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A powerful engine for economic growth that attracts...

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A powerful engine for economic growth that attracts over

35,000 companies and 3 million visitors in 70 events.

Large nationally and internationally renowned congresses.

Owing to its over 125 years of experience and immense logistical

and organisational capacity, it has hosted global meetings such

as Mobile World Congress, Smart City and EIBTM.

Barcelona, a major player in the global economy and mobile

world capital, is among the world's leading cities in terms of tourism,

with 1,615,448 residents in 2011 and ranked 4th in outgoing tourism in Europe.

Catalonia is responsible for roughly 22.25 million domestic trips and 3.8 million

international trips (28.3%, number one in Spain).*

Spain, the country topping the world tourism rankings with

160,754 million trips (Dec.'11).* * Source: Familitur 2010

It stands out as leader in the newly emerging experiential tourism sector, among others,

where it is constantly innovating to meet market needs:

Autonomous Communities

Cruises

International/Mediterranean

Camp Sites

Travel Agencies

Smart Destinations Forum

O N

Wine/Gastronomic Tourism

Technology

Sports Tourism and much more ...

• Due to its 21 editions and innovation in sectors

and seminars which make it a major point of

reference.

• Due to the majority presence of highly

profitable domestic and international leaders.

• The tradition, popularity and loyalty

(73.5%)* of an established trade show.

• And because it is backed by major

associations, such as ACAV, UCAVE, GHB, ACT,

Turisme Barcelona, GSTC, ITR and other

industry institutions.

• Because you will have the opportunity to

make contact with the largest outgoing

international market (28.3%).*

• Due to the strong presence of buyers, off

and on-line travel agents and new influential

profiles.

WHY TAKE PART AS AN EXHIBITOR?

INDUSTRY

• The industry's economic significance in Spain (12% GDP)

* Source: Familitur 2010

Importance of prioritising investment in initiatives like the SITC, which ensure maximum ROI and an impact on the largest tourism market.

28,3 18

11 9,3

5 4,7

3,5 3,1

2,2 2,1 2,1 2 2 1,9

1,5 1,2 1 0,9

0 5 10 15 20 25 30

Cataluña

Comunidad de Madrid

Andalucía

Comunidad Valenciana

Castilla y León

País Vasco

Galicia

Murcia

Canarias

Asturias

Aragón

Castilla- La Mancha

Extremadura

Baleares

Navarra

Ceute y Melilla

Cantabria

La Rioja

Outgoing trips by Spanish residents by home autonomous community

We are also negotiating with other countries and

consulates with air links to Barcelona.

EXHIBITORS: 1,094

Satisfaction 82.6%

Return 73.5%

50

Participating countries: Auto. Comm.

15

NET AND GROSS EXHIBITION SPACE (m2) 37,000 m2

VISITORS: 178,860

Decision on holidays 65.9%

Satisfaction 75.8%

PROFESSIONALS: 4,322

High interest

in the seminars 82.4%

"We are a place where visitors can make decisions about their holidays, as well as a place for debate and discussion for all industry professionals."

Many adventurers, travellers and seekers of unforgettable experiences discover their future destinations at the Catalonia International

Tourism Show. It is a fantastic platform for promoting your services and to take advantage of available networking opportunities.

... 65.9% of SITC visitors decide their travel plans there.

agency, instead of the internet.

... in Spain, 53.8% of travellers deal directly with an

... 62.2% use travel agencies to make travel reservations and

most forgo special packages.

* Source: Familitur 2010

53,8

46,2

Trips abroad based on on-line travel planning

Internet used

Internet not used

0 10 20 30 40 50 60 70

Otros motivos

Asistir actividades del Salón

Contactar con agencias viajes

Motivos profesionales

Por curiosidad

Decidir destinos vacaciones

Recoger información general

2,1

9,7

13,4

29,4

42

34,8

62,4

2012

2011

2010

37,30%

62,20%

0,50%

13,60%

48,60%

With package Trips abroad by organisation method

Reservation made

No reservation made

Without a package

General information 62.4 To decide holiday destination 34.8 Curiosity 42 Work-related reasons 29.4 To contact travel agencies 13.4 To attend activities 9.7 Other reasons 2.1

...54.9% return to a previous destination. ...50.9% spend their holidays in a hotel.

* Source: Familitur 2010

We provide a unique opportunity to gain the

loyalty of Spain's most avid travellers.

