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A quick Coffee Table Book

Date post: 30-Mar-2016
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Produced in two days. Created as a dummy reference for testing the production costs and viability of a brief produced by a client ( Monarch Hotels ) for a coffetable book. The book was designed incorporating the previously designed branding and identity guidelines of Monarch Hotels. Photography, Layout, Publication and Type all designed by Ramya Pothukuchi
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Page 1: A quick Coffee Table Book
Page 2: A quick Coffee Table Book
Page 3: A quick Coffee Table Book

Colophon:Year Of PublicationCopyrightPrinted At

Page 4: A quick Coffee Table Book

Metamorphose

Page 5: A quick Coffee Table Book

From the Director’s desk

Monarch- an Introduction

The History of Monarch ~ theCaterpillar stages

The Journey so Far ~ the Pupa

The Future of Monarch ~ the Butterfly

Appendix

Contents

1

4

7

12

16

20

Page 6: A quick Coffee Table Book

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a

Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32.

The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from “de Finibus Bonorum et Malorum” by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.

Mauris interdum, ante eu adipiscing aliquet, lacus magna feugiat mi, sed tempor ipsum arcu eu libero. In fermentum tempus blandit. Vestibulum eleifend dapibus tristique. Aenean nec nulla magna. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas euismod dignissim mi, at eleifend leo volutpat vitae. Morbi convallis fermentum ligula, ac pretium diam bibendum non. Mauris malesuada gravida dui ut vestibulum. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Vestibulum in ante metus.

Aenean quis mauris felis, vitae vestibulum neque. Morbi quis eros in est laoreet auctor. Phasellus at dui mi, eget varius augue. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Mauris ut tellus enim, mollis porta tellus. Donec vitae leo tellus, sit amet laoreet eros. Nunc ante enim, sagittis nec consectetur non, sodales at sapien. Integer velit odio, faucibus eget laoreet ut, viverra at eros. Lorem ipsum dolor sit amet, consectetur adipiscing elit.

From The Director’s Desk

Mr. Managing Director, Founder- DIrector

Page 7: A quick Coffee Table Book

“The empires of the future are

empires of the mind.” — Winston Churchill

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Introduction to Monarch. Founded in 1980 by Mr. Lorem Ipsum. Mauris interdum, ante eu adipiscing aliquet, lacus magna feugiat mi, sed tempor ipsum arcu eu libero. In fermentum

tempus blandit. Vestibulum eleifend dapibus tristique. Aenean nec nulla magna. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas euismod dignissim mi, at eleifend leo volutpat vitae. Morbi convallis fermentum ligula, ac pretium diam bibendum non. Mauris malesuada gravida dui ut vestibulum. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Vestibulum in ante metus.

Aenean quis mauris felis, vitae vestibulum neque. Morbi quis eros in est laoreet auctor. Phasellus at dui mi, eget varius augue. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Mauris ut tellus enim, mollis porta tellus. Donec vitae leo tellus, sit amet laoreet eros. Nunc ante enim, sagittis nec consectetur non, sodales at sapien. Integer velit odio, faucibus eget laoreet ut, viverra at eros. Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Page 9: A quick Coffee Table Book

The Caterpillar~ The Beginnings of Monarch (1980 - 2000)

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The story of the caterpillar. Monarch started off as a caterpillar, slowly but steadily accumulating strength and stature, building towards its moment of metamorphosis . Vestibulum eleifend dapibus tristique. Aenean nec nulla magna. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas euismod dignissim mi, at eleifend leo volutpat vitae. Morbi convallis fermentum ligula, ac pretium diam bibendum non.

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“The future belongs to those who see possibilities before

they become obvious.” — John Scully

Page 12: A quick Coffee Table Book

The History of Monarch. Milestones, vision and starting points. The first building - The Monarch Plaza was built in 1980. Background of the family, the vision. The state of Bangalore in 1980. . The

decision to get into Real Estate. Some impressive statistics. The number of years the Plaza has existed and how it has changed from then to now. Aenean quis mauris felis, vitae vestibulum neque. Morbi quis eros in est laoreet auctor. Phasellus at dui mi, eget varius augue. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Mauris ut tellus enim, mollis porta tellus. Donec vitae leo tellus, sit amet laoreet eros. Nunc ante enim, sagittis nec consectetur non, sodales at sapien. Integer velit odio, faucibus eget laoreet ut, viverra at eros.

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The history of the Monarch Plaza. Foundations laid on Dec’25 1980. The Opera House as a neighbour, it became a commercial landmark and one of the icons of the city’s landscape. How

the Plaza has changed ( and not changed) over the years. The first Milestone in the Monarch journey and a cornerstone of thier sucess. Pellentesque congue tortor vel metus imperdiet luctus. Morbi sollicitudin feugiat enim, nec adipiscing erat venenatis varius. Nunc a turpis tortor, sed elementum nibh. Maecenas ac bibendum felis. Praesent a lorem ante, in eleifend nisl. Ut a sem vel arcu dignissim condimentum et vitae neque. Mauris enim diam, cursus sit amet convallis nec, ullamcorper non.

Page 14: A quick Coffee Table Book

The history of the Monarch Plaza. Foundations laid on Dec’25 1980. The Opera House as a neighbour, it became a commercial landmark and one of the icons of the city’s landscape. How

the Plaza has changed ( and not changed) over the years. The first Milestone in the Monarch journey and a cornerstone of thier sucess. Pellentesque congue tortor vel metus imperdiet luctus. Morbi

Page 15: A quick Coffee Table Book
Page 16: A quick Coffee Table Book

Residential

Commercial 2003

MonarchMaved

2005

MonarchPearl

2002

MonarchRamani

MonarchPlaza

MonarchCitadel

1995

MonarchChambers

MonarchREsidence

2001

MonarchNest

Page 17: A quick Coffee Table Book

The ChrysalisThe Journey so Far ( 2000 - 2010 )

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The story of the chrysalis. The hardworking years where every decision made affects what Monarch has finally become . Vestibulum eleifend dapibus tristique. Aenean nec nulla magna. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas euismod dignissim mi, at eleifend leo volutpat vitae. Morbi convallis fermentum ligula, ac pretium diam bibendum non.

