALKING IS Teaching
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Contextualized Prompts for Doctors Offices, Buses, Grocery
Stores
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Tote Bags and Clothing Line 25
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31 Television and Radio
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32 Website and Social Media
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SESAME STREET PARENT TOOL KITVROOM APP FOR ANDROID
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NEXT Up TV Airtime in coordination with F5 California Physician
and Family Toolkit Hospital Systems Large Scale Community Events
Community Replication Guide Expanded Creative: grocery carts, event
collateral, placemats
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In Your Community Our objective: Create a Turn-Key Campaign for
Easy Replication Learn from experience in Tulsa and Oakland Make
improvements based on findings Document experience Give communities
access to materials this fall