A project report on customer satisfaction on vijay karnatakanews paper

CUSTOMER SATISFACTION ON VIJAY KARNATAKANEWS PAPER

CONTENTS PAGE NOExecutive summery

Introduction

Industry Profile

Organization profile

Need for the study

Literature survey

Study of objective

Scope of study

Sample design

Findings

Suggestion and recommendation

Bibliography

Conclusion

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BABASAB PATILFREEPPTMBA.COM

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EXECUTIVE SUMMERY

This report is based on the market research conducted on the topic “customer satisfaction on Vijay Karnataka a daily news paper at bagalkot”

As the customer are treated as king of today’s business world so it’s mandatory to see that our is customer kings are satisfied. The study attempts to analyze and determine “A study on advertiser’s preferences towards Vijay Karnataka as an effective advertising media” and also find out the satisfaction level towards quality, service, and Price of the V.K. The research was purely based on the survey conducted in Bagalkot. The sampling technique used was simple random sampling of advertisers. The data was collected through personal interview and structured questionnaire. The research instrument used was a questionnaire which helped in knowing the pulse of the advertisers. So whatever services are provided to the customer his satisfaction is a must. Otherwise within no time the company will loose its customer. Now as in case of news paper depending on the information including national and international and local news, people prepare the news paper. So the study explore the needs and requirement of customers so by the study that too by the survey one can get the clear picture about the satisfaction of customers towards the Vijay Karnataka news paper and one can know what are the additional things to be added so that customer will be delighted.

“A customer is the most important visit our premises. He is not dependent on us, we are dependent on him. He is not an Interruption on our work. He is the purpose of it. He is not an outsider on our business. He is a part of it. We are not doing him, a Favour by serving him. He is doing us a Favour by giving us an opportunity to do so”


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Customer was the king

Globalisation, which brought in competition in different sectors, has made people remark that ‘earlier customer was king, now he is dictator.’ Sadly, this is not so.

Many new-generation banks and other firms go all out to woo customers. Their pleasing ways and refined manners end once the customer avails of a loan or buys a product.

Recently, a customer found his wireless phone battery, provided by a private telephone company, out of charge.

The firm’s ‘customer care’ centre did not have a clue about formalities for replacement.

The customer contacted a local office and was told to purchase the battery from ‘outside.’

The employee who directed the customer also did not know where to find a battery with company specifications.


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INTRODUCTION

Press is called the fourth estate the three others being the legislative and the judiciary. The press is supposed to play the crucial role of a watchdog to see that the foreside institution function fairly within the constitutional framework and serve the people for that welfare they created. The moment press ceases to perform this function, it looses its credibility.

India land of kings and emperors was than ruled even though in absence widespread education means of communication and transport in somewhat the message of the rulers had a reach every corner of the territory. There was no press or newspaper ashoka the great Indian emperor had devised his only means of communication he used to publish the imperial edicts on rocks stone pillars the news of the day was published in small picture drawn on the walls of temples in ink or colour which could be removed easily even the moral code was proclaimed through the art of the monarch to his loving people.

The establishment of the Moghul empire in India ushered in a new area in the filed of journalism. The Moghul rule organised communication written newspaper of kind were in circulation Aurangzeb one of the last and great Moghul emperors had an efficient system of information officers. They had maintained a bureau of intelligence in every provincial capital news writers were appointed there.

FINDINGS

1. 60% of the respondents read Vijay Karnataka because of its coverage.

2. 36% of the respondents prefer political news in Vijay Karnataka .

3. 68% of the respondents prefer Vijay Karnataka for advertisement because of its circulation.

4. 46% of the respondents prefer Saptahika Vijay supplements of Vijay Karnataka.

5. 55% of respondents opinion is that Vijay Karnataka paper is extremely good.

6. 52% of the respondents are satisfied and 25% of the respondents are mostly satisfied. 14% of the respondents are neither satisfied nor unsatisfied and 9% of the respondent’s ars mostly unsatisfied.


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OBJECTIVE OF YHE STUDY

1. To know the satisfaction level of readers towards Vijay Karnataka news paper

2. To know which type of news and supplementary are prepped more by the

reader in Vijay Karnataka news paper

3. To provide information to company about why reader prefer news paper as

advertising media

4. To know why people prefer vijay Karnataka news paper whether for

Its local news coverage

Price

Advertisement

5. To know why people go for Vijay Karnataka news paper as a media

for advertisement

LIMITATION

1. The study is limited to the news paper readers of Bagalkot only

2. Time is the major constraint of the study.

3. Since sample is only 100 which is not a true representative 0f the population as a whole.

4. Level accuracy of the result of research is restricted to the accuracy level with which the customer have given the answer and the accuracy level cannot be a prediction.

5. The survey is not done throughout the census.


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CONCLUSION

What customer wants needs to write in news paper and different different type media To print in news paper and present what customer need and wants to write it. For example unemployment people more than in city or place, to news only employment to more than call form news to write in news paper.

VIJAYANAND PRINTERS LIMITED BAGALKOT

VIJAYANAD PRINTERS LIMITED

S.P.L.9, KSSIDC INDUSTRIAL ESTATE

BAGALKOT -547101

08354-234106

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INDUSTREIS OVERVEIW

HISTORY OF NEWS PAPER

The newspaper can initially be defined as a written means of conveying current information. In this sense the first organized attempt to provide such a service occurred in ancient Rome Empire. During Julius Caesar’s reign their was also the “actadiurna” daily announcement of the government and other activities that were posted in the capital public place.The earliest printed news bulletins appeared in china, with a court gazette issued during T’sanga dynasty (618-906BC) and read primary by government officials, although scholars were later added to its readership. A latter significant development after cited by historians was the issuing of news latter by the fugger family of germany, a powerful clan of merchants of bankers in 15 th and 16th centuries there agents operated in nearly every part of the known world and sent in reports of business of other affairs from their posts. The reports were combined and circulated by means of the news latter’s to all the units in fugger an organization newspaper history in India is inextricably tangled with political history wrote A.E.Charltone (Wolseley 3). James Augustus Hicky was the founder of India’s first newspaper the Calcutta general advertiser also known as Hicky’s Bengal gazette in 1780 soon other newspapers came into existence in Calcutta and madras: The Calcutta gazette, the Bengal journal the oriental magazine the madras courier and the Indian gazette. Enjoyed governmental patronage including free postal circulation and advertisement, Hicky’s Bengal gazette earned the rules wrath due to its criticism of the government. In November 1780 its circulation was halted by government decree. Hicky protested against this arbitrary harassment without avail, and was imprisoned the Bengal gazette and the India gazette were followed by the Calcutta gazette which subsequently became the government’s “medium for making its general orders” (Sankhdher 2432)

The Bombay herald, the statement in Calcutta and the madras mail and the Hindu, along with many others rivals in Madras represented the metropolitan voice of India and its people. While statesman voiced the English rules voice, the Hindu became the beacon of patriotism in the south. The Hindu was founded in madras as a counter to the madras mail. Patriotic movement grew in proportion with the colonial ruthlessness, and a vehicle of information dissemination became a tool for freedom struggle. In the struggle for freedom, journalist in the twentieth century performed a dual role as professional and nationalists.Indeed many national leaders, from Gandhi to Vajpayee, were journalist as well. Calcutta, Madras, Bombay and Delhi were main four centres of urban renaissance which nourished news in India. It was only during and after the seventies especially after Indhira Gandhi’s defeat in 1977 that regional language newspapers became prevalent. There were nationalistic echoes from the linguistic regional provinces. Bengal, Gujarat, Tamil, Karalla, Punjab, and Uttar Pradesh produced dailies in regional languages. Hindu and Urdu were largely instrumental in voicing the viewpoint and aspiration of both Hindus and Muslim of the Northern provinces.


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As communalism and religious intolerance increased before and after partition, Urdu remained primarily the language of Muslims as Pakistan choose this language as its language as its lingue France. After partition the cause of Urdu and its newspaper, suffered a setback as Hindu reactionaries be gan to recognize the association of Urdu with Islam and Pakistan.

