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A new concept in hearing…Audiology Now!: 18th – 21st April, 2007
www.auriplex.com
A new concept in hearing…
Limitations of existing hearing aid technologies
Stigma by bringing the benefits of a wireless audio experience to
a wider market
Compatibility / Connectivity to other audio devices
Auriplex aspires to enhance the lives of hard of hearing people using innovative patented technology to overcome;
A new concept in hearing…Audiology Now!: 18th – 21st April, 2007
www.auriplex.com
Auriplex recognises that hearing composes of 2 parts;
• Sensory Element (Ear) which picks up the sound.
• Processing Power (Brain) that zooms into the desired sound. As the
sensory element degrades the person’s processing power begins to
become ‘lazy’.
For this reason it is essential for a hearing solution to have a 2 part
capability also.
A new concept in hearing…
A new concept in hearing…Audiology Now!: 18th – 21st April, 2007
www.auriplex.com
The market is well-understood, but not saturated due to unsolved difficulties by the current
product offerings. The main issues are;
Market Problems and Opportunities
• Poor Performance in noisy environments (low signal-to-noise ratio).
•Connectivity to other audio devices (mobile phones, etc).
• Stigma- No one looks forward to receiving their first hearing aid.
• Long & expensive ownership process.
• Takes a long period of time to gain measurable benefits.
• Majority are dissatisfied with their present hearing solution.
A new concept in hearing…Audiology Now!: 18th – 21st April, 2007
www.auriplex.com
