A PRESENTATION ON APNA BAZAR CO-OP. SUPPLY CHAIN

MANAGEMENT

BY:NISHA SONEJA

SUJATA RAMTEKE

INTRODUCTION

One of the oldest store. Very strong customer base. 50 outlets in Maharashtra. largely for “middle-class”. Humble binging to serve the people of rural Maharashtra in various ways.

Brand name of Apna Bazar Mumbai kamgar maghyavari grahak sahakari mandal ltd

Date of incorporation 9th may 1948

Constitution Multi state co-operative society

Sector Private

Industry Retailing

TAGLINE OF APNA BAZAR

“FOR US CUSTOMER IS FIRST”

Role of Apna Bazaar: Intervention during the shortages of essential commodities.

The distribution of these items is taken up by the Apna Bazaar at a loss to fulfill its social commitments.

Diverted its manpower and resources, even at the cost of its own commercial interest, for the public good.

TOTAL NUMBERS OF OUTLETS

Apna bazar has 50 outlets in Mumbai and the neighboring

konkan region, it has recently opened its first shop outside the

state in Goa.

Departmental stores 8

Medical stores 4

Supermarkets 7

Franchise stores 7

Food stores 24

STORE LOCATION

The location of the store is selected taking in consideration the residential population in the area.

Area:- The minimum requirement of setting up Apna Bazar

is 1000 sq/feet. The biggest store is at Vashi which is spread across

27000 sq. feet. The area occupied by Apna Bazar Andheri

departmental store is 6000 sq/feet, which divided in to ground n first floor.

PRODUCT CATEGORY

1- Perishable merchandise 2- Food grains 3- FMCG products 4- Medical store 5- Plastic department 6- Bakery 7- Foot wears 8- Gift section 9- Apparels

SUPPLY CHAIN MANAGEMENTThe supply chain management works on simple methods (purchase their

merchandise either directly from the company, APMC market).

Direct From The

Company

APMC Market

INVENTORY SOURCES

APNA BAZAR

1. C & F

2. STOKERS

APNA BAZAR

INVENTORY SOURCES OF APNA BAZAR ANDHERI

FMCG products comes directly from the manufacturer company itself through 2 major channels in between.

1-C & F 2-Stokers C & F is the manufacture

companies product holder who appoints stokers according to different areas so they can easily supply the products to near retail stores.

PERISHABLE AND FOOD GRAIN PRODUCTS

All the perishable and food grain products comes directly from the APMC (agriculture produce marketing committee)

APMC is a agriculture organization

who purchase all the vegetables, fruits, rice, pluses, food grain, wheat, jaggery, coconut, grams and lentils, cornflour and so many other products directly from the farmers.

In case of food grains products this departmental store use to buy in bulk from the APMC market and keep it in their own gowdown.

The gowdowns are in the store itself.

Apna Bazar departmental store purchase food grain and other essential commodities in two different forms APMC market- loose and packed.

DURATION OF THE INVENTORY

In case of perishable product like fruits, vegetables, milk they ordered on daily basis.

FMCG products they ordered once a week on the basis of demand.

Food grains, sugar, rice they ordered accordingly on the basis of requirement.

In case of perishable products remain unsold on the day of purchase then they change on the next day itself as the shelf life is very short, not more then 24 hours.

In case of other FMCG products ex.-fruit juices, butter milk and other drinks, company gives them 90 days time duration if in this time period the products remain unsold then companies take their product back.

On the other hand product like- soap, shampoo, cosmetics carries 2 years time period.

FOOTFALLS AND TURNOVER

Foot falls per day: 1500-1800 On weekends: 2000-2200 Average monthly turnover of the store is 1.6 cr. In which 24 lakhs turnover comes only from the

medical department.

SWOT ANAYSIS

STRENGTHS Quality commodity and

Surety of no duplication Quantity is accurate and All

prices below MRP including medical products

Goodwill

WEAKNESSES Ambience not satisfactory No Window display Lack of parking space Some of the goods placed too

high on racks so customers unable to reach them

Capital Ageing society No online retailing

OPPORTUNITIES THREATS

Efforts to make shopping a pleasurable experience

Brand building Expansion Development in suburbs Retailing boom

Super market and Hypermarket provides the experience of shopping which Apna Bazar does not provide.

Malls Competition from other stores

in terms of-

1. Customer Centric Approach:

2. Image:

CONCLUSION

Getting more tech – having electronic displays of the currents offers Changing according to times is inevitable. Apna

Bazaar has to change its traditional viewpoints. It should adopt new techniques and accept change wholeheartedly

Recruit more staff and train existing ones on providing better customer service

Provide valet parking or else have a spacious parking area for its customers

THANK YOU