BASIC DATA

Official Country Name Republic of IndiaRegion (Map name) East, South & AsiaPopulation 112,36,68,199Language(s) English, Bengali, Telugu & MarathiLiteracy Rate 55.00 %Area 3, 287,590sq kmGDP 456,990 (US Million)Number of Daily News Paper 400Total Circulation 30,800,000

Circulation Per 1000: 60Number of non daily news paper: 98Total Circulation: 7,874,000Circulation per 1,000: 13Total news paper Ad Receipts 37,884 (US Million)As % of All ad Expenditure 55%Number of Television station: 600Number of Television sets: 65,000,000

Television sets per 1000: 65.5Number of cable subscribers: 40,000,000Cable subscribers per 1000: 40.5Number of Radio station: 318Number of radio receivers: 116,000,000Number of individual with computers: 4,600,000Computers per 1000: 4.5Number of individual with internet access:

5,000,000

Internet access per 1000: 4.9


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BACKGROUND & GENERAL CHARCTERSTICS

India is the world’s largest democracy its mass media culture a system that has evolved over centuries, is comprised of a complex framework. Modernization has transformed this into a communications network that sustains the pulse of a democracy about 1.1 billion people. India’s newspaper evolution is nearly unmatched in world press history. India’s newspaper industries and its westernization or modularisation as French would call it go hand in hand. India’s press is metaphor for its advancement in the globalise world.

The printing press preceded the advent of printed news in India by about 100 years. It was in1674 that the first printing apparatus was established in Bombay followed by Madras 1772. India’s first newspaper, Calcutta general advertises, also known as Hicky’s Bengal Gazette was established in January 1780, and the first Hindi daily, Sam char sudha varshan, began in 1854. The evolution of the Indian media since has been fraught with development difficulties. Illiteracy, colonial constraints and repression poverty and apathy thwart interest in news and media. Within this framework it is instructive to examine India’s press in two board analytical section: pre-colonial times and the colonial, independent press (which may, again be classified into two: preceding and following the emergency rule imposed by Indhira Gandhi’s government in 1975.) the post emergency phase. This continues at the present, May the third independent phase of India newspaper revolution (JEFFREY????)


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THE NATURE OF THE AUDIENCE

While a majority of the poor working people in rural and urban areas still remain oppressed and even illiterate, a significant proportion of people – roughly about 52 percent of the population over 15 years of age were record as being able to read and write. That breaks down to 65.5 percent of males and an estimate of 37.7 percent of females. After the liberalization of the economy, the growth of the industries, and a rise in literacy, and consumerism. Since private enterprise began to sustain pay off, mass communications picked up as a growth industries.

In 1976 the register of newspaper for India had recorded 875 papers; in 1995 there were 4453 Robin Jeffrey comments: “Newspaper did not expand simply because the technology was available to make Indian scripts live as they had not been able to live before. Nor did newspaper grow simply because more people knew how to read and write. They grew because more people knew how to read and write. They grew because entrepreneur detected a growing hunger for information among over- widening section of India’s people, who were potential consumers as well as newspaper readers. A race began to reach this audience advertising avenues were the prizes and these would come largely to newspaper that could convince advertisers that they had more readers than their rivals. Readers, meanwhile, were saying implicitly: we will read newspaper that tell us about ourselves and reflect our concerns.”(48) Common contenders for readership and advertising are: the national herald, the Hindustan times, time illustrated weekly, e pioneer, and film fare.

DIVERSITY AND THE LANGUAEGE PRESS

Naresh khanna summarizes the trends in circulatory growth and decline varied in regional language paper during 1998-2000: In the three year period from 1998-2000, circulation of dailies in the country increased marginally from 58.37 to 59.13 million copies. This represents a growth of 1.3 percent on the basis of data published by the register of newspaper for India in its annual reports.In this time, two distinct group of newspaper emerge the first including five languages that have collectively grown in copies. Amongst these newspapers, those in Malayalam and Bengali grew fastest at 12.9 percent and 12.8 percent respectively, while Hindi dailies grew by 5 percent and English dailies by 4.7 percent over the three year period. Although Marathi newspaper increased circulation by 2.75 percent over the three years it would seem that they are in danger of falling out of this group and perhaps entering the phase of stagnation and circulation decline (Khanna 2002) The second group 0f stagnating and declining circulation includes newspaper seven languages with a combined circulation of 14.8 million copies in 2000. These dailies lost almost 1.8 million copies(10.62 percent)of their combined circulation in the last three years. Daily newspaper circulation plummeted most dramatically in Telugu, which fell


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from 2.28 million to 1.68 million copies, a fall of more than 26 percent. Urdu newspaper circulation fell by more than 12 percent and Tamil dailies circulation declined by 10.8 percent with circulation of Gujarat dailies falling by 10.5 percent. Over the same period circulation of Oriya dailies declined by 2.8 percent and that of Punjabi dailies by 3.2 percent. Although over the three years Kannada newspaper show an insignificant fall in circulation seem to have entered a period of stagnation and decline of their awn. It would seem that in spite of new edition being added by Hindi, English, Malayalam and Bengali dailies, the print media is loosing its dominance of advertising market share to television, radio and outdoor media (Khanna 2002).

India’s language newspaper enjoy relatively new entrepreneurial prowess. A mutually convenient relationship between the owners and capitalist keeps a financial balance between local / regional and national spheres in both private and public sector. “Like coral in reef newspaper grew and died in a process inseparable from the creation of a ‘public sphere’ in the classical liberal sense. Individual proprietors sometimes brought to their newspapers a crusader’s zeal for a particular cause or a diehard’s loathing for a rival” (Jeffrey 105).

The second press commission in 1982 tried to liberate the press from the monopoly houses. In 1995 the audit bureau of circulation had 165 newspapers as members, with a combined circulation of about 16 million copies a day. The top ten newspapers control roughly 50 percent of daily circulations (Jeffrey 108).

While capitalist sustained national newspaper, the big houses, dalmias jains, Geonka, monopolized and corrupted free journalism. The family and caste controlled small newspaper regionally maintain their freedom from big monopolies, thriving on their loyal supporters in north and south India. Diversity of ownership is reflective of cultural variation in India’s multilingual landscape. Twenty – one newspapers control two – third of all circulation.


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PRESS IN INDIA

Much of India’s legal framework is built upon its colonial legacy. Legal statutes and regulations have been undergoing certain changes as India’s freedom came at a high cost. The country was divided. India’s border conflict with two hostile neighbours which forced at least three large scale wars eclipsed other political issues. The democratic process, corrupted by criminals, unscrupulous bureaucrats and politicians, created a social climate that widened social and economic inequality.

Freedom of speech and expression is a constitutionally guaranteed fundamental right of the Indian people. Article 19 (1;a) ensures the implicit freedom but Article 19 (2) qualifies this in explicit terms. The parliamentary proceeding (protection of publication) Act of 1977 and the prevention of publication of objectionable matter (Repeal Act) of 1977 further reinforce and restrict these freedoms. While constitutional guarantees ensure freedom of the press and expression, press and media are obligated by self regulatory systems of ethics that protect individuals and organization from libellous behaviour. “Freedom of the press is an institutional freedom” wrote sachin sen (19). The press council bill of 1956, introduced in the Indian parliament, stipulated the establishment of the press council of India representing working journalist, the newspaper management literacy bodies and the parliament. The Indian press commission.

Accepted the following postulate: “Democratic society lives and grows by accepting ideas, by experimenting with them, and where necessary rejecting them ….The press is responsible part of democratic society” (quoted sen 42).

While the central press accreditation committee seeks to ensure quality and self-renewal, the press council of India was established in 1966 to uphold editorial autonomy. Restriction on free speech was imposed after Indhira Gandhi’s Infamous emergency rule. The press council off India was abolished after Editor George Varghese’s criticism of the Indhira government. The minister of information and broadcasting carefully regulates the press and its liberties.

The maintenance of internal security Act (MISA) Was enforced to intimidate reputedly autonomous newspaper in the seventies. The press council, resurrected in 1979 has no legal standing to impose penalties.

The Indian press generally believed as “managed” is a self – restrained institution generally reluctant to take on the governmental policies. All India Radio (AIR) and its management exemplify this “man – aged” system. The credit for the bringing out the first full fledged printed newspaper in India goes to jams Augustus Hicky. The first issue appeared on January 29, 1780 in Calcutta bearing the title The Bengal Gazette or the Calcutta general advertise”.

But before Hicky started his newspaper an attempt was made by William bolts a sincere sevant of the east India Company, who have registered earlier to start a newspaper to give expression to the difference existing between the opposing groups in the east India Company. But bolts attempted to start a newspaper.