40,60%

59,40%

Return

Do not return

Outgoing trips based on destination loyalty

Trips abroad by type of accommodation Own home 2.9% Rental home 3.5% Other 18.1% Home of family/friends 24.6% Hotel or similar 50.9%

This past edition, we welcomed internationally renowned speakers from a number of different fields.

INSTITUTIONAL

Erika Harms,

Executive Director. Global Sustainable Tourism

Council.

Tomás Azcárate,

Chairman. Instituto de Turismo Responsable.

Manuel Butler,

Managing Director. TURESPAÑA.

Carlos Romero,

Director of Tourism Research, Development and

Innovation. Segittur.

David Styles,

Sustainable Pr. & Cons. Unit. EUROPEAN

COMMISSION.

Patrick Goyet,

Director Spain and Portugal. ATOUT FRANCE.

ENTERPRISE HOTEL

Javier Delgado Muerza,

Industry Head of the Travel Team. Google.

José Luis Martinez,

Managing Director Spain. KAYAK.

César Herrero,

Delegate Catalonia and Balearic Islands. CATAI.

Jordi Espelt,

Managing Director. H10.

Óscar Luis González,

Director Marketing Europe. Iberostar.

Txema Xutgla,

Business Director EMEA. BARCELO Hotels & Resorts.

John Alarcón,

Development Manager Spain, Portugal and North

Africa. Melia Hotels International.

Carlos Miró,

Development Director. Hilton.

Javier Salgado,

Asset Manager. NH Hotels.

Andrés Soldevila Ferrer,

CEO. NABOGA Capital.

Robin Chalier,

Development Manager. HUSA.

It is our strength and we sing its praises because we are...

... the platform for business

opportunities in the industry.

Through our activities

we create links with the

visitors and help

increase their business opportunities.

LEADING TRAVEL AGENT ASSOCIATIONS

INSTITUTIONAL

INTERNATIONAL DESTINATIONS

DOMESTIC DESTINATIONS

SUSTAINABILITY

HOTEL INDUSTRY

TRANSPORT INDUSTRY

TRAINING

SERVICES

SEMINAR TOPICS

WORKSHOPS WITH TRAVEL AGENTS SUCH AS: CEAV, ACAV, UCAVE

TURESPAÑA: OUTGOING DOMESTIC MARKETS OUTGOING INTERNATIONAL MARKETS (MEDITERRANEAN)

SMART DESTINATIONS FORUM TECHNOLOGY APPS, NEW ON-LINE PRODUCTS

CITY BREAKS

The European event featuring innovations from all participating supply and demand

sectors will take place at the Catalonia International Tourism Show.

A comprehensive activities programme

and speakers to keep abreast of new developments and encourage interaction

between industry professionals.

Raimón Martínez Fraile

President of the SITC

"... it is the industry's leading consumer-focused event in Spain and a powerful promotion tool for companies."

Xavier Espasa

Director of the Catalan Tourism Agency

"The SITC is a great meeting point for the entire industry that strengthens Catalonia's leadership and dynamism in the tourism sector."

Manuel Butler

Managing Director of the Spanish

Tourism Institute (TURESPAÑA)

"... events like the Catalonia International Tourism Show prove valuable as a showcase for the business opportunities currently available in the tourism industry."

Joan Gaspart

Chairman of the Turisme de Barcelona

Executive Committee

"The SITC makes us all more competitive and forms a meeting point for all major players from one of the economy's most important industries."

Josep Piqué Chairman of Vueling

"The SITC is instrumental in meeting consumer needs and stimulating an industry that is vital for our economic development and which must continue to play a fundamental role in our production structure."

Sixte Cambra Chairman of the Port of Barcelona

"At the Port of Barcelona, Europe's leading cruise port and the fourth largest home port in the world, we trust that the SITC will help raise the profile of cruise tourism, an attractive holiday option with a broad range of destinations and prices."

Luis Carmelo Pérez Business Manager in Catalonia for

Iberia

"It is a perfect setting to promote the prestige, service quality and endless source of options that Catalonia has to offer visitors. It could also be a springboard which enables us to venture outside traditional markets and helps capture revenues in emerging countries."

Rafael Serra Chairman of the Catalan Union of

Specialised Travel Agencies (UCAVE)

"We trust that, more so than ever, it will be a place where real professionals can offer consumers guarantees and security. No doubt the SITC should be a benchmark for domestic and international tourism in Catalonia."

