A New Vision for Diversity and Inclusion
Onondaga Community CollegeOnondaga County, NYMarch 2, 2009
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Introduction
Diversity and US Competitive Advantage
OCC Demographics
Diversity Return on Investment and OCC
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Source: Equal Employment Opportunity Commission EEO 1 Report 2000 & 2005
Percentage of US Minority Employment 2000 vs. 2005
US EM Growth: 29.22% to 31.55%
2000 2005
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Source: Selig Center for Economic Growth, The University of Georgia, 2007 and Virtcom Consulting analytics
Growth in US Population: 1990-2012 Growth in US Buying Power: 1990-2012
US ethnic minorities are growing at a rate that is faster than white both in populations numbers and buying power.
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% of Population Age 65 and Over
United States
Sweden
United Kingdom
Australia
France
Germany
Czech Republic
Korea
Japan
Spain
0% 10% 20% 30% 40%Source: OECD Demographic & Labor Force Projections Database
2000
2050
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These businesses generate $1.5 trillion in sales and employ 9.2 million people.
What are Hispanic-Owned Businesses?
What are African American-Owned
Businesses?
What are Asian-Owned Businesses?
What are Women-Owned Businesses?
What are Women-Owned Businesses?
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Community Colleges offer the US two major global competitive advantages
Offers a way to reskill aging along with younger talent missed via the high school system
Broad range of age, experience, perspectives and ethnicities creates “natural population diversity”
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Introduction
Diversity and US Competitive Advantage
OCC Demographics
Diversity Return on Investment and OCC
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Fall Headcount 1999-2008
0
5,000
10,000
15,000
Full Time 3,652 3,759 4,034 4,273 4,590 4,832 4,662 5,213 5,644 6,010
Part Time 3,708 4,089 4,146 3,932 3,878 3,363 3,601 4,181 4,993 4,702
Overall 7,360 7,848 8,180 8,205 8,468 8,195 8,263 9,394 10,63 10,712
Nu
mb
er
of
Pe
op
le
Year
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Percentage Distribution of Enrollment by Gender — Fall Semesters%
of
En
roll
me
nt
Year
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Race/Ethnicity Distribution of Students — Fall Semesters%
of
Stu
de
nts
Year
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Age Distribution of Students — Fall Semesters%
of
Stu
de
nts
Year
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Race and Ethnic Distribution of OCC Employees — Fall SemestersR
ac
e o
r E
thn
ic G
rou
p
% of Employees or Count Residents
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Introduction
Diversity and US Competitive Advantage
OCC Demographics
Diversity Return on Investment and OCC
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Revenue GrowthCost Savings
Productivity GainsCapital Gains
Business Concept:Diversity Blindspots
Business Metrics Model:Diversity ROI Scorecard
Business Strategy Tool:Diversity Value Chain
Business Learning & Leadership Model:
Diversity Profit Training
Business OperationalEfficiency Model:
Diversity ROI Audit
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A Blindspot is defined as:
“a subject about which an individual is ignorant… and fails to exercise good judgment”*
A Blindspot related to diversity and business is defined as:
“a missed business opportunity linked to diverse employees, suppliers, community, marketing, business development, or capital investment”**
*Princeton World Dictionary **Virtcom Consulting
A Blindspot in the context of diversity & business is a missed diversity business opportunity.
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Virtcom Diversity Value Chain™
Cost SavingsProductivity GainsRevenue Growth
Cost SavingsProductivity GainsRevenue Growth
Revenue Growth Revenue Growth
DIVERSITY MARKETING
Revenue Growth
DIVERSITY BUSINESS
DEVELOPMENT
Capital Gains
DIVERSITY INVESTMENT
SUPPLIER DIVERSITY
WORKPLACE INCLUSION
COMMUNITY/ REGULATORY
Workplace Marketplace
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DROI // OCC Strategic Gaps and Opportunities
Workforce
(staff and faculty)
Workplace
(staff, faculty and
students)
Marketplace
(students, employers)
Community
(funders, employers,
policymakers)
Diversity Gaps: Recruitment, Retention, PromotionSolution: Diversity Recruitment Strategy DROI: Cost-Savings, Productivity Gains
Diversity Gaps: Developing an inclusive work cultureSolution: Employee Engagement and Connectivity AnalysisDROI: Cost-Savings, Productivity Gains
Diversity Gaps: Ensuring diverse student talent and aligned employersSolution: Alliances and partnerships with employers/institutionsDROI: Revenue Growth
Diversity Gaps: Presence in diverse communities, weak diversity brandSolution: Diversity Branding and outreachDROI: Revenue Growth
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Q&A