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Bengal Gazette was also called Hicky’s Gazette because Hicky was the founder editor printer and promoter all rolled in one – that paper. It was a weekly paper. The paper was clumsily printed. The reading matter was less and the advertisement was more and there were comments on the personal offers of individuals. When Hicky started his newspaper he announced his motive:” I have no particular passion for the printing of newspaper, I have no propensity, I was not bred to a slavish life of hard work, yet I take pleasure in enslaving my body in order to purchase freedom for my mind and soul. Hicky Gazette was published in English language. This was the first regular newspaper in India. Hicky’s first issue carried out news but not fresh and up to date like the newspaper of today. In those days of difficult transportation for eign newspaper usually took months to reach Indian shore; subsequent issue of the Bengal Gazette enlightened the readers with comment on people’s domestic affair’s a species of service, which kept society gossiping. Hicky announced the policies of his paper and declared that this was a “weekly political and commercial paper open to all parties, put influence by none”.

This paper was primitive one from the point of view of contents printing and publication. But it has the significance of a historical newspaper with the first newspaper in India started the area of Indian journalism, which has developed as the agency for the saving of democracy in the country today.The history of journalism in the pre independent period in India can perhaps be per iodized as follows. The phase 1780 – 1818 constitutes some kind of pre history, a preparatory phase.

A GUIDE FOR NEWSPAPER PUBLISHERS

THE REGISTERAR OF NEWSPAPERS

The register of India newspaper among these officials and professional agencies, regular and records the status of newspaper. Electronic news, web site, magazines and house publication, a number of professional organizations (like editor guild of India, Indian language newspaper association and all India newspaper’s editor conference) enrich the self-renewal process of the news enterprise. Educational and training programme are gaining importance as professionalization.THE OFFICE OF THE REGISTER

The of the register of newspaper for India popularly known as RNI came into being on July 1,1956 on the recommendation of the first press commission in 1953 and by amending the press and registration of books act (PRB act) function of RNI involve both statutory and non statutory function.

Statutory function the RNI compiles and maintains a register of newspaper contains particulars about all the newspaper published in the country it issues certificate of registration to the newspaper published under valid declaration. It scrutinizes and analyzes annual statement sent by the publishers of newspaper every year under section 19D the press and registration of Books act containing information on circulation ownership etc.


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The RNI informs the district magistrates about availability of titles to intending publishers for filling declaration and ensures that newspaper are published in accordance with the provision of the press and registration of Books acts. It verifies under section 19F of the PRF Act of circulation claims furnished by the publishers in their annual statement and preparation and submission to the government on or before September 30 each year, a report containing all available information and statistics about the press in India with particular reference to the emerging trends in circulation and in the direction of common ownership units.

Non statutory function of the RNI include the formulation of a newsprint allocation policy – guidelines and the ability to issue Eligibility certificate to the newspaper to enable them to import newsprint and to procure indigenous newsprint. The RNI assesses and certificate the essential needs and requirement of newspaper establishment to import printing and composing machinery and allied materials.

From April 1998 to February 1999. RNI scrutinized 18459 applications for availability of titles of which 7738 titles were found available for verification. While in the remaining application title were not found available. During the same period 2693 newspapers periodicals were issued certificate of registration (2145, fresh CRs and 548 revised CRs) and circulation claims of 1536 newspapers/ periodicals were assessed. Register of newspaper for India (RNI) in starting a newspaper (daily or periodical) is required to contact the district magistrate or sub – divisional file a declaration before him in the prescribed from. In declaration the publisher is to mention the title, language, periodicity and such other particulars of proposed newspaper as are asked for. He is also required to give a list of alternative titles in order of preference.

The magistrate before authenticity the declaration has to make an enquiry from the registrar of newspaper for India whether the title (s) proposed are not same similar to that of any other publication published in same language through the country or in any other language in the same state. These titles proposed are checked against catalogue of existing title (s) maintained in registrar office. The magistrate in turn after getting information communicates to publishers about titles. After obtaining clearance from RNI district magistrate authenticates declaration and sends an authenticated coffee to office of registrar of newspaper of India. Declaration becomes void in case the newspaper does not commence publication within 6- weeks of the authentication and again a fresh declaration has to be field .Each issue newspaper is to have an imprint line containing the name of the publishers, printer. Editor and the place of printing and publication of the paper. The name of editor is necessary to be given separately.

Supply of copies: - Every publisher has to send a copy of each issue of his paper within 48 hours of its publication to the registrar of newspaper for India or other authorized officers at the places mentioned below depending on language in which the paper published.


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REGISTERATION :

As soon as paper has stated publication of publishers is required to send a copy of first issue of publication to registrar of newspaper of India at press villa simila-1 on receiving first issue of paper and the copy of authenticates declaration from concerned district magistrate, the office of registrar of newspaper for India takes the paper on its record and allots a registration number to it. A certificate of registration is.

ISSUED TO PUBLISHER

ANNUAL REPORT: Registrar of newspaper for India has to submit government each year a report on the state of press in country on the basis of the annual statement received from him and information obtained otherwise. It is in turn of newspaper publishers that information as complete as possible is made available to enable the Registrar to make this report up-to – date and useful.

CERCULATION 0F CHECK :

The press registrar of any gazette officers authorized by him shall have access to any premises and to any information relating to the newspaper.

For benefit of publishers circulation work has been decentralized. The following gives the circulation officers in charge having their headquarter at.

North Zone New Delhi

South Zone Chennai

Western Zone Mumbai

Eastern Zone Calcutta

There are 18 principals language in which the newspapers are printed which are mentioned in 18th constitution. Bombay Sam char, Gujarat daily published from Mumbai is oldest existing newspaper. Anand bazaar patrika: Bengali daily from Calcutta is largest single edition newspaper of India is in second edition and Hindustan Times is in third place.


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NEWSPRINT

Until 1994---1995 newsprint allocation was regulated by the newsprint control order (1962) and the newsprint import policy announced by the Government every year newspaper were issued Entitlement certification of importation and purchase from the scheduled indigenous.

Newsprint mills however newsprint policy is modified every year depending upon the import policy of the government. Newsprint has been placed under ‘open general license’ with effect from May, 1st, 1995 and all types of newsprint became importable by all people without any restriction. Under the latest newsprint policy guidelines for the import of newsprint issued by the ministry of information and broadcasting authentication of certificate of registration is done by the registrar f newspaper for India for import of newsprint, on submission of a formal application and necessary documentary evidence.

DE – BLOCKING OF TITLES

For the first time in the history of RNI, a massive work of de – blocking 2, 00,000 titles were undertaken. As per the decision all such titles of newspapers were certified till December, 31st, 1995, and those publications which had not registered with RNI have been de blocked. The work of entering registered titles has been titles have been completed and the list has been dispatched to state government. Nearly 1, 50,000 of unused titles have become available for allocation to other newspaper from January 1st

1999.

CENSORSHIP

Even though India is committed to the freedom of the press, censorship is not unknown to the media. With increased privatization and entrepreneurial advancement, colonial and bureaucratic censorship no longer exist. However the nexus of criminal politics and unethical monopolies continue to threaten the freedom of press.

Nehru famously said: “I would rather have a completely free press with all the dangers involved in the wrong use of that the freedom than a supposed or regulated press” (quoted by Karnataka 272). After 1977 people’s interest and involvement in regional and national affairs increased dramatically. This development helped promote the dualism of India’s patriotic passion marked by linguistic chauvinism and national unit.


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NEWS AGENCIES

News agencies provide regularity and authenticity to news K.C. Roy is credited with establishing the first Indian news agencies. Which became the associated press of India (API)? However is soon became A British controlled agency unwilling to report about the national freedom movement. The free press of India news agency came into existence under the management of S. Sadanand who have served Reuters. The united press of India. The orient press. The Globe news Agencies. The NAFEN News Agencies. The united news of India and a number of syndicates later came to serve the news business news.The non Aligned News Agencies Pool (NANAP) Formally constituted in 1976 for the propose of correcting imbalances in the global flow information, is an arrangement for exchange of news and information among the national news agencies of non-aligned countries, including Asia, Africa, Europe and Latin America, Its affair are managed by a coordinating committee. The cost of running the pool is meeting by the participating members.

