Toward a New Entrepreneurship
A Backwards Approach
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Hello!
• Eric Jennings - Techno
• Ashley Jennings - Marketeer
Let’s Try It Out
The worst thing about my bank is ____________
.
(Hold that thought for a moment)
First, Brand!
First, Brand!
First, Brand!
2.0
Next, Product!
Next, Product!
Next, Product!
Next, Product!
Next, Product!
and frappe!
Now, Market!
Now, Market!
Now, Market!
Now, Market!
Now, Market!
First Year Sales
First Year Sales
First Year Sales
What Went Wrong?
What Went Wrong?
Stop doing, start listening
The Backwards Approach - Step 1
Customer Discovery
The Backwards Approach - Step 2
Minimum Viable Product (MVP)
The Backwards Approach - Step 3
Product/Market Fit(40% Fit)
Check Your Progress
if (P/M Fit >= 40%) {Company::rampUp();Employees::hire();Marketing::purchase();
startAtStep1Again();} else {
}
From EPICFAIL to Grandmaster
From EPICFAIL to Grandmaster
From EPICFAIL to Grandmaster
From EPICFAIL to Grandmaster
From EPICFAIL to Grandmaster
To Recap
To Recap
• First, discover customer pain points
To Recap
• First, discover customer pain points
• Next, build Minimum Viable Product
To Recap
• First, discover customer pain points
• Next, build Minimum Viable Product
• Then measure product/market fit
To Recap
• First, discover customer pain points
• Next, build Minimum Viable Product
• Then measure product/market fit
• Have at least 40%? If not, repeat
To Recap
• First, discover customer pain points
• Next, build Minimum Viable Product
• Then measure product/market fit
• Have at least 40%? If not, repeat
• Under 40% after several iterations? Fail fast. Try another idea.
Tools of the CDD Trade
• Survey.io
• GetSatisfaction
• MailChimp
• Google Analytics with conversion funneling and ROI goals
Thank you!
Questions?