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A new generation of security solutions dedicated to mobile and connected items' apps by pradeo...

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Driven by exponential growth in the consumer market, new mobile devices (smartphones and tablets) are now entering the world of governments and companies. They open up opportunities to develop new applications on very large targets for citizens, customers, and already the first connected objects. The advent of this new equipment is largely due to the success of application stores (Apps Store, Google Play, Windows Store ...) and very large scale deployments of of micro-applications. These Apps fully exploit the interactive capabilities of the mobile devices. They enable new way to use smartphones and tablets. Most importantly, they are free, simple to use and efficient. For administrations and corporations, if these developments are a source of opportunity, they generate, at the same time, new needs in terms of security and confidence because the mobility services expose organizations, their employees, partners and customers to new threats. The origin of these threats lies in several points: 1. The nature of the new terminals, more open and communicative, are used for business purposes but also private 2. App stores are more or less secure, 3. Apps are easy to copy, clone or divert for hackers, 4. Consumers are not inhibited by the risk of downloading malicious apps, 5. Conventional antivirus solutions are inadequate with the reactivity of hackers, their exponential production of clones and other malware. 6. Users do not control personal or professional data handled by Apps: Phone numbers, SMS, agenda, payment and card details, health data, professional and personal files, pictures, recordings, etc. The threat increases when apps establish connections and perform actions on the mobile device, often without control regarding the compliance of the security policy of corporate information systems with which the device interconnects. The "Apps + Store" model induces new constraints on the IS and extends the scope and the security issues. In the field of mobile security, Pradeo has designed and developed a behavioral analysis engine for mobile application, called "Trust Revealing". For a given application, the engine reveals exhaustively actions performed by the application: 1. What connections the devices establishes, 2. What data the manipulates: user data (SMS, pictures, calendars, contacts, files, etc..), device data, application data, 3. What operations it performs: Sending data to a remote server, sending automatic SMS payment over unsecured connections, etc… Thanks to Trust Revealing technology Pradeo offers to its customers a securing apps promise and a protection against attacks by cybercriminals made through mobile applications available on public stores.
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1 New generation of security solutions dedicated to mobile and connected items apps Mobility and security needs Driven by exponential growth in the consumer market, new mobile devices (smartphones and tablets) are now entering the world of governments and companies. They open up opportunities to develop new applications on very large targets for citizens, customers, and already the first connected objects. The advent of this new equipment is largely due to the success of application stores general public (Apps Store, Google Play, Windows Store ...) and very large scale deployment of the concept of micro-application. These Apps fully exploit the interactive capabilities of the mobile devices. They make appear new way to use smartphones and tablets. Most importantly, they are ready to use, simple and intuitive. For administrations and companies, if these developments are a source of opportunity, they generate, at the same time, new needs in terms of security and confidence because the mobility services expose organizations, their employees and their customers, to new threats. The origin of these threats lies in several points: - The nature of the new terminals, more open and communicative, used for business purposes but also private, - Public app store more or less secure, - The Apps are easy to copy, clone or divert for hackers, - Some gullible consumers without inhibition or restraint against the risk of downloading malicious apps, - Conventional antivirus solutions inadequate with the reactivity of hackers and their exponential production of clones and other malware antivirus solutions. - Sensitive local, personal or professional data, handled through Apps, uncontrolled by the user: phone numbers, SMS, diary, mobile payment, health data, professional and personal files, photos, etc. As part of professional practice, the threat increases as the Apps established connections and perform actions on the mobile device, often without control regarding the respect of the security policy of the Information System. The "Apps + Store" model induces new constraints on the IS and extends the scope and the security issues.
Transcript
Page 1: A new generation of security solutions dedicated to mobile and connected items' apps by pradeo 4-page flyer_english_(c)2014

1

New generation of security solutions

dedicated to mobile and connected items apps

Mobility and security needs …

Driven by exponential growth in the consumer market,

new mobile devices (smartphones and tablets) are now

entering the world of governments and companies. They

open up opportunities to develop new applications on

very large targets for citizens, customers, and already the

first connected objects.

The advent of this new equipment is largely due to the

success of application stores general public (Apps Store,

Google Play, Windows Store ...) and very large scale

deployment of the concept of micro-application. These

Apps fully exploit the interactive capabilities of the mobile

devices. They make appear new way to use smartphones

and tablets. Most importantly, they are ready to use,

simple and intuitive.

For administrations and companies, if these developments

are a source of opportunity, they generate, at the same

time, new needs in terms of security and confidence

because the mobility services expose organizations, their

employees and their customers, to new threats. The origin

of these threats lies in several points:

- The nature of the new terminals, more open and communicative, used for business purposes but also private,

- Public app store more or less secure,

- The Apps are easy to copy, clone or divert for hackers,

- Some gullible consumers without inhibition or restraint against the risk of downloading malicious apps,

- Conventional antivirus solutions inadequate with the reactivity of hackers and their exponential production of clones and other malware antivirus solutions.

- Sensitive local, personal or professional data, handled through Apps, uncontrolled by the user: phone numbers, SMS, diary, mobile payment, health data, professional and personal files, photos, etc.

As part of professional practice, the threat increases as

the Apps established connections and perform actions on

the mobile device, often without control regarding the

respect of the security policy of the Information System.