The press trust (PTI) Continued to operate the India news Pool desk (INDP) Of the NANAP on behalf of the government of India. India continued to contribute substantially to the daily news file of the pool network. The reception of news into the pool Desk during the year 1998 – 1999 has been in the range of 20,000 words per day. INDP’s own contribution to the pool partners during the year has averaged 7,000 words per day. The organization and structure of Indian news agencies has been undergoing a controversial transformation for quite sometime. This represents a mutual mistrust between private owned news agencies n governmental structure. Their autonomy believed to he crucial for objectivity and fairness is based on their role as cooperative and non – profit groups news agencies in general are

Discouraged from taking any governmental favours. There is nothing in the Indian constitution however that can prevent government to nationalize its news agencies. There four dominant news agencies India: The press trust of India (PTI); The united news of India (UNI); The Hindustan Sam char (HS) and Sam char Bhatia (SB)


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ELECCTRONIC NEWS MEDIA.

Most Indian newspapers magazines and media outlets are easily accessible through the internet. Internet public Library (IPL) is a concise Internet sources for information on Indian newspaper. The web site lists about 120 online newspapers for India with access to each of those papers for reading.The official website for the library of congress in New Delhi is also accessible on the on the internet where E-Mail contact information is provided. This directory is published biennially. The directory includes newspaper published in India, the name and language of the newspaper circulation frequency of circulation and names and address for the publishers of each paper paper status is also included.

EDUCATION AND TRAINING:

The first diploma of journalism was offered at Aligned Muslim University in 1938 by the late Sir Shah Mohammad Suleiman, a judge in India (Wolseley 224). Latter on after partition, universities in Punjab, Madras, Delhi, Calcutta, Mysore, Nagpur, and Osmania offered courses at undergraduate levels. Professional education in India is largely a need – based enterprise. Journalist and other mass communicators can perform without specialized training and skill and can succeed without advanced degrees.

THE LEADING DAILY NEWSPAPER

NEWSPAPER LANGUAGEAj (10) HindiAnand Bajar Patrika BengaliBharyman BengaliDaily Thanthi (12) TamilDainik Jarran (8) HindiDainik Bhaskar (9) NindiDinamalar HindiEenadu (10) TelguGujarat Sam char (5) GujaratHindustan Times (2) EnglishIndian Express (8) EnglishLol Satta (8) MaratiMalayalam Manorams (8) MalayalamMahru Bhumi (6) MalayalamNav Bharat (7) HindiNavbharat Times HindiPunjabi Kesari (3) HindiSakal (4) MarathiSandesh (5) GujaratThe Economic EnglishThe Hindu (8) EnglishThe New Indian Times EnglishThe Times of India English


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Deccan Herald EnglishWORLD LARGEST DAILY NEWSPAPER:

NEWS PAPER NATIONAsahi Shimbun JapanBild AustraliaBilld Zeitung GermanyChunichi Shimbun JapanGongren Ribao ChinaManichi Shumban JapanNikhan Keizai JapanPeople’s Daily ChinaReference News ChinaSikuan Ribao ChinaThe Mirror/ Daily Record BritainThe sun BritainYomiuri Shimun Japan

Source: World Press Trends


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TOTAL SELLING F VIJAY KARNATAKA NEWS PAPER

PUBLICATION July-Dec 2001 Jan-June 2002 July-Dec 2002 Jan-June 2003 July-Dec 2003

VIJAY KARNATAKA 3,79,946 5,36,422 5,37,162 5,53,101 5,83,168

PRAJAVANI 2,86,036 3,02,296 3,17,816 3,09,578 3,09,541

SAMYUKTA KARNATAKA 1,21,126 1,40,192 1,48,004 N.A 1,43,696

UDAYAVANI 1,52,996 1,66,449 1,80,012 1,86,551 1,89,352

Source: ABC – As per above respective periods

PUBLICATION NRS - 2001 NRS - 2002 NRS – 2003

VIJAY KARNATAKA 11,75,000 22,10,000 70,12,000

PRAJAVANI 34,63,000 34,27,000 35,73,000

SAMYUKTA KARNATAKA 25,35,000 24,25,000 25,32,000

UDAYAVANI 9,63,000 10,19,000 18,99,000

Source: NRS – As per above respective periods

PUBLICATION IRS - 2002 R-1 IRS – 2002 R-2 IRS – 2003 R-1

VIJAY KARNATAKA 43,79,000 46,59,000 55,33,000

PRAJAVANI 30,32,000 25,09,000 29,71,000

SAMYUKTA KARNATAKA 15,32,000 13,83,000 13,70,000

UDAYAVANI 13,70,000 11,60,000 12,81,000

Source: IRS – As per above respective periods.


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MAXIMUM READERSHIP

MAXIMUM ADVANTAGE YOUR BRAND

NAME OF PUBLICATION READERSHIP

1. VIJAY KARNATAKA 46,59,000

2. PRAJAVANI 25,09,000

3. SAMYUKTA KARNATAKA 13,83,000

4. UDAYVANI 11,60,000

VIJAY KARNATAKA 5,37,162 46,59,000

PRAJAVANI 3,17,816 25,09,000

UDAYVANI 1,80,012 13,83,000

SAMYUKTA KARNATAKA

1,48,004 11,60,000


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When it comes to Karnataka. No other newspaper offers you the kind of reach and penetration that we can. Now that the numbers speak for themselves, these are figures that you need to look at every time you sit down to formulate your media plan


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No one can get you across Karnataka as effectively as we can. And no one charges you as little as we do to get you there. So if you are looking to reach out to Karnataka's most lucrative markets. Talk to us. We have the people's attention. After all, we are Kamataka's largest and fastest growing Kannada daily

VIJAY KARNATAKA HAS A TOTAL READERSHIP 0F

46,59,000.

– Vijay Karnataka is the only Kannada Daily to have witnessed a growth over last

IRS (2002, R1)

– In Karnataka, every second newspaper reader reads Vijay Karnataka.

– In Karnataka, three out of five Kannada Newspaper readers reads Vijay Karnataka.

– 45.26% of Kannada Daily readers having MHI of above Rs. 10,000/- read Vijay

Karnataka.

– Vijay Karnataka has 44% more readers than the No.2 Kannada Daily under segment

SEC AB.

Vijay Karnataka is the largest read Kannada Daily amongst:

– Male readers with a readership of 36,20,000 (covering 63% males reading any

Kannada Daily).

– Female readers with a readership of 10, 39,000 (covering 53% females reading any

Kannada Daily).

– Graduates/ PG and above segment with a readership of 7, 42,000.

– Rural masses with a readership of 32, 13,000.

– Urban masses with a readership of 27, 46,000.

– Towns with population greater then 10 lakhs with a readership of 3, 38,000 (gained

26.6% over IRS, R1).

– The age group of 12-19 years with a readership of 13, 81,000.

– The age group of 20-44 years with a readership of 25, 49,000.

– The age group of 45 and above with a readership of 7, 30,000.

_People with MHI greater than RS.5000/-with a readership of 9, 03,000.

__People with MHI lesser than RS.5000/- with a readership of 51, 50,000.


23



24


ACHIEVEMENT OF 2004

Vijay Karnataka HAS TOTAL READERSHIP OF 78, 12,000.

Vijay Karnataka is the only Kannada daily to have witnessed a Growth over last

IRS (2004, IR).

In Karnataka, three out of five Kannada Newspaper readers reads VIJAY

KARNATAKA.

54.37% of Kannada Daily readers having MHI of above RS 10,000/- read VIJAY

KARNATAKA.

VIJAY KARNATAKA has 48% more readers than the no 2 Kannada Daily

segment SEC AB.


25


ORGANIZATION PROFILE:

Vijay Karnataka is one of the most known and fast moving newspapers in Kannada.

The effective management made this organization into a big and successful

organization. The audit bureau of circulation (ABC) has given the number one

circulation of India for Vijay Karnataka It was the dream of north Karnataka to have a

Kannada daily newspaper taking care of events of the state in general and north

Karnataka in particular. The dream became when Vijyanand printers and publishers

was established to bring out the most wanted Kannada Daily newspaper “Vijay

Karnataka” an enterprise and a venture by the renowned Vijyanand road lines limited.

Vijay Karnataka is perhaps the first newspaper in the country and in the newspaper

Industry to call itself a multi edition with 10 editions newspaper in a short span of less

than 5 years. The editions are present region wise by almost combining 2 to 5 districts

of Karnataka state.


26


OBJECTIVES OF THE ORGANIZATION:

To expand their market into other states.

To modernize the organization by using the hi-tech machines in the production

process

To increase the productivity

To produce newspaper into different languages.

To know the customer attitude towards print advertisement.

To know the services the customers expect from the Vijay Karnataka news

paper.

To know the factors in guiding selection of newspapers for release of ad’s.