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“Leadership is the capacity to translate vision into reality.”

— Warren Bennis

Page 20: A quick Coffee Table Book

ATime of hard work and growth. The decision to go into real estate, and how it became possible. New ventures undertaken. The rapid rise of Monarch Hotels and Monarch Residencies. Who

they are managed by, what the company’s mission statement became. What Monarch grew into as a company and what Monarch became recognised for.Nulla vehicula molestie molestie.Aenean quis mauris felis, vitae vestibulum neque.

Page 21: A quick Coffee Table Book

One line about Bangalore’s Real estate boom in the last two decades. New ventures undertaken.The Buildings that they have built so far and the Ideology behind the company’s ventures.

maybe a story or an anecdote that illustrates the same, or a significant event during these 20 years of growth and achievement. Any special achievements ( Awards, Profits, Customer Satisfaction etc.) can also be added here.ellentesque congue tortor vel metus imperdiet luctus.

Page 22: A quick Coffee Table Book

Branching into the Hospitality industry. The Ideology behind Monarch Hotels. When and by whom was it started. The service Industry and its challenges and opportunities. - year of significant

decision 1999, with the property at Infantry Road - the building when under construction got taken up by a multi national as they had an urgency to set up in Bangalore. The initial aims and goals of the Monarch Hotels inititaive.

Page 23: A quick Coffee Table Book
Page 24: A quick Coffee Table Book
Page 25: A quick Coffee Table Book

Expansion into Forex and other Verticals. Entered Travel, Forex & Property Management Services as forward integration to facilitate better quality & service standards in the Hospitality & Real

Estate sectors. By 2005, Monarch had served nearly _______ happy customers and provided over _______ sq feet of residential buildings ( basically put in some impressive statistics for any year that is significantly relevant)

Page 26: A quick Coffee Table Book

The Monarch Luxur. Fusce lacinia mollis nisl in venenatis. Nulla vehicula molestie molestie.Aenean quis mauris felis, vitae vestibulum neque. Morbi quis eros in est laoreet auctor.

Page 27: A quick Coffee Table Book

The Monarch Ramani. Fusce lacinia mollis nisl in venenatis. Nulla vehicula molestie molestie.Aenean quis mauris felis, vitae vestibulum neque. Morbi quis eros in est laoreet auctor.

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The Monarch Nest. Fusce lacinia mollis nisl in venenatis. Nulla vehicula molestie molestie.Aenean quis mauris felis, vitae vestibulum neque. Morbi quis eros in est laoreet auctor.

Page 29: A quick Coffee Table Book

The Monarch Maved. Fusce lacinia mollis nisl in venenatis. Nulla vehicula molestie molestie.Aenean quis mauris felis, vitae vestibulum neque. Morbi quis eros in est laoreet auctor.

Page 30: A quick Coffee Table Book

The Monarch Residency. Fusce lacinia mollis nisl in venenatis. Nulla vehicula molestie molestie.Aenean quis mauris felis, vitae vestibulum neque. Morbi quis eros in est laoreet auctor.

Page 31: A quick Coffee Table Book

The Monarch ButterflyThe Future of Monarch ( 2010 )

Page 32: A quick Coffee Table Book

The butterfly has finally emerged and is now ready to spread its wings and soar through the skies. Vestibulum eleifend dapibus tristique. Aenean nec nulla magna. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas euismod dignissim mi, at eleifend leo volutpat vitae. Morbi convallis fermentum ligula, ac pretium diam bibendum non.

Page 33: A quick Coffee Table Book

“The only way to predict the future is to have the power to

shape it.”— Eric Hofer

Page 34: A quick Coffee Table Book

New Heirs and their new plans. Where the company aims to go from here. Vestibulum eleifend dapibus tristique. Aenean nec nulla magna. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas euismod dignissim mi, at eleifend leo volutpat vitae. Morbi convallis fermentum ligula, ac pretium diam bibendum non.

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Buildings under construction. Where, which sectors, why. How this contributes to Monarch’s Plans of growth and expansion. Fusce lacinia mollis nisl in venenatis. Nulla vehicula molestie

molestie.Aenean quis mauris felis, vitae vestibulum neque. Morbi quis eros in est laoreet auctor.

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The Monarch migrates. Exapansion to other cities and future expansion plans. Monarch aims to be the face Karnataka’s hospitality. Fusce lacinia mollis nisl in venenatis. Nulla vehicula molestie

molestie.Aenean quis mauris felis, vitae vestibulum neque. Morbi quis eros in est laoreet auctor.

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Closing line about Monarch. Fusce lacinia mollis nisl in venenatis. Nulla vehicula molestie molestie.Aenean quis mauris felis, vitae vestibulum neque. Morbi quis eros in est laoreet

auctor. Fusce lacinia mollis nisl in venenatis. Nulla vehicula molestie molestie.Aenean quis mauris felis, vitae vestibulum neque. Morbi quis eros in est laoreet auctor.

Page 38: A quick Coffee Table Book
Page 39: A quick Coffee Table Book

Appendix

1

2

3

4

5

6

1

4

7

12

16

20

From the Director’s desk

Monarch- an Introduction

The History of Monarch ~ The Caterpillar Stages

The journey so far ~ The Pupa

The Future of Monarch ~ The Butterfly

Appendix

Page 40: A quick Coffee Table Book

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