Patrick Goyet Director of Atout France for Spain and

Portugal

"Catalonia is a strategic outgoing market: in 2011, the Catalan people took 3.8 million trips abroad."

PROFESSIONALS

Javier Delgado, Google Spain: "... stimulating tourism, such an

important industry for Catalonia, Spain and the world, with

conferences like those at the SITC is imperative..."

CONSUMERS

Jorge Car, Canary Islands: "A great turnout which exceeded our expectations..."

Milagros Durán, Promperú: "... travellers with a great deal of interest."

Yoannis, Greece: "... a yearly opportunity to make contact with the

Catalan market."

Rafa Serra, UCAVE: "... a trade show that features everyone, with

an ACAV workshop and UCAVE technical seminars, and an ideal

setting like the SITC..."

José Luis Martínez, Kayak: "... a fantastic initiative for meeting

industry professionals..."

José Luis, Mundomar Cruceros: "... the importance of reaching out to

consumers..."

Óscar Herencia, Baraka: "... an extremely positive turnout..."

Carmen Oroz, Navarre: "... trade show renewed..."

Each edition of the Catalonia International Tourism Show receives extensive media coverage owing to the distinct and exotic destinations and its activities,

experiences which replicate countries from around the world in one single location.

• An economic impact worth €1.8 million in advertising value.

• Over 700 news blurbs on the internet, press, television and radio.

• Prominence in on-line media, 76%, and local press, including El Punt de Girona, El Segre, Diari de Tarragona, Regió,

Diari de Sabadell and Diari de Terrassa.

PRESS INFORMATION ABOUT WHAT'S NEW ON MAIN WEBSITE

MEDIA ARRANGEMENTS AND FOLLOWERS ON SOCIAL NETWORKS

GENERAL AND SPECIFIC WEBSITES AND BLOGS

Enlist the services of our personal adviser, who will provide you the options that best

suit your needs.

A range of turnkey stand packs or a

customised selection of designer stands, as well

as restaurant, travel and accommodation

options.

Use the area for exhibitors on the website to make additions, check

services and purchase advertising.

Business Match helps you manage your

agenda and choose new contacts before, during and after the

trade show.

You may enlist the services of our specialised team of advisers. Experts who provide professional advice and a broad range of options for you to decide the best alternative.

Germany Messe Barcelona Matthias Poensgen Tel.: 0049 7071 365 595 Fax: 0049 7071 365 596 email: [email protected] Algeria Bcn Promotions Gérard Escrivà Tel.: 0033 1 47 07 29 39 Fax: 0033 1 47 07 32 10 email: [email protected] Argentina Analía Wlazlo Tel.: 0054 11 4372 3519 Fax: 0054 11 4371 0083 email: [email protected] Austria Messe Barcelona Matthias Poensgen Tel.: 0049 7071 365 595 Fax: 0049 7071 365 596 email: [email protected] Belgium Koraal Consulting Micole Smits Oscar Van Zetten Tel.: 0031 46 400 04 46 Fax: 0031 46 458 56 35 email: [email protected] Brazil CNBE, S.L. Jordi Solé Francisco Orjales Tel.: 0055 11 3062 9725 Fax: 0055 11 3063 1067 email: [email protected] Bolivia Osvaldo Cabrera Tel.: 0056 2 657 24 37 Fax: 0056 2 657 24 36 email: [email protected] Canada PB Marketing International Philippe Bazin Dolly Sanchez Tel.: 001 212 564 0404 Fax: 001 703 229 4176 email: [email protected]

Chile Osvaldo Cabrera Tel.: 0056 2 657 24 37 Fax: 0056 2 657 24 36 email: [email protected] China Noe China Lisa Qu Lengyuan Tel.: 0086 21 516 96889 Fax: 0086 21 510 79779 email: [email protected] Ecuador Osvaldo Cabrera Tel.: 0056 2 657 24 37 Fax: 0056 2 657 24 36 email: [email protected] USA PB Marketing International Philippe Bazin Dolly Sanchez Tel.: 001 212 564 0404 Fax: 001 703 229 4176 email: [email protected] France Bcn Promotions Gérard Escrivà Tel.: 0033 1 47 07 29 39 Fax: 0033 1 47 07 32 10 email: [email protected] Hong Kong Fairs Communications Int'l Co., Ltd. Simon Yu Tel.: 00886 2 2708 0927 Fax: 00886 2 2701 0627 email: [email protected] India Comnet Exhibitions Pvt., Ltd. Yogita Kackar Tel.: 0091 114279 5000 Fax: 0091 11 4279 5098 email: [email protected] Ireland Expandys Limited Emmanuel Bisi Claire Gracia Tel.: 0044 2077 238 327 Fax: 0044 2071 704 125 email: [email protected]