The 10 Vijay Karnataka publishing centres are

Bangalore

Gulbarga

Mangalore

Gangavati

Mysore

Hassan

Chitradurga

Hubli-Dharwad

Shimoga

Bagalkot


27


DETAILS OF THE COMPANY:

Name of the company : Vijyanand printers Ltd Bagalkot

Address of company : Vijyanand printers and publishers

No SPL 9 KSSIDC industrial

Estate Bagalkot -587101

Phone- 08354-234106

Year of establishment at Bagalkot : 27 November 2001

Type of unit : Proprietorship

Main raw material : Paper

Printing capacity of machine : 20000/hour

Number of circulations : 30000-vijay Karnataka

Chief Editor : Keshav Nadakarni

Register office : Vijyanand Printers and Publishers Giriraj annexe

Circuit House Road Hubli - 580029


28


VIJAYANAND PRINTERS AND PUBLISHERS

The VRL group has diversified into the newspaper industry during october1999 under

the banner of Vijyanand printers and publishers.

OBJECTIVES:

To serve Kannadigas and Karnataka in particular and the country in

general

To provide unbiased news well in time.

To provide sumptuous reading material for the readers to update their

Knowledge and entertain them.

INDIA: Times of India

a Group acquires Vijyanand Printers LimitedVijyanand Printers publishes two Kannada newspapers and English daily

Times of IndiaThursday, June 15, 2006

New Delhi --- The Times of India Group and the promoters of the Bangalore-based Vijyanand Printers Limited have signed an agreement in New Delhi on Thursday for the 100 per cent acquisition of Vijyanand Printers Ltd (VPL).

VPL publishes Kannada newspapers Vijay Karnataka which have ten editions. Vijay Karnataka is the leader in the Kannada newspaper segment with circulation in excess of 5.5 lack (July-Dec 2005) as per ABC report.

Vineet Jain, Managing Director, Bennett, Coleman & Co Ltd (The Times of India Group's parent company), said: "This agreement highlights our strong emphasis on the fast-growing regional media markets in India where readers have new aspirations and mindsets. We are thus committed to "going local" and further developing strong


29


regional identities so as to provide the best possible value to our new readership and advertiser base.",

OBJECTIVES

1] To understand advertisers perception towards Vijay Karnataka

2] To determine the factors influencing advertisers for advertisement’s in Vijay Karnataka as an effective media

3] To measure the satisfaction level of advertisers towards Vijay Karnataka

4] To know the advantages of V.K with compare to competitors.

BENEFITS FOR PERSONAL GROWTH

1 The study will enhance my knowledge about service sector business.2 The study will give knowledge about how the coordination & co-operation

will take place in an origination.3 It will give the knowledge about how the money & material transaction will

take place between manufacture & customer.

BENEFITS FOR ORGANITION

1 The study will help the origination to know the advertiser’s preferences towards VK.


30


2 To know the present level of advantages of VK with competitors. 3 To understand the perception of advertisers towards V.K & the factors which

are influencing them to prefer VK for their advertisement? 4 To understand the advertisers satisfaction level towards news coverage level &

circulation of VK.

BRIEF HISTORY AND DEVLOPMENT OF VRL GROUP:

The edit for the phenomenal growth of VRL goes to the VISION, ZEAL, and

EFFORT of founder and Chairman VIAY SNAKESHAWAR. From a single truck in

1976 VRL has grown in to a conglomerate having diversified into vocational

Education, Newspaper Travel and courier segments.

VRL today embodies “Symbol of Service” with a fleet of 2,000 vehicles including

state of the art buses. The credit to a large extent goes to VRL

of introducing comfortable buses at affordable rates for the common man. The group

has wide network of branches speared over the entire nation. The simultaneous launch

of VIJAY TIMES edition from nine centres in December 2002 was a hall mark for the

group.

The launch of a second Kannada Daily by the group broke new ground in the annals

of Indian journalism. VRL in short epitomizes a success story evolved over years of

commitment and dedication. VIJAY SANKESHAWAR is ably supported by his

dynamic son sir ANAND SANKESHAWAR as managing Director and a team of

dedicated staff headed by chief Technical Officers Sri L. RAMANAND BHAT

Chief executive officers Sri K.N. UMESH and Director R.P.RAICHUR. The

managing Director Shri V.B. SAKESHAWAR started as individual transporters in

January 1976 without any background and experience, initially for first 2 years he

suffered heavy looses. Then by the end of 1977 he started a local transport between


31


HUBLI and GADAG. Due to personal management and effective services, business

picked up and purchased one old lorry in 1978.

During his tenure, he observed activities of other well – known transporters and

started first parcel services from “BANGLORE TO HUBLI and GADAG,

BELGUAM” with to Lorries gradually the

business picked up. Due to effective management and good co-operation from the

staff, the turnover and the business increased. The total turnover and the business

increased. The total turnover for different years of follows.

YEAR TURNOVER (in lacks)

1980 13.43

1985 38.381

1990 462.34

1995 2284.92

1999 6580.71

As can be seen from the turn over, there is steady increase in the growth of the turn

over of the company, in a span of 25 years their turn over has increased 50 folds

which is a great achievement of an entrepreneur. The managing Director who is also

the Member of Parliament Shri V.B. SANKESHAWAR, who has been entrusted with

the day today management. He is also awarded with:-

Sarige Rattan Awards in 1978

udyoga Rattan Award 1994


32


CORE VALUES:

They strive for excellence in everything they think say and do. The values that guide

their thought and action are:

Innovation and continuous learning: They provide an environment of

innovation and learning that fosters, in each one of them, a desire to excel and

willingness to experiment.,

Truth and integrity: Their business practices are guided by highest ethical

standard of truth, integrity and transparency.

Respect for the individual: They bring out the best in individual by nurturing

team spirit, individual development and self esteem spirit.

Quality Services: To provide quality service and News paper to the public.

NEED FOR YHE STUDY

Total quality management.

The quest to maximize customers satisfaction led some firms to adopt total quality

management principles total quality management (TQM) Is an organization wide

approach to continuously improving the quality of all the organization processes

product and services.


33


ORGANIZATION CHART:


Vijyanand Printers Ltd

President

Resident Editor/Associate Editor

Response Manager

Response Promoters

Deputy News Editor

34

Vice President Directors

Chief Editor

Assistant Editor (2)

New Editor

R M D Manager

R M D Promoters

Chief Reporter District Correspondent

Principle Correspondent side spl correspondent

Chief Copy Editor (2)(Gen Desk)

Chief Copy Editor(Mofful Desk)

Chief Copy Editor Sports

Photographer


BUREAU CHIEF


35

BUREAU CHIEF

Edition ChiefR M D department

Account section

Response section

Production department

Copy Editor Accounts Response in- Charge

R M D department

Production Manager

StaffResponse ExecutiveReportersCopy editor

Printers Computor operator Pre-press Electrician

Helpers


LITERATURE SURVEY

Total number of circulations of leading papers in Bagalkot district:

Vijay Karnataka Samyukta Karnataka Prajavani

30,000 20,000 22,000

Customer Satisfaction in 7 Steps

It's a well known fact that no business can exist without customers. In the business

of Website design, it's important to work closely with your customers to make sure

the site or system you create for them is as close to their requirements as you can

manage. Because it's critical that you form a close working relationship with your


36


client, customer service is of vital importance. What follows are a selection of tips

that will make your clients feel valued, wanted and loved.

1. Encourage Face-to-Face Dealings

This is the most daunting and downright scary part of interacting with a customer.

If you're not used to this sort of thing it can be a pretty nerve-wracking experience.

Rest assured, though, it does get easier over time. It's important to meet your

customers face to face at least once or even twice during the course of a project.

My experience has shown that a client finds it easier to relate to and work with

someone they've actually met in person, rather than a voice on the phone or

someone typing into an email or messenger program. When you do meet them, be

calm, confident and above all, take time to ask them what they need. I believe that

if a potential client spends over half the meeting doing the talking, you're well on

your way to a sale.

2. Respond to Messages Promptly & Keep Your Clients Informed

This goes without saying really. We all know how annoying it is to wait days for a

response to an email or phone call. It might not always be practical to deal with all

customers' queries within the space of a few hours, but at least email or call them

back and let them know you've received their message and you'll contact them

about it as soon as possible. Even if you're not able to solve a problem right away,

let the customer know you're working on it.

