www.asianstationeryshow.com
27 - 29 • 10 • 2018HONG KONG CONVENTION & EXHIBITION CENTRE
A Proven Exhibition In Hong Kong Every OctoberTo Tap The Global Stationery Market
Trade Media Partner : Supporting Organisation : See us on:Manager:Organiser:
Exhibit Profile • Computer Peripherals & Accessories • Art Supplies• Advertising & Gift Stationery • General Stationery• Back-to-School Items • Paper Products • Children's & Pre-School Stationery • Writing Instruments• School Supplies • Office Supplies
Brilliant Market Outlook Ahead
● Global stationery market is estimated to exceed US$234 billion by 2024.● According to Global Industry Analysts (GIA) and Transparency Market Research, North America and Europe are the largest markets for stationery, but the Asia-Pacific market is growing rapidly with a CAGR of 6.1% over the period of 2017 to 2024. China and India are the most fast-growing markets in the Asia-Pacific region, while high growth rate is also expected from Middle East & Africa.● Asian-made stationery will continue to lead supplies to markets across the world for their trendy design, good quality and competitive prices.● The robust market outlook renders huge market expansion potential for Hong Kong, Chinese and regional stationery suppliers.● The 2018 Asian Stationery Show sets to be an exceptional platform to put your company in front of a huge number of global buyers converging in Hong Kong during their established autumn sourcing trip in the Far East this October.
27 - 292018OCTOBER Hong Kong Convention &
Exhibition Centre
• • School Supplies School Supplies • Office Supplies
Hall Location
A Show Where Global Buyers Converge
Some of Prominent Stationery Buyers Who Attended 2017 Show
A Show Where Global Buyers ConvergeA Show Where Global Buyers ConvergeA Show Where Global Buyers Converge
Some of Prominent Stationery Buyers Who Attended 2017 ShowSome of Prominent Stationery Buyers Who Attended 2017 Show
7,200+7,200+TRADE VISITORS
2017 Show
13.3% NORTH AMERICA
5.6% CENTRAL & SOUTH AMERICAS
40.0% EUROPE
1.7% AFRICA
2.1% MIDDLE EAST
33.5% ASIA
3.8% OCEANIA
* % based on non-Hong Kong Buyers
Some of Prominent Stationery Buyers Who Attended 2017 ShowSome of Prominent Stationery Buyers Who Attended 2017 ShowSome of Prominent Stationery Buyers Who Attended 2017 ShowSome of Prominent Stationery Buyers Who Attended 2017 ShowSome of Prominent Stationery Buyers Who Attended 2017 ShowSome of Prominent Stationery Buyers Who Attended 2017 ShowSome of Prominent Stationery Buyers Who Attended 2017 ShowSome of Prominent Stationery Buyers Who Attended 2017 Show
Russia The Netherlands UK USAKorea
France Germany Itlay JapanAustralia
E10
3102
27-M
S-S
-Gen
eral
-KL
Our Comprehensive Marketing & Promotion Campaign
ACT NOW!JOIN TO EXHIBIT.
HK22,000(USD2,846) ONLY
(852) 2700 [email protected]
A 12m2 Booth at Enquiry & Participation
Search Engines & Social Media Promotion ● Keyword search promotion at world-renowned and popular search engines ● Promotion at social media: Facebook, WeChat & YouTube
Online Promotion ● Online banner adverts & eblast campaigns ● Listing in international trade fair calendars ● Promotion at show's official website ● e-press releases & newsletters
Outdoor Promotion & Billboard Advertising ● Hand-distribution of promotional flyers and buyer cards near the venues of major trade fairs around the world ● Advertising billboards and lightboxes inside Hong Kong Int’l Airport and selected MTR (subway train) stations
Promotion at Major Trade Fairs ● Promotional stands and distribution of show flyers to recruit target buyers - Hong Kong Int’l Stationery Fair (Hong Kong) - Paperworld (Germany) - Hong Kong Gifts & Premium Fair (Hong Kong) - Seoul Int’l Sourcing Fair (South Korea) - China Stationery Fair Shanghai (China) - ISOT Int’l Stationery & Office Products Fair (Japan) - Stationery India (India) - Istanbul Stationery Fair (Turkey) - World of Stationery (Ukraine) - SKREPKA (Russia) - Papergift (Portugal)
Direct Phone Calls to Target Buyers ● The professional multi-lingual buyer call centres in Shenzhen of China and the Philippines to make phone calls to target buyers to promote and invite them to visit the show
Direct Marketing ● Direct mailing of promotional leaflets, invitations and multilingual marketing emails to the 200,000 target buyers in our database including importers, distributors, wholesalers, agents, mail-order companies, department stores, etc.
EUROPE THE AMERICAS CHINA HONG KONG JAPAN
60,000 30,000 40,000 6,100 8,640
OTHER ASIAN COUNTRIESAFRICAMALAYSIA OCEANIA
36,5503,500
S. KOREA
7,970 5,240 2,000
TOTAL200,000
Print Ads ● Ads at trade publications and relevant show directories - Business Partner PBS (Germany) - Channel Info (UK) - Craft Focus (UK) - Gift Focus (UK) - Greetings Today (UK) - Incart (France) - La Cartoleria (Italy)
Collaboration with Trade Associations ● Contact with influential trade associations in the stationery industry to gain their support and collaborative assistance in lining up - All Japan Stationery Association (Japan) - All Stationery Association Turkey (Turkey) - Belgian Office & Stationery Trade Association (Belgium) - Korea Stationery Industry Cooperative (South Korea) - Ningbo Stationery Association (China)
- Progressive Greetings (UK)- Progressive Party Europe (UK)- Promotion Products (Germany)- Souvenirs, Gifts & Novelties (USA)- Świat Zabawek (Poland)- Toys N Playthings (UK)
- Prisma Fachhandels AG (Germany)- Shantou Stationery Association (China)- The Singapore Booksellers And Stationers Association (Singapore)- Writing Instruments Manufacturers Organization (USA)
