A R ec ent E nrollment E vent N ot es F rom · 2018. 9. 18. · Example of how to use Money to pay...

Notes From

A Recent Enrollment Event

1 | Page Shay Wheat International 2018

Office 916-222-3581 ⎜ Support Email: [email protected] ⎜ www.ShayWheat.com

Dear Event Enthusiast – Below are my notes and highlights from an event I recently attended. They are presented as notes, not necessarily complete thoughts or sentences, and are in order of the event agenda. My hope is you recieve value in these for your life and business. Prosperous Regards, Shay Wheat Certified Event Producer ™ P.S. Love to hear your biggest Ah-Ha from these, let’s connect further here http://facebook.com/leadershaywheat

Notes

Debt builds empires What is an Intelligent Risk & what is straight Debt? Intelligent Risk is where you figure out how to capitalize Debt is never a problem if you trust yourself Have a plan for it (don’t use it as a motivator) Example of how to use Money to pay down Debt, create savings, etc: Make $4k in biz, save $1k and invest $3k back into biz Make $5k in biz, save $2k and invest $3k back into biz Do for month and notice after a few months you have nice savings for a “rainy day” 3 Stages of Biz:

1. Explorer a. Focus: bring in as many leads as possible into a sales convo with you b. Move into stage 2 when have proof of concept, When you can make 8

sales pretty easy 2. Creator

a. Focus: create a solid system of finding leads and turn into paying clients. i. Do Strategy Sessions to the point of boredom and don’t get

distracted b. Move to stage 3 when have 4 months of steady or growing monthly

income at least $5000/month c. Start to build team: VA, etc.

Copywriting is salesmanship in print (got to get good “toes to toes”, before go online)

http://facebook.com/leadershaywheat



3. Innovator a. Focus:

i. develop leveraged income offers ii. develop passive income offers iii. list build iv. team build

Are you a Empire or Lifestyle Business? Empire- multiple offers, bigger team Lifestyle-lean, few team, less complicated If you’re going to do this business, make a difference. Online Content programs are the foundation of marketing 1.Courses are best way to filter out your leads 2. Automated System 3.Premium Package * Steps are not meant to be skipped in a system (YES! This is sooo True!) 3 types of Customers

Interested

Qualified

Commited

Interested

Want to learn more

Qualified

Willing to Pay to get results

Commited

Willing to Heavily Invest



Afternoon Session-Day 1 Monthly Goal 6 months from now: Now $___/mo 6mo (Nov)=$___/mo 12mo (May)=$___/mo=$____/yr * If I gave you the magic pill to Million dollar biz you would have a collapse problem because you have no infrastructure. Two Pressures:

1. Pressure to Perform 2. Pressure Paralysis

*Winning Begets Winning -When you win you are primed to win and go after it! *If you don’t understand the fundamentals, nothing else works *Be an aggressive opportunist *Faith it until you make it (not fake it until you make it) *Success isn’t in Quantum leaps, it’s in small, intelligent, baby goals Why is it important to reach $ goals? What’s the plan and Strategy to get there? What is the Ultimate Relief you offer to a Person in Pain? 3am Moment=Urgent Problem Pain strong enough ppl pay to solve Nice problem vs Necessary problem They are in the category of : Health, Wealth, Relationship Ex) Time, housing, wellness, money ☺ Cute doesn’t sell when speaking about what you do ex) Errrr to Ah (that’s a cute saying but doesn’t sell) ☺ Pick a horse and ride it,but must do it for at least 6mo. ☺ They care about the outcome it brings them. It isn’t about you, it’s about them. You don’t start a business that interests you You have a interest that becomes a business Desire gets you to the mic confused ☺ Decision makes you money



Tomatoes Vs Avocados 3mo to grow 7 yrs to grow Short term feeding you Long term game Active-now income Passive Income Active-work get paid, work get paid 1:1 clients easiest to do everyone to start here Leverage-work get paid, get paid, get paid Ex) Events, group programs,

talk and many get the same message (SUPER POWERFUL!)

Passive-work get paid forever Ex) Book, online programs Create once & sell it forever **The More Advanced your audience-the more “done for you” they want and CAN pay for it** ☺ Find out where the most of the referrals in your business come from and send them love ex) Thank you Box, brownies from www.Sendoutcards.com/shay -Phone will start ringing again Group Program = Leveraged Program Ascension Model for one client = $6000 from one client!