A good example of this is my Web host. They've had some trouble with server

hardware which has caused a fair bit of downtime lately. At every step along the

way I was emailed and told exactly what was going on, why things were going

wrong, and how long it would be before they were working again. They also

apologised repeatedly, which was nice. Now if they server had just gone down with

no explanation I think I'd have been pretty annoyed and may have moved my

business elsewhere. But because they took time to keep me informed, it didn't seem

so bad, and I at least knew they were doing something about the problems. That to

me is a prime example of customer service.

3. Be Friendly and Approachable


37


A fellow Site Pointer once told me that you can hear a smile through the phone.

This is very true. It's very important to be friendly, courteous and to make your

clients feel like you're their friend and you're there to help them out. There will be

times when you want to beat your clients over the head repeatedly with a blunt

object - it happens to all of us. It's vital that you keep a clear head, respond to your

clients' wishes as best you can, and at all times remain polite and courteous.

4. Have a Clearly-Defined Customer Service Policy

This may not be too important when you're just starting out, but a clearly defined

customer service policy is going to save you a lot of time and effort in the long run.

If a customer has a problem, what should they do? If the first option doesn't work,

then what? Should they contact different people for billing and technical?

enquiries? If they're not satisfied with any aspect of your customer service, who

should they tell?

There's nothing more annoying for a client than being passed from person to

person, or not knowing who to turn to. Making sure they know exactly what to do

at each stage of their enquiry should be of utmost importance. So make sure your

customer service policy is present on your site -- and anywhere else it may be

useful.

5. Attention to Detail (also known as 'The Little Niceties')

Have you ever received a Happy Birthday email or card from a company you were

a client of? Have you ever had a personalised sign-up confirmation email for a

service that you could tell was typed from scratch? These little niceties can be time

consuming and aren't always cost effective, but remember to do them.

Even if it's as small as sending a Happy Holidays email to all your customers, it's

something. It shows you care; it shows there are real people on the other end of that

screen or telephone; and most importantly, it makes the customer feel welcomed,

wanted and valued.

6. Anticipate Your Client's Needs & Go Out Of Your Way to Help

Them Out


38


Sometimes this is easier said than done! However, achieving this supreme level of

understanding with your clients will do wonders for your working relationship.

Take this as an example: you're working on the front-end for your client's exciting

new ecommerce endeavour. You have all the images, originals and files backed up

on your desktop computer and the site is going really well. During a meeting with

your client he/she happens to mention a hard-copy brochure their internal

marketing people are developing. As if by magic, a couple of weeks later

a CD-ROM arrives on their doorstep complete with high resolution versions of all

the images you've used on the site. A note accompanies it which reads:

"Hi, you mentioned a hard-copy brochure you were working on and I wanted to provide you with large-scale copies of the graphics I've used on the site. Hopefully you'll be able to make use of some in your brochure."

Your client is heartily impressed, and remarks to his colleagues and friends how

very helpful and considerate his Web designers are. Meanwhile, in your office, you

lay back in your chair drinking your 7th cup of coffee that morning, safe in the

knowledge this happy customer will send several referrals your way.

7. Honour Your Promises

It's possible this is the most important point in this article. The simple message:

when you promise something, deliver. The most common example here is project

delivery dates.

Clients don't like to be disappointed. Sometimes, something may not get done, or

you might miss a deadline through no fault of your own. Projects can be late,

technology can fail and sub-contractors don't always deliver on time. In this case a

quick apology and assurance it'll be ready ASAP wouldn't go amiss.

Conclusion

Customer service, like any aspect of business, is a practiced art that takes time and

effort to master. All you need to do to achieve this is to stop and switch roles with

the customer. What would you want from your business if you were the client?

How would you want to be treated? Treat your customers like your friends and

they'll always come back.


39


COMPANY’S VISION AND MISSION

VISION :

To be the leading newspaper admired globally for its innovation and quality

MISSION

To be always the # 1 Newspaper that it is present and serve the Public.\


40


SWOT ANALYSIS:-

STRENGTHS:

WEAKNESS:

OPPORTUNITIES:

THREATS:

STRENGTHS

More local News converge

More edition (printing and publishing) in a short period

The first paper which is introduced at lower price that is for Rs, 1.50Ps

Vijay Karnataka is being named as the number one news paper by the Audit Bureau of Circulation.

WEAKNESS

New to the field

OPPORTUNITIES

There is scope for expansion of the business

As it focuses on local news, here more chances to make edition in uncovered areas.

THREATS

To existing competition may hamper the progress of the unit.


41


OVERVIEW OF THE DIFFERENT DEPARTMENT OF VPP

BAGALKOT

There are four department of Vijay Karnataka News Paper in Bagalkot They are,

Editing Department.

Circulation Department.

Production Department.

Advertisement Department.

EDITING DEPARTMENT

The news comes to editing department through various sources. Vijay Karnataka has appointed stringers for each Each Taluka and has appointed the agent at the village level. These agents and stringers send the news through.

Courier

Modem or Internet

FaxThe news is also received through reporters.

Sometimes news is also collected through direct customer. After this the above collected rough information is edited and converted in the precise attractive manner to the readers. The information is then typed and the

pagecians make the pages using DTP Technology and send these pages to production department. The front page, and last page (sports page) editorial page and special pages are received through e-mail from the Bangalore editorial department. The resident editor gives final approval to print

CIRCULATION DEPARTMENT

It is the most important department, which takes care of all the activities of circulation. There are 4 members in the circulation department. Out of them to 2


42


members maintain all the accounts of each and every agent. The other 2 members control the circulation work.

The total number of agent is 280. This number is increasing very rapidly, at the time of appointing the agent deposit of Rs 500 is taken copy. If any of the agent will be rejected. If any agent wants to increase or decrease their number of copies, the agent should inform in the written form only.

FUNCTION

Receiving the printed papers from the production department

Packing and refilling the order

Dispatching as per requirement.

Suggestion from agents in distribution channels.

Appointing New Agents

Receiving bills from the agent monthly Through DD/Cash

RESPONSIBILITIES:

Increase sales volume of paper

Generates security deposits

Designing the routes

Maintenance of records relating to circulation.

Within just 120 days of its launching “Vijay Karnataka” has been able to achieve

tremendous growth in terms of circulation. The present edition wise number of edition

wise number of circulation is –


43


PRODUCTION DEPARTMENT

Production department is one where the actual printing takes place. The raw materials

used in production department are –

Paper

Ink

Plates

Papers: The raw papers for the production of the news papers are purchased from

“Mysore paper mills Bhadravati” two sizes of papers are purchased.

1.70cm paper

2.35cm paper

The 70cms papers are used for all the pages except central single page.

The 35cms paper is used for central single page.

There are two qualities of paper in 70 cms:

49 GSM –The paper is of top quality, this paper is used for first & last pages

only.

45 GSM –This paper is of lesser quality. This is used for all the pages,

except first and last page.

INK:

To print on the paper ink is transported from Hubli press, which is purchase from

“Hindustan Inks” Kolhapur.

There are four types of inks used in printing they are-

Cyan


44


Vallenta

Yellow

Black

The news items are rearranged by the paste up artists as per guidance of the editor,

editor rearranges the news items. The plate makers make the final plates for printing

by using advanced technology machines and these are sent to printing. The news on

the plates are printed on the blankets which are inside the machine. Lastly the news on

blankets are printed on the paper. The plates are purchased from “Technology.

Company” Madras These are 25-35 plates are require

MANPOWER

The man power of the production department is 34out of 34 members 18 are

concerned for the printing department and remaining 16 members are for packing.

Production in charge - 1

Printers - 2

Assistant printer - 1

Paste up Department - 4

Electrician - 1

Helpers - 9

Packing - 16

Total - 34


45


The persons in the printing department are almost all skilled persons except few

helpers. These persons are at least ITI graduates and are having experience. The

packing persons are inexperienced or unskilled persons. The capacity of the machine

is 20000 copies/hour and the machines are purchased from Kolhapur. The actual

printing starts at 11PM and completes at 2AM. But the supplements like Cini Vijaya

and Saptahika Vijay area printed at 6PM

4. RESPONSE [ADVERTISING] DEPARTMENT:

Advertisement Department Chart

Advertisement Manager

Scheduling Clerk Ad. Executives Billing Clerk


46


FUNCTIONS:

1. Sell the space of the newspaper to advertisers and advertising agencies.

2. Inform the editions about space needed for the advertise.

3. Collection of the payment from the advertisers and concerned parties.

4. Sending bill to concerned parties.

TYPES OF ADVERTISEMENT:

1. Classed advertisements

2. Commercial advertisements

3. Corporate advertisements

4. Display advertisement

5. Family advertisement

6. Financial advertisement

7. Local advertisement

8. Penal advertisement

] Advertising research

Main article: Advertising research

Advertising research is a specialized form of research that works to improve the effectiveness and efficiency of advertising. It entails numerous forms of research which employ different methodologies. Advertising research includes pre-testing (also known as copy testing) and post-testing of ads and/or campaigns—pre-testing is done before an ad airs to gauge how well it will perform and post-testing is done after an ad airs to determine the in-market impact of the ad or campaign on the consumer. Continuous ad tracking and the Communicus System are competing examples of post-testing advertising research types.


