A PRESENTATION ON SHOPING HABIT OF TEZPUR POPULATION

PRESENTED BY

MANASI MEDHI

TRINAYAN BHUYAN

N B MAMOON

DEBRAJ SUBEDI

ARUP SAHA

HIMANGSHU DEKA

SHYAMANUJ

RATAN DUTTA

NAYAN DUTTA

INTRODUCTION

At the background of coming up of various

department stores in Tezpur , population of Tezpur has witnessed new shopping experience in recent years . Our research work in this scenario has tried to find out shopping pattern in particular and shopping habit in general of population of Tezpur.

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OBJECTIVES

1. To find out the shopping pattern of the population of Tezpur

(i) Shopping frequency in terms of number of shopping in a month

(ii ) Category of products purchased

2. To find out role of different peer/referral

groups/members in deciding shopping place for various category of goods. 3

OBJECTIVES

3. To find out role of different peer/referral groups/members in deciding shopping place for various category of goods.

4. To find out the relative importance of various attributes in buying different category of goods. 4

RESEARCH METHODOLOGY

The research design consists of a pilot survey, data collection from primary sources through survey with the help of questionnaire ; using convenient and judgment sampling methods. Here the area of survey is within Tezpur town.

To collect the data we have selected five prominent shopping places of Tezpur and taken 10 samples each from those places thereby collecting a total of 50 samples

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FREQUENCY OF BUYING

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From the above data we land up to an analysis that Tezpur population goes for shopping mostly in a week. And others prefer shopping daily, fortnightly, and monthly.

CATEGORY OF PRODUCTS PURCHASED

The above table clearly speaks about the preferences of the Tezpur population as regards to the purchasing of different categories of products regularly. The most regularly purchased product is ‘Grocery’. ‘39’ of ‘50’.

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DECISION FOR PLACE OF BUYING

We found that Tezpur population mostly decide on their own for purchasing ‘Grocery’ items . While ‘5’ out of ‘39’ respondents take their decisions with their spouse taking the lead role for making decisions.

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DECISION FOR PLACE OF BUYING

‘9’ respondents decide on their self for purchasing pharmaceutical items, ‘1’ out of’11’ take suggestions from their friends and again ‘1’ out of ‘11’ take their suggestions from others.

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DECISION FOR PLACE OF BUYING

For ‘Cosmetics’, ‘8’ respondents decide on their own and ‘4’ respondents take their decisions from their spouse from ‘12’ respondents

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DECISION FOR PLACE OF BUYING

For ‘Toiletries’ ‘5’ respondents take their decisions on their own, ‘1’ out of ‘7’ respondents take suggestions from their spouse and ‘1’respondent take their decisions from others

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DECISION FOR PLACE OF BUYING

For making purchase decisions on ‘Consumer Durables’, ‘6’ out of ‘7’ respondents take their decisions on their own and ‘1’ respondent take suggestions from their spouse

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DECISION FOR PLACE OF BUYING

For ‘Dress Materials’, ‘7’ out of ‘11’ respondents decide on their own and ‘4’ respondents go for their spouse’ decision.

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DECISION FOR PLACE OF BUYING

For other category of goods ‘2’ respondents decide on their own and ‘1’ respondent take his decision from his wife out of ‘3’ respondents on this category.

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PREFERABLE MODE OF PAYMENT

It is found that most preferable mode of payment of Tezpur population is still cash payment.

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ROLE OF ATTRIBUTES GROCERY

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ROLE OF ATTRIBUTES GROCERY

Attributes that concern the purchase decision of grocery, ‘22’ respondents identify brand name as important, ‘11’ consider as very important, ‘3’ consider as not important and again ‘3’ consider as not at all important.

For majority dealer’s reputation is important and to some it is very important while to some it is not important.

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ROLE OF ATTRIBUTES GROCERY

Again for peer’s choice majority say that it is important, a large part say it is not important and for a few it is very important and not at all important.

Availability is very import attribute significant to a large number of respondents. To a few attributes are indifferent, not important and not at all important.

Lastly price is an important attribute to a majority of the respondents. 18

ROLE OF ATTRIBUTES PHARMACEUTICAL GOODS

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ROLE OF ATTRIBUTES PHARMACEUTICAL GOODS

For pharmaceuticals attributes are very important as well as important for the Tezpur population. However there are respondents for whom attributes are not important and for ‘1’ respondent out of ‘11’ respondent peer’s choice is not at all important

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ROLE OF ATTRIBUTESCOSMETICS

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ROLE OF ATTRIBUTESCOSMETICS

COSMETICS: Different attributes have a significant bearing on the decision making process of purchasing cosmetics. But still there few for whom these attributes don’t bother much.

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ROLE OF ATTRIBUTESTOILETRIES

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ROLE OF ATTRIBUTESTOILETRIES

Concerning the purchase decisions as regards toiletries availability attribute is given emphasis as here for all the respondents total 8 in number regarded it important.

There are a few respondents for whom attributes like brand name, dealer’s reputation, and peers choice are very important.

On the other hand for some this is not important and not at all important; while others are indifferent regarding this aspect.

Also we have made out that price is important as well as not important for making purchase decisions considering toiletries

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ROLE OF ATTRIBUTESDRESS MATERIAL

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ROLE OF ATTRIBUTESDRESS MATERIAL

Various attributes such as dealer's reputation, price , availability & peers choice plays important role in buying decision of dress material.

While some attributes are very important and to a few these are not important

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CONSUMER DURABLE

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ROLE OF ATTRIBUTES CONSUMER DURABLES

Brand name is very important for consumer durable goods. It can be seen that other attributes are important as well as very important for the Tezpur population. There are negligible respondents for whom dealer’s reputation and peer’s choice are not important and not at all important

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ROLE OF ATTRIBUTES OTHER GOODS

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ROLE OF ATTRIBUTES OTHER GOODS

Attributes for buying other goods are

important but to a very few respondents. Here all respondents that is only 2 in number given equal emphasis to all the attributes.

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CONCLUSION

Looking into the growing trend of Tezpur market especially in consumer durables, clothes, grocery, toiletries and also the growing number of population of Tezpur town due to urbanization and its expansion, we found that certain parameters have impact on the shopping habit of the people of Tezpur.

1. The maximum number of people, nearly

70% go for shopping grocery items in weekly pattern while a very few choose monthly or fortnightly and the other items as and when required.

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CONTINUED…..

2. It is seen that 70% of the population decide themselves while buying the grocery items and nearly 30% of the people are influenced by other agents like the peer, spouse, reference, spouse etc but these agents influence the buying decision of other products like consumer durables, cosmetics, toiletries, clothes etc.

3. Also, nearly 90% of the population prefers to buy in cash mode of payment which they find the most inconvenient.

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CONTINUED……

4. So far other parameters viz., the product attributes (brand-name, dealers reputation, peer choice, availabilities etc) are concerned, people have different responses on the purchase decision of different category of products. People are more concern on the availability of grocery items to the nearest outlets and the other products like cosmetics, toiletries and clothes they prefer to buy from departmental stores while consumer durables and pharmaceuticals they prefer dealers reputation and brand image. 33

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THANK YOU

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