“A Place to Learn; A Space to Grow”LAXMI VIDYAPEETH, SARIGAMSarigam PO, PB No.15, Taluka: Umargam, District:Valsad, Pin Code: 396 155, Gujarat

• CBSE • IGCSE • BBA • BCA • Bsc • MBA • MCA • BE • DE • B. Arch

Call for Papers, Articles & Participation

* SMART * SECURED * IGNITING

NATIONAL CONFERENCE ON

MANAGING BUSINESS THROUGH DIGITAL MARKETING IN THE GLOBALIZED ERA

LAXMI INSTITUTE OF MANAGEMENTMBA DEPARTMENT ORGANIZES...

March 5, 2016Time: 09:30 a.m. to 05:00 p.m.Venue: Dhwani Auditorium

e-mail us on : limsconf@gmail.com | Contact us on 0260-6630900

REGISTRATION NOW O

PEN

ABOUT LAXMI VIDYAPEETH, SARIGAM

INVITATION

Who should attend the conference?

2

OBJECTIVE OF THE CONFERENCE

LAXMI VIDYAPEETH, located at Sarigam, Bhilad, is 170 kms from Mumbai, 120 kms from Surat and 14 kms each from Silvassa, Daman and Vapi. The institute is the result of a dream of Shri Vasantbhai Gajera conceived in June 2005, in providing quality education to this tribal region that would make better humans and better citizens. Spread over 120 acres in serene, natural and lush green surroundings. Smt Shantaben Haribhai Gajera Charitable Trust, Surat conceptualized this dream as Laxmi Vidyapeeth and has been nourishing this temple of learning since June 2007.

Dear Sir/Madam,

It is our pleasure to inform you that Laxmi Institute of Management, Sarigam-MBA Department is organizing One Day National Conference on Digital Marketing in the Globalized Era.

The organizing committee has chosen Digital Marketing in Globalized era as the main theme for the conference. We will focus on the latest developments and trends as well as future outlook of this innovative area. The organizing committee is gearing up for an existing and informative conference program including Research Papers, Research Articles, Case Studies, Technical Papers and Commentary etc.

We invite you to join us at National Conference, where you will be sure to have meaningful experience with scholars from around the nation.

It will be a rich experience with our keynote speakers and the subject experts.

Warm Welcome!

Laxmi Institute of Management, Sarigam MBA Department limsconf@gmail.com

The goal of the First National Conference is to provide a floor for deliberations on strategies, policies and best practices of Digital Marketing Management, as well as on development and implementation of innovative methodologies. The conference will become the platform for constructive dialogue on recent trends and innovative approaches in various industries.

•Academicians and policy makers.

•Industrial experts.

•Research scholars and students.

SUB- THEMES:

DIGITAL MARKETING FOR ENGINEERS

DIGITAL CONSUMER BEHAVIOUR

DIGITAL MARKETING FOR COMMERCE AND MANAGEMENT• B2B Marketing• B2C Marketing• Image Based Digital Marketing• Social Media Promotion• Game Base Advertising• Digital Industrial Marketing• Affiliate Marketing• Digital Integrated Marketing Communication• Content Marketing• Video Marketing• E-mail Marketing• Other relevant Digital Marketing Areas for Engineers

• Customer Engagement• Online PR• Search Engine Marketing• E – Commerce and E –Content Marketing• SMS Marketing• Mobile Application• Blog Marketing • E Brand Campaign• Corporate Blogging• Dashboard Marketing• Podcast Marketing• C2C Marketing• e-tailing

•Digital Relationship Marketing•Delivering Customer Value Digitally•Digital marketing strategy

•Digital Revolution Changing Consumer Behavior•Social Intelligence•Virtual Process of Consumer Behavior•Mobile Consumer Behavior•Impact of Roberts on Consumer Behavior•Permission E-mail Marketing

3

CONTEMPORARY ISSUES IN DIGITAL MARKETING

Researcher topic that extend beyond these thematic areas and within the ambit of theme will also be considered for inclusion for the conference

SUBMISSION GUIDELINESAll papers must be limited to max. Nine (9) pages or 1000-2000 words (everything included: the cover/ title page, references, appendix, tables, charts and figures). Page Layout: A4 size page formatting, 2.5cm margins on all sides, single line spacing

Important Dates: Important Dates: February 27, 2016

Last Date for Abstract and Full Paper Submission

Registration Fees :-• Corporate 1000• Academician 500• PhD Student 300• HSC, BBA, BCA, BSc, BCom, Students 150• Engineering Students (BE, DE) 150

PAYMENT DETAILS :-

Payment of Registration Fee can be made on or before March 5, 2016 by DD/ at par Cheque/Cash in Favour of Laxmi Institute of Management, payable at Silvassa.

~: KEY TAKE AWAYS :~

Contact us on: limsconf@gmail.com ~: Conference Co-ordinators :~

Ms. Poonam P. Yadav Assistant Professor 9998383606Mr. Shyamsunder Singh Assistant Professor 7698684024Mr.Bhautik Shah Assistant Professor 9924126248Mr.Hiral Tailor Assistant Professor 9099931010Mr.Shruti Sudarshan Assistant Professor 8141773089Mr. Pranav Raythatha Assistant Professor 9601392662

· Quality Research Papers would be published in an edited book from a leading Publisher. · All participants will receive a certificate of Presentation / Participation.· e-copy of the papers and articles will be provided to each participant.

NATIONAL CONFERENCE ON

MANAGING BUSINESS THROUGH DIGITALMARKETING IN THE GLOBALIZED ERA

REGISTRATION FORM

Name:____________________________________________________________________________Designation: _______________________________________________________________________Organization: ______________________________________________________________________Address:__________________________________________________________________________ _________________________________________________________________________________ Title of the Paper: __________________________________________________________________City: ________________________ Pin: ________________________________________________ (M)____________________________________ E-mail: ___________________________________Signature______________________________

Page 2- Page 9: TITLE (Times New Roman Font Size 14, ALL UPPERCASE, BOLD, CENTERED, Single line spacing) ABSTRACT: (Times New Roman, Size 12, Regular, Single Line Spacing) must include keywords (max.5), objective(s) of research, literature review, methodology, major findings, managerial implications.

Page 1: TITLE (Times New Roman Font Size 14, ALL UPPERCASE, BOLD, CENTERED, Single line spacing) AUTHOR / CO - AUTHOR'S INFORMATION (strictly in this order): Name, Institute Affiliation, Phone Number, Email Id – (Times New Roman, Font Size 12, Single line spacing).