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A Presentation By:
Kalyn Cotton & Ashleigh McDougall
What is Social Media?
Source: Digital Ottawa, “Introduce Web 2.0 & Social Media in the Public Sector”, Presentation, April 1, 2008
Characteristics of Social Media
Social Media is:
• Interactive
• The “New” thing
• Establishing Networks
•Innovative
•Conversational
• Risky
Social Media Tools
Blogs Information
Wikis Collaboration
Social Networking Interaction
Podcasts Broadcast
Forums Consultation
Social Media Tools
Mashups Juxtaposition
File Sharing Share
SMS Messaging
RSS Feeds Updates
Virtual Realities Interaction
What Social Media Allows You To Do
Source: Digital Ottawa, “Introduce Web 2.0 & Social Media in the Public Sector”, Presentation, April 1, 2008
Power of Social Media
Dove Real Beauty Commercial
•Participating in the conversation
•Initiating conversation
•Sharing Content
Implementing Social Media
Participating in the Conversation
Initiating the Conversation
This That
Sharing Content
What is being done in the Public Sector?
•PHAC
•Privacy Commissioners Blog
•Prime Minister’s YouTube Page
•Provincial Awareness Campaigns
•Digital Dialogues
What can be done at the CFIA?
In the foreseeable future:
Blogs
Facebook groups
Wiki Pages
Mashups
Beyond the foreseeable future:
Online Communities
Virtual Reality
Project Collaboration
Communication
We’ve Confessed…Now It’s Your Turn
Thank you!