The "Apps + Store" model induces new constraints on the

IS and extends the scope and the security issues.

Page 2: A new generation of security solutions dedicated to mobile and connected items' apps by pradeo 4-page flyer_english_(c)2014

2

The company and its innovative solutions …

3 major products based on:

History Pradeo is an innovative French company founded in 2010, specialized in the field of mobile devices security and mobile application security.

The particularly innovative nature of our products has been recognized and praised by many professionals invested in the field of mobility. Pradeo has earned many prices:

- In 2010 and 2011, twice in a row winner of the competition to help create innovative enterprises of the French Ministry of Research.

- In 2011, winner of the Innovation Award at the Digiworld summit.

- In 2012, winner of the prestigious "Venture Capital" of the French Senate contest, and the prize for the internationalization of the CCI (Chamber of Commerce and Industry) in Paris.

More recently, the Gartner analysis demonstrates the global reach of our technology and confirms the relevance of our solutions. Thus, Gartner recognizes Pradeo as "visionary" on mobile applications security (ref: Magic Quadrant "Apps Security Testing" - Joseph Feiman & Neil MacDonald - 1 July 2014)

A structuring innovation … In the field of mobile security, Pradeo has designed and developed a

behavioral analysis engine for mobile application, called "Trust

Revealing". For a given application, the engine reveals exhaustively

actions performed by the application:

- What connections it establishes,

- What data it manipulates: user data (SMS, photos, calendar, contacts, files, etc..), Device data, application data,

- What operations it performs: sending data to a remote server, sending automatic SMS payment over unsecured connections, etc…

Thanks to this technology which is the foundation of our products

and service, Pradeo offers to its customers a securing apps promise

and a protection against attacks by cybercriminals made through

mobile applications available on public stores.

Products targeting Apps security

Pradeo’s products are positioned on the apps value chain for contributing to mobile application security.

The value chain is composed by 3 key links:

- Application production provide by the company and/or its partners

- The distribution of applications, through a private store (for employees) or public stores (for customers)

- Their "consumption" from mobile devices users.

Pradeo secures the implementation of the Apps value chain within companies.

SaaS or “on Premise” platform, where an

editor, consultant or company may submit

a mobile application, with one click, and

get a security audit of an application.

THE Solution for companies to secure

their smartphones and tablets by taking

control of applications security level. This

solution unifies in a single product of the

security services and the services of

traditional management: MDM (Mobile

Device Management), MIM (Mobile

Information Management), MAM (Mobile

Application Management).

API version of CheckMyApps, dedicated to

companies that develop critical mobile

applications (payment, healthcare,

defense, etc...). CheckMyApps API is

integrated into their critical application

and check that the others applications

installed on the smartphone environment

are safe in order to guarantee the

execution of the critical apps.

Page 3: A new generation of security solutions dedicated to mobile and connected items' apps by pradeo 4-page flyer_english_(c)2014

3

The way Pradeo support companies in developing their own Apps value chain …

… and the key differentiators of Pradeo on the the IT mobile security market

■ Manage and protect a fleet of mobile devices

■ Real time control of downloaded apps and mobile fleet exposure to security risk

■ Prohibit the use of applications

that do not comply with the

security policy of the company

■ Audit with one click the behavior of a mobile application

■ Deliver a trust and security mark base on the behavior of an app

Trusted mobile services

and Secured use of mobile

devices…

On the entire apps value

chain…

■ Protect the execution of a critical mobile application

■ Real time control of downloaded apps

■ Block the execution of the critical apps in case of major risk

Production Consumption

App App App App

App App App App App

App App AppApp

App AppAppApp

App AppAppApp

App AppApp App AppApp App

App AppApp App AppApp App

Distribution

Corporate Store

Public Store

■ Manage a Corporate store dedicated to employees

■ Manage public or business list of apps recommended by the company

■ Manage whitelists and / or blacklists of applications thanks to our world database of apps audit

Pradeo technology is unique, only now

able to reveal the hidden behavior of

mobile applications (ie having the ability

to detect simultaneously manipulation by

an App of the smartphone resources and

the use of communication functions

presupposes a leak or theft of such data).

Pradeo’s technology has a truly global

reach. It is protected by patents and is

unique among historical security actors.

To date, none have the ability to reveal

the behavior of Apps with depth and

completeness of Pradeo.

Unlike traditional antivirus do not provide

effective protection against malwares,

Pradeo brings major technological

breakthroughs in mobile security:

protection from the 1st download and

customization of security policy.

Although it is a young company, Pradeo

has already acquired early references

that legitimize and validate its

development priorities and the relevance

of its solutions: Sanofi, Bull, French

Ministry of Foreign Affairs, La Poste, Radio

France, Leroy Merlin ...

Page 4: A new generation of security solutions dedicated to mobile and connected items' apps by pradeo 4-page flyer_english_(c)2014

4

France – Montpellier

Headquarter

Cap Omega

Rond Point Benjamin Franklin

34960 Montpellier cedex 2 France

+33 4 67 13 01 05

[email protected]

France – Paris

150 rue Galliéni

92100 Boulogne Billancourt

France

United States– New York

New York

NY

+1 201 920 8778

Thailand

Terry Wilcox

Mobile:+66 (0)8170 11 315


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