PUBLIC RELATIONS

In Rourkela Steel Plant

By

C.K.Sharma

PR IN RSP

Content

Target AudienceObjectivesChallengesDept.StructureDifferent UnitsKey thrust areas in CommunicationConclusion

PUBLIC RELATIONS TARGET AUDIENCE (PUBLIC)

INTERNAL EXTERNALEmployees Govt/Shareholders,

financial institutionscustomers, community neighbours, Policy makers, govt. agencies, suppliers

PR IN RSP

Objectives• To project Rourkela Steel Plant as a profitable,

progressive and vibrant steel plant that cares for all its stakeholders

• To propagate the philosophy of ‘Spreading SAMRIDHI’

* Corporate image building

PR IN RSP

CHALLENGES

To propagate the vision and values of the Organisation in changing scenario

Establishing effective communication channels both internal and external

PR IN RSP

CHALLENGES

Creating a climate of confidence and trust amongst the employees and stakeholders

To keep pace with the growing media requirement

Obtaining and evaluating opinions to provide feedback to the management.

PR DEPTT IN RSP

DGM (PR) & CoC

DGM(PR)

Sr.Mgr. (Photo)

Sr.Mgr (Commn.)

Asst.Mgr. (Commn.)

Asst.Mgr. PR(RSTV)

Asst.Mgr. PR (Estt.)

Executives : 7Non Executives : 21(As on January 2016)

PR IN RSP

Different Units in PR

COMMUNICATIONS

ROURKELA STEEL TELEVISION CENTRE (RSTV)

PHOTO UNIT

DOCUMENTATION CENTRE

PR IN RSP

COMMUNICATION:

DAILY NEWS FOR RSTV PRESS RELEASES

REGULAR PAPER SPECIFIC, SPECIAL FEATURES

PRESS LIASIONING E-ISPAT SAHAYOG (House Magazine) BROCHURES, POSTERS, HOARDINGS etc. INPUTS FOR SAIL NEWS, WEBSITE & CORPORATE

PUBLICATIONS MESSAGES OF MD, SPEECHES, APPEALS etc SCRIPTS AND STORY BOARDS OF DOCUMENTARIES &

FILMS FACILITATING ADVERTISEMENT CAMPAIGNS

PR IN RSP

ROURKELA STEEL TELEVISION CENTRE24x7 captive Cable TV channel of RSP News ( Oriya, Hindi & English) Weekly News Round Up Yearly Round Up Documentaries Telecast of important Cultural Programmes Interviews & Panel Discussions Cultural Programmes, quiz etc Messages of important dignitaries Facilitating production of corporate films Provision of glimpses to various TV channels

PR IN RSP

PHOTO UNIT (Still Photography)

Providing photographs for E-Ispat Sahayog Coverage of VIP visits Special Purpose Still Photography

Media Specific Statutory, Insurance, Factories Inspector, Police

etc Technical Booklets & Brochures Photo Gallery

PR IN RSP

DOCUMENTATION CENTRE

Daily Press Clippings to CEO and all EDs Computerised data bank on clippings Computerised data bank on all

important topics Media Analysis Record Keeping Small Library Issuing of Press Releases

PR DEPTT IN RSP

MISCELLANEOUS JOBS Goodwill Advertisements Releasing of Statutory Advertisements

(Tenders, Inquiry Notices, Appointment Ads etc) Distribution of SAIL News/Wallsheets/

Posters/SAIL Dairies

PR IN RSP

PR IN RSP

Key thrust areas of Communication

Content of communication

Priorities of the PlantFuture ChallengesAchievements of employees/ family membersSafetyQualityCost ControlEnvironment Management

PR IN RSP

PR IN RSP

Conclusion

To enhance the Image of the Organization