Israel Tavor Economic Consultants, Ltd. Sergio Vinitsky Tel.: 00972 9 777 68 08 Fax: 00972 9 777 68 05 email: [email protected] Italy Expo Consulting Marco Barozzi Tel.: 0039 051 649 31 89 Fax: 0039 051 649 32 42 email: [email protected] Kazakhstan Mercados Exteriores Consulting & Events José Montoro Cardeña Tel.: 007 7272 14 05 68 Fax: 007 701 794 74 46 email: [email protected] Luxembourg Koraal Consulting Micole Smits Oscar Van Zetten Tel.: 0031 46 400 04 46 Fax: 0031 46 458 56 35 email: [email protected] Morocco Bcn Promotions Gérard Escrivà Tel.: 0033 1 47 07 29 39 Fax: 0033 1 47 07 32 10 email: [email protected] Mexico TMC Parking de México S. de RL Emma Ayala Martin Ollé Tel.: 0052 55 5737 1230 Fax: 0052 55 5715 5766 email: [email protected] Holland Koraal Consulting Micole Smits Oscar Van Zetten Tel.: 0031 46 400 04 46 Fax: 0031 46 458 56 35 email: [email protected]

Poland Mercados Exteriores Consulting & Events José Montoro Cardeña Tel.: 0048 22 658 6737 Fax: 007 701 794 74 46 email: [email protected] Portugal Expotec Joao Aguas Tel.: 00351 212 348 016 Fax: 00351 212 342 776 email: [email protected] Morocco Bcn Promotions Gérard Escrivà Tel.: 0033 1 47 07 29 39 Fax: 0033 1 47 07 32 10 email: [email protected] Mexico TMC Parking de México S. de RL Emma Ayala Martin Ollé Tel.: 0052 55 5737 1230 Fax: 0052 55 5715 5766 email: [email protected] Holland Koraal Consulting Micole Smits Oscar Van Zetten Tel.: 0031 46 400 04 46 Fax: 0031 46 458 56 35 email: [email protected] Poland Mercados Exteriores Consulting & Events José Montoro Cardeña Tel.: 0048 22 658 6737 Fax: 007 701 794 74 46 email: [email protected] Portugal Expotec Joao Aguas Tel.: 00351 212 348 016 Fax: 00351 212 342 776 email: [email protected]

Peru Osvaldo Cabrera Tel.: 0056 2 657 24 37 Fax: 0056 2 657 24 36 email: [email protected] United Kingdom Expandys Limited Emmanuel Bisi Claire Gracia Tel.: 0044 2077 238 327 Fax: 0044 2071 704 125 email: [email protected] Russia Mercados Exteriores Consulting & Events José Montoro Cardeña Tel.: 007 7272 14 05 68 Fax: 007 701 794 74 46 email: [email protected] Switzerland Messe Barcelona Matthias Poensgen Tel.: 0049 7071 365 595 Fax: 0049 7071 365 596 email: [email protected] Taiwan Fairs Communications Int'l Co., Ltd. Simon Yu Tel.: 00886 2 2708 0927 Fax: 00886 2 2701 0627 email: [email protected] Tunisia Bcn Promotions Gérard Escrivà Tel.: 0033 1 47 07 29 39 Fax: 0033 1 47 07 32 10 email: [email protected] Turkey Senexpo Uluslararasi Fuarcilik, A.S. Metin Ciplak Seda Kanatoglu Tel.: 0090 212 224 68 78 Fax: 0090 212 224 85 58 email: [email protected] Ukraine Mercados Exteriores Consulting & Events José Montoro Cardeña Tel.: 007 7272 14 05 68 Fax: 007 701 794 74 46 email: [email protected]

Our managers:

David Carretero

[email protected]

Andreu Sancho

[email protected]

Elisa Mazzoni

[email protected]


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