$4500

1:1 Coaching for 6mo

$1000 Group Coaching

$500 Online Course

http://www.sendoutcards.com/shay



Branding w/ Re Perez - “Branding for the People” -every 2 yrs a “refresh” to update look and feel as needed -branding is what you are speaking to ppl w/o saying words -companies use brand to occupy space in our mind & give a desired perception

Brand Value- Apple spends less in marketing than Microsoft b/c of brand recognition

1. Be Unique 2. Be Relevant

Be Authentic

a. Own your personality (Oprah slide)

Experience & 5 senses exercise Experience that creates cellular memory=Branding Brands play HUGE roles and create memories in ppls lives *How can I use the color throughout the experience clients go through? *RED Pillows on the hotel furniture $38 but on brand and sets the tone, personality, etc.

Behind the Scenes: https://youtu.be/e4Dw585l6NU 5 Phase Brand Process:

1. Audit-pros and cons a. Logo, color palette, images, voice, overall brand awareness

2. Position & Strategy 3. Identity-visual and verbal/color/language 4. Marketing 5. Management

How can you infuse your Brand through your event? Smell-signature smell/perfume -event essential oils or candles (careful for those that are sensitive to smells) Personal brand vs Business Brand=1 brand w/different expressions Create a story into photos and how use photos -what is the personality of the brand?

1. Sales

"old School" 2. Marketing

to Target

"new school"

3. Brand Led

"future"

https://youtu.be/e4Dw585l6NU



DAY 2 Universe doesn’t fulfill on partiality, no “one foot in, one foot out” A “plan B” - Contingency is perceived inability/lack -kills a little more of “Plan A” every time When it comes to your business it is ALL IN!

● Put in the hours ● Spend the money take the rejection ● People will tell me I shouldn’t ● Hard days ● I’m doing what I am supposed to do ● Not worried about investing b/c I know it will come back to me in greater

abundance. ● Moving so fast ● Doing all the exercises ● Do whatever it takes ● Don’t care what people think

The moment you don’t need the credit card, the credit cards fly towards you a “Plan B” is a Quitting Plan ☺ It is so much easier to pull someone down than pull someone up ☺ Don’t confuse needing a nap with needing to quit ☺ You make the decision, then make the decision right. The fear and distraction you engage in are proof of not being all in. Find myself a group of All-iners -have a commitment to keep it. What’s Your Goal: ___________________ Why not hitting it? ___________________ Sales 1. Awareness-the more connection, higher the touch easier the sale ex of Awareness: Gift Certificate w/envelope-go to places my clients go to, tell them anyone who makes purchase give them this gift (reciprocate if needed)

1) 50 min coaching call 2) 20 min follow up (where make the offer)

6 places where my potential clients spend $ Speaking Gig Google Search Geographic Target Market Type Brooklyn Women Association, meeting NYC Female Club, meetup, Question to ask: Do you accept outside speakers? Send me the next steps so I can be considered.



TR Garland-Leveraging LinkedIn Are you doing something daily in LinkedIn?

1. Be Visible-ppl know who you are 2. Be Vocal-know what you do 3. Be Valuable-ppl know you care about them

a. Content on their desires and needs, contribute 1st to build up relationship currency

3% of people finish online programs as an industry standard

☺You can’t market yourself out of a sales problem. Any objection in time or money is a value objection -they haven’t seen the value -enroll them into higher vision for themselves Events=Give them transformation not just information Truth will outlast tactics→ speak truth in Strategy Session Step #2: Follow Up Evaluation: follow up vs nurture system CRM- -LessAnnoyingCRM.com -PipeDrive.com Nurture with an email management system (Infusionsoft)

● ☺Follow UP-look at as a lifeguard, you see them and how long until you give up on reaching them

☺Money only be money when got the money When it comes to tracking money on payment plans (only when it is collected do you count it) Leverage Your Impact for Profit~ Frances Leary~

1. Passive Producer a. Enjoy making products b. Online training programs, paired w/passive

2. Philosopher a. Working 1:1 w/ppl b. But missing out on impacting ppl c. Sm. Intimate group program

3. Entertainer a. On stage all the time b. Live events, other ppl stages, live streams



4. Maestro a. Systems and Process b. And empower others to do the work c. Certification Programs-if put into ppl hand too quick will fail d. JV Ops e. Pair Passive w/online program f. Facilitate Masterminds-bring ppl together