47

http://en.wikipedia.org/wiki/Advertising_research

http://en.wikipedia.org/wiki/Communicus

http://en.wikipedia.org/wiki/Ad_tracking

http://en.wikipedia.org/wiki/Copy_testing


[Edit] See also

Business and economics portal Advertising Ad stock Advertising to

children American Advertising

Federation Hall of Fame

Branded content Classified advertising Communication

design Conquesting Cool hunting Copy testing

Copywriting

Graphic design Integrated

Marketing Communications

Informative advertising

Senior media creative

Local advertising Market overhang Meta-advertising Mobile Marketing Performance-based

advertising Pseudo-event Public relations

Reality marketing

SEO Copywriting Sex in advertising Shock advertising Shockvertising Tobacco advertising Video commerce Video news release Viral marketing Visual

communication Web analytics

World Federation of Advertisers

SALES PROMOTION

1. Advertisement department sales the space of newspaper to advertisers

2. Advertisement agencies.

3. Informing edition about the space needed for advertisement.

4. Collection of payment from advertisement and concerned parties sending bills

to concerned parties.

5. Every day special pages/ supplement with regular features.

SUPPELEMENTS

Vijay Karnataka is providing supplements three days for a week. There as

Follows.


48

http://en.wikipedia.org/wiki/World_Federation_of_Advertisers

http://en.wikipedia.org/wiki/World_Federation_of_Advertisers

http://en.wikipedia.org/wiki/Web_analytics

http://en.wikipedia.org/wiki/Visual_communication

http://en.wikipedia.org/wiki/Visual_communication

http://en.wikipedia.org/wiki/Viral_marketing

http://en.wikipedia.org/wiki/Video_news_release

http://en.wikipedia.org/wiki/Video_commerce

http://en.wikipedia.org/wiki/Tobacco_advertising

http://en.wikipedia.org/wiki/Shockvertising

http://en.wikipedia.org/wiki/Shock_advertising

http://en.wikipedia.org/wiki/Sex_in_advertising

http://en.wikipedia.org/wiki/SEO_Copywriting

http://en.wikipedia.org/wiki/Reality_marketing

http://en.wikipedia.org/wiki/Public_relations

http://en.wikipedia.org/wiki/Pseudo-event

http://en.wikipedia.org/wiki/Performance-based_advertising

http://en.wikipedia.org/wiki/Performance-based_advertising

http://en.wikipedia.org/wiki/Mobile_Marketing

http://en.wikipedia.org/wiki/Meta-advertising

http://en.wikipedia.org/wiki/Market_overhang

http://en.wikipedia.org/wiki/Local_advertising

http://en.wikipedia.org/wiki/Senior_media_creative

http://en.wikipedia.org/wiki/Senior_media_creative

http://en.wikipedia.org/wiki/Informative_advertising

http://en.wikipedia.org/wiki/Informative_advertising

http://en.wikipedia.org/wiki/Integrated_Marketing_Communications



http://en.wikipedia.org/wiki/Graphic_design

http://en.wikipedia.org/wiki/Copywriting

http://en.wikipedia.org/wiki/Copy_testing

http://en.wikipedia.org/wiki/Coolhunting

http://en.wikipedia.org/wiki/Conquesting

http://en.wikipedia.org/wiki/Communication_design

http://en.wikipedia.org/wiki/Communication_design

http://en.wikipedia.org/wiki/Classified_advertising

http://en.wikipedia.org/wiki/Branded_content

http://en.wikipedia.org/wiki/American_Advertising_Federation_Hall_of_Fame



http://en.wikipedia.org/wiki/Advertising_to_children

http://en.wikipedia.org/wiki/Advertising_to_children

http://en.wikipedia.org/wiki/Advertising_Adstock

http://en.wikipedia.org/wiki/Portal:Business_and_economics

http://en.wikipedia.org/wiki/Portal:Business_and_economics

http://en.wikipedia.org/w/index.php?title=Advertising&action=edit&section=28


Supplements:-

Monday -- --- Mahila Vijay, Shikshna Vijay

Wednesday -- Agriculture (Krishi Vijay)

-- Business / Commerce (Vanijay Vijay)

Friday -- cinema / Entairtainment ( Cini Vijay)

-- Sports ( Kreeda Vijay)

Competitive sports have become unthinkable without sponsoring and there is a

mutual dependency. High income with advertising is only possible with a

comparable number of spectators or viewers. On the other hand, the poor

performance of a team or a sportsman results in less advertising revenues. Jorgen

Hut her and Hans-Jörg Stiehler talk about a ‘Sports/Media Complex which is a

complicated mix of media, agencies, managers, sports promoters, advertising etc.

with partially common and partially diverging interests but in any case with

common commercial interests. The media presumably is at centre stage because it

can supply the other parties involved with a rare commodity, namely (potential)

public attention. In sports “the media are able to generate enormous sales in both

circulation and advertising

-- Youth (Yuva Vijay)

-- Religion Spiritual (Dharma Vijay)

-- Arts Culture (Kala Vijay)

-- Health (Arogya Vijay)

Sunday -- Women (Mahila Vijay)


49


-- Children (put ani Vijay)

Kids are among the most sophisticated observers of ads. They can sing the jingles and identify the logos, and they often have strong feelings about products. What they generally don't understand, however, are the issues that underlie how advertising works. Mass media are used not only to sell goods but also ideas: how we should behave, what rules are important, who we should respect and what we should value

-- Sunday special (Saptahika Vijay)

1st Page : Consist of national and international news, which are of most importance along with local news.

2nd and 3rd page: Consist of local news i.e. news from district and state Level

4th Page : Consist of articles and literature wok. It is also used for Educational purpose.

5th Page : Consist of regional important news.

6th Page : It is used for editorial purpose that is letter to editors an Answer to than etc.

7th Page : Consist of national news, political development of the Country etc.

8th Page : It usually consist of continued news and the news Collected in later time of printing.

9th Page : It is used for regional news other than regional district I.e. news from surrounding district.

10th Page : Here it is used for publishing news regarding capital City Bangalore.

11th Page : It is used for commercial matter like market price for Different commodities, share market information etc.

12th Page : It is used for sports purpose; both National and International events and also local are covered in this Section.

Vijay Karnataka is serving the society namely in giving local news, state, national, international science and technology issue. Commerce trade and general issue. The


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attractive feature of Vijay Karnataka is to give much importance to give much importance to international, national and also regional events and making it to reach a common man at every and comer of the state. The price envyingly is as Reasonable price as Rs. 3.00 (with Friday & Sunday edition @ Rs. 3.50 as compared to the higher price of other news paper)

Kannada Newspaper : - Thus we can say Vijay Karnataka is economical Paper to middle and low class people

Politics : - National, International state level happenings, Along with news of local importance.

Commerce : - Finance – Business – Stock Exchange, share Price charts, emerging trends and scenario of Business, finance and commerce.

Culture Fine : - Reasonable coverage of latest and contemporary Aspects.

Sports : - Elaborate information of sports events of National, International and domestic level.


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OBJECTIVE OF YHE STUDY

5. To know the satisfaction level of readers towards Vijay Karnataka news paper

6. To know which type of news and supplementary are prepped more by the

reader in Vijay Karnataka news paper

7. To provide information to company about why reader prefer news paper as

advertising media

8. To know why people prefer vijay Karnataka news paper whether for

Its local news coverage

Price

Advertisement

5. To know why people go for Vijay Karnataka news paper as a media

for advertisement


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Research Methodology:

Research : Descriptive research

Data sources : 1. Secondary data 2. Primary data

Research Approach : Survey methodResearch Instrument : QuestionnaireType of Questionnaire : Structure non-déguiseType of Questions : Close-ended questionsSampling Plan :

1. Sampling Unit : advertisers who prefers VK in Bagalkot city2. Sample Size : 50 respondents3. Sampling procedure : Simple random sampling

Contact Method : Personal

Mode of collecting data: The respondents will be chosen randomly & Requested Grant Interviews. The questions will then be asked in a predeterminedSequence. The secondary data will be collected from various books,Journals, reports, company’s data base, internet etc.

