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ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
A Peek at Privacy
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Chia Han-Leon · Lecturer, Enterprise Social Business, ISS · @leonchia
© 2013 National University of Singapore. All Rights Reserved.
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ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
What’s this?
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ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
3 © 2013 National University of Singapore. All Rights Reserved.
It’s the first mass market camera, made by Kodak in 1888.
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ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
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THE RIGHT TO PRIVACY
Louis Brandeis Samuel D. Warren
© 2013 National University of Singapore. All Rights Reserved.
The impact of cameras in the hands of the public (and the paparrazi resulted in the creation of the first document on the right to privacy, written in legal terms.
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ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
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1888 (not quite)
© 2013 National University of Singapore. All Rights Reserved.
– 2012
Kodak, whose technology disrupted the world, eventually itself became a victim of disruptive technologies.
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ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
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Four-headed Social Media Privacy Monster By Jay Dolan (theantisocialmedia.com)
Social Media/Technology today…….
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….has become a privacy-eating “monster”.
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ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
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A difficult issue. But social media cannot be a walled garden
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ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
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Total or extreme privacy/anonymity = no social media
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ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
In an age of social media, our individual definitions of privacy need to be
fundamentally changed.
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(Assuming you do support social media)
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ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
In an increasingly crowded and connected world, we can’t afford to be totally “private”.
We’re probably better off knowing each other better.
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i.e. being social
© 2013 National University of Singapore. All Rights Reserved.
Source: MRT Crowd by Gurmit Singh (Flickr). Used under Creative Commons License.
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ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
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Share with people who care; care for people who share. CODE OF SOCIAL
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ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
Is this really “private”?
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ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
In this crowded environment, privacy is bursting at the seams
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ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
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Remember the phone book?
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ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
The “Social” world tests your limits It turns you off, then it becomes the norm.
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ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
Social technologies will continue to test and reshape boundaries of “social” and “private”.
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userID Profile Photo
Preferences, Likes, Dislikes
Local / Cloud
me
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ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
Privacy in an increasingly “Social” Age
Let’s accept that our lives are less private than before.
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Convenience/Benefits come at a price – The tools need to know who you are.
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ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
Privacy in 2014 (and beyond)
3 Predictions
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ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
1) The Password HAS expired.
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ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
2) New Ways to Authenticate
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ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
Touch Payment via Fingerprint Identification
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ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
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ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
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ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
3) The Social Internet of Things
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SOURCE: http://vint.sogeti.com/how-to-design-a-social-internet-of-things/
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ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
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Market size of
$290 billion by 2017 and growing at 30 percent per year .
GigaOm Report : The Internet of Things: A Market Landscape
You will be socially/ electronically connected to your “things”.
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ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
31 billion internet-connected devices will exist by 2020
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GigaOm Report : The Internet of Things: A Market Landscape
© 2013 National University of Singapore. All Rights Reserved.
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ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
A family of four who had 10 connected devices in 2012 will have 25 in 2017 and 50 in 2022.
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GigaOm Report : The Internet of Things: A Market Landscape
© 2013 National University of Singapore. All Rights Reserved.
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ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
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SOURCE: http://www.evrythng.com/2013/09/24/marketing-and-the-internet-of-things/
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ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
3) Predictive Analytics & Marketing
Marketing will become more context aware, more targeted and able to predict your needs.
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ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
Predictive Marketing - already born?
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ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
Bonus: a Victory for Privacy
Comes into effect in 2014.
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ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
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Thank You.
© 2013 National University of Singapore. All Rights Reserved.
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TAKE