Mastery is doing something to repetition, to the point of boredom You hate sales because you are not good at it You come home in Love and Come home when you are not in Love When You change, everyone around you is forced to change Become the client you want to attract Your faith needs to be bigger than your fear. Each table and each row (make group of 7) who is going to be most successful? Turn to each other and choose 1. Only 1 in 7 people will make 6 figures ☺When was the last time you fought for your Plan A? You can’t say “I didn’t have the money and be All In” I’m not Ready I’m Confused I don’t know enough My spouse won’t let me ☺You have to be able to “touch it” for it to be a tangible problem -clock, money, belly, makeup ☺Magic Pill=Your Phone (pick it up and make phone calls) The Big 3 in Video FB/IG/YouTube (YT is so close to surpassing Google as a search engine) It doesn’t have to get you a million views but needs to be for the few that matter Components of a Digital Footprint: FB/YouTube content video and lead magnet FB Live & Interviews Testimonials Blog Articles and Memes Social Media History (how often they post content) Easiest way to get exposure→ Phone



DIY -authentic -frequency (easy to do) -on the go -you can start today ☺@Event post 1-3 times a day and tag ppl on stage What to have in your videos: -Tip of Ah-ha (like a movie trailer) -Personality -Tell them what to do next -to find out more go to xyz ☺You can’t be a success and be a secret ☺Exposure is crucial to sales An objection is a request for more information. 4 Things to Share:

1. Network 2. Wisdom-what learned 3. Experience 4. Resources

A Mastermind Group will: “I stand in the best for you even when the shit show happens and you temporarily forget it”. It is a act of love. 2 Kinds of Masterminds to be in:

1. One you are in and participate in 2. One you lead

☺ Mastermind only works when you can articulate to their inner voice. Those thoughts that don’t pass their lips. ☺ Success comes from who you are, not what you do *Check out Book “How to Fail at Everything and still look good” Next Day: ☺ Grab your phone-you’ve got 15 min, go close a sale!

Ideas ppl had: Do a FB live within your FB group, use a service like PipeDrive or LessAnnyoying CRM that tracks your leads and pull up the top 10 hot leads to reach out to. IG live to make a offer with urgency/ do a challenge (Did a video on it) https://www.facebook.com/LeaderShayWheat/videos/1678859628870404/

https://www.facebook.com/LeaderShayWheat/videos/1678859628870404/



☺You Don’t Run out of Money, You run out of Ideas! ex) for the first 2 ppl who respond to this message I’m going to ______ (gift you with a xyz valued at $$$, you get it for $$) ☺Leads-don’t leave home without them (LessAnnoyingCRM to add to and pull leads from) -What can you accomplish in 15 min? Doing this simple act in the morning and before you wrap up the day will increase your business! ☺”No one gives a Damn about how YOU feel - its business.” Larry Money is about serving people well. It's the amount of service you put into that hour (it isn’t that hour you are being compensated for). ☺Selling is the exchange of Value What Value do you exchange for their Money? ☺Identify the need FIRST then offer solution (don’t start with solution w/o asking pain and problem) ☺ Your rate is your confidence in your skillset I value the customers money more than my products and services (ppl keep their money) Customer Values my product more than their money (they give you their money) ☺If you prescribe before you diagnose-that’s malpractice Selling is serving. If someone has a problem. I have a solution to it at a price they see value in, I’m serving them. ☺Know what PAIN is (smell, feel, taste, know) Know what Problem it creates (tangible cost to customer) Solve the Problem! ☺If you look at what you do as a Gift….Gifts are meant to be given away… You’ve WORKED for your knowledge and offer a service that has value. ☺ No Matter how bad you are-there is a audience who needs you and will pay you for value you bring. You goal is to be as good as they expect me to be and better. Don’t “Fix” the person, fix the problem ☺A sales script will always fail you. b/c the person on the other end doesn’t have a copy of the script. Know the points!



☺ How do you become Great/Masterful at Anything? Grit and Practice -Have 5 sales convo in the next 48 hrs (practice!) Whew! Such an amazing event! One of the reasons I LOVE Events so much is the ability to learn, relearn, hear something again from a new perspective and outlook than before. I know as I continue to learn and grow I may hear the same information but because I am in a different “space” I get new value out of it. So congrats to you that attend the same event a few times over, I know you understand what I mean. :-) I would love to hear from you. What was the biggest take away from these notes? What are you going to implement right away? Please connect with me further on Facebook https://www.facebook.com/LeaderShayWheat/ As always, If I can assist you with preparing for your next event, let’s connect. Please schedule a time that works best for you. https://tinyurl.com/y7bawdn3

https://www.facebook.com/LeaderShayWheat/

https://tinyurl.com/y7bawdn3

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A R ec ent E nrollment E vent N ot es F rom · 2018. 9. 18. · Example of how to use Money to pay...

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