Data Processing : 1. A number of tables to be prepared to bring out the Main Characteristics of the collected data

2. Inferences to be drawn from the data collected.


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RESULT AND DISCUSSIONS WITH GRAPHS AND CHARTS

Why do you read Vijay Karnataka news paper (Rank 1 for the most important reason and so on?)

1. News Coverage:

Rank 1 Rank 2 Rank 3 Rank 460 25 10 0560% 25% 10% 05%


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More than news coverage in local area and more than press report will be there and collect the huge number of news, for example exceeding case, function, any murder case, what were may be news on the spot collect the news and send to the printing press and tomorrow in news section and people seeing in a news paper, and more than selling our news paper in local area and urban area

02. LOCAL NEWS

1 2 3 433 28 19 2033% 28% 19% 20%

Our Bagalkot district Vijay Karnataka news paper that it is our local news paper and that printing press more than local news printing in paper and provide to the customers, this news paper what were may not printing at ?What customer wants needs customer satisfaction news print in the news paper. And weekly four time supplementary news paper to different type of news to ad in the news paper Ex, put ani Vijay, Mahila Vijay, film funds, and employment news etc……


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1. PRICE

1 2 3 440 33 19 840% 33% 19% 8%

Price is a sufficient, every supplementary news paper Rs. 3.50 paisa and other days Rs. 2.50 paisa

4. Advertisement:

1 2 328 38 1428% 38% 14%


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4. Which part of your news paper you like the most

Political news 36 36%Local news 24 24%Ads 22 22%Sports news 8 8%Articles 7 7%Others 3 3%


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2. Which do you choose “Vijay Karnataka as a media for advertisement”?

More circulation 68 68%%Reasonable Price 32 32%


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3. Which Supplement of the Vijay Karnataka Paper you like most

Krishi Vijay 6 6%Mahila Vijay 20 20%Saptahika Vijay 46 46%Udyog Vijay 28 28%


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4. Mahila Vijay is popular because

It provides beauty tips 33 33%It provides health tips 46 46%It provides kitchen tips 21 21%


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7. How Do you rate Vijay Karnataka Services?

Extremely Good 55 55%Very Good 33 33%Neither Good Bad 8 8%Very Bad 4 4%Extremely Bad 0 0%

Analysis; from the above graph 28% of the respondents are said that V.K news paper is very good & 56% of the respondents are said that V.K is good & 10% of respondents are said that V.K is average & 4% are said that V.K is not good & 2% are said that V.K is very bad .

Interpretation; From the above information most of the respondents are said that V.K news paper is the Good news paper because it is having good brand image and it is having more circulation.


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9. Express your level of satisfied about the news paper provided by the Vijay Karnataka

Satisfied 52 52%Most satisfied 25 25%NES/US 14 14%MUS 9 9%US 0 0%


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10) Which news paper do you use regularly for your advertisement?

Analysis; From the above graph out of 50 respondents 86% of responds are using Kannada news paper & 8% are using English news paper & 6% are using Both kannada & English news papers for their advertisement.

Interpretation; from the above information we can say that majority of the respondents using Kannada news paper for their advertisements because kannada news paper circulation is more in Bagalkot city & Kannada is the regional language in Bagalkot city .


43 86.0 86.0 86.0

4 8.0 8.0 94.0

3 6.0 6.0 100.0

50 100.0 100.0

Kannada

English

Both

Total

ValidFrequency Percent Valid Percent Percent

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11) Are you satisfied with distribution of V.K news paper to customer.

Analysis; From the above graph out of 50 respondents 86% of the respondents are satisfied with Distribution of the V.K to customer & 14% of the respondents are not satisfied with Distribution of V.K to customer.


43 86.0 86.0 86.0

7 14.0 14.0 100.0

50 100.0 100.0

Yes

No

Total

ValidFrequency Percent Valid Percent

CumulativePercent

14.0%

86.0%

No

Yes

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Interpretation; From the above information most of the respondents are satisfied with the Distribution of V.K to customers Because the effectiveness of the advertisement is more when they will provided their advertisement in V.K.

QUESTIONNAIRE

Dear Sir/

I would like to please if you could spare your Precious time in completing this questionnaire, which would enable me to enrich my Knowledge and complete this study successfully.

Name:

Address :

Mobile No:

Phone No :

E-mail ID :

1. Annual Income

Below 50,000 from 50,000 to 100000

1000000 to 200000 Above 200000


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2. How many members of your family read Vijay Karnataka news paper?

2members 4members All members Nil

3. Why do you read Vijay Karnataka News Paper (Rank 1 for the most important reason and 2 for the next and so on?)

News Coverage Price Local News Advertisement

4. Which Part of your News paper you like the most?

Political News Sports News Local News Articles Ads Other

5. Why do you choose Vijay Karnataka News paper As a media for Advertisement


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More circulation Reasonable price

6. Which supplement of the Vijay Karnataka news paper you like most?

Krishi Vijay Mahila Vijay

Saptahika Vijay Udyog Vijay

7. For which of the following reasons is Mahila Vijay popular

It provides Beauty tips

It provides health tips

It provides Kitchen tips

8. Overall how do you rate Vijay Karnataka News paper service

Extremely good

Very Good

Neither Good nor Bad

Very Bad

Extremely Bad

9. Express your level of satisfaction about the news provided the Vijay Karnataka

Satisfied Mostly

Mostly Satisfied Unsatisfied


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10. Your suggestion if any to vijay Karnataka ?


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FINDINGS

1. 60% of the respondents read Vijay Karnataka because of its coverage.

2. 36% of the respondents prefer political news in Vijay Karnataka .

3. 68% of the respondents prefer Vijay Karnataka for advertisement because of its circulation.

4. 46% of the respondents prefer Saptahika Vijay supplements of Vijay Karnataka.

5. 55% of respondents opinion is that Vijay Karnataka paper is extremely good.

6. 52% of the respondents are satisfied and 25% of the respondents are mostly satisfied. 14% of the respondents are neither satisfied nor unsatisfied and 9% of the respondent’s ars mostly unsatisfied.


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SUGGESTIONS

1. It has to provide more job application

2. It has provide discovery oriented news along with regular supplement at

reasonable price

3. V.K has to convert 10% advertisers who will not use or suggest others to use V.K

for their advertisement in future by catering their needs.

4. What customer wants needs to write in news paper and different different type media to print in news paper and present what customer need and wants to write it. For example unemployment people more than in city or place, to news only employment to more than call form news to write in news paper.

5. V.K news paper should extend their offers like festival offer to its advertisers to

choose V.K as media for their advertisement & helps to attract more advertisers

towards them

6. V.K news papers has to maintain good relationship with existing customers. .

7. V.K news paper should further try to provide reasonable & competitive pries for

advertisement so it helps to attract remaining 6% advertisers who are said that its

price is costly.

8. V.K news paper has to bring few more innovative strategies to become an effective

advertising media & attract remaining 12% of advertisers who are dissatisfied.

9. V.K news paper has to improve its distribution of papers to customers so that it will

help to increases the advertisement effectiveness of the advertisers & helps to catch

remaining 14% of respondents.

10. V.K news paper has to take few steps towards improvements of its circulation of

papers.

11. V.K should improve its service, which is considered as one of the key factor for

success.


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CONCLUSION

In today’s competitive business Environment Company will maintain and attain the

Changing needs and wants of advertisers, they can differentiate a Company’s products

& service and develop customer loyalty, helping to sustain profitability in coming

days.

What customer wants needs to write in news paper and different different type media To print in news paper and present what customer need and wants to write it. For example unemployment people more than in city or place, to news only employment to more than call form news to write in news paper.

As I completed my Major Concurrent Project in Vijay Karnataka news paper

Bagalkot on topic “Customer satisfaction a daily news paper at Vijay Karnataka as

an effective news paper media” has given a practical picture of overall function of the

unit.

BIBILOGRAPHY

WWW.VIJAYKARNATAKANEWSPAPER.COM

MARKETING MANAGMENT (PHILIP KOTLER)

MARKETING RESEARCH (LUCK & RUBIN


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Date post:	